The Red Bulletin May 2019

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B U L L E V A R D ALMA “SONGWRITING IS A FORM OF THERAPY” UK pop queen Charli XCX is a fan of this Finnish singer-songwriter – and soon you will be, too Many of the songs on Have You Seen Her? are about self-acceptance and the pressures of everyday life. Are they autobiographical? Definitely. For me, songwriting is a form of therapy, a way to turn bad experiences into glorious fuck-you moments. Also, I want my fans to feel liberated when they listen to my songs. When I was a kid, I listened to music that made me feel powerful. Like what? Amy Winehouse. I loved how honest she was in every song. Even though I didn’t have the same problems that she did, I could feel her pain and it made me feel safe and better. Do you have any advice on the best way to get problems off your chest? I’d say that people should write down their thoughts and worries. Keep a diary, talk to a friend, let it out. It helps to figure out why you feel the way you do. That might feel weird at first, but for me it has been the best thing ever. A LMA seemed to appear from nowhere. In 2017, the neon-haired singersongwriter – born Alma-Sofia Miettinen in the small Finnish city of Kuopio – released Chasing Highs, an off-kilter dance gem that catapulted her into the Top 20 in the UK and Germany. The song went on to score more than 40 million views on YouTube, and landed ALMA a place on the BBC’s Sound of 2018 longlist. Now, having just released her debut album, Have You Seen Her?, the 23-year-old reveals how she turns bad memories into fuck-you moments, and why Scandinavian pop music is so much in vogue right now. the red bulletin: After the success of Chasing Highs, you went home to record your debut album. Why there rather than, say, LA? alma: When I’m in LA, I have no worries – it’s sunny, I’m happy, and the parties are great – but I don’t feel inspired. Do worries spark creativity? I also write about fun stuff, but struggles and bad memories – real-life stuff – are what I find truly inspiring. These are things I only find at home. Speaking of Finland, you’re a fan of the sauna. Is that a place of inspiration for you? It’s mainly a place to relax, but also somewhere I do a lot of thinking. So I guess it’s fair to say that some of my song ideas were born in the sauna. “I WANT MY FANS TO FEEL LIBERATED WHEN THEY LISTEN TO MY SONGS” ALMA dedicated her 2016 song Karma to childhood bullies and “all the people that ever tried to push me down” There’s a wave of young Scandinavian female musicians enjoying international success at the moment. Why is that? Sometimes I’ll hear a pop song from the US and it will make me want to dance, but it won’t touch me on a deeper emotional level. A lot of people crave honesty in music these days; you want stories that feel real. In that sense, I feel that Scandinavian artists have an advantage right now. In what way? Because Scandinavians aren’t trying to make their life look any more exciting than it is. We’re just very normal and humble. That helps if you want to write no-bullshit songs. ALMA’s debut album, Have You Seen Her?, is out now; cyberalma.com FLORIAN OBKIRCHER 20 THE RED BULLETIN
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The Red Bulletin May 2019

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