CHUK June 2019

In print•online•everywhere! 

everywhere! 

£4.50 JUNE 2019 

AMP IT UP 

TAKE WAVES AND CURLS TO THE NEXT LEVEL

MICRO 

BUT

CREATIVE HEAD ADVERTORIAL 

MIGHTY 

MEET THE LATEST ADDITION TO CLOUD NINE’S 

AWARD-WINNING STYLING TOOLS: THE MICRO WAND 

EMBRACE THE INDIVIDUAL! Whether that’s poker-straight hair or super-kinky, tight curls, creating 

the right look for clients is all about having a variety of ideas to let their personality shine through. 

That includes the tools you use to help them achieve their individual style. So step forward the latest 

launch from Cloud Nine… The Micro Wand! 

The perfect partner for naturally curly and textured hair as well as stubbornly straight locks that 

refuse to hold looser curls, this tapered wand packs a serious styling punch. It’s ideal for going in 

and defining wayward curls for added natural volume, or creating a serious style statement with bold, 

springy curls. Offering a tighter curl than The Curling Wand and The Waving Wand from Cloud Nine, 

The Micro Wand adds precise definition when and where you need it. And don’t worry about those 

curls dropping any time soon – The Micro Wand, like all Cloud Nine Irons and Wands, emits negative 

ions that lock in moisture, helping to seal the cuticle layer and minimise damage to the hair’s natural 

structure that so often results in breakage. 

What sets Cloud Nine’s award-winning tools apart is the seriously clever tech that’s under the 

bonnet. Using exclusive technology from beauty hub South Korea, each product undergoes a 

72-hour infusion process where vitamins and minerals are baked into the ceramic barrel and plates. 

The result? Oh-so smooth and efficient heat conduction, dramatically reducing the risk of damage 

from uneven heat application for beautifully glossy curls.

SIZE DOES 

…AND THE MICRO WAND FROM CLOUD NINE 

PROVES IT! DESIGNED TO ENHANCE AND DEFINE, 

THIS IS THE PERFECT WAND FOR NATURAL LOOKING, 

LONG-LASTING CURLS 

THE TAPERED BARREL means The Micro Wand can be used for precision styling in any situation. Every head of 

hair is different, so The Micro Wand comes with three variable heat settings to choose the temperature best suited 

to your client’s hair type. Choose from low (125°C), medium (150°C) and high (175°C) for shiny, safe and longlasting 

styling without the worries of excessive heat damage. 

“I love the versatility of The Micro Wand, it’s an 

essential part of my kit. Its adjustable temperature 

control allows me to create long-lasting results 

while keeping the hair in tip-top condition” 

RIKKI THOMAS, STYLE DIRECTOR, DANIEL GALVIN SELFRIDGES 

“I absolutely love The Micro Wand! Its 

prescriptive temperature control allows me 

to consider hair integrity. The mineral-infused 

barrel adds shine, so it’s perfect for someone 

looking to define curls on naturally curly hair” 

CASEY COLEMAN, FOUNDER, CHAIR SALONS 

“The Micro Wand is my new go-to hair tool! With 

it I can enhance natural curls, create gorgeous 

mermaid waves and even make tight editorial 

curls. It’s definitely a must-have for my kitbag!” 

ASHLEIGH HODGES, DIRECTOR, @HAIRDOTCOM ART TEAM

MATTER… 


Call your Cloud Nine account manager for salon-exclusive prices or find out how to become 

a Cloud Nine stockist, call 0845 2003563 or visit cloudninehair.com

UP TO 9 LEVELS OF LIFT 

with fast take-off 

IMPROVED 

HAIR COSMETICITY 

with oil-based developers 

MULTI-TECHNIQUES 

for foil, open-air & 

on-scalp techniques 

IDEAL FOR NATURAL 

OR COLOURED HAIR 

Optimal adherence 

& Optimal neutralisation 

* 

*vs hair before bleaching

THE NEXT GENERATION OF BLONDE 

UP TO 9 LEVELS OF LIFT. IMPROVED HAIR COSMETICITY *

BaByliss PRO’s Titanium Expression range has been 

designed to help you create any look, whether it’s high-fashion 

session hair or beautifully finished salon styles. 

Find out more @BaBylissPROUK

ITALY’S NUMBER ONE PROFESSIONAL HAIRCARE BRAND 

— NOW AVAILABLE IN TOP UK SALONS

#ALFAPARFPEOPLE 

ALFAPARFMILANO.COM

Editor’s letter 

69 

36 

58 

CLIMATE CHANGE, plastic pollution and the decimation of 

wildlife and forests… it’s all become very scary. Perhaps it’s the 

current political climate, but recently everything has seemed just a touch 

more apocalyptic. Of course, often the argument made concerning both the 

environment and politics is that one person can’t make any real difference, 

so why bother? Well, if we don’t all start reducing our consumption and waste, 

frankly we’re screwed. So, inside you’ll find our Sustainability Issue, in association 

with Pureology. It’s packed full of first steps, those little swaps that your salon 

business can make to effect a real, wider change. And if you’re still dubious, then 

let me appeal to the cynic in you – this can win you a wider audience and make 

you money. Mintel cites 57 per cent of shoppers would buy – or boycott – a brand 

depending on its ethical values, a figure that’s up 20 per cent on 2018. Your clients 

will be increasingly influenced by your sustainability ethos, and if you’re left 

wanting, they’ll go elsewhere. So if you want to sustain your business in the 

future, start making changes before it’s too late. 

Amanda Nottage 

Editor 

#MWIT19 entrants, time’s up! 

It’s now over to the judges to 

decide our 2019 stars. Good 

luck to one and all! Want to 

know where our winners will 

be crowned and by whom? 

See pages 30-31. On 

19 June, we hit the road, 

as Big Hair Do is back 

in exclusive partnership 

with Schwarzkopf 

Professional, keep eyes 

on @creativeheadmag 

for live updates. On 

15 July, session forces 

Leigh Keates and Lisa 

Farrall are uniting for this 

year’s second serving of 

The Coterie: In Session, 

see pages 32-33. Meanwhile, 

did you know Salon Smart is 

heading to Ireland for the fi rst 

time? Learn more on pages 

36-37. For news and tickets, visit 

creativeheadmag.com/events 

amanda@alfol.co.uk creativeheadmag.com creativeheadmagofficial 

@creativeheadmag

#ALFAPARFPEOPLE 

ITALY’S NUMBER ONE PROFESSIONAL HAIRCARE BRAND 

— NOW AVAILABLE IN TOP UK SALONS 

ALFAPARFMILANO.COM

June 

WHAT’S INSIDE 

38 

62 

ON THE COVER 

Hair by James Earnshaw 

for Cloud Nine. 

Photography by 

Paul Whitfield 

FASHION 

Leeds salon Tint is keeping it real with a 

collection based on honest cutting and colouring 

HARI SALEM 

The West London hair legend opens up 

about why it’s finally time to retire (again!) 

66 SCENE 

Boys will be boys 

at The Coterie: 

In Session 

EDITOR 

AMANDA NOTTAGE 

DEPUTY EDITOR 

DEBORAH MURTHA 

ART DIRECTOR 

NICK JABBAL 

DIGITAL DESIGNER 

EVA VESTMANN 

CHIEF SUB EDITOR 

ADAM WOOD 

STAFF WRITER 

ANNA SAMSON 

DIGITAL ASSISTANT 

KELSEY DRING 

ONLINE AND 

DIGITAL EDITOR 

ALISON ROWLEY 

CLASSIFIED EXECUTIVE 

DAVID HAMMOND 

SPECIAL PROJECTS MANAGER 

JENNY BROOKS 

SPECIAL PROJECTS DIRECTOR 

JOANNA ANDERSEN 

PUBLISHER 

CATHERINE HANDCOCK 

Creative HEAD is printed on 

paper certifi ed as being from 

sustainable sources using only 

vegetable-based inks. Printed 

by Buxton Press, Environmental 

Printer of the Year and Printing 

Company of the Year. 

WRITE TO US AT: 

Creative HEAD, 

21 The Timberyard, 

Drysdale Street, 

London, N1 6ND 

020 7324 7540 

enquiries@alfol.co.uk 

Creative HEAD is published 

10 times a year by Alfol Ltd. 

Creative HEAD is a registered 

trademark. No part of this 

magazine may be reproduced 

without prior permission of the 

publisher. All information correct 

at time of going to press. 

Printing by Buxton Press 

creativeheadmag.com 

creativeheadmagofficial 

@creativeheadmag

NORDIC PRODUCT HARMONY 

E 

E 

are vegan. 

are vegan. 

are vegan. 

E 

STYLING 

CARE 

IdHAIR Elements Xclusive is beautiful and delicious hair in harmony with nature. 

With inspiration from the Danish coasts, we have created a Nordic design with focus on recycled 

plastic where we have added innovative products of very high quality to pamper your hair. 

Many of the ingredients are collected from nature and most of the products are produced 

at our own facilities in Sweden. And as an extra bonus, all care products are vegan. 

Even though the series is based on our Nordic heritage, we also searched around the world to find the best 

ingredients. Therefore a fusion of ingredients from all over the world is used in our products. 

www.idhairuk.com 

www.tradehairsupplies.co.uk 

ths 

TRADE HAIR SUPPLIES

The edit 

THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY 

WHO WILL 

BE THE 2019 

MOST WANTED 

HAIR ICON? 

IT’S THE CATEGORY everyone wants to be 

in. Nominated by fellow stylists, colourists, 

business experts and industry VIPs, a place 

on the Most Wanted Hair Icon shortlist is the 

reward for a year of stellar work. These hair 

heavyweights have excelled across session and 

colour work, and picking a winner will be no 

easy feat. The winner from the below shortlist 

will be announced at the Most Wanted and 

The It List Awards on Monday 2 September. 

2019 

THE 2019 NOMINEES ARE: 

SALLY BROOKS 

NICOLA CLARKE 

ERROL DOUGLAS MBE 

SOPHIA HILTON 

ZOË IRWIN 

SAM MCKNIGHT 

ADAM REED 

EUGENE SOULEIMAN 

ANTHONY TURNER 

JOSH WOOD 

Want to know who’s hosting and where we’ll be? 

Turn to page 30 for more information 

HAIR INDUSTRY 

MOURNS DEATH 

OF SEAN NOLAN 

Sean Nolan, head of technical at HOB Salons and Academy, has passed away 

suddenly after being struck by a fatal brain haemorrhage. He was just 37. Sean 

was taken ill while working in Scotland on the HOB Academy show as part of 

the #WellaCreativeRemix and TrendVision Award 2019 Regional Heats Tour. 

A brilliant colourist, Sean was dedicated to educating young hairdressers and 

sharing his love of colour and the world of opportunities it can open up. A tribute 

was held at the Southern heat of the TrendVision Awards in London, where his 

family and friends joined his HOB Salons and Wella families to remember his 

talent and his vibrant personality (see page 69). His vision will still be seen on 

the floor across the HOB Salons group as it rolls out a new colour menu, devised 

and perfected by Sean over the past two years. 

The new Smoothing 

shampoo and conditioner 

duo from Monat gives an 

almost mirror-like shine 

thanks to Rejuvenique, a blend 

of plant and essential oils full of 

omega fatty acids. 

monatglobal.com 

16

#CHedit 

Artist’s sketch of the planned 

Urban Retreat residence 

Frédéric Fekkai to 

open first UK salon 

ICONIC FRENCH STYLIST Frédéric Fekkai will unveil the first international salon for the 

brand when Urban Retreat launches its new luxury beauty residence in London’s Knightsbridge. 

Frédéric Fekkai will take up the first floor, which will also host new product lines, The One and 

Bastide. A retail space of curated beauty brands takes up the ground floor, while the second and 

third floors will house more medical and traditional beauty services. 

9 am 

is the busiest and most profitable hour, 

when salons see four-times more clients 

and earn nearly seven-times more than at 

6pm and after office hours. Fridays and 

Saturdays are the busiest with 40.19 per 

cent of services scheduled, while Mondays are the least crowded (fewer than 

9 per cent of bookings). The findings come from a report by Versum, based on 

data from more than 325,000 British and Irish beauty and hair salons. 

MY month 

AHEAD 

What June has 

in store for... 

JANET MAITLAND 

JANET MAITLAND 

HAIR EXCELLENCE 

We’re getting ready to hold 

our Big Hair Do and we can’t 

wait. They’re always such fun 

and it’s lovely to see clients 

new and old popping by for 

a good old catch up! This 

year we’ll be 

raising money 

for Shaping 

Futures, 

Schwarzkopf 

Professional’s 

charity initiative. 

DREW UDALL 

FRANCESCO GROUP 

ECCLESHALL 

I’m still buzzing about getting 

through to the L’Oréal Colour 

Trophy Grand Final for the 

third time and cannot wait to 

compete. I’m also part of the 

Francesco Group’s Creative 

Team, and will be working 

backstage for 

the catwalk 

show at our 

annual awards 

evening and 

50th birthday 

celebrations. 

PULP RIOT 

PASSES LAB TEST 

Peckham got a whole lot more colourful as Pulp 

Riot held its first ever Lab event on UK soil. 

Alongside founders Alexis and David Thurston, 

three of the brand’s guest artists from the US 

travelled to Cahoona’s Hair Hub in London, 

where a select group of creative colourists from 

across the country got to play with the semipermanent 

line for the first time. Following 

demos by Kasey O’Hara Skrobe, Ruby Devine 

and Sam Daly, who each showed off their 

Insta-famous techniques, the British painters 

got to go wild with the vivids palette. 

Kasey O’Hara Scrobe and Alexis Thurston 

MOVERS AND SHAKERS 

Julie Winchester has 

been revealed as the new 

general manager of Kao 

Salon Division for the UK, 

Ireland and South Africa. 

US hair brand Amika has 

appointed Bad Apple’s 

James Earnshaw as 

UK artistic ambassador 

following its UK launch. 

Rosie Binns, manager 

of Ethos Manchester, has 

been announced as an 

ambassador for Alfa Italia. 

CREATIVE HEAD 

17

The new formulation of Serie 

Expert Absolut Repair Gold 

from L’Oréal Professionnel 

now includes gold quinoa 

and protein. There are two 

new innovations to try – the 

shimmery Absolut Repair Gold 

Mask for fine/medium hair 

and the multi-tasking Absolut 

Repair Gold 10 in 1 Spray. 

RRP FROM £12.90 

0800 0304034 

lorealprofessionnel.co.uk 

Revitalise blonde 

hair with milk_ 

shake’s Sweet 

Camomile 

collection, 

using honey 

and camomile to 

enhance lighter 

locks. And it’s 

paraben-free. 

RRP FROM 

£14.69 

01392 365177 

milkshakehaircare.co.uk 

Hot on the heels of the colour range newly launched at Salon 

Services, Lômé Paris has unveiled Styling and Care ranges, too. 

Both contain a keratin complex to strengthen and protect the hair, 

while also nourishing. 

SALON PRICE FROM £1.99 

0330 1231907 

salon-services.com 

Irresistible services consumers will want 

to snap up, selected by the Layered team 

When bold vivid shades and pretty pastels started 

becoming a proper consumer trend, many turned up 

their noses and proclaimed it a passing fad. Well, here we 

are nearly a decade later and such shades are still regular 

requests in salons across the land. So, you’ll want to know 

about Pulp Riot’s Semi Permanent OGs. These are simple 

to apply, are conditioner based and they fade fabulously, 

often delivering a result a 

client loves even more, long 

after their appointment. 

There are 16 shades and a 

clear for pastelisation, and 

there’s lots more coming 

from the US brand later 

in the year that we know 

colour clients with an 

edge will love… 

IN-SALON SERVICE 

0844 8460111 

salonsdirect.com 

Perfect for refreshing colour, 

Color Revive Color Giving 

Conditioner from Goldwell 

delivers eight shades tailored 

to match the most popular 

Topchic and Colorance hues. 

RRP £15.50 

0330 1239530 

goldwell.co.uk 

Inessence from System 

Professional uses up to 96 per 

cent natural origin ingredients 

avoids sulphates, silicones 

and parabens to deliver 

rejuvenated-looking hair. 


0203 9011163 

systemprofessional.com 

Steady yourself – Olaplex 

has unveiled No. 6 Bond 

Smoother, a leave-in styling 

crème that de-frizzes, hydrates, 

protects and restores all hair 

types – including coloured 

and chemically-treated hair – 

without weighing it down. 

SALON PRICE £17.95 

0330 1231907 

salon-services.com 

The Prima 3000 from BaByliss PRO boasts five settings, 

ionic boost technology to remove static and smooth the cuticle and 

true titanium floating plates to deliver great performance at 

a lower temperature. 

RRP £120 

0370 5133191 

babylisspro.co.uk 

Color Excel by Revlonissimo 

is a new versatile tone-on-tone 

range with 58 ammonia-free 

shades to deliver reliable, 

high-wattage radiance and 

dazzling shine to ensure clients 

get their gloss fix! 

IN-SALON SERVICE 

020 7391 7440 

revlonprofessional.co.uk 

18 

CREATIVE HEAD

#CHedit 

STOCK 

OPTIONS 

OUR PICK OF THE LAUNCHES TO STACK ON SHELVES, 

ADD TO MENUS AND SHARE WITH YOUR STYLISTS 

Coax out coils and tight curls with new The Micro Wand from 

Cloud Nine. An ultra-fine, tapered wand, this styler can be used 

to create perfect and even finishes in more textured, curly hair, 

or tighter curls in straight hair that drops curls quickly. The hightech 

gadgetry of Cloud Nine’s award-winning designs continues 

here as an exclusive mineral-infused, baked barrel create a supersmooth 

surface to leave hair looking incredibly shiny, and three 

temperature settings are available to suit each and every hair type. 

RRP £109 

0845 2003563 

cloudninehair.com 

One to watch... 

IdHAIR 

In Denmark in 1986, a salesman called Preben Munch 

Kjaergaard worked with a chemist to formulate a range of hair 

waxes, the very fi rst IdHAIR product range. With a vision of 

doing things in a diff erent way to help the stylist, he wanted to 

provide better hair products that would make their day a that 

little bit easier. 

Those little IdHAIR Original Waxes now sell more than 

one million pots a year and IdHAIR has 

become one of the biggest hair brands 

in Scandinavia. As it’s grown, it’s set 

up a research and manufacturing 

facility in Sweden, combining 

industry experts and the expertise 

of chemists to curate and develop 

exciting new products. 

The brand’s motto is based on 

innovation, commitment, cooperation 

and education and now 

there’s a team of IdHAIR educators 

supplying training courses alongside 

its ever-expanding product 

range. And what a line-up it’s 

becoming – there’s the 13-strong 

styling range, IdHAIR ME; the new 

generation of intensifying colour conditioners Colour Bomb; the 

strengthening system and the IdHAIR Elements Xclusive Care 

and Styling ranges, which focus on using recycled plastic for its 

packaging. All Elements Xclusive products are also sulphateand 

paraben-free, contain hypoallergenic perfume and some 

are also vegan and gluten-free, perfect for those interested in 

clean and sustainable living. 

In fact, what sets IdHAIR apart is its Green Salon certifi cation 

in Denmark. The majority of IdHAIR’s hair products are Green 

Salon certifi ed, meaning they have been inspected and 

approved, giving the brand a real USP for those who want to 

get environmentally friendly, cruelty-free and natural ranges 

on their shelves. Just check out the IdHAIR ingredients – you’ll 

spot items such as panthenol, amino 

acids, lactitol and xylitol, as well as 

a wide range of natural goodies 

including wheat, Nordic cotton, 

African pepper, macadamia seed oil, 

argan seed oil and watermelon seed 

oil to name a few. 


ADURNEY@TRADEHAIRSUPPLIES.COM 

idhairuk.com 

CREATIVE HEAD 

19

THE BUSINESS EDIT 

LISA 

JACKSON 

REVLON PROFESSIONAL 

UK & IRELAND 

WHAT EXACTLY IS MAGN±T 

BY REVLON PROFESSIONAL, 

AND WHY IS IT SO SPECIAL? 

Pollution is not only affecting 

hair health by making it 

weaker, rough and dull, it’s 

also affecting the colour 

result on your client’s hair. 

Magn±t is a patented, 

innovative line that removes 

pollution from the hair and 

protects it so particles cannot 

be absorbed. It’s designed to 

reveal the best colour result 

and a healthier hair fibre. 

CAN COLOURISTS USE 

THIS IN THE SAME WAY 

AS BOND BUILDERS? 

Yes, Magn±t can be used 

with any hair colour and 

lightening brand to remove 

pollution from the hair shaft 

and then form a barrier so it 

can’t get back in. People are 

worried about the impact 

of pollution on their life, 

including on the appearance 

and quality of their hair. 

WHAT ARE THE BENEFITS TO 

SALONS AND TO CLIENTS? 

Pollution is also affecting 

the colour result on your 

client’s hair – imprecise and 

unreliable results, loss of 

vibrancy, increased damage 

during technical services, 

reduced chromaticity and 

less shine. By using Magn±t 

on your clients’ hair, you keep 

them in love with their colour 

between appointments. Also, 

as it’s a professional salon 

service with take-home 

elements, it keeps clients 

loyal to their salon. 

HOW TO INCREASE 

YOUR SALON PRICES 

SELLING A GREAT product or service is no 

longer enough. It’s harder than ever to turn 

a profit, even if you feel like you’re doing 

everything right. So how can you ensure 

that you’ve got enough money coming 

in? One solution is to implement a price 

increase. It’s obvious why this can be seen 

as a controversial decision – why would you 

risk pushing away existing customers and 

making your salon seem less appealing? 

It’s a case of valuing your services correctly. 

“It is important to be aware of what 

is going on in the market,” says Yulia 

Rorstrom, founder of Duck & Dry blowdry 

salons. “When you find that similar 

competitors are charging more than you, 

that is the time to increase your prices so 

that they reflect what your competitors are 

charging. Then you increase in a way that 

you are able to justify – the new prices must 

be a reflection of your increased costs such 

as rent, wages, main costs of sales which 

could be haircare or styling products.” 

Janet Maitland of Janet Maitland Hair 

Excellence, suggests that even small 

increases can make a big difference. 

“Increase prices by £1,” she says. 

“This doesn’t sound like much but 

when multiplied across the number of 

appointments, you’ll see the benefits 

quickly. And most people don’t mind a 

pound increase.” And, she says, the timing 

is everything: “One of the best times to do 

this is in December. People want to get their 

hair done for Christmas – meaning they are 

focused on keeping their appointment as 

well as the many other things going on at 

that time of year, so they are less likely to 

notice a small increase.” 

So you’ve kept your eye on competitors 

and decided on an increase that reflects the 

value of your services. The next challenge is 

communicating your decision to your team 

before they can pass on the news to their 

clients. The key, says Simon Hill, owner of 

Sesh Hairdressing, is to be transparent about 

the reasons behind the changes. “Once you 

have made the decision to increase your 

prices and have curated a new price list, you 

need to communicate with your team as they 

will have the responsibility of explaining 

this to the clients,” he advises. “Explain your 

reasoning and outline the time each service 

equates to, the stock required and relevant 

price increases from product suppliers. 

The better your explanation of this is to 

your team, the better the communication to 

clients is likely to be, so this step is crucial.” 

Last year, Linton & Mac in Aberdeen 

decided to include L’Oréal Professionnel 

Smartbond as part of all of its colour services 

– which resulted in a price increase. “We 

made sure the whole team was on board 

with the decision, and we were clear on the 

reasons for adding Smartbond to all of our 

colour services so they could talk confidently 

with clients on the subject,” says brand coordinator 

Autumn Robinson. 

REHAZ JEETOOA 

URBAN EDGE HAIRDRESSING, LEIGH 

I introduce price increases twice a year and ensure they are 

raised selectively and not by a fixed percentage across the board. 

If the price of colour goes up, cutting and styling remains static and 

will increase later in the year, so no-one faces a large hike all at once. 

It’s important to consider all the angles when raising prices, and take 

into account the service mix of your clients, then make an informed decision. The key to 

making it work is keeping clients in the loop. We always give between four to six weeks’ 

notice before a price increase, have information at reception and we directly contact our 

clients to let them know. To make the most of the price rise, stylists’ targets are moved in 

line with the increase – so both stylists and the salon can see the financial benefit. 

20 

CREATIVE HEAD

THE REMI CACHET CLIP-IN DELUXE RANGE 

IS BACK AND BETTER THAN EVER 

EXTENSIONS ARE ALREADY the secret weapon of so many stylists, but the time 

commitment can be off-putting to many potential clients – which is where clip-in 

extensions come into their own. From adding volume and length for a bride’s 

big day, giving apprehensive first-timers confidence and even reassuring those 

whose lifestyle or medical conditions means that everyday extension wear is not 

recommended, clip-in extensions are what they’re looking for. 

In order to provide the best design and service to its customers possible, Remi 

Cachet has revamped its Clip-In Deluxe extensions, with a new design for added 

comfort and security. 

Victoria Lynch, founder of Remi Cachet, explained why the brand went back 

to the drawing board in order to make these Deluxe extensions the best yet. 

“We wanted to improve on the current design to make the most comfortable clip-in 

to wear,” she explains. “The strips are extremely slimline to fit to the head, soft 

against the scalp and securely hold the hair in place. We have also been able to 

introduce a higher grade of hair quality lasting for more than 12 months, in line 

with our brand ethos to have the best at an affordable price.” 

Each set of Clip-In Deluxe extensions include three pieces (2x 12" and 1x 5") to be 

placed exactly where they’re needed the most. There’s a whopping 34 colours and 

finishes to choose from, including root stretch finishes, meaning there are options 

to suit every colour and style – all made from 100 per cent luxury Chinese human 

hair, which is remy and double drawn. 

The gift box packaging doubles as the perfect place to store them between uses 

and the packaging is 100 per cent recyclable, as is the hair itself, thanks to Remi 

Cachet’s innovative Hair Recycling 

Scheme. The brand works in 

partnership with Matter of 

Trust, a company that turns 

old extensions turned into 

absorbent barriers used for 

everything from containing 

oil spills to filtering water 

at storm drains. 

@love_your_lox 

For more information about Remi Cachet’s extension options 

and recycling scheme, call 01642 867213 or visit remicachet.com 

21

#BusinessEdit 

LIFE 

LESSONS 

KEN’S CLINIC 

GOT A BUSINESS HEADACHE? 

LET KEN WEST, DIRECTOR OF BUSINESS 

EXPERTS 3•6•5, OFFER A PERSONAL PRESCRIPTION 

GEMMA AMURA 

IT’S SCIENCE 

Be nice and work superhard. 

My first hair event 

at the age of 18 opened my 

eyes to a bigger world of 

possibilities. I knew I wanted 

to one day be on that stage. 

I have worked, assisted and 

given my everything to this 

industry. I truly believe you 

get back what you put in. 

Spread the glitter! My 

mum always said leave a 

little happiness wherever 

you go. I pride myself that 

my smile is my logo, my 

personality is my business 

card and how I leave people 

feeling is my trademark. 

Education is key. As 

an educator for 10 years 

before opening my salon, 

I value the importance of 

other educators visiting 

us. Booking out time for 

training allows the team to 

flourish, make mistakes and 

have fun in a role that can be 

extremely demanding. 

Have fun. It’s what’s it all 

about. I promised the team 

we will never be so booked 

up that we don’t have time 

to enjoy our creations and 

celebrate every guest. We 

photograph every client and 

build an Insta story of them. 

KEN’S DIAGNOSIS 

I’m afraid I’m going to be controversial 

in my answer as I am not a fan of the 

NVQ process when it comes to creating 

qualified stylists. I realise it’s a process to 

gain a ‘qualification’, but I’m unaware of any 

salon owner who believes that a trainee is 

salon-ready just because they have passed 

their NVQ. With that in mind, I would leave 

the NVQ qualification to an outside body and 

focus on training, in the salon, the practical 

skills required by a stylist. 

Now, more controversy! If I was training 

to be an accountant I don’t think I would 

learn accountancy on a Monday and then 

spend the rest of the week sweeping floors, 

cleaning and making cups of tea. What is 

that teaching me? Forward-thinking salons 

need to consider how to get a trainee onto 

their salon floors in (preferably) under a year. 

To do that would require a totally different 

approach. Training would then have two 

clearly defined areas. NVQ training and 

practical skills training. As I said previously, 

I would leave the NVQ to a trusted outside 

partner and invest more of my time and 

resources into the practical training. In my 

perfect world a trainee would spend one day 

a week on their NVQ, two or even three days 

on practical training and the rest of the week 

shadowing and learning salon craft. 

I would employ support workers to do 

other salon duties but they would not be on a 

training programme. They would be people 

I’m looking at ways 

of restructuring 

apprentice 

training. How 

can you bring the 

NVQ completely 

in-house? 

JOE HEMMINGS, 

BLOGGS SALONS 

of any age who want a job, not a career. 

I can hear many salon owners saying: “but 

this is impossible”, “I can’t afford it and I 

don’t have the time to provide the practical 

training”. Depending on your size I accept 

this may be true. But this is where we need 

to start thinking outside the box. 

Take three salons that are within travelling 

distance of one another and who are all 

of the appropriate standard. They form a 

training ‘co-operative’ and each provide a 

trainer for one day a week. All three salons 

allow their trainees to receive three days 

of practical training each week and one 

day of NVQ education a week. Currently, 

over a three-year apprenticeship a trainee 

might, if they are lucky, receive 144 

days of practical skills training 

(excluding NVQ). If they did that 

training at the rate of three days 

a week, they could be trained in 

48 weeks, not three years. 

There is no right or wrong, 

and this is purely my 

opinion. However, I 

believe now is the time 

for something radically 

different. And 

whomever offers 

fast-track training 

could have potential 

trainees queueing 

outside their door. 

DO YOU HAVE A BUSINESS HEADACHE YOU’D LIKE KEN TO HELP WITH? 

Email KenW@365Hair.com or tweet @creativeheadmag 

22 

CREATIVE HEAD

#BusinessEdit 

HAIR AND BEAUTY 

INDUSTRY LEADING 

HIGH STREET GROWTH 

CYBERCRIME 

CONTINUES 

TO CLIMB 

RECENT NEWS THAT TSB has become 

the first UK bank to promise full refunds 

to fraud victims comes against a backdrop 

of rising cybercrime. Research carried out 

by insurer Hiscox found that 55 per cent 

of UK businesses have faced a cyberattack 

in 2019 so far, compared with 40 per cent 

in total last year. The insurer added that 

many businesses wrongly felt they were 

not at risk. “Some salons assume they’re 

too small to be targeted by cybercriminals, 

but small businesses can be seen as 

an easy target,” says NHF/NBF chief 

executive Hilary Hall. “It’s vital to protect 

your business. For example, you must 

know how to fend off phishing attacks and 

make sure mobile devices are secure.” 

For more, visit nhf.info/cyber-threats 

PHOTOGRAPHIC IMAGE 

OF THE YEAR: ENTER NOW 

SNAP UP THE chance to gain some valuable 

exposure for your creativity and skills with the 

NHF/NBF Photographic Image of the Year 

competition. Stylists, beauty therapists, barbers 

and make-up artists can enter a professionalstandard 

single image or collection of images 

that are good enough for publication in a quality 

magazine. The categories for 2019 are: Male 

fashion look (single image); Male fashion look 

(collection); Female fashion look (single image); 

and Female fashion look (collection). 

The competition closes on 6 September and 

the winners will be revealed on 17 November at 

the NHF/NBF Business Awards to be held at the 

St Pancras Renaissance Hotel, London. 

Discover more at nhf.info/photographic 

THE HAIR AND BEAUTY industry is continuing to expand and play a key 

role in the health of the nation’s high streets, says the latest report from UK 

retail analyst the Local Data Company. 

The huge growth in barber shops continued in 2018 with a net increase 

of 813 shops compared with 624 in the previous year – meaning two barber 

shops are opening every day across the country. Beauty salons also saw 

continued expansion, with a net increase of 495 compared with 388 in 2017. 

Nail salon openings slowed slightly in 2018, dropping from 176 in 2017 to 

166 in 2018. The report also found that 62.8 per cent of those planning a 

night out get their hair cut specially, 53.8 per cent buy new make-up or hair 

products and almost 39.1 per cent of men pay to have their beard trimmed. 

Health, beauty and wellbeing retailers continue to dominate the top 10 

categories for growth, while beauty salons and barber shops increased their 

presence in shopping centres. But NHF/NBF chief executive Hilary Hall 

added a word of warning: “Although the health and beauty sector is doing 

well, there is a real risk that the market is becoming saturated leading to too 

many salons and barber shops competing for the same customers.” 

John Belfield International 

Community Award 

winners announced 

THE NHF/NBF’S first Community Awards winners were announced at a high-profile 

event held at the Houses of Parliament. The Awards aim to highlight the amazing and 

often unsung work that salons and barber shops do to support their local communities. 

This year’s winners are The Head Gardener in Inverness, who won the fundraising 

category; and John Belfield International in Stoke-on-Trent, who won the Community 

Impact category. The Head Gardener salon has raised an amazing £200,000 in aid of 

the Highland Hospice, while John Belfield International supports a hostel for victims of 

domestic violence. There were also four highly commended entries in each category. 

“Our Community Awards shine a spotlight on the achievements of our members 

in reaching out and making a real difference to people’s lives,” says NHF/NBF chief 

executive Hilary Hall. “We also hope they will inspire other salons and barber shops to 

work with their local community.” Find out more at nhf.info/community-awards 

Head Gardener 

CREATIVE HEAD 

23

#BusinessEdit 

BUSINESS BUILDER 

With summer upon us, make sure you’re 

skilled in the latest must-have festival 

trends and showcase your work by 

sharing incredible images on your social 

channels. And don’t 

forget to refresh 

your retail area 

with all-important 

festival essentials 

like Beauty 

Boulevard’s 

Stardust Face, 

Body And Hair 

Glitter Kit (£7.99 

exc. VAT), which 

customers can 

grab on their way 

out of the salon. 

THE SERVICE STATION 

In association with 

Innovative launches, expert advice and business 

boosting ideas – drop in and feel the buzz! 

ON RIGHT NOW 

Clients love the natural blended look 

of balayage. So to help stylists create 

this trend, 

pioneering 

colourist Guy 

Tang has 

released his 

new #Stroke7 

goodies: a 

Rosé Balayage 

Lightener 

and two Thicc 

Balayage 

activators for up 

to seven levels 

of lift. Grab 

yours now! 

TEACH 

ME! 

WELL-GROOMED 

BUYS FOR THE BOYS AT 

Remember to make the most 

of Father’s Day by creating 

an eye-catching retail 

display. From male grooming 

essentials like Burban’s 

After-Shave Balm 

(£7.99 exc. VAT) to 

Proxelli’s slick ZANO 

clippers (£32.99 

exc. VAT), be sure 

to highlight any 

specific offers and 

include prices 

clearly for easy 

purchasing. 

Wedding season is a 

lucrative time of year 

and salons that are 

at the top of their 

game can capture 

the hearts of a 

bride and her bridal 

party. So refresh 

your knowledge of 

timeless wedding styles 

with Training Solutions’ 

The Essential Bride 

Classical Bridal 

& Event Hair 

course (£95 

exc. VAT). 

ASK ME 

ANYTHING 

THERE ARE EXPERTS INSIDE 

EVERY BRANCH OF SALON 

SERVICES WITH KNOWLEDGE 

TO SHARE, SO JUST ASK! 

JO MARTIN 

Marketing director, 

Sally Europe 

Q: What are the main 

trends that I should 

be looking out for 

this summer? 

A: One of the things 

I really love about 

summer is seeing the 

festival fashion trends, 

both new and old, 

that people embrace 

and celebrate as the 

sun comes out. With 

people on the lookout 

for ways to make their 

look more festivalready, 

this is a brilliant 

opportunity to up your 

retail game by stocking 

all things colourful, 

glitzy and glam – such 

as gems, glitter and 

sequins for hair and 

body, bright temporary 

hair colours, nail 

decals or temporary 

tattoos. And, for that 

extra personal touch, 

you could even give 

customers some tips on 

creative festival styles 

that they can re-create 

at home – or in a tent! 

FOR ADVICE ON HOW TO BUILD YOUR BUSINESS, CALL 0330 1231907 OR VISIT SALON-SERVICES.COM 

24 

CREATIVE HEAD

L’ORÉ A L 

COLOUR 

TROPHY 

Eyes the prize 

Hearts have been all a-fl utter, beating that little faster… across eight regions and 

involving hundreds of hairdressers, the L’Oréal Colour Trophy Regional Semi-Finals 

have delivered on beautiful fi nishes and nail-biting drama. But now we have the lineup 

of looks that will be fi ghting it out in London on Monday 3 June at the Grand Final 

of the L’Oréal Colour Trophy, the longest running colour competition in the world. It’s 

going to be one heck of a night – we’ll discover winners of the L’Oréal Colour Trophy 

Award and L’Oréal Men’s Image Award, alongside the STAR Award and the Afro 

Award, too! Whether it’s a sundae of peach sorbets and strawberry gelatos that take 

the prizes, or richer balayage brondes, the results will dictate high street colour trends 

for months to come. Want to know which shades are successful as soon as they’re 

revealed? Simple – stay tuned to @creativeheadmag @lorealpro #LCT19 on Instagram 

to see all the action. We’ll be at Battersea Evolution on the day with all the fi nalists and 

the show team that’s delivering a kaleidoscopic colour stunner, art directed by Tim 

Hartley, Saks’ Luke Pluckrose and Trevor Sorbie’s Johanna Cree Brown. Follow us as 

we report live from backstage as well as throughout the Grand Final itself. But fi rst, 

turn the page to see every look the Grand Final will serve – will your favourite win? 

25

LdL’ORÉAL COLOUR TROPHY AWARD 

L’ORÉAL COLOUR 

TROPHY MEN’S 

IMAGE AWARD 

L’ORÉAL 

COLOUR TROPHY 

STAR AWARD 

Sinead Kelly 1, 

London 

Headmasters, 

Mayfair 

Not Another 

Salon, London 

Headmasters 

Great Portland 

Street, London 

Toni&Guy North 

Audley Street, 

London 

Trevor Sorbie, 

London 

Brooks & 

Brooks, 

London 

Nth West 

L’ORÉAL COLOUR TROPHY AWARD 

Saks, 

Lytham 

Francesco Group, 

Eccleshall 

Francesco Group Salon 

& Academy, Stafford 

Christopher Bennett, 

Fleetwood 

L’ORÉAL COLOUR TROPHY MEN’S IMAGE AWARD 


TROPHY STAR AWARD 

The Colour Room, 

Stockport 

Trevor Sorbie, 

Manchester 


Shrewsbury 


Eccleshall 

26

#LCT19 

Scsh 




IMAGE AWARD 

L’ORÉAL 

COLOUR TROPHY 

STAR AWARD 

Milk, 

West Lothian 

Nthern Irish 

Alan Edwards, 

Glasgow 


Linton & Mac, 

Aberdeen 



IMAGE AWARD 

Copperfi elds 

Hairdressing & Beauty, 

Perth 

Chaplins, 

Falkirk 

L’ORÉAL 

COLOUR TROPHY 

STAR AWARD 

Peter Mark 

Arthur Street, Belfast 

Peter Maud 

Hair Peace, Belfast 

Peter Mark 

Forestside, Belfast 

Barbers of BT45, 

Magherafelt 

Salon 45, 

Magherafelt 

Andrew Mulvenna, 

Belfast 

Nth East 


L’ORÉAL 

COLOUR 


IMAGE AWARD 

L’ORÉAL 

COLOUR 

TROPHY 

STAR AWARD 

Contemporary, 

Stokesley 

Saks 2, 

Doncaster 

Satchi Salons, 

Sunderland 

Hooker & Young 3, 

Wynyard, Teeside 

Conrad Blandford, 

Sheffi eld 

Bang Hair, 

York 

Hays Salon, 

Hull 

27

Western 


L’ORÉAL 

COLOUR 


IMAGE AWARD 

L’ORÉAL 

COLOUR 

TROPHY STAR 

AWARD 

Studio.B, 

Bridgwater 

Nashwhite, 

Warwick 

Bloggs Salons 

Gloucester 

Road, Bristol 

Hair by Jones, 

Monmouth 

Laura Leigh 

Hair & Beauty, 

Cheltenham 

Eden Hair, 

Cannock 

Stuart Holmes 

Salon, Cheltenham 

Eastern 


FX Hair Studio, 

Leigh-on-Sea 

Renaissance 2, 

Ipswich 

Gregory Dean Hair Salon, 

Leigh-on-Sea 

Snip’etts, 

Ely 

L’ORÉAL COLOUR TROPHY MEN’S IMAGE AWARD 


TROPHY STAR AWARD 

Cream Hair Associates, 

Norwich 

Snip’etts, 

Ely 

Malcolm Murphy Hair, 

Leicester 

Maxwells, 

Biggleswade 

28

#LCT19 

Sthern 


L’ORÉAL 

COLOUR 


IMAGE AWARD 

L’ORÉAL 

COLOUR 

TROPHY STAR 

AWARD 

John Carne, 

Guildford 

Simone Thomas, 

Wokingham 

Techniques, 

Bromley 

Headmasters, 

Brighton 

The Gallery 

Hairdressing, 

Tunbridge Wells 

Mr Face, 

Brighton 

Stone & Co Hair, 

Dartford 

Ao 

L’ORÉAL COLOUR TROPHY AFRO AWARD 

Cutting Room Creative, 

Leeds 

Hype Brixton, 

London 

Francesco Group 

Knowle, Sollihull 

Hairhouse, 

Sunderland 

Headmasters Great 

Portland Street, London 

3Thirty Salon, 

London 

Nicholas James 

Hair, Leicester 

Errol Douglas, 

London 

29

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Win a hamper of Purelogy! 

Already a Creative HEAD Club member? Then we’ve got something special for 

you, too! One lucky member has the opportunity to win a hamper of all the 

Pureology shampoos and conditioners, worth more than £344. They’ll receive 

the shampoo and conditioner duo from the Clean Volume, FullFyl, Hydrate, 

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all shampoos are sulphate-free and boast 100 per cent vegan formulas. Simply 

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The 

Sustainability 

Issue 

in association with 

43

All rights reserved. 2019 Pureology Research, LLC 

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WE NEED TO 

DO BETTER 

The future is not looking as bright as it once did for our planet. Climate 

change is only the tip of the iceberg – or what’s left of it. Water, our most 

crucial component for life and one of the most used ingredients in 

cosmetics, is a global concern as demand begins to outstrip supply. Stats 

from the UN suggest two-thirds of the world will be living in water-stressed 

conditions by 2025. Plastics pollute our waterways, with the chemicals 

washed into them contaminating aquatic life and the wider ecosystem. 

Hair salons need to think about the impact they have. On a daily basis, 

chemicals are washed down the sink and into the water supply, while 

electricity, water and heating are consumed in vast quantities. Hairdressing 

as an industry needs to up its game, especially as eco-conscious consumers 

– particularly Millennials – apply pressure with their cash. According to 

Mintel, 57 per cent of shoppers would buy – or boycott – a brand depending 

on its ethical stance, a figure that’s up 20 per cent on 2018. From packaging to 

ingredients, customers are demanding products and experiences with less 

impact on the planet, but which still perform and are readily available. 

In this Sustainability special from Creative HEAD, in association with 

Pureology – printed on premium, sustainably sourced paper using alcoholfree 

printing procedures and vegetable-based ink – we look at ways salons 

can meet these important trends by behaving ethically and minimising 

their impact on the environment. Important decisions such as using 

biodegradable towels and recycling responsibly, reducing water and lights 

usage, harnessing renewable energy sources and – of course – partnering 

with green, planet-friendly brands. Be inspired, and make a difference. 

43

ETHICAL, SUSTAINABLE, COLOURFUL… WELCOME TO THE 

bright & beautiful 

WORLD OF PUREOLOGY 

There’s a simple but powerful idea behind Pureology: to create the 

very best care and styling products for colour-treated hair with 

absolutely no nasties. The brand was founded in California in 2001 

and is committed to sustainability and reducing its carbon footprint, 

from the ingredients and the packaging to the effect its products 

have on the environment during and after use. With today’s everincreasing 

concern about our environmental future, it’s something 

your clients would love to get on board with! 

Taking the best that nature has to offer is the route to colourful 

hair and a bright future, and Pureology leads the way in creating 

products made with purity and good health in mind. It was vegan 

long before Instagram influencers made it cool, and all of its 

shampoos are sulphate-free. Its 100 per cent vegan formulas are 

made with sustainably-sourced natural plant extracts and without 

animal products or by-products. 

And it doesn’t stop there – what’s on the outside is just as 

important as what’s on the inside. Packaging matters, and its bottles 

are made of 50 per cent post-consumer recycled materials and are 

100 per cent recyclable. Even its labels are printed with soy ink. 

And when it comes to the products, a little goes a long way. Since 

its formulas are so concentrated, you and your clients only need 

to use a 10 pence piece-sized amount! That means more than 70 

shampoos from one bottle – that’s better value for money and less 

water is needed in its manufacturing process. 

Sustainability is the responsibility of everyone. In minimising its 

environmental impact across the entire lifecycle of its products, 

Pureology is taking that seriously. 

Oh, and the results are spectacular, with countless awards to 

prove how much consumers love it. How are you going to show your 

clients, and the world, the love?

Seven steps to a sustainable future 

This is what Pureology has achieved so far… and 

there’s much more to come! 

• Reduced the amount of water needed in its manufacturing process 

• Its bottles are made of 50 per cent post-consumer recycled (PCR) 

materials and are 100 per cent recyclable 

• Uses up to 50 per cent PCR materials and FSC paper stock for 

products and printed materials 

• Reduced its use of secondary packaging, with cartons made of 

100 per cent recycled fibres 

• Reduced utility energy consumption per bottle 

• Reduced waste during the filling and packaging process 

• Uses US FDA-approved plastics for safety and environmental 

sustainability 

What you can 

do in the salon… 

• Run only full loads in washing machines and choose an 

energy efficient model 

• Fix leaky taps and toilets 

• Install high efficiency taps and toilets. Fitting low-flow devices 

to taps can reduce water usage by as much as 70 per cent! 

• Rinse out and recycle empty Pureology bottles to minimise 

waste in landfills 

• Use energy-efficient lighting, washing machines, heating/ 

cooling systems and styling tools 

WANT TO KNOW HOW PUREOLOGY CAN HELP YOUR SALON BE A MORE SUSTAINABLE OPTION FOR CLIENTS THAT CARE? 

CONTACT 0800 0304034 OR VISIT PUREOLOGY.COM

Ralph & Rice 

Masters of Craft 

Agents of 

If we don’t start living sustainability we risk catastrophic impact 

on our environment. It’s easy to think you can’t affect much 

change as a small business, but that’s where you’re wrong… 

Committing to becoming a more sustainable 

business isn’t just good for the environment. 

Ethical spending in the UK has doubled in the 

past 10 years, according to the Ethical Consumer 

Markets Report in 2018, and there has been a 

surge of interest in more clean, ethical and socially 

conscious brands to meet consumer demand. 

Sustainability is becoming expected, rather than a 

way to stand out. 

“When I moved to London from New Zealand 

in 2008, the lack of recycling was shocking,” says 

Anita Rice, co-owner of Ralph & Rice and Buller 

& Rice in London. “Our industry is notorious for 

producing excessive waste and our aim is to 

counteract this.” 

Dr Denise Baden of the Southampton Business 

School focuses on sustainability within the 

hairdressing industry – both the challenges 

we face and potential solutions. “The biggest 

issues are how to keep costs down and attract 

customers,” she believes. “Our research shows 

that the key cost for most salons is heating water, 

one of the most energy-intensive activities.” Dr 

Baden and her team have focused on how too 

much hot water and chemicals is bad for bills, 

hair and skin, and the planet. From advocating 

single shampooing rather than doubling up to the 

benefits of leave-in conditioner and dry shampoo, 

small changes can have a big impact. 

Jakeman & Green, Ripon 

Jakeman & Green took advantage of a gap in its local market and created an 

oasis of vegan-friendly hair treatments and sustainable practices. “We decided 

it would be a beneficial aspect of our salon ethos,” explains co-owner Megan 

Green. “We have gained a clientele that travels to us based on the products 

we use and environment we create.” The brands found on the Jakeman & 

Green shelves reflect this philosophy. “When choosing a brand, it’s important 

to consider their entire process of manufacture – cruelty free, approved by the 

Soil Association, and using Fairtrade ingredients,” says Megan. “That’s why we 

decided on Oway, a dynamic brand that grows ingredients sustainably without 

the use of harsh chemicals.” Every part of the salon journey is considered to 

make it as green as possible; recycled wood furniture, exposed copper piping to 

help heat the room, eco-friendly showerheads and renewable energy providers. 

She’s also forged links with local businesses so supplies have a lower mileage.

Anne Veck 

Anne Veck 

change 

In collaboration with Habia and VTCT, Dr 

Baden has launched the Sustainable Stylist and 

Salon certifications. A visit to the ‘virtual salon’ 

at ecohairandbeauty.com will see you visiting 

the areas where the biggest changes can be 

made, and answer questions along the way to 

gain the certificate to show off to clients. About 

100 salons and 1,500 stylists have been 

awarded so far, and sustainability practices is 

now one of the key compulsory teaching points 

of new apprenticeships. 

Anne Veck has committed to being green 

with gusto. She has achieved Carbon Footprint 

Standard CO 2 

Neutral certification and is 

now the UK’s first certified carbon-neutral 

hairdresser. So what does that actually 

mean? The Carbon Footprint Standard is an 

independent certification of a company’s 

energy use and greenhouse gas emissions. 

If you manage to achieve it, the certification 

demonstrates that your company has not only 

adopted best practice but has also shown real 

achievements in managing and reducing its 

carbon emissions and usage. 

The Anne Veck salons use BlueGEN ceramic 

fuel cell technology in Oxford to convert gas 

to electricity, which helps heat water and 

the building and reduces the salon’s energy 

consumption by more than 50 per cent. The 

salons also use infrared heaters made from 

recycled materials, designed to consume 60 

per cent less energy than standard convection 

heaters and produce no CO 2 

, all while 

supporting a tree planting project in Kenya. 

Heather Baker, co-owner of Masters of Craft in 

Leeds, admits she hasn’t hit ‘peak sustainability’ 

yet but is working on it: “It’s a lifestyle for us, not just salon practice.” Her salon stocks 

sustainable products and colour with Davines, reuses paint on the walls from a local 

enterprise and had furniture custom-built from natural and recycled materials. Ecosanitary 

products are even stocked in the bathroom. They have paired with other 

businesses which align with their beliefs, including an ethical bank, host events with 

guest speakers and talks highlighting the hair industry’s sustainable responsibility. 

The Chapel, Marlow 

“There’s much more awareness from consumers. They recognise brands 

such as Pureology, which are making strides in sustainability while delivering 

on performance,” explains Toby Dicker, co-founder of six-strong The Chapel 

salon group. Switching to a sustainable energy provider is the first of many 

changes taking place at The Chapel as it adapts to face global challenges to 

the environment. “It was the right thing to do, even if it is slightly more expensive. 

We’ve all got a part to play and a responsibility,” Toby argues. He went on to 

explain that the business used a broker in order to link up with a new energy 

supplier, Danish energy company Ørsted. Other initiatives offset increased costs, 

including investing in new gloves for salon use that are sturdy enough be reused 

for days, rather than going through multiple pairs on a daily basis. Established 

recycling efforts include separating cardboard, metals (including foils) and 

plastics, and investigating further initiatives such refilling.

TRANSPARENCY IS AT THE CORE OF ITALIAN ORGANIC HAIRCARE BRAND OWAY. FROM FARM 

TO CHAIR, ITS AIM IS TO BRING CLARITY TO THE MURKY WATERS OF ‘CLEAN’ BEAUTY 

There’s no questioning Oway’s dedication to sustainable beauty 

and business practices. This family-owned company has been 

searching for truth and real value in its business since its inception 

nearly 80 years ago. 

Organic is all well and good, but Oway takes things one step 

further with biodynamic farming practices. Ingredients are grown 

in soil that has not been contaminated with chemicals and 

pesticides for the better part of a century, ever since the family 

bought the land nestled near Bologna in Italy. You can’t get a 

higher grade of ethical and eco-friendly farming than this. 

Ingredients are not manipulated during their growth, each crop 

is planted at the time of year it would naturally grow and they’re 

only harvested when they are ready. Every ingredient is treated 

this way, even down to the water, which is untouched by solvents. 

This transparency extends to the businesses that Oway pairs 

with – including other biodynamic farmers and Fairtrade-certified 

companies – and the salons that choose to stock its products. 

It understands that eco-conscious clients are educated and 

passionate about the choices that they make, including the salons 

they choose to visit, and expect the service to be equal to their 

expectations. And it’s not just the products – Oway’s colour charts 

are printed on sugar cane-derived paper, while the brushes and 

bowls are made from sturdy wood and straw components. The 

capes are crafted from maize, and regenerated cotton gowns give 

new life to excess cotton scraps in factories. 

But how do the products perform? Let clients see for 

themselves. Dedicated sampling stations within salons are 

handmade from wood in Bologna, all with purpose-fitted 

components, letting you create prescriptive samples for each 

client. Delivered in glass jars with aluminium lids, clients can bring 

these jars and product bottles back to the salon to recycle. Each 

product is created as cleanly and as greenly as possible. Glass 

and aluminium can both be recycled continually, and the products 

come with no additional wasteful packaging such as cardboard 

boxes or wrapped plastic. 

Oway’s dedication to sustainable practices goes further than 

most brands in the world can manage. From the point of origin 

through to the end of a clients’ experience in the salon, Oway is 

not interested in token labelling, it always chooses to go one step 

further. It has always invested in projects to make a real difference 

in the world, long before it became trendy to do so. For example, its 

existing plastic clean-up initiatives helped to provide ground level 

support for The Ocean Cleanup project. 

With very minimal and always recycled plastic currently used in 

its products, Oway is always innovating and adapting, currently on 

track to be completely plastic-free by 2021.

“WE WANT TO MAKE A CONSCIOUS 

EFFORT TO HAVE LESS IMPACT ON 

THE ENVIRONMENT AROUND US 

AND ON A GLOBAL SCALE, SO WE 

ARE PROUD TO BE PARTNERING 

WITH A COMPANY THAT SHARES 

OUR VISION AND VALUES” 

PERRY PATRASZEWSKI, ANDI HINTEREGGER 

AND MATT GEBBIE, CO-FOUNDERS, 

BLUE TIT SALONS, LONDON 

Model image: creative direction by BlueTit x Oway, 

styling by Sally Anne Bolton, make-up by Marco 

Antonio, photography by Danny Lowe. 

FOR MORE INFORMATION ON HOW OWAY CAN HELP YOU STEP UP YOUR SUSTAINABILITY GAME, 

CALL 01283 586986 OR VISIT OWAY.CO.UK

steps to a 

sustainable salon 

experience 

Want to make a change but don’t know 

where to start? Here’s our guide to curating 

a sustainable salon experience for all 

Offer refill stations 

Encouraging consumers to turn 

their backs on the disposable 

life becomes much easier when 

you help them reuse what they 

have. For example, Electric 

Professional is launching glazed 

stoneware bottles this summer 

that clients can take to Electric 

salons to be refilled with shampoo 

and conditioner, while bottles of 

shampoo from Source Essentielle 

from L’Oréal Professionnel can be 

refilled at certain salons. 

Rethink foil 

Unless foil has been rinsed after use and is completely free 

from colour it can’t be recycled so will go into landfill with 

all other waste. So this is why Paper Not Foil is such a good 

idea – it works in the same way as any foil or meche – 

its chalk-like texture means it grips well to the hair and 

it’s made from ground down industrial waste from the 

construction industry, using 96 per cent less energy than 

making foil. 

Donate hair 

You’ll know how much hair you sweep up; 

wouldn’t it be great if some of that could be 

reused? Anyone cutting off a minimum of seven 

inches can donate it to The Little Princess 

Trust, which then uses it to make wigs for children 

suffering hair loss. Replacing loads of extensions? 

Recycle old wefts with Remi Cachet’s Hair Recycling Scheme. 

It works in partnership with Matter of Trust, a firm that turns 

old extensions into absorbent barriers that are used for 

filtering storm drains and containing oil spills.

Monitor the wet and dry 

Water-saving showerheads such as 

ecoheads are a quick and easy change to 

make that will help to save you money 

as well as help prevent an emerging 

water crisis. Similarly, although it might 

sound counter intuitive, disposable but 

biodegradable towels can be a lot more 

efficient and save on electricity and 

water. “Knowing I’m doing my bit to help 

by using less electricity as we have no 

need for tumble dryers, less water as we 

don’t need washing machines, and a towel 

that breaks down in 100 days or less when 

thrown away, I’m a massive fan,” says Ricky 

Walters, owner of Salon64 in London. 

Refresh 

your colour 

There are options, honestly! 

There are more naturally-derived choices 

than ever – Organic Colour Systems, Oway, 

Davines and Aveda can all provide professional 

alternatives that deliver incredible results, or you 

can go fully vegan with henna-based alternatives 

from Oway and Botanēa from L’Oréal Professionnel. 

To keep colour looking fab at home, try Infuse 

My Colour shampoo from My Hair Care. The 

‘bespoke’ version MADE FOR ME is blended 

by hairdressers in the salon, and clients 

can get the vegan tone-perfecting 

shampoo refilled there, too. 

Upcycle 

furniture 

for your 

interiors 

When you need to kit out your salon with 

new furniture, there are two sustainable 

routes to choose from – you can 

either buy new from eco-friendly 

retailers or opt for upcycled pieces. 

The beauty of picking pre-loved 

furniture is that you’re giving a home 

to a something that could have 

ended up in landfill, and secondhand 

furniture can give your interiors 

a cool, retro look. At Buller & Rice in 

Stoke Newington, shelving is made 

from recycled yoghurt pots and 

compressed hay. 

Choose local or ethical business partners 

Pairing with local businesses can help to lower your carbon footprint, as 

well as supporting your local community. Whether it’s refreshments or 

other suppliers, do some research to see what you might be missing 

out on. There are other partnerships you could be overlooking 

as well – did you know there are ethical banks and building 

societies whose business models are designed to make sure they have 

no negative impact on the environment or on society? Rest easy 

knowing you’re not contributing towards environmental or 

social damage, take a look at Ecology Building Society or 

Triodos Bank. 

Get your light right 

LED lighting takes up a fraction of the energy 

of older lighting options, and come in myriad 

shapes and styles to suit your aesthetic. And 

the power behind that lighting? You can opt 

for green energy suppliers. Just last month 

Britain’s entire electric grid managed to go 

coal-free for entire week. You can check 

what percentage of green energy your 

current provider uses, or switch to an 

entirely green provider. 

Get a little wild… 

Take a look at your surroundings 

and consider what you could 

do to make a difference. At 

Rae Palmer’s WeLove salon 

in Petersfield they plan the 

garden for every season, 

thinking about how they 

can attract birds and 

the bees and grow 

herbs and plants that 

can be used in the 

salon, too. 

Clean green 

Make your salon clean 

AND green by opting for 

eco-friendly cleaning 

products. By avoiding 

harsh chemicals present in 

more traditional cleaning 

products, you can reduce 

irritation and make your 

space safer and less toxic 

for those with allergies. 

Eco-friendly cleaning 

products also have the 

added benefit of coming 

in recyclable packaging. 

And don’t forget the 

candles – soy-based 

candles are vegan and 

better for air quality 

than paraffin 

or beeswax.

Inside 

story 

FOWLER35, LONDON 

Sustainability was at the forefront of Darren Fowler’s mind when it was time to give 

Fowler35 a makeover and, having worked with eco-warrior Livia Firth on editorial 

shoots and red carpet events over the years, he knew who to turn to. “She’s 

instilled in me a belief that it’s the small things that count, and we can all make a 

difference by making both small and big changes,” he says. A survey of the space 

was completed by eco-specialists who looked at energy, water and heat, which 

all helped with the brief. The chairs are Eco Fun by Christophe Pillet for Maletti, 

which use recycled padding and recyclable aluminium for the frames and bases. 

Bamboo was selected for the units and shelving areas because it grows faster than 

hardwood trees making it more sustainable and environmentally friendly. Alongside 

an upcycled table, handheld mirrors and red chairs from a working men’s club 

dotted about, there are lots of small elements that help make a difference. All bulbs 

are LEDs, staff own reusable gloves for colouring, and retail products are sold to 

clients with reusable totes rather than plastic bags.

fusion power 

THE NEW INESSENCE RANGE FROM SYSTEM PROFESSIONAL FUSES 

THE BEST OF SCIENCE WITH INSPIRATION FROM NATURE 

One in three clients admit to being ingredients-conscious – checking labels and looking to 

incorporate more natural ingredients into their routine – yet 90 per cent of clients are also 

using regular products as they’re concerned that natural will be ultimately less effective. 

But those consumers are wrong to think natural means weaker – let them revel in the 

power of nature with the new Inessence collection from System Professional. The entire 

range features up to 96 per cent natural origin ingredients and is free from sulphates, 

silicones and parabens for a fresh, professional finish. Created using acai stem 

cell extracts to return hair to a more manageable and healthy appearance, the 

range contains: 

INESSENCE SHAMPOO 

Improve manageability and smoothness with light moisturisation 

INESSENCE CONDITIONER 

Reduce frizz and internal hair fibre friction instantly 

INESSENCE HAIR MASK 

Ideal for an intense weekly treatment for smoother, frizz-free hair 

INESSENCE HAIR SPRAY 

Use daily to protect from UV and reduce friction and frizz 

Inessence is the perfect merging of natural ingredients and 

System Professional’s dedication to luxury and passion 

for transformative hair results. Its advanced biomimicry 

technology means Inessence emulates nature’s time-tested 

patterns for a perfect finish. 

FOR MORE INFORMATION CALL 020 3901 1163 

OR VISIT SYSTEMPROFESSIONAL.COM

The eco list 

YOU NEED PARTNERS TO DELIVER A GREEN SALON AND HELP CLIENTS KEEP THEIR 

CONSCIENCE CLEAN AT HOME. LET’S FIND YOUR SUSTAINABLE SOULMATE... 

Got eco clients who want luminous shine and a little white hair 

camouflage? Check out Botanēa, the 100 per cent herbal 

professional colour from L’Oréal Professionnel. 

In-salon service 


Get a little Cali-cool with the colourful world of Pureology – this is 

a “no nasties” line of zero-sulphate shampoos and 100 per cent 

vegan formulas all created to care for coloured hair. 

RRP from £19.95 

pureology.com 

Using up to 96 per cent natural origin ingredients, Inessence 

from System Professional avoids sulphates, silicones and 

parabens to deliver rejuvenated-looking hair. 


systemprofessional.com 

Say hello to Redken Natural + Science – 100 per cent vegan, 

sulphate-, silicone- and paraben-free versions of Redken cult 

favourites Extreme, Color Extend and All Soft. 


redken.co.uk 

OCS No Limits hair colour is a semi-permanent dye made from 

organic ingredients, making the colour process easier, less 

damaging and more natural for clients keen to change it up. 

RRP £15.95 

organiccoloursystems.com

Oway has the lot – we’re talking luxurious and ethical professional 

haircare, styling and colour, perfect for clients keen to detoxify 

themselves from chemical agents. 


oway.co.uk 

Combining nature, 

scientific expertise 

and professional 

performance, 

Source Essentielle 

from L’Oréal 

Professionnel 

lets clients refill 

shampoo bottles directly at the salon. 

RRP from £18 


IdHAIR Elements 

Xclusive Care and 

Styling ranges 

feature a Nordic 

design with a 

focus on recycled 

plastic. All Elements 

Xclusive products 

are sulphate- and 

paraben-free 

and contain nonallergen 

perfume. 


idhairuk.com 

One of the original green 

brands in hair, Aveda’s new 

launches include Rinseless 

Refresh, a micellar hair and 

scalp refresher, and new 

Heat Relief Thermal Protector 

& Conditioning Mist, 

which shields hair from 

heat up to 230˚C. 

RRP from £24 

aveda.co.uk 

Manchester-based 

Stranded Hair 

Group has unveiled 

Salon Exclusive 

Hair, a 100 per cent remy 

human hair extension 

brand that plans to send 

plant seeds with purchases 

to inspire salons to re-use 

packaging as plant pots. 

In-salon service 

strandedprofessional.com 

The Tea Tree range is 

guaranteed not to be 

tested on animals. It also 

has incredible aromatic 

and natural extracts, and 

is committed to helping 

Reforest’Action plant 

750,000 trees this year. 


salon-success.co.uk 

PETA-certified cruelty-free and vegan, Infuse My Colour 

shampoos infuse hair with colour pigment as your client washes 

at home, keeping your colour work looking wonderful. 

RRP £15.95 

my-haircare.com 

It’s really tough to recycle foil 

that’s used for colour, so why 

not try Paper Not Foil? It’s 

made from recycled materials 

from the construction industry 

that’s turned into paper to be 

used in the same way as any 

foil or meche! 

Salon price from £36 

papernotfoil.co.uk

NEW! 

LETS GET PERSONAL! 

#INFUSEMYCOLOUR 

Infuse My Colour 

Made For Me Service 

For truly unique & 

Personalized salon 

experience! 

Infinite mixing 

possibilities , colour 

enhancing shampoos 

and conditioners for 

most creative 

colourists! 

IG: @My.Haircareofficial 

#infusemycolour 

E: info@my-haircare.com 

www.my-haircare.com/professional

CREATIVEHEADMAG.COM 

MAGAZINE EDUCATION EVENTS INSPIRATION CREATIVE HEAD STORE COMPETITIONS 

EXCLUSIVE 

Juicy rainbow hues for a summer of love. ‘Daydreamer’ by Slunks combines wavy 

textures with gorgeous colour blends to embody a modern flower-child spirit 


In conversation with… Siobhan Golden. 

Press play on the latest of our video 

series, where we talk tones with the 

Wella Professionals Colour Creative 

Find out who’s made it through – the 

Most Wanted shortlist will be unveiled 

EXCLUSIVELY online on 11 June and 

The It List finalists follow on 12 June 

The Coterie: In Session saw men take 

centre stage, with Most Wanted Male 

Grooming Specialist Jody Taylor 

(pictured) and barber Liam Campbell 


creativeheadmagofficial 

@creativeheadmag

CREATIVE HEAD’S BUSINESS NETWORKING 

EVENT FOR SALON OWNERS AND MANAGERS

BRILLIANT 

BUSINESS 

NETWORKING 

DUBLIN 

SUNDAY 3 NOVEMBER 2019 

09.00-17.00 

Radisson Blu Royal Hotel, Golden Lane, Dublin 8 

Tickets €100 plus VAT* 

BOOKING NOW 

CREATIVEHEADMAG.COM/SALONSMART OR CALL +44 (0)1434 610944 

*VAT at UK rate of 20 per cent 

@CREATIVEHEADMAG #SALONSMARTIRE 

Image Skillnet offers part-funding for education and networking events in the hair and beauty sector in the Republic of 

Ireland. To benefit from a 25 per cent saving on the cost of your Salon Smart ticket, sign up for FREE membership 

and purchase your ticket either over the phone on 071 964 0438, or online at imageskillnet.ie/event-category/events

Photography by Andy Lane for the #WeAreLorealPro campaign November 2018 

38 CREATIVE HEAD

#HariSalem 

KING OF THE 

KING’S 

ROAD 

AND FULHAM ROAD …AND LEDBURY ROAD …AND DON’T FORGET PARSONS GREEN! 

LADIES OF LONDON WHO LIKE THE FINER THINGS IN LIFE HAVE BEEN FLOCKING 

TO HARI’S SALONS FOR 40 YEARS. BUT NOW HARI SALEM IS LOOKING TO FIND A 

SLOWER PACE OF LIFE. HE TALKS TO CREATIVE HEAD EDITOR AMANDA NOTTAGE 

ABOUT HAIR LEGENDS, THE JOYS OF BEING ALONE, AND, ERM, BULL SEMEN 

BY HIS OWN ADMISSION, Hari Salem is a bit of a loner. 

He’s not pally with other industry types, doesn’t do social 

media and has renovated a house in the middle of a forest to 

escape to every weekend. But that escape is set to become a 

more permanent retreat as Hari, the mastermind behind the 

iconic west London Hari’s salon group, is retiring. Again. 

“You’re either in the fast lane or on the hard shoulder – 

you can’t choose your speed anymore. For decades I’ve been 

with people all the time. Right now, we’ve got nearly 200 

staff. Every day there’s something to deal with and it’s quite 

draining. So the idea of actually going there and not talking to 

anybody…” he trails off, grinning at the prospect. It’s a world 

away from the ultra-modern townhouse in South Kensington 

where we sit chatting over coffee and pastries. Hari is a 

consummate host, as you would expect from someone who’s 

been delivering five-star customer service to an exacting 

clientele for so long. 

He’s attempted retirement before, and it didn’t quite work 

out. “At that point the salons were heaving, packed on a 

Saturday, sometimes with clients standing against the wall. 

And then I retired and just went and disappeared. But the 

business didn’t like that so I had to come back in to work and 

concentrate on staff training.” 

He’ll certainly be missed once he retires again – while 

you might not see him regularly in the press, he is held 

in high affection. Lucia Van Der Post of the FT’s How To 

Spend It magazine has said: “Hari doesn’t strut and grab 

the limelight, but in his understated way he’s as cool and 

hip as they come.” 

His absolute lack of ego is striking; whether that’s just 

down to his shyness is hard to say, but it’s impressive 

considering his salon brand is as relevant as ever. This 

introversion is something that’s dogged him since his family 

emigrated to the UK from Iran, and proved crucial when 

he came to choosing his vocation in life. He considered 

carpentry, but thought that this would fail to pull him out 

CREATIVE HEAD 

39

of his insular ways, so the other option was hairdressing, 

a job that would force him to talk and interact, often with 

beautiful women. He started at the top, assisting the 

legendary Leonard in his Mayfair salon back in the late 

’60s, where stars such as Twiggy and Jean Shrimpton were 

customers. He must have learned a lot, right? He laughs and 

shakes his head. “I worked there for four years and I didn’t 

get any training.” When he decided to go it alone, the first 

Hari’s on London’s Sydney Street opened with a decidedly 

Gothic feel, featuring the contents of a closed church – the 

reception desk was a pulpit. He lived above it and, working 

with friends, the party often continued upstairs when the 

salon doors were closed. 

It was a favourite time of his: 

“It was new. I was young, I was 

ignorant. I mean, I made so 

many mistakes!” Whatever he 

was doing, he was doing something right – clients included 

Bianca Jagger, the Rolling Stones and Debbie Harry. 

However, he’s frank about the challenges he faced. “We 

were really busy, but I just didn’t make any money, ” he 

laughs. “We had a receptionist going away with his boyfriend 

every weekend to Paris; somebody else bought a flat. And I 

was just working, so busy, and thinking ‘well, I’m surviving’. 

It wasn’t until I met my wife that it was all sorted. I owed so 

much money left, right and centre and I was really shocked. 

And then she went on the reception and within a year I’d 

paid it all back!” 

“You’re either in the fast lane or 

on the hard shoulder – you can’t 

choose your speed anymore” 

Now with four salons in iconic locations such as the 

Kings Road, Ledbury Road, Fulham Road and Parsons 

Green, Hari’s manages to blend a cool edge with the more 

conservative, traditional blow dry-driven beauty of local 

luxe lovers. Each salon has its own vibe and is decorated 

with careful thought and a little humour. The most recent, 

Fulham Road, is a blooming testament to the move to 

sustainable beauty, and with a leaf-laden interior perfect 

for Instagram, while the King’s Road salon once used 

refurbished telephone boxes and dismembered mannequins 

as furnishings and had a resident DJ. 

Services have always been innovative, too, and have 

garnered huge swathes of 

positive press. Treatments 

have proved esoteric over the 

years, featuring ingredients 

from beluga caviar to 

nightingale droppings. Hari caused quite the kerfuffle in 

2007 with the introduction of a protein-rich treatment that 

boasted a surprising ingredient. “I was having dinner with 

my kids and my son’s best friend was with us, and his dad 

was a farmer. I was talking about how we needed something 

in the salon, a treatment, because hair needs protein. I 

jokingly said, ‘well, it’s like sperm’. My son’s friend said: 

‘My dad has bull sperm because we breed cows’, so his dad 

supplied us with the stuff!” The bull sperm treatment got 

plenty of attention. “I was getting calls from all over the 

world from people wanting to get their hands on it, and I 

40 

CREATIVE HEAD

#HariSalem 

The changing face of Hari’s over four decades 

never followed it up. I could have retired!” Today, a CBD oil 

treatment is winning over the beauty editors, so it’s clear 

that he still knows the power of a gossip-worthy ingredient. 

He must have got such a tickle from it all, creating all 

that PR rumpus? He looks surprised at the suggestion. 

“You have no idea how shy I am, to the point where it is 

embarrassing,” he admits. “I was offered the chance to go 

on TV so many times. But I just couldn’t sleep. Three, four 

weeks prior to the day I was getting freaked out, I wanted to 

have a breakdown, forget all about it. So I cancelled. I just 

couldn’t do it.” 

But despite his selfprofessed 

wish to spend time 

alone, what radiates from Hari 

is a love for the people around 

him. So it makes sense that 

it’s training his team that has 

occupied Hari’s time most 

in recent years. “You have 

to have a lot of patience and care, and that’s why I never 

passed the role on, you need somebody who’s nurturing all 

the time,” he explains. 

What’s surprising is that everyone on the floor at Hari’s 

is self-employed, yet his commitment and investment 

in training his staff is unwavering. Isn’t he worried that 

employees will soak up all that education, that knowledge, 

and take it elsewhere? “Because I trained them from early 

on, you get loyalty and you can’t buy that,” he says. And the 

“You have no idea how shy 

I am, to the point where it is 

embarrassing. I was offered the 

chance to go on TV so many 

times. But I just couldn’t sleep” 

thing is, he admits, not many salon owners spend two, three 

days a week training people. “I do, and I was taking £1,500 

to £1,800 a day on the floor. I mean who would do that? It’s 

bonkers. But for me it’s the best investment ever,” he grins. 

Now, he offers select long-serving staff a chance to buy-in 

to make the business more of a co-op, giving them a reason 

to be even more invested in what’s going on day to day. 

A cursory glance at Hari’s price list might raise the 

eyebrows of those outside of West London, but with the 

property prices he admits it’s tough. “Overheads are 

phenomenal,” he sighs. “My 

rent in Brompton Road [his 

previous flagship salon] went 

from £132,000 to £301,000. 

There’s only so much you can 

charge, and you need to give 

more and more in terms of 

service to justify the price.” 

And Hari can point to his 

loyal client base for justification – he speaks of cutting the 

hair of four generations of one family – and the business is 

looking at more sites. But it’s clear that he feels the salon’s 

40th anniversary is the right time to move on. Both his son 

Lucan and daughter Tassie are now involved in running 

the business and there’s also Ellie Freeman, who will 

head up staff training (Hari describes her as “just perfect”). 

He’s confident that his salons will be in safe hands, leaving 

him free to finally relax. A job well done, Hari. 

CREATIVE HEAD 

41

IT’S ALL CHANGE FOR THE TRENDVISION AWARD 2019! WELLA PROFESSIONALS 

IS SHAKING IT UP FOR THE DECISIVE REGIONAL HEATS. WELCOME TO… 

#WELLACREATIVE 

PART INTERACTIVE SHOW, part competition, the #WellaCreativeRemix 

has thrown together some of the most creative minds in the industry with the 

hottest colour talents! 

Eagle-eyed judges looked on as competitors recreated their looks live before 

the catwalk event and reveal of those who made it through to the TrendVision 

Award 2019 UK & Ireland Final, which will take place at London’s iconic 

Roundhouse on 30 September. 

With a brand-new look and feel, the regional heats presented a brilliantly 

buzzy atmosphere with a live DJ and demos from show teams D&J Ambrose 

and HOB Academy and special appearances from Medusa, KH Hair, DNA 

Artspace, P.Kai Hair and more to entertain and inspire the crowd. 

REMIXED AND REMASTERED 

The looks created during each heat showcased the incredible talent and hair 

wizardry from some of the country’s star stylists. With two new categories 

for 2019 – Color Artist of the Year and Creative Artist of the Year – the stakes 

were high; no-one wanted to let the chance of showing their work at the UK & 

Ireland Final slip through their fingers. 

Alongside the winners of the Male Grooming and 

Runway categories, the four finalists in each heat 

will meet in London for that all-important final. 

Joined by the winners of the Ireland heat, which 

takes place on 19th August, they will compete at 

the TrendVision Award 2019 UK & Ireland Final 

for the chance to be crowned the Gold winner in 

a spectacular evening show at the Roundhouse 

in Camden. Congratulations to all the UK 

TrendVision Award Regional Winners! 

Join us at the 

UK & Ireland Final 

for one of hairdressing’s 

most exhilarating and 

entertaining nights of the year. 

With spectacular shows from 

hair icons, networking, a full 

programme of creativity, hair 

and fashion and more, it’s 

not to be missed 

42 

CREATIVE HEAD


REMIX 

SCOTLAND & NORTH-EAST 

NORTH 

MIDLANDS 

SOUTH 

CHECK OUT 


for the full list of 

finalists! 

Tickets will be on sale in July at wellaeducationuk.com. For more information, call 0845 6018128 or email wellaevents@cotyinc.com 

CREATIVE HEAD 43

daze 

LEARNING HOW TO BECOME A GREAT EDUCATOR TAKES 

YEARS OF PRACTICE, BUT EVERYONE STARTS SOMEWHERE – 

AND ALLILON EDUCATION’S TEACHER TRAINING COURSE IS A 

FANTASTIC PLACE TO BEGIN YOUR JOURNEY AS AN EDUCATOR 

School 

WE’VE ALL HAD a moment like it, sat in an audience or 

classroom feeling so inspired you’re practically fizzing with 

excitement, desperate to start creating… all thanks to a 

talented teacher. If you’ve always wanted to become one 

of those sources of inspiration, with the audience hanging 

on to your every word and returning to their salons full 

of excitement, then investing in a course specifically for 

educators is the best place to start. 

Allilon Education’s Teacher Training course, running 

from 23 September, helps to develop stylists’ abilities to 

become excellent educators. Whether you’re an experienced 

stylist who is new to teaching or you’re looking to develop 

members of your team into in-house educators, this four-day 

course will leave participants ready to pass on their skills. 

Covering demonstration training, presentation skills and 

how to teach within a workshop setting, Allilon educators 

are on-hand to pass on useful hints and structures to clearly 

convey information, while advising on how to be thoroughly 

engaging for your audience. 

Thanks to a maximum teacher/student ratio of one to six, 

participants get crucial hands-on education and attention 

from some of Allilon’s top educators. Located at the bright 

and airy Allilon Education Academy above the Ena salon 

in London’s Holborn, students can enjoy complimentary 

refreshments and lunches at local restaurants with their 

educators for excellent value-for-money. 

Not everyone has the knack for teaching – a mediocre 

teacher will simply pass on a technique – but truly great 

teachers will inspire, energise and challenge their students. 

By developing yourself and your team, you’re investing 

in sustainable development and independence to help train 

and grow the next generation of stylists in your salon. 

44 CREATIVE HEAD


The facts 

in a 

flash! 

ALLILON EDUCATION 

TEACHER TRAINING COURSE 

23 September 

Four-day course 

£1,400 (exc. VAT) 

Teacher to student ratio of 1 to 6 

To book your place, or for more information, call 020 3301 5451 

or visit alliloneducation.com/hair-courses 

45

ROCKSTAR 

BLONDES 

DON’T LET ANYTHING STAND IN YOUR CLIENTS’ WAY – LEAST OF ALL 

WISHY-WASHY COLOURS. ROCK ON WITH THE LATEST BOLD TECHNIQUES 

AND PRODUCTS FROM REVLON PROFESSIONAL 

46 CREATIVE HEAD


THE SATISFACTION THAT comes from nailing the perfect 

hair colour is equal parts the final look and how the client 

feels. Revlon Professionals is dedicated to creating hair 

colours and techniques that give you – and your client – the 

world at your fingertips. 

We’re living in an era of empowerment, where women and 

men alike can be whoever they want to be. Take the current 

’90s revival – the killer comeback of bold, unapologetic 

attitudes and individuality is reaching a whole new 

generation. This is today’s blonde – a mix of choppy layers 

and multi-dimensional shades that can be personalised to 

allow every woman to reinvent herself and go full-on blonde 

without fear or reservation. 

For this look (pictured opposite), gold and strawberry 

blondes were subtly shaped in irregular sections to achieve 

a distinctive, iconic look. Revlon Professional’s colour 

products have been designed to work together intrinsically 

and effortlessly, so you can create colours to suit every 

personality. From Revlonissimo Colorsmetique Intense 

Blonde colours with delicate reflects to the Nutri Color 

Crème 3-in-1 cocktails of colour, care and shine that clients 

can take home with them, you’re ready to rock every shade. 

For more information on how to rock blondes, call 020 7391 7440 or visit revlonprofessional.com 

@revlonprofessionaluk #RevlonProfessional #Blonde #CreateBoldly #LiveBoldly 

CREATIVE HEAD 

47

Deflect 

Add an extra layer of defence against colour 

fade. The new MAGN±T line-up from 

Revlon Professional is here to repel those 

external factors that ruin your hard work 

WITH SO MUCH talk about sustainability, the environment and the 

damage we’re causing the planet, we can’t ignore the effects that 

pollution has on our hair. It’s something that more and more 

clients are raising as a concern and being prepared for their 

questions can give you the edge. 

Skin cells may regenerate but hair shafts don’t. Colour 

precision also takes a hit from pollutants, with imprecise 

and unreliable results because of damage to the cuticle, 

along with dulled vibrancy and exposure to more damage 

during colouring. 

Which is where the MAGN±T collection from Revlon 

Professional comes in – a new and innovative line that 

works seamlessly alongside your existing products, 

MAGN±T follows years of research into how to offset the 

effects of pollution. The innovative Pollupl±x System is 

a clever combination of antioxidants, keratin reinforcers 

and shielding ingredients that all work together with one 

goal: neutralising and repelling the pollutant particles 

from hair, reducing the effects of compromised water 

quality, reinforcing and shielding the hair fibre to reveal 

the best version of your colour results. 

So what is it you need to be aware of on a daily basis? 

Poor water quality can interfere with colour precision 

and performance, and high concentrations of mineral 

salts leave hair dull and rough. Microscopic solid pollution 

particles also deposit straight from the air onto the hair, 

damaging the cuticle and even the internal hair shaft. 

And, of course, there’s also the effects of sun radiation – UV 

degrades hair colour and damages the hair protein structure, 

inducing premature hair ageing. 

MAGN±T acts like a magnetic field around the hair to repel 

further damage from pollutants while protecting the hair fibre, 

allowing your true colour creations to shine through. 

CREATIVE HEAD

and protect 


Colour and lightening 

STEP ONE: De-pollute with MAGN±T Anti-Pollution 

Neutralizer to fight free radical formation and neutralise 

the negative effects of metals on hair. 

STEP TWO: Cleanse with MAGN±T Color Lock Repairing 

Shampoo to reduce metallic deposits and build-up, 

neutralise the negative effects of poor water quality, and 

help the inner hair structure recover. 

STEP THREE: Protect with MAGN±T Anti-Pollution Daily 

Shield, a lightweight daily shield against environmental 

aggressors and UV damage until their next wash. 

Care services 

STEP ONE: Cleanse with MAGN±T Anti-Pollution Micellar 

Cleanser to remove external pollutants from hair and scalp 

and neutralise poor water effects. 

STEP TWO: Moisturise with MAGN±T Anti-Pollution 

Restoring Mask, reducing particle deposits and free 

radical formation. 

STEP THREE: Protect with MAGN±T Anti-Pollution Daily 

Shield, a lightweight daily shield against environmental 

aggressors and UV damage. 

Make a stand against the effects of pollution with Revlon Professional. Call 020 7391 7440 or visit revlonprofessional.com 

@revlonprofessionaluk #RevlonProfessional #magnetRP #CreateBoldly #LiveBoldly 

CREATIVE HEAD 

49

LET THE RIGHT 

blondeIN 

CREATE AND CELEBRATE BEAUTIFUL BLONDES FOR YOUR CLIENTS WITH THE COMPLETE 

PAUL MITCHELL PLATINUM BLONDE COLLECTION 

The best innovations come from a need – and we 

needed to see more of Paul Mitchell’s excellent Platinum 

Blonde Shampoo. Already one of the brand’s bestsellers, 

clearly someone over there has been listening 

as it has unveiled its latest launch for summer – the 

Platinum Blonde Conditioner and Platinum Blonde 

Toning Spray – to form a full blonde-perfecting system. 

Now blonde clients can enjoy incredible quality at-home 

care from start to finish. Paul Mitchell’s commitment to 

products that deliver a true blonde with clarity starts with 

its innovative lifting products… 

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51 

CREATIVE HEAD ADVERTORIAL

HIGHER 

calling 

WITH FOUR FAST-ACTING LIGHTENERS TO CHOOSE FROM, PAUL MITCHELL 

IS ON-HAND TO GIVE YOUR CLIENTS THE LIFT THEY’RE LOOKING FOR 

SKYLIGHT 

HAND-PAINTING CLAY LIGHTENER 

• Ideal for precise, freehand application techniques including balayage 

and highlights 

• Rice flour and kaolin clay help by forming an outer shell during 

processing that doesn’t completely dry-out or flake, allowing for zero 

transfer and eliminating the need for foil or non-transfer plastic 

• Mixes easily with Paul Mitchell Cream Developer for up to seven 

levels of lift 

• 100 per cent vegan 

LIGHTEN UP 

ON- AND OFF-SCALP BLONDING PASTE 

• Quick and gentle lift of up to five levels 

• Suitable for both on- and off-scalp techniques, especially on more fine and fragile hair 

• The light and fluffy texture resists drying and ensures an easy application 

52

DUAL-PURPOSE LIGHTENER 

AN ON- AND OFF-SCALP POWDER LIGHTENER 

• Lifts up to seven levels quickly and evenly 

• Natural conditioning agents and oils, including jojoba oil and castor bean, help to retain moisture 

• The dust-free encapsulation process helps to buffer the lightening process to reduce damage 



SYNCHROLIFT 

AN ULTRA-QUICK BLUE POWDER LIGHTENER 

• Exclusive balanced bleach technology gives up to seven levels of lift both quickly and gently 

• Mixes to a creamy consistency that resists swelling when applied 

• A dust-free, blue-tinted formula which features zero fragrance for a pleasant colouring experience 


53

FOR THE 

OF 

love 

BLONDE 

THE NEW PAUL MITCHELL PLATINUM ADDITIONS KEEP YOUR BLONDE WORK LOOKING CLEAN 

AND SERENE FOR LONGER, THANKS TO SOPHISTICATED FORMULATIONS 

There are few things more satisfying than creating a perfectly lifted, 

bright and brass-free blonde. Clean, neutral and cool blondes 

remain hugely popular for 2019, but maintaining such pure 

tones are a daily challenge. Protect your colour work between 

sessions by encouraging your clients to invest in the right athome 

colour care system for their look. Paul Mitchell’s Platinum 

Blonde Shampoo has been a winner for many stylists since its 

introduction – but why should its powerful platinum toning power 

stop there? Complete care comes in the form of the new Platinum 

Blonde Conditioner and Platinum Blonde Toning Spray. Forming 

a simplifi ed and perfected three-step system to banish unwanted 

brassiness, usher in a new era of blonde care. The violet formula 

and pigments cool off brassy tones while ensuring hair is radiantly 

shiny and deeply conditioned. 

PLATINUM 

BLONDE 

SHAMPOO 

This violet-tinted, 

colour-enhancing 

formula brings out the 

best in blonde, white 

and silver hair while 

softening and adding 

shine. 100 per cent 

vegan, gluten-free, 

no animal testing 

PLATINUM 

BLONDE 

CONDITIONER 

Hydrate ends and 

keep cool tones 

shining through with 

this shine-boosting, 

colour-enhancing 

formula. Gluten-free, 


PLATINUM 

BLONDE 

TONING 

SPRAY 

Add shine and refi ne 

your blonde work 

with this conditioning 

spray, featuring 

shimmery violenttinted 

pigments. 

100 per cent 

vegan, gluten-free, 


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55 

CREATIVE HEAD ADVERTORIAL

Recovery


TIME 

IT’S INEVITABLE THAT SUSTAINED LIGHTENING 

CAN TAKE ITS TOLL. AIM TO PROTECT AND 

PERFECT WITH PAUL MITCHELL 

FOREVER BLONDE DRAMATIC REPAIR 

Whether it’s honey-hued highlights or pure, icy 

silver, there’s an unavoidable change to hair texture 

once lightened. You can use all the bond-protecting 

products you like within the salon, but once 

your client leaves your chair your work is at 

the mercy of their at-home care. Make the 

transition that much smoother with Paul 

Mitchell Forever Blonde Dramatic Repair. From 

weakened strands to dull and lifeless refl ects, 

this intensive nourishing spray helps to bring 

life back to hair. It's packed with KerActive 

protein to restore weak and depleted hair, 

while saffl ower oleosomes penetrate deeply 

into the hair fi bre to replace lost nutrients and 

suppleness. Macadamia nut oil also provides 

a welcome boost of hydration for parched hair. 

This multi-tasking spray treatment helps with 

smoothing, strengthening and replenishing 

blondes which look past their best. Colour 

safe and paraben free, it’s a simple addition 

to clients’ post-wash routine; simply spray 

throughout damp hair and dry or style as 

normal, and let its anti-static formula give a 

soft, smooth fi nish that’s frizz and tangle-free. 

WHATEVER BLONDE AMBITIONS YOUR CLIENTS HAVE, HELP THEM ACHIEVE MORE. FOR MORE INFORMATION 

CALL 0845 659 0011 OR VISIT SALON-SUCCESS.CO.UK 

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CREATIVE HEAD

IN ‘POWER TO THE YOUTH’, THE TEAM FROM RAINBOW ROOM 

INTERNATIONAL GEORGE SQUARE – INCLUDING 2018 IT LIST IT GUY 

PADDY MCDOUGALL – GETS PLAYFUL WITH COLOUR AND TEXTURE 

PHOTOGRAPHY BY ALEKSANDRA MODRZEJEWSKA 

CREATIVE HEAD 59

60 

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CREATIVE HEAD 61 

HAIR Rainbow Room International George Square. MAKE-UP Allana McTrusty. STYLING Rebecca Donaldson

62 

CREATIVE HEAD

THE INNOCENTS 

IT’S ALL ABOUT KEEPING IT REAL FOR LEEDS SALON TINT, WITH A COLLECTION CENTRED 

ON TAKING AN HONEST APPROACH TO CUTTING, COLOUR AND STYLING. URBAN AND 

ANDROGYNOUS, IT CELEBRATES INDIVIDUALITY. JUST BE YOURSELF 

PHOTOGRAPHY BY XANTHE HUTCHINSON 

CREATIVE HEAD 63

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CREATIVE HEAD

CREATIVE HEAD 65 

HAIR The TINT Creative Team. MAKE-UP Abi Hylton

Scene 

THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE! 

League of 

GENTLEMEN 

CLIPPERS WERE POISED at The Coterie: In Session’s first men’s hair event 

at RIDA Studios in East London, where Most Wanted Male Grooming Specialist 

Jody Taylor and supremely skilled barber Liam Campbell brought fresh grooming 

takes to a captivated audience. Leading style journalist Lee Kynaston played 

host, enticing insights and funny snapshots from the pair’s careers. Jody’s work 

included a ‘suggestion’ of a mullet, showing how the much-maligned hairstyle 

can be reinvented for 2019, alongside grown out, curly curtains. Liam, who started 

cutting hair in the British Army, showed off his prowess while creating a loosely 

contoured look reminiscent of past footballers and an Indie wave. To round off the 

night, Lee set the famous In Session challenge: both Jody and Liam were given 

just three minutes to style up a storm and present their translation of a ‘modern 

bed head’. Jody’s sweaty, worn-in style was a catwalk-worthy look, but it was Liam’s 

dented, pushed-back interpretation that won the audience vote. And after all that it 

was time for guests to pick up their free gift – a silver cordless Super Motor clipper 

or trimmer generously provided by sponsor BaByliss PRO. 

66 

CREATIVE HEAD

Jody Taylor and Liam Campbell 

Lee Kynaston 

CREATIVE HEAD 67

Claudia Merkle 

Simon Clarkson 

Hilary Hall 

Steven Bartlett 

PLUGGED IN 

Irene Meikle and Trisha Buller 

Julie Winchester 

THE GOLDWELL AND KMS HUB Network headed to 

Sicily and the stunning Verdura resort, where the Kao Salon 

Division annual event saw 170 networking business club 

members enjoy a variety of inspirational, eclectic speakers 

and presentations. Julie Winchester, the new general 

manager of Kao Salon Division UK, Ireland and South 

Africa, introduced trichologist Trisha Buller and Goldwell’s 

head of education, Irene Meikle, who discussed scalp care 

and the new Kerasilk Revitalize treatments. Steven Bartlett, 

co-founder of Social Change, spoke about disrupting 

and updating your social media, while Simon Clarkson’s 

workshop on creating high-performance, winning teams 

drew on performance psychology principles. The NHF/ 

NBF’s Hilary Hall spoke about T-level qualifications; art 

historian Claudia Merkle made a triumphant return to the 

event, before explorer Ed Stafford’s tales of resilience got 

everyone fired up. David Drew espoused the importance 

of charging the right amount for services, ahead of the 

industry panel – featuring Irene Meikle, Beverly C MBE, 

Shane Bennett, Martin Crean and Sam Burnett – brought the 

weekend to a fruitful conclusion, with added wine tasting! 

Mark Giannandrea 

of Kao Salon Division 

Industry panel 

Ed Stafford 

68 

CREATIVE HEAD

Sean Nolan 

D&J Ambrose 

HOB Academy 

Wella Education 

REMIXED, 

Remastered 

THE ARRIVAL OF the #WellaCreativeRemix featuring 

the TrendVision Award Regional Heats at London’s 

Grand Connaught Rooms was tinged with sadness 

following the tragic loss of HOB Salon’s Sean Nolan only 

days before. Sean’s family were in the audience, seeing 

his work at a hair show for the very first time, and able 

to witness the incredible reaction to his vibrant colour 

vision for the HOB Academy looks. The new interactive 

format of the show was embraced wholeheartedly by the 

guests, who darted between the sections dedicated to 

Wella Education, D&J Ambrose, HOB Academy and 

DNA Artspace, with a stop to admire Robert Eaton’s 

incredible wig and weft work from last year’s Final 

as well. Models stepped off the runway and strutted 

amongst the crowd, with the opportunity to get up close 

and personal and ask questions of the competitors and 

stylists. We can’t wait to see who will triumph at the UK 

& Ireland Final in September! 

FOR A FULL LIST of TrendVision 

finalists, visit creativeheadmag.com 

Wella’s Jerome Toulza 

DNA Artspace 

D&J Ambrose 

DNA Artspace 

CREATIVE HEAD 69

I loved creating this incredible 

texture #BlondMe 

At a section of the Great Wall 

of China restored by Henkel, 

on the foggiest day! 

#luxevibe #EssentialLooks 

#schwarzkopfpro 

#TBT winning the 

Hair Trend trophy at 

#MWIT18 

In the 

frame 

Kevin Kahan, Most Wanted Hair Trend 

2018 winner (@allaboutkevinkahan) 

and founder of Kevin Kahan in 

Belfast, snaps away 

Oh, the glamour of it all 

#behindthescenes 

SHOOT AND SEND Want to give us 

a snapshot of your world? Tweet 

us at @creativeheadmag now! 

Thank you @DenmanBrush 

I love my brush even more 

Enjoying the sunshine 

It must be 7am! 

Training with the main man 

@neilmct 

At the fantastic #EssentialLooks 

Frankfurt with my buddy 

@dylanbrittainhair 

Anthony Cragg exhibition at 

the Istanbul Modern 

2018 

70 

CREATIVE HEAD

Don’t try to make 

it on your own … 

WE’LL MAKE IT SO MUCH 

BETTER TOGETHER! 

Join us today to get these fantastic 

benefits: 

Free everyday business and HR advice from our 

friendly membership team. 

Free 24/7 employment and commercial legal 

lifeline. 

Free employment contracts & apprentice 

agreements. 

Free chair/room renting contracts. 

Free in-depth guides and fact sheets on every 

aspect of running your business. 

£ 

Valuable discounts on business essentials 

including insurance, workshops and health & 

safety. 

Join 

before 30 June 

and quote 

CHJ25 to get 

£25 off your 

membership 

fee 

Join now for less than 75p a day 

Call us on: 01234 831965 or 

email us: enquiries@nhf.info 

www.nhf.info/benefits

CHUK June 2019

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