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Selling Travel June 19

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FOUR-SIGHT<br />

21<br />

Our columnists<br />

Booking flights<br />

with reduced<br />

emissions<br />

could turn into<br />

a USP<br />

WHILE we are all aware that flying is a major<br />

contributor to carbon emissions, I don't<br />

believe it is currently at the forefront of most<br />

travel agents' mind. Ultimately, increasing<br />

sales and passenger numbers comes first.<br />

And to be honest, who can blame us? If<br />

a customer is wanting to book a specific<br />

holiday then they will do it, regardless of if we<br />

agree with the booking or not.<br />

However, as travel agents there are three<br />

immediate ways we can help encourage<br />

eco-friendly travel. The first is to become<br />

paperless. At Venture <strong>Travel</strong> we only email<br />

booking confirmations, receipts and tickets to<br />

our customers. This not only saves us money<br />

in postage and printing costs but also helps<br />

the environment so it's a great win-win.<br />

The second is to upgrade your back-office<br />

systems. With such great advancements in<br />

technology, gone are the days where you<br />

need to print enquiries, store brochures or<br />

track sales data. Google Docs is a fantastic<br />

tool to share spreadsheets, word documents<br />

and enquiries to everyone in your team<br />

without having to print these out.<br />

Thirdly, promote to your customers ecofriendly<br />

flights and hotels. This is something<br />

we can definitely improve on at Venture<br />

<strong>Travel</strong>, especially working in such a price<br />

competitive market.<br />

One useful tool I found recently is<br />

Skyscanner. It show flights with reduced<br />

emissions which is definitely worth<br />

mentioning to your customers and be a<br />

unique selling point for your business.<br />

THE ONLINE AGENCY<br />

Ben & Hugh<br />

Venture <strong>Travel</strong>, Mold,<br />

North Wales<br />

SUSTAINABLE travel is of great importance<br />

to me and has been brought to everyone's<br />

attention, along with other environmental<br />

issues, thanks to the recent protests.<br />

But what can we, as travel agents, do to<br />

improve things, if anything? Should our focus<br />

continue to be just selling the holidays our<br />

clients want or should we be championing<br />

more environmentally-friendly travel?<br />

I find it’s not something clients mention<br />

unless you say something, so I think it’s up to<br />

us to remind them that sustainable tourism<br />

is about visiting somewhere as a tourist and<br />

trying to ensure it makes a positive impact on<br />

the environment, society and economy.<br />

We could all start with reducing plastic in<br />

our hotel room. There is usually a bin in the<br />

bathroom and in the bedroom, both with<br />

plastic bags in – do you use both bins? I only<br />

use one. That means if you're sitting on your<br />

bed you will have to get up and walk to the<br />

bathroom, but just think how many plastic<br />

bags that will save if a hotel has 100 rooms.<br />

That's 100 bags a day, 700 bags a week and<br />

36,400 a year! And that is just one saving in<br />

one hotel. My thought of the month: ‘One<br />

thing you can’t recycle is wasted time’.<br />

I'm just back from Cyprus where I stayed at<br />

the peaceful Casale Panayiotis in the Troudos<br />

Mountains, enjoying its wonderful spa, food<br />

and activities like walking and biking, and the<br />

five-star St Raphael in Limassol, which has a<br />

lovely beach, marina and beautiful gardens<br />

of olive trees. But the best thing was that they<br />

also look after the local cats, including feeding<br />

stations. I wish more hotels would do this!<br />

We can all<br />

reduce the use<br />

of plastic bags<br />

in hotel rooms<br />

THE HOME WORKER<br />

Sandy Murray<br />

Sandy's <strong>Travel</strong> Escapes<br />

James with<br />

AMAWaterways at the<br />

Hall of Fame<br />

Sandy fruit<br />

picking in<br />

Cyprus<br />

Next month<br />

our columnists<br />

talk about:<br />

Overtourism<br />

and how to help<br />

spread the love<br />

sellingtravel.co.uk

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