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JULY/AUGUST | TCA 2019
Tracking The Trends
By Klint Lowry
Back in the late ’70s, the brokerage firm EF
Hutton launched a very popular ad campaign
built around the slogan, “When EF Hutton speaks,
people listen.”
Guy Adami knows the feeling. And after 12 years
offering his insights into the world of finance on
CNBC’s “Fast Money,” he’s as comfortable in the role
of high-profile media influencer as he is with himself
personally, and that’s pretty darn comfortable.
His body language is as relaxed as his voice,
which resonates from the diaphragm with just
enough of a New York accent to add character
without crossing over into caricature. He doesn’t
think twice about slipping in an expletive now and
then, but just often enough that it emphasizes his
conviction in what he’s saying.
It’s no wonder he made it on television, and
why he is frequently asked to speak at events, as
he was for the general session on the third day
of the Truckload Carriers Association’s 81st Annual
Convention. Adami had arrived early and was
hanging out in the meeting room before the start
of that morning’s general session. His game plan
for his presentation was similar to the way he approaches
his TV show.
“TV is an entertainment medium,” he said. “So,
you have to entertain, but it doesn’t mean you
can’t be smart. We’re not splitting the atom up
there, we’re trying to help people navigate markets
and sort of learn what’s going on in the world.
And you can make that fun.”
People ask him how he prepares for the show,
he said. “Just existing prepares you for the show,
just paying attention to what’s going on.”
Adami said his morning routine is to start reading
an article, “and it’ll take you down the rabbit
hole of another article, and 45 minutes to an hour
later, you’re into some deep stuff.”
People don’t do enough of that nowadays, Adami
said as he started in on one of the themes he
would cover in his speech.
“We live in a society where people want to do a
pushup and look like Charles Atlas,” he said. “They
want to take a pill and lose 50 pounds. Very few
people are willing to put in the time necessary to
look good, to lose weight, to ramp your game up
on the information front.”
People also tend to cherry-pick their information
and filter it to their liking, he said.
14 Truckload Authority | www.Truckload.org TCA 2019