Boxoffice - July 2019

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TOP WOMEN IN GLOBAL EXHIBITION 2019 Describe your ideal moviegoing experience. DS: While the moviegoing experience has evolved and innovated in amazing ways with regard to seating, presentation, and food and drink options, I just like a comfortable seat close to the aisle and a good movie! KL: When I can get my teenage son and daughter to agree on a movie (!), it’s usually a family experience. We are notoriously early to the theater—I have to get settled into my seat before heading to the concession stand for a tub of popcorn. And I don’t share my popcorn. What can companies like Screenvision do to encourage diversity within the exhibition industry? DS: I’m proud to say that Screenvision Media values diversity, with women making up half of the executive team. I love what our sales team, led by Katy Loria, is doing to promote the meaningful representation of women in film via a partnership with the Geena Davis Institute on Gender in Media, in which our Front + Center preshow will give a special look at upcoming films that receive GD-IQ certification. KL: Equality should stand for a place where we all belong. It’s incumbent on us to foster an environment where everyone feels not only welcome, but invited and encouraged to participate. If we don’t encourage that dialogue, the workplace and the world will get boring pretty quickly. On a tangible front, it begins with recruiting and carries through to hiring, training, and mentoring diverse team members, from the ground floor all the way through to the board. Katy, can you talk a bit about Screenvision’s partnership with the Geena Davis Institute on Gender in Media and how it came about? KL: I can remember attending a panel at Cannes Lions several years back and being shocked to learn that less than 20 percent of women in movies had speaking roles. It seemed impossible. I don’t know whether I was more taken aback by the statistic or that I hadn’t noticed the inequality myself. Because we think Screenvision sits at a pretty cool intersection of film, media, and distribution, it just naturally made sense to use our network to help bring awareness to an initiative that is not only important within our walls, but also those of the brands that we work with. As we learned more about the important research being done at the Geena Davis Institute on Gender in Media in the film industry— as well as efforts within the media industry being heralded by #SeeHer—we grew increasingly excited to introduce content opportunities on the big screen that tie gender equality messaging with the brands in support of it. We hope the moviegoing audience will not only appreciate the content but also continue to support the films that are presenting balanced representation both on screen and behind the camera. Darryl, It sounds like Variety – the Children’s Charity of New York is poised to do some really great, interesting work. Can you talk a bit about why you joined the board of directors and what sorts of projects you’re planning? DS: I’ve always been proud to work in such a charitable industry, and we at Screenvision Media have consistently supported industry charities like Variety and Will Rogers. When the New York branch of Variety was being re-formed, it was an honor to be asked to join the board. In its new formation, Variety – the Children’s Charity of New York will be focused on freedom and future. The Freedom program delivers vital life-changing equipment and services for mobility, independence, and social inclusion, while the Future program delivers crucial life-enriching communication equipment, services, education, and self-esteem to individual children and children’s organizations. Earlier in June, we gave away an adaptive bike as part of Variety International’s Freedom Day, and I was so thrilled to be part of that opportunity! THE COCA-COLA COMPANY CAMI REYNOLDS, VP OF STRATEGIC PARTNERSHIP MARKETING KRISTA SCHULTE, GLOBAL VP OF STRATEGIC PARTNERSHIP MARKETING MAYSON SPELLMAN, SENIOR NATIONAL SALES EXECUTIVE The Coca-Cola Company is the market leader when it comes to providing the “beverage” component of food and beverage for most exhibitors. Coca-Cola’s cinema team benefits from an all-star trio of women executives. Krista Schulte goes beyond the cinema space, overseeing airlines, ski resorts, and theme parks, just to name a few areas. Cami Reynolds and Mayson Spellman are two of Coca- Cola’s senior sales executives in North America, dealing with accounts for some of the largest cinema chains in the world, including AMC and Cinemark. 98 JULY 2019
CHEERS! to our friends & Coca-Cola colleagues KRISTA SCHULTE Global Vice President, Strategic Partnership Marketing CAMI REYNOLDS Vice President, Strategic Partnership Marketing MAYSON SPELLMAN Sr. National Sales Executive, Strategic Partnership Marketing 2019 TOP 50 WOMEN IN GLOBAL CINEMA © 2019 The Coca-Cola Company.
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Boxoffice - July 2019

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