Boxoffice - July 2019

1944
October 27 was the founding of the National
Association of Popcorn Manufacturers,
whose primary purpose, as defined
in the constitution and by-laws, was,
“Advancing the general interest of popcorn
manufacturers in all categories of the
popcorn industry throughout the U.S.”
1947
Four hundred people attended the National
Association of Popcorn Manufacturers
Convention. The association publication,
Popcorn Merchandiser, discussed planting
tips, yields, proper maintenance of popping
equipment, and strategies to promote the
consumption of popcorn.
THE
HISTORY
OF NAC
1950
The popcorn industry was facing a shortage of
corn and oil during World War II and was plagued
by government restrictions. The newly formed
association made it possible to oppose a ruling in
Washington that would have placed popcorn on the
list of nonessential agricultural products.
Women served on the association board as early as
1950.
Timeline courtesy
of NAC. This story
originally appeared in
the Spring 2019 issue
of Concession Profession.
The determining factor was research that revealed
popcorn has more energy value than over 1,000
other food products. During that same period, and
in cooperation with the government, the association
helped police against black marketing and priceceiling
violations.
TRUE FACT
A loaf of bread
cost 10 cents
52
JULY 2019