Boxoffice - July 2019
The Official Magazine of the National Association of Theatre Owners
The Official Magazine of the National Association of Theatre Owners
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
TIMECODE<br />
IF YOU REBUILD IT,<br />
THEY WILL COME<br />
The Modern Theatre<br />
often featured stories<br />
on theater refurbs and<br />
rebuilds. I chose this<br />
example, from May, 8,<br />
1952, because it features<br />
a theater I once<br />
patronized. Seattle’s<br />
Coliseum was one of<br />
the first purpose-built<br />
cinemas in the U.S.<br />
and was called “the first<br />
of the world’s movie<br />
palaces” by the Royal<br />
Institute of Architects.<br />
Located in the heart<br />
of the city, it was glorious<br />
when lit at night.<br />
The theater closed<br />
in 1990 and is now a<br />
Banana Republic.<br />
CONCESSIONS STAND<br />
Suppliers large and<br />
small touted their wares<br />
in the pages of The Modern<br />
Theatre. Important<br />
note to BBQ lovers:<br />
Though this ad is from<br />
1959, you can still buy<br />
James River Smithfield<br />
BBQ sauce.<br />
Smaller advertisers populated the back pages<br />
of The Modern Theatre, and many were concessions<br />
suppliers. This ad from Feb. 6, 1961,<br />
from Greer Enterprises, features a Glenray<br />
Hot Dog rotisserie for $150, or a rebuilt model<br />
for $105. Today, you can go to eBay and pick<br />
up one of these for just … $500.<br />
102 JULY <strong>2019</strong>
Change language