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DEPARTURES<br />
New kid on the block<br />
the standard, london<br />
THE LOWDOWN Standard<br />
International has transformed a<br />
Brutalist 1970s building in London’s<br />
King Cross – the former Camden<br />
Town Hall – into a unique 266-room<br />
hotel that draws inspiration from the<br />
area’s political, intellectual and<br />
cultural history. Designed in<br />
partnership with Shawn Hausman,<br />
the hotel is Standard’s first outside<br />
the US and marks the beginning of<br />
planned global expansion. <strong>The</strong><br />
Standard has 42 different styles of<br />
room, from ingeniously designed<br />
windowless ‘Cosy Core’ rooms to<br />
terraced suites with outdoor<br />
bathtubs overlooking St Pancras.<br />
Public spaces include a library<br />
lounge, two restaurants, and –<br />
opening in <strong>Sept</strong>ember – a third,<br />
tenth-floor restaurant featuring<br />
live fire cooking and offering 360<br />
degree views of London.<br />
that's a FACT <strong>The</strong> hotel includes<br />
a wood-panelled, sound proofed<br />
studio to host, stream and record<br />
DJ sets, interviews, podcasts and<br />
intimate live shows.<br />
they said it “We could not be<br />
more proud of what <strong>The</strong> Standard<br />
team and our many collaborators<br />
have created in a beautiful,<br />
overlooked building that was almost<br />
left for naught. We look forward to<br />
welcoming the world in to see, and<br />
more importantly, feel what it is that<br />
makes <strong>The</strong> Standard so special.”<br />
rates Cosy Core rooms<br />
start at £199 while prices rise to<br />
£1,050 per night for the top suite.<br />
THEBUSINESSTRAVELMAG.com<br />
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