CHUK September 2019
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DEFYDAMAGE<br />
Start-to-finish damage prevention.<br />
For stunning results you have to see to believe:<br />
• 80% less breakage*<br />
• 5X stronger hair*<br />
• Increased & more even lift**<br />
• Evens porosity for better color deposit<br />
• Maintains over 90% of color vibrancy***<br />
Henkel Nederland B.V. Grasbeemd 4 5705 DG Helmond The Netherlands<br />
- Spray-on bond protection<br />
& color perfection -<br />
no measuring, no mixing<br />
see it. feel it. believe it.<br />
#hairfeels<br />
www.joico-defydamage.com<br />
To find out more, call 0845 0712326 or visit www.joico-defydamage.com.<br />
* Against combing breakage on damaged hair during heat styling; when using Defy Damage Shampoo and ProSeries 2vs.a non-conditioning shampoo<br />
**When lightening<br />
***After 10 shampoos; when using Defy Damage Shampoo and ProSeries 2
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