RunwayAW19

TRENDS
Kalissi
RICH PICKINGS
LET’S FACE IT, beautiful, expensive-looking hair is never going
to go out of fashion, but when hair guru Guido specifically tells
you it’s a trend for A/W19, you’re going to bank his advice.
“We’re definitely seeing a trend for more ‘done’ hair but it’s the
modern take on ‘done’, which means that it has a certain quality
and finish to it,” he explained backstage at Alberta Ferretti.
Translated into hair terms it relies on an old-fashioned blow-dry
(Guido’s preferred product was Redken Frizz Dismiss Rebel
Tame) with some texture re-introduced. Luxe locks were also
spied at Rejina Pyo, where Tina Outen for L’Oréal Professionnel
gave her “super-luxe, polished woman” waves that were finished
with a spritz of L’Oreal Professionnel TECNI.ART Ring Light.
The key to adding your client’s locks to the rich list? Ensure they
exude a certain well-heeled quality at all times. And for the
time-poor? Redken’s Blow Dry with Benefits menu, with an
opulent Shades EQ glossing service for a colour boost, should do
the trick. Plump up destitute-looking locks with a bonding
additive such as Redken’s phBonder or Smartbond from L’Oréal
Professionnel. And keep your eyes peeled for new Majirel GLOW
from L’Oréal Professionnel – shimmering semi-permanent shades
that will add a luminous gleam.
Coach
Markus Lupfer
Dior
Rejina Pyo
i-am-chen
University of Westminster MA show
THE SHOW: Alberta Ferretti
HAIR: Guido for Redken
THE LOOK: Polished natural
HOW: Wash hair with Redken
Frizz Dismiss, towel dry until
slightly damp, then apply a little
Frizz Dismiss Rebel Tame to
tame and protect hair. Create a
GET THE LOOK
natural centre-parting then
lightly blow-dry the top layer
with a boar-bristled brush to
remove frizz. Allow to air-dry.
Once fully dry, add in a few
bends into lengths with a curling
iron. Spray Triple Dry 15 Dry
Texture Spray for a little texture.
David Koma
RUNWAY
AUTUMN/WINTER 2019
17