RunwayAW19

GUIDO & BURBERRY
STREET MEETS CHIC
With possibly the most talked-about look from the A/W19 shows, Redken global creative
director Guido Palau shows why he’s the master of subverting expectations…
Images courtesy of Redken
THE BURBERRY A/W19 COLLECTION was a
clash of contradictions – in the best possible way –
that led session legend Guido Palau to represent the
brand’s disparate customer base visually
through four distinct hair looks. Titled
The Girl, The Boy, The Lady and The
Gentleman, the theme of Riccardo
Tisci’s second Burberry show was
Tempest, drawing on the ideas of
contrast and perspective, which only
heightened this idea of individualism.
“Riccardo was
looking at the
English class system
in a sort of
traditional sense,
which maybe isn’t
really there as much
now,” muses the Redken global creative director.
“I think it’s become more blurred. We’re probably
known for this kind of heritage, this Englishness,
and obviously well-known for our street culture and
“Riccardo Tisci is very tough –
he challenges me and he pushes me
to do anything”
GUIDO PALAU
individuality. That, to me, is what Riccardo was
saying with the collection.”
From streetwear-savvy, younger clients who like
to remix the classics, to the chic and ladylike
appeal of the heritage of the brand, having
such a broad spectrum of clientele was a
catalyst to creating such disparate looks.
“I realised how it appeals to so many
different kinds of people,” he explained.
Riccardo’s sharp eye for detail meant
that each look went under a magnifying
glass to make sure it
had the perfect vibe.
“For the beauty side
of it he’s very tough
– he challenges me
and he pushes me to
do anything,”
Guido explains about working with the designer.
“Even the chignon, the placement of it, what size it
is, the knot, if it’s messy or if it’s clean – he needs to
see every version. He’s got the eye.”
t
THE LADY
“We blow-dried
away from the face,
smoothing the hair
out for a luxury feel
with Redken
Satinwear 04. Then I
used Triple Dry 15
once I pulled it back
into the ponytail and
to create the knot. It
just adds that bit of
texture. We finished
the look with Forceful
23 hairspray.”
t
THE GENTLEMAN
“It was about an
almost banker-type
person, a classic
Englishman. Hair
was trimmed, I put
on Satinwear 04 and
let it dry naturally,
and then ran my
fingers through with
Redken Brews
hairspray. That way
it had a bit of hold
but it kept some of the
elegant naturalness.”
RUNWAY
AUTUMN/WINTER 2019
37