Creative HEAD Ireland September/October 2019

In print•online•everywhere! 

€7.50 SEPTEMBER/OCTOBER 2019 

IRELAND 

Shine on 

NEW SEASON SENSATIONS

CREATIVE HEAD ADVERTORIAL 

GLOW 

your own way 

GIVE YOUR CLIENTS THE 

TRANSLUCENT, NATURAL-LOOKING 

COLOUR RESULTS THEY HAVE 

BEEN WAITING FOR – 

MEET MAJIREL GLOW BY 

L’ORÉAL PROFESSIONNEL…

GLOW 

get them 


CREATIVE COLOUR ISN’T FOR EVERYONE. HOW CAN YOU TEMPT THE COLOUR CAUTIOUS? 

IT’S WHAT MOST colour clients come in seeking – an elevated or perfected 

version of themselves rather than a complete change-up. Natural-looking hair is 

a colour result often requested by salon clients. Whether they’re looking for grey 

coverage, tonal shifts or an ultra-shiny finish that makes hair look healthier than 

ever, clients often just want to look like themselves… but better. 

Women who have veered away from colouring their hair sometimes have 

done so because they wanted it to stay looking natural. There’s a clear desire 

for that je ne sais quoi, where hair looks beautifully shiny and natural while still 

delivering subtle colour. 

The latest innovation from L’Oréal Professionnel is here to shine a light on how 

to achieve this perfect mix of colour and a glossy, natural finish. Majirel GLOW 

is L’Oréal Professionnel’s first translucent, permanent hair colour, delivering 

a neutralised finish and extreme luminosity. Majirel GLOW is boosted in cool 

reflects to achieve the natural-looking results your clients are looking for, so now 

you have the perfect solution to keep your colour-shy clients happy. 

Don’t let fresh opportunity slip through your fingers. These shades can be 

used on all bases, perfect for everything from a colour refresh to those trying 

colour for the very first time. Majirel GLOW is the service to offer for those who 

want to enhance their natural colour and bring out their inner glow.

GLOW 

all out 


OFFER YOUR CLIENTS COLOUR TECHNOLOGY THAT IS BOOSTED IN COOL REFLECT... 

NEW MAJIREL GLOW FROM L’ORÉAL PROFESSIONNEL 

It might sound odd at fi rst, but the idea of introducing translucent 

colour boosted in refl ect to clients can open their eyes to other 

possibilities. Majirel GLOW is the perfect service for guests who 

are dipping a toe into the world of colour for the fi rst time, or for 

those who maybe like their own hair colour but who want to try 

adding a little something-something. 

The innovative technology within the GLOW formula gives a real 

boost to hair refl ects, with up to four-times more translucency and 

up to 50 per cent more light refl ection.* 

Glow shades 

With GLOW you can offer up to three levels of lift for a change 

that’s noticeable but still suits your client. By not straying too far 

from their natural colour, you can reassure nervous clients. This 

low depth also means the colours are infi nitely mixable, and highly 

customisable, depending on the base colour. 

Made with a specifi cally designed balanced range of dyes, the 

GLOW shades offer an on-trend cool, fl attering fi nish. You can 

forget about awkward brassiness and warm tones throwing off 

your colour – these shades keep as cool as a cucumber. 

SOFT BEIGE AND ASH GLOW 

L01 

L13 L18 

D13 

D01 

D12 

*Instrumental test versus Majirel Classic shade 

L12 

L28 

L02 

Glow cool booster shades 

L11 

L10 

D11 

BLUE BOOST 

MATT BOOST VIOLET BOOST 

L21 

D17 

L22 

D21 

D22 

SOFT IRIDESCENT GLOW 

INTENSE COOL BOOSTERS

*Instrumental test, shampoo and conditioner 

**Shampoo and acidic sealer


The finishing touches 

L’ORÉAL PROFESSIONNEL HAS EVERYTHING YOU NEED TO MAKE EACH CLIENT’S COLOUR 

JOURNEY A SMOOTH AND SUMPTUOUS EXPERIENCE 

Lock in your fresh, cool colour work with the updated L’Oréal 

Professionnel Serie Expert Vitamino Color collection. The muchloved 

formula now includes skincare-inspired Resveratrol, which 

contains high concentrations of antioxidants. Colour is protected 

from fading for up to eight weeks.* The new co-emulsion texture in 

L’Oréal Professionnel Serie Expert Vitamino Color contains surface 

perfectors that are more than 50-times smaller than before, for a 

super-lightweight feel and ultra-shiny finish. 

Add a glossy seal to your work with the new L’Oréal 

Professionnel Serie Expert Vitamino Color Acidic Sealer. The acidic 

lotion-to-milk seals the cuticle after you’ve rinsed out your colour, 

and provides that smooth surface for a serious shine boost. 

Clients can even take it home with them to use as a mask or 

intensive conditioner once a week. 

The result? Hair is six-times shinier right after application.** That 

should see a smile lighting up your client’s face!

Download the Style 

My Hair Pro App on 

the Apple Store, 

Google Play or use 

this QR code 

A place for 

GLOWgetters 

LEARN MORE ABOUT GLOW AND ITS SERVICE POTENTIAL 

FOR YOUR CLIENTS AT L’ORÉAL ACCESS 

TRY BEFORE YOU BUY… 

With the Style My Hair Pro app, your clients can ‘try on’ the new Majirel GLOW 

shades with absolutely zero commitment. The incredibly clever tech in the 

Consultation Tool can be used for a virtual makeover, so clients can see which 

shade suits them best in an instant. From moodboards of the latest colour trends to 

spark their attention to a digital swatchbook of shades, Style My Hair Pro is here to 

support both you and your client through a seamless colour consultation every time. 

Discover how L’Oréal Professionnel can help to shine a light on previously untapped colour opportunities, 

call 0800 030 4034 (UK), 1 800 535 616 (Ireland) or visit lorealprofessionnel.co.uk #MajirelGLOW 

Boost your colour capabilities with exclusive learning opportunities via Access, 

E-education is live from September at lorealaccess.com/uk

LIVERPOOL 

7-10PM, MONDAY 14 OCTOBER 

LIVERPOOL, WE’RE COMING FOR YOU… IN A COTERIE FIRST, WE’RE BRINGING 

THE INSIDE SCOOP FROM SET, SESSION AND SALON RIGHT TO YOUR DOORSTEP! 

NICOLA CLARKE 

She’s colourist to famous faces such as Kate Moss 

and Kate Winslet and launched her own super-cool 

London salon with John Frieda 

NICK IRWIN 

From styling shows and shoots all over the world to 

ongoing collaborations with photographer Rankin, 

Nick has one impressive session CV 

PADDY MCDOUGALL 

The 2018 It List It Guy splits his time between salon 

work at Rainbow Room International and session 

work, his credits include Louis Vuitton and Marni 

CLUB 

creativeheadmag.com/club 

SINGLE TICKETS £25. GROUP (FIVE TICKETS) £100 

CLUB MEMBERS PAY JUST £15! 

BUY ONLINE creativeheadmag.com/thecoterie 

OR CALL +44 (0)1434 610416 

Includes canapés on arrival, drinks all evening and a gift from BaByliss PRO 

BOOK BY 

16 SEPT. 

FOR COMPLIMENTARY 

CLUB MEMBERSHIP!

L’ORÉAL PROFESSIONNEL’S TRANSLUCENT 

PERMANENT HAIR COLOUR FOR A NEUTRALISED 

FINISH & EXTREME LUMINOSITY 

BOOSTED IN COOL REFLECTS 

For a neutralised finish 

+50% LIGHT REFLECTION * 

For extreme luminosity 

4X MORE TRANSLUCENCY * 

Made with specifically designed 

balanced range of dyes 

* VS MAJIREL CORE RANGE

NO COMPROMISE 

BETWEEN NEUTRALISATION & LUMINOSITY

LONG LIVE 

THE QUEENS 

ALL HAIL PLATINUM+ 

ghd’s 1st SMART styler 

that predicts your hair’s needs. 

#longlivethequeens 

#ghdbreakthrough 

For more information, speak to your ghd 

account manager or call +44 (0)1924 423400.

Editor’s letter 

20 

24 

48 

Speak to any successful salon owner about the secret to their 

success and their individual answers might vary – but I bet that 

they’ll all cite the importance of education. With clients demanding 

more for their money than ever before, driven by the new techniques 

and buzzwords popping up on social media, you need to ensure your 

salon is at the forefront of the current trends. On page 38 we talk to salon 

owners and educators about how hairdressers are educating themselves 

today – what they’re learning, where they’re learning it and how online 

courses can help hairdressers short on time. Of course, there’s also 

plenty to learn at our first ever Salon Smart Dublin, where some of the 

very best in the industry will be taking to the stage and sharing their 

business ups and downs, along with dishing out some invaluable 

advice. Turn to page 24 where you’ll find the all-star line-up along 

with all the information you need for snapping up one of the 

last few tickets. Bring a notebook, pen and an open mind – 

I hope to see you there! 

Anna Samson, 

Editor 

JOIN US! 

Monday 2 September, it’s the 

date that’s been dominating 

our calendars all year; the Most 

Wanted and The It List Grand 

Final. By the time you read this, 

our champions of 2019 may well 

have been crowned and that is 

beyond exciting. Head online for 

a full list of winners and keep an 

eye out for our special souvenir 

supplement next month. And 

there’s more to come…on 

14 October, we’ll be taking The 

Coterie to Liverpool, see pages 

30-31 for the incredible line-up! 

Then, on 3 November, our 

business networking event Salon 

Smart will be in Dublin, go to 

pages 24-29! See more at 

creativeheadmag.com/events 

anna@alfol.co.uk 

creativeheadmag.com 

creativeheadmagofficial 

@creativeheadmag 

08 

CREATIVE HEAD IRELAND

Creative Solutions for 

your Business 

Hennessy Hair & Beauty in partnership with REM UK can 

help you visualize your dream salon interior, with the REM 

3D Design service. 

For more information contact Susan on 021 4343436, or 

email susan@hennessyhb.ie 

Hennessy Hair & Beauty Ltd - THE PROFESSIONAL CHOICE 

Cash & Carry: Unit 28 Doughcloyne Ind. Estate, Sarsfield Road, Wilton, Cork 

www.hennessyhb.ie 

021 4343436 

info@hennessyhb.ie

September 

WHAT’S INSIDE 

38 

ON 

EDUCATION 

The best ways in which salon stylists can keep on 

learning, be it online or at one of the top Irish academies 

THE COVER 

Majirel GLOW from 

L’Oréal Professionnel 

18 

RISING STAR 

How Karl Dawson of The Space 

traded dance for a new love 

52 

SCENE 

Wella Business Network Live 

provides business inspiration 

while Coterie: In Session wows 

with live hair demonstrations 

EDITOR 

ANNA SAMSON 

CONTRIBUTOR 

DEBORAH MURTHA 

COMMERCIAL EDITOR 

EVE WAGSTAFF 

ART DIRECTOR 

NICK JABBAL 

CHIEF SUB EDITOR 

ADAM WOOD 

DIGITAL DESIGNER 

EVA VESTMANN 

ONLINE AND 

DIGITAL ASSISTANT 

KELSEY DRING 

ONLINE AND 

DIGITAL EDITOR 

ALISON ROWLEY 

EDITOR IN CHIEF 

AMANDA NOTTAGE 

CLASSIFIED EXECUTIVE 

DAVID HAMMOND 

SPECIAL PROJECTS MANAGER 

JENNY BROOKS 

SPECIAL PROJECTS DIRECTOR 

JOANNA ANDERSEN 

PUBLISHER 

CATHERINE HANDCOCK 

Creative HEAD is printed on 

paper certifi ed as being from 

sustainable sources using only 

vegetable-based inks. Printed 

by Buxton Press, Environmental 

Printer of the Year and Printing 

Company of the Year. 

WRITE TO US AT: 

Creative HEAD Ireland 

21 The Timberyard, 

Drysdale Street, 

London, N1 6ND 

+44 20 7324 7540 

anna@alfol.co.uk 

Creative HEAD Ireland is published 

6 times a year by Alfol Ltd. 

Creative HEAD is a registered 

trademark. No part of this magazine 

may be reproduced without prior 

permission of the publisher. All 

information correct at time of going 

to press. Printing by Buxton Press. 

creativeheadmag.com 

creativeheadmagofficial 

@creativeheadmag 

10 


Want to perform 

Painless 

Knot Surgery? 

#KNOTAPROBLEM 

The Ultimate Detangler 

For Wet and Dry Hair 

PhD Collection 

theknotdr.com

Image from left: Joe Hill, Luke Castillo, Michela Pezza and Michael Lendon 

The edit 

THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY 

L’ORÉAL 

REVEALS 

NEW IRISH 

ID ARTISTS 

L’ORÉAL PROFESSIONAL HAS appointed 

a new ID Artist team following successful 

auditions. From the Republic of Ireland, 

Claudia Walsh of Davey Davey and Gemma 

Murphy from Dylan Bradshaw have been 

named as ID Artists, while Paulina Bialecka 

from Hillary Salon and Hannah Abuzenen 

from Wildflower are the new Irish Colour 

ID Artists. The two-year programme gives 

hairdressers access to education with some 

of the best in the business, along with 

opportunities to work backstage at fashion 

shows and at product launches. The aim of 

the programme is to help new hair stars meet 

their potential and ignite their creativity. 

Aveda launches first 

Ireland & UK Pro Team 

Aveda has revealed the launch of a new 

Ireland and UK Pro Team, made up of 

a selection of trusted brand advocates. 

The four-strong team will also be creating 

engaging and locally relevant content to 

inspire consumer audiences. Luke Castillo 

and Michaela Pezza are focused on styling 

and textured hair, while Joe Hill leads on 

colour and Michael Lendon focuses on 

styling and brand. 

Karolina’s 

Big Hair Do goes 

off with a bang! 

ONE HUNDRED SALONS across Ireland and the UK came together for the 

Big Hair Do – in exclusive partnership with Schwarzkopf Professional for a 

second year. The party atmosphere was in full swing as salons opened their 

doors to welcome clients both old and new for an evening of incredible hair 

and much, much more. There were plenty of bubbles, Big Hair Do cupcakes 

and other sweet treats as guests got to know their local stylists. From curl 

classes to colour revamps and fringe trims, clients had the opportunity to get 

personalised hair advice and learn some tricks of the trade. As well as meeting 

new customers and reconnecting with clients, many salons also took the 

opportunity to collaborate with other local businesses to offer catering, drinks 

and beauty treatments. And once the fun was over for another year, guests left 

laden with Big Hair Do goody bags packed with products and incredible offers. 

The philosophy behind 

Authentic Beauty Concept 

is simple – leave out 

the bad stuff and keep 

only naturally-derived 

ingredients, for products 

that are effective and honest. 

authenticbeautyconcept.com 

Natural Hair Company Stunners Hair Salon 

12 


#CHedit 

Brittany Mason, national director for Miss Universe Ireland 

Fionnghuala O’Reilly 

GREAT LENGTHS HOSTS THE MANE EVENT 

GREAT LENGTHS HAS thrown open the doors at HOUSE Dublin for The Mane Event, a 

fashionable celebration of hair and hats, following the Stenaline Dublin Horse Show. Hosted by 

radio presenter Lottie Ryan, the event welcomed VIP guests and Great Lengths ambassadors 

including the newly crowned Miss Universe Ireland, Fionnghuala O’Reilly. The Mane Event Best 

Headpiece award, judged by Irish milliner Margaret O’Connor, went to Linda Malone, while the 

Top to Toe Best Outfit award, judged by fashion editor Elle Gordon, was won by Eimer Cassidy. 

The Best Tresses prize, judged by Irish model Aoife Walsh, was won by Karen Monaghan. 

Lottie Ryan 

MY months 

AHEAD 

What September 

and October 

have in store for 

PATRICK MURPHY 

EDIT HAIR CLUB 

It is still my salon’s first year in 

business and the team and 

I are going to be very busy 

prepping and planning for our 

very first ALFAPARF Milano 

Fantastic Hairdresser Awards. 

It’s a huge focus for us and 

very exciting! I’m also going 

to dedicate 

more time to 

social media to 

get the salon 

name out there 

as much as 

possible. 

MARK O’KEEFFE 

SUGAR CULTURE 

I wondered how we could 

top our most successful year 

to date, but so far 2019 has 

been just as – if not more – 

exciting with the expansion 

of the brand. Both Sugar 

Coated, a new premium nail 

and brow bar, and our second 

Sugar Daddy 

Barbers have 

just launched in 

the revamped 

Frascati Centre 

in Blackrock. 

Peter Mark honours long-serving staff 

EMPLOYEES FROM PETER MARK salons across Ireland gathered at the Westin Hotel in 

Dublin for the salon group’s annual Long Service Awards. Seventy-five members of staff were 

rewarded for their contribution to the salon group, with the average length of service between 

them being 19 years. Seven members of the team received top honours for working for 40 

years at Peter Mark. Collectively the staff celebrated at the event have more than 1,400 years 

of experience hairdressing, or 2.8 million hours of blow-drying, cutting and colouring! Peter 

O’Rourke, chief executive at Peter Mark, said: “As a company at the forefront of hairdressing 

in Ireland for the past 58 years, we know how important it is to attract and retain the best 

people. We place huge emphasis on nurturing the talent that comes through Peter Mark from 

the moment they walk in the door. We provide a lifelong career in the industry and we offer 

continuous professional development that is delivered through our world class training.” 

CLUB 

creativeheadmag.com/club 

JOIN US! Become a 

member of the Creative 

HEAD Club and get six 

issues of the magazine for 

£10, along with the chance 

to win opportunities and 

exclusive giveaways. Visit 

creativeheadmag.com/store 

for more details 

CREATIVE HEAD IRELAND 

13

WELLA 

TRENDVISION 

HEATS 

SHAKE 

IT UP… 

THE WELLA TRENDVISION AWARD IRELAND HEAT AND 

#WELLACREATIVEREMIX IN DUBLIN WAS AN EVENT LIKE NO OTHER 

WITH LIVE STYLING, three catwalk shows and the chance 

to make hair history, hairdressers from all over the country 

gathered at the Intercontinental Hotel in Ballsbridge for 

an evening like no other. #WELLACREATIVEREMIX said 

goodbye to traditional hairdressing events, and hello to a 

dynamic, interactive experience. 

Scored by a live set from DJ Mona-Lxsa, guests were 

given the chance to watch top Wella artists work on their 

models before they took to the runway in three stunning 

presentations. The showcase gave them the chance to get 

up-close and personal with the techniques, take pictures and 

see the work that goes into creating a hair show. 

Akin Konizi and Jake Unger of HOB Academy presented 

’80s inspired statement hair, followed by Stephen Aiken from 

Conroy Hair, who brought Parisian chic to the proceedings. 

The Wella Professionals Style Council, in collaboration with 

Bruce Masefield of Bruce Masefield Hair, looked to classic ’90s 

Calvin Klein campaigns and created textured, wearable hair. 

Social media star and host James Kavanagh welcomed the 

Wella TrendVision models to the stage, who were then joined 

by the hairdressers behind the looks, and the audience was 

given the opportunity to ask questions before the winners 

were revealed. 

The 14 Irish winners from four categories will experience 

mentoring with some of Wella’s hair icons before they 

compete at the TrendVision Award UK & Ireland Final, held 

on 30 September at The Roundhouse in Camden, London. 

The winners of the two international categories: Color Artist 

of the Year and Creative Artist of the Year, will then go on to 

the International TrendVision Award Creative Retreat, taking 

place in Seville in 2020. 

Additionally, 10 gold winners of the Male Grooming and 

Runway from across the world will be chosen to join the 

Creative Retreat. 

14 


THE IRELAND TRENDVISION AWARD HEAT WINNERS 

CREATIVE ARTIST 

Nikita Purdy 

Crow Street Collective 

Vitor Pessoa 

independent 

Denise Phillips 

Pelo Hairdressing 

Leandro Santana Santos 

Decode Hair by Leandro 

Zara McIntyre 

House of Colour 

Adam Loughnane 

Hill Aviary Lane 

COLOR ARTIST 

Dean Monks 

The Hive 

Clare Kenny 

independent 

Niamh Coleman 

Niall Colgan Hairdressing 

Olivia O’Keeffe 

Pelo Hairdressing 

Ciara Murphy 

Red Apple Hairdressing 

Lorraine Ann Savage 

L.A Hair 

RUNWAY 

Eve Leva Markova 

BUUHUU Hair and 

Blonde Specialist 

MALE GROOMING 

Richard Gorman 

Richard Michaels 

Hair Design 


15

Scalp, the new range from 

ALFAPARF Milano Semi Di 

Lino, restores skin wellness 

and revitalises tired hair from 

the root. 

RRP FROM €14.25 

045 856490 

xpertpro.ie 

Moisture Plus Lotion 

from milk_shake is a 

concentrated hydrator 

for dry hair sufferers 

who are desperate 

for some softness and 

manageability. Perfect 

for in-salon or home use. 

RRP €35.99 FOR SIX 

+44 1392 365177 

milkshakehaircare.co.uk 

BLONDME Bond 

Enforcing Premium Clay 

Lightener is a soft-tosolid 

formula that creates 

an outer shell, keeping 

the lightener moist on 

the inside, while the shell 

protects uncoloured hair 

from product transfer. 

Perfect for balayage! 

IN-SALON SERVICE 

+44 800 526741 

schwarzkopfpro.com 

With ground-breaking 

lamellar technology, K 

Water from Kérastase 

activates upon contact 

with water to create an 

ultra-fine top coat for a 

flawless finish. 


01 604 5918 

kerastase.co.uk 

The three new colours from Great Lengths extensions will ensure 

you can deliver the looks your clients crave – let them pick from 

autumn foliage, coral and dusty pink. 


01 513 4153 

greatlengthshair.co.uk 

Got clients who love those S bends 

but just can’t seem to figure out how 

to get them at home? Well, you can 

blow their minds with the Oracle 

from ghd. This clever bit of kit 

promises curls and waves simply by 

pulling it through the hair – no twisting, no tonging, 

just one glide. The angle you use will impact the 

type of curl you get, so it’s a brilliant opportunity to 

illustrate your curl power and show clients exactly 

what to do with it for salon-worthy results between 

visits. Now available to all Irish salons to retail, we 

predict this will sell out fast, just like its glide hot 

brush did earlier this year. Be quick! 

RRP £175 

+44 1924 423400 

ghdhair.com 

SUPER 

STYLING 

Goldwell Elumen Play is a new semi-permanent hair colour that 

fades true to tone and can be removed with Elumen Play Eraser. 


089 616 7665 

trinitysalonpartners.ie 

Part of Revlon Professionals’ 

collaboration with global 

graphic artists, California Days 

by illustrator Bodil Jane is a 

limited edition makeover for 

Style Masters Glory Waves and 

Molding Cream. 


01 886 9300 

revlonprofessional.com 

FOAM is a pre-diluted 

version of INNOluxe’s 

ReBond V2, applied 

at the work station so 

clients can relax with 

a coffee while the 

formulation does 

its thing... 

IN-SALON 

SERVICE 

+44 330 0882226 

innoluxe.com 

With a shampoo, conditioner 

and hair treatment, the Kadus 

PURE range with shea butter is 

kind to hair, vegan and perfect 

for reviving dry and dull hair. 


021 4343436 

hennessyhb.ie 

It’s all things bright 

and beautiful from 

Redken, as Shades 

EQ unveils new 

Level 10 toners – 

010VV Lavender 

Ice and 010N 

Delicate Natural. 


01 604 5918 

redken.co.uk 

16 CREATIVE HEAD IRELAND

#CHedit 

STOCK 

OPTIONS 

OUR PICK OF THE LAUNCHES TO STACK ON SHELVES, 

ADD TO MENUS AND SHARE WITH YOUR STYLISTS 

It’s the conundrum that faces many first-time colour clients – 

how do you keep hair looking natural while still giving clients 

a taste of what fresh, gorgeous colour can do to their look? 

Solve this with the new Majirel GLOW collection from L’Oréal 

Professionnel, its first translucent permanent hair colour. 

Whether clients are looking for a refresh or to dip their toe in 

the world of colour, GLOW gives that rare quality of luminous, 

perfected colour that looks and feels natural. This is all thanks 

to the innovative No Depth technology, which leaves hair with 

an incredible reflect and luminous edge. By only lifting up to 

three tones, it keeps colour within the realms of the real for 

clients, while offering a flattering finish. The 18 intermixable 

shades can be used on all bases. GLOW all out! 


01 604 5918 

lorealprofessionnel.co.uk 

One to watch... 

THE KNOT DR. 

IT MAKES SENSE that a hair stylist and former owner of a 

line of salons would be behind a practical brush that would 

detangle like a dream yet keep hair healthy. But when caring 

for the long, tangled locks of his fi ve daughters started to rule 

John Laverock’s mornings he decided something needed to be 

done. The tangles could not win. 

He sat down to fuse his stylist creativity with his curiosity, 

and in doing so designed a new type of detangling brush. It 

combines engineering principles with high-quality components 

to remove tangles and knots without breaking the hair or 

causing discomfort. “My goal was 

to create a brush that would 

save time while off ering a 

gentle, pain-free detangling 

experience,” explains John. “And 

I also wanted to create a brush 

that my girls would love to use.” 

Every brush has the optimum 

number of bristles, all spaced 

just the right way to make 

detangling pain-free. The optimal 

diameter has even been assessed 

to ensure the correct strength and 

fl exibility to eliminate discomfort and 

breakage. The ball tips on the bristles are larger and rounder, 

providing a massage-like stimulation to boost a healthier scalp. 

The brushes are super-strong to tackle the tangles, yet light 

and ergonomically designed to be easy on the wrists. 

Once his daughters’ detangling nightmares had been dealt 

with, John realised he had a tool that professional stylists – and 

their clients – would love, too. The Pro is a detangling specialist, 

and the line-up includes Sport and Swim editions, and mini 

and bright versions as well. The PhD is the go-to tool for salon 

stylists, featuring slightly thicker bristles to tackle thicker or 

chemically treated hair – particularly 

handy at the backwash. 

And there are accessories too – travel 

headcases protect brushes from getting 

crushed; the Flipcomb is designed to 

tease out diffi cult-to-tame tangles, while 

the Kleen is a premium cluster brush to 

keep your detangler fresh and clear from 

hair and dust. Oh, and the packaging is 

made with recyclable materials, too! 


INFO@THEKNOTDR.COM 

theknotdr.com 


17

#CHedit 

WHY DID YOU WANT TO BECOME A 

HAIRDRESSER? 

My initial vision for my life did 

not include hairdressing, funnily 

enough. I had been dancing from 

the age of 10 and it had become 

my greatest love, I saw myself 

as a choreographer and 

perhaps one day the owner 

of a stage school. However, 

my mam would often 

make me come along 

to her hairdressing 

appointments and 

over time I started 

to enjoy going. 

Increasingly 

there was 

another 

great love 

brewing 

– hair! 

KARL DAWSON 

SALON: THE SPACE 

AGE: 19 

WHAT HAVE BEEN YOUR HIGHLIGHTS SO FAR? 

My first highlight is getting accepted 

onto the team at The Space. Before this 

I had been working in a small local salon 

and I built up the courage to go in to The 

Space and basically insist that they had to 

have me. Every single Spacer (that’s what we 

call ourselves) has taken time to guide me 

with love. As a result of all their input and 

my commitment to the craft I was 

able to achieve my second highlight, 

winning The L’Oréal Professionnel 

Colour Trophy STAR Award 2019. 

I can’t even begin to explain the 

work that went into producing 

my look – literally blood, sweat 

and tears! To acquire such an 

accolade at such an early stage in 

my career makes me feel as if the 

sky is the limit. 

WHERE DO YOU SEE YOURSELF IN 10 YEARS’ TIME? 

I definitely see myself as a salon owner and 

having a role in education. I believe it’s so 

important for our industry to share our hints, 

tricks and discoveries. I will definitely want 

to refine my skills so much that I will have 

the tools to educate on a global platform. 

WHAT IS YOUR DREAM HAIRDRESSING GIG? 

I must say my eyes still light up 

when I’m around dance – it will 

forever have a place in my soul 

– so what a gift it would be to 

combine my two great loves. I 

think if I got the opportunity 

to design, direct and 

choreograph a big, fashioninspired 

stage presentation 

I would be in my element, 

total dream gig! 

18 


ASPhair.com

#CHedit 

Inside 

story 

NO.5 NATURAL ORGANIC 

MALAHIDE 

Liz Murphy Howard had been renting the basement of a Georgian house when 

she was off ered the opportunity to take over the whole building next door. She 

jumped at the chance, and No. 5 Natural Organic was born. “From the moment 

l walked in l knew exactly how l wanted it to look, and visualised creating a 

luxurious Art Deco space with a modern twist. I am a fan of the Stella Theatre in 

Rathmines in Dublin and it gave me great inspiration.” The very fi rst purchase Liz 

made was four antique chandeliers, which set the tone of the salon and draws 

the eye upwards: “I felt the decision to paint the ceiling gold really shows off 

the detail in the original coving. I decided to source as much as I could locally.” 

Working with Ruth Barnett of Interior Living sped up the fl oor planning and fabric 

sourcing, which left Liz free to focus on the fi ner details of the salon. “The high 

ceilings create such an airy feeling. It’s a pleasure for visitors to spend time in 

and be pampered,” she says. “We cover all hair needs, including wig fi tting, hair 

loss treatments and a full nail and brow bar service.” 

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20 


LIFE 

LESSONS 

THE BUSINESS EDIT 

NAVIGATING 

NO-SHOWS 

CATHAL KEAVENEY 

PETER MARK 

Focus on your team as your 

primary customers. If you take 

care of your team, it will echo 

through and they will know how 

to look after your clients. 

Positive actions create positive 

feelings. Your behaviour 

changes attitudes around you. 

The more you engage positively 

with people, the more happy 

you become and the happier 

you are yourself. It creates a 

great atmosphere! 

Be curious and aware of 

everything around you. When 

you shop or are being served by 

someone, take notice of what 

you are seeing and feeling. Don’t 

let moments pass you by – there 

is inspiration everywhere! 

Emotion first, hair second. It 

is not just thinking: “What hair 

do I want to create?” But: “What 

emotion do I want to create?” 

We are a human-to-human 

business, you must never 

forget that. 

Have a raison d’être. It is not 

just what you do, it’s why you 

do it that counts. I invest in 

people not just for the business 

but because I love seeing people 

grow and become successful. 

YOU CAN BE the most prepared salon 

manager in the world, with every single day 

planned meticulously, but it only takes one 

client to make all your hard work obsolete. 

Whether they’re careless, indecisive or 

just plain forgetful, customers who fail to 

turn up for their appointments result in a 

loss of income and have a knock-on effect to 

your schedule and staff. So, what’s the best 

way to deal with these tricky situations? 

“No-shows are disruptive to the business 

as they can seriously affect your takings, 

especially for big colour bookings that 

would usually be marked out for two to four 

hours,” explains Susan Hackett, owner of 

Ravens Hair Salon in Limerick. “We are 

planning to put a cancellation policy that 

includes a deposit. On any colour bookings 

there will be a €50 deposit required.” 

According to Susan, these changes are 

necessary due to the pressure no-shows can 

exert on businesses. “We feel there 

is a need for a deposit policy as no-shows 

and late cancellation can be detrimental 

for a small business, to have a thriving 

business every client has an effect. 

Inform clients of your cancellation policy, 

including details of a deposit and your 

preferred cancellation timeframe. As of now 

we send a text message reminder 48 hours 

prior to the appointment.” 

Bozena Sarek, owner of Bozena Sarek 

Hairdressing in Navan, Co. Meath, agrees 

that getting in touch with clients before 

their appointment can be very helpful. 

“No-shows were once problematic in my 

salon,” she reveals. “Our most effective 

strategy is simply to send appointment 

reminders to customers – we send them two 

days before appointment, which gives them 

plenty of time to cancel and reschedule their 

appointment if they need to. It’s important 

to remember that the system is only as good 

as the accuracy of the contact information 

you have for clients.” 

She has also implemented a deposit 

procedure that is proportional to the service 

booked. “We have a policy to deal with 

extreme cases – if the system shows that a 

client has three no-shows, than we inform 

them that in future we will charge 50 per 

cent when a service is booked – happily this 

has not happened so far,” she explains. “For 

long treatments, such as hair extensions or 

colour corrections, we change a deposit that 

is fully refundable up to 24 hours before the 

appointment. I know is hard to charge noshow 

clients, but it partly covers the cost of 

a hairdresser’s work – nobody wants to lose 

money. This means no-shows don’t happen 

very often in our salon anymore.” 

Research from Phorest Salon Software 

also shows that clients who were charged by 

their salon for a no-show were 13 per cent 

more likely to rebook in the future than 

those who weren’t charged. “By charging for 

their service, salons show they know their 

value,” says Shauna O’Halloran, marketing 

and content manager at Phorest. “It also 

clears the customer’s conscience – no need 

to slink away to a competitor for fear of 

being reprimanded next time!” 

But it’s important not to allow your 

clients walk all over you, and you need to 

know where to draw boundaries to avoid 

being taken advantage of. “When clients 

don’t show up for booked appointment 

they receive a message from us that we are 

sorry that they missed their appointment 

and we looking to hearing from to make 

another appointment at different time,” 

adds Bozena. “However, although it can be 

tough, if you have a client who is constantly 

missing appointments and not showing any 

improvement in behaviour and attitude, you 

might have to let them go.” 

22 


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32 


GHD PLATINUM+ STYLER 

Forget crystal balls, we’ve seen the future of hair styling and it looks exactly like 

the ghd platinum+. It features groundbreaking technology that predicts the needs 

of the hair you’re working with, recognising the thickness of the hair, section size 

and speed at which you’re styling. and is able to adjust accordingly to ensure the 

optimum styling temperature of 185°C is always maintained. The reactive infinity 

sensors monitor the heat of the plates a whopping 250 times every second to 

ensure a constant, even heat from root to tip. 


GHD GLIDE 

GHD ORACLE 

If your clients can’t seem to replicate those salon-perfect curls at 

home then they need the ghd oracle! This revolutionary tool creates 

editorial-worthy curls with a simple stroke – and it’s now available 

across the UK! So show them how they can whip up cascading 

curls at home in a fl ash, thanks to the tool’s unique shape and 

curl-zone technology. 

Back by popular demand! 

The glide – ghd’s fi rst 

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Perfect for touching up looks for 

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CREATIVE HEAD IRELAND 33

THE 

WISH 

LIST 

THINK YOU CAN’T HAVE IT ALL? THINK AGAIN. KAO SALON DIVISION – HOME OF GOLDWELL, KMS 

AND ORIBE – OFFERS EFFECTIVE PRODUCTS ALONG WITH THE TOOLS AND SUPPORT TO BUILD 

YOUR BUSINESS. ADD SOME STELLAR EDUCATION INTO THE MIX AND YOU’VE GOT EVERYTHING… 

SUPPORT TO BUILD YOUR BUSINESS 

Kao Salon Division and Trinity Salon Partners will take your business further 

with unparalleled support. With all the tools you need to achieve your goals, 

here’s how they will help you every step of the way both as a business owner 

and a hairstylist… 

• Sales organisation: with business development managers by your side at all 

times, you’ll have access to their expertise to identify the areas that will grow 

your business. 

• Joint business planning: strategic planning of your salon initiatives along 

with all blockbuster Kao Salon Division activities. 

• Business building programmes: choose from dedicated programmes along 

with individually-tailored activities to bring your visions fully to life. 

• Loyalty programmes: you’ll always be rewarded for your loyalty. Kao 

Salon Division’s professional salon loyalty programmes provide exclusive 

incentives and opportunities for you to build skills, try new products and 

grow your business. 

“KAO Salon 

Division has 

brought in 

an excellent 

support team 

to strengthen 

our teaching 

programme in colour, and a 

fresh approach to in-house 

training. The commitment 

we’ve received from Trinity 

Salon Partners and Goldwell 

has really made me fall in love 

with this industry again” 

DAVID MARSHALL OF DAVID MARSHALL 

IN DUBLIN, A GOLDWELL EDUCATION HUB 

34 


TIMELINE OF INNOVATIONS 

1978 

TOPCHIC, THE FIRST 

COLOUR AND LOTION 

DEPOSIT SYSTEM FOR 

RELIABLE COLOUR 


EXTRAORDINARY PRODUCTS 

There’s nobody quite like you – or your client – which means that a wide range of 

products is key to your craft. Goldwell’s products come with 130 years of research 

behind them, so you’re safe in the knowledge that they’re perfect for all your 

haircare and styling needs. With salon brands Goldwell, KMS and the luxury 

Oribe, you can create sublime colour, give indulgent treatments and create 

exquisite styles. The cutting-edge formulas combine the latest technology with 

an understanding of what clients want and the tools you need. 

2001 

ELUMEN, THE FIRST 

PERMANENT COLOUR 

WITHOUT CHEMICAL 

DEVELOPER 

2013 

KERASILK KERATIN 

TREATMENT, THE 

FIRST CUSTOMISABLE 

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2017 

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SPRAY-ON COLOUR THAT 

WORKS ON BOTH LIGHT 

AND DARK HAIR 

INSPIRATIONAL EDUCATION 

Creative, inspiring and interactive learning will lead you to hairdressing heights – 

so whether you want to learn about colour, cutting or styling, there’s a Kao Salon 

Division Education course for you. And it’s not just about the hair – there are plenty 

of ways to learn how to develop your team and grow your business. Kao Salon 

Division offers a variety of ways to learn, whether that’s in your own salon and 

designed for your team, at the academies or online with Goldwell Education. And 

you’ll get the opportunity to meet and learn from the very best stylists around. 

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To join the Kao Salon Division family or find out more, contact Trinity Salon Partners: Terry McGovern 089 616 7665; 

Mark Cullen 087 709 4320; Ciaran McMahon 087 398 4745, or visit trinitysalonpartners.ie 


35

THE IMPACT 

OF THE 

HIKE… 

…AND HOW SAVVY SALON OWNERS IN IRELAND ARE MAKING IT WORK 

THE DAIL’S DECISION 

to increase VAT from 9 per 

cent to 13.5 per cent for 

businesses in the hospitality 

sector (which includes salons) 

drew criticism from those in 

the hairdressing industry. 

The VAT hike came into 

force in January, impacting 

hairdressers and salons up 

and down the country and, 

despite protests at Leinster 

House, the government has 

stuck by its decision. So, it’s 

been up to creative business 

owners to try to work out how 

survive the extra tax costs. 

We spoke to real salon owners 

about how they’ve adapted… 

ANTHONY KILCOYNE 

SALON 2 

SLIGO 

“Salons run on tight margins and adding 4.5 per 

cent to the VAT rate has really had a negative impact 

on all of us. Money that would previously have been 

invested in education and growing the team is no longer 

there. We find that clients now question the cost of services 

more than they did before, which we understand, but thankfully 

we are still as busy as ever. Our loyalty scheme is a great incentive for a client 

to try out a new treatment or retail product for free, which usually results in a 

purchase next time. Clients feel valued and love getting a freebie – if you don’t 

have a loyalty scheme then put one in place! It is vital to have a strong social 

media presence, too, and we would suggest getting involved in the community 

to help give back and raise your salon’s profile. In Salon 2, the staff nominate 

two charities annually and we fundraise for them throughout the year. Offering 

a fantastic cut and colour is no longer enough – the service has to be a five-star 

standard. Also keep training and make sure you let your clients know all about 

what you have learnt.” 

36 


sarah mason 

SARAH MASON 

PROFESSIONAL 

GALWAY 

“I will be honest – we have been in 

business just three years and a VAT 

increase of this size has been a little scary. 

However I am monitoring things very closely. 

There was a prominent sting in the first VAT return, but I am happy 

to say business is good. I believe that having the correct pricing 

structure is essential to this success. Creating the perfect price list 

is not just based on how long a stylist has been qualified, it’s also 

about how a stylist has evolved and grown themselves through 

education and how much experience they can offer to the client. I 

have different price brackets for stylist, senior stylist, award-winning 

stylist and director, as it gives my client base choice. Watching stock 

levels has also been important and creates more revenue with your 

services. You can use a barcode system for all your stock control, 

to keep track of what has been used. Hairdressers all over the 

world are guilty of providing small services such as glossing or hair 

treatments without charging for them. In my eyes these are super 

for increasing your average docket, but not if you don’t charge for 

them! This creates a negative in your business as you are losing 

stock and revenue, which is more important than ever.” 

chelsea kearney 

BLOWN AWAY 

CORK 

“The VAT increase has been really 

hard on the hairdressing industry for a 

number of reasons. We already all have 

expensive overheads, and with the abolition 

of the trainee wage [and subsequent increase in 

wage costs for owners offering training positions] hitting businesses 

at the same time as the VAT hike, many salons have been put under 

extreme financial pressure recently. Like many salons, we have had 

to increase our prices to offset against these new costs – the best 

advice I can offer is that if you haven’t already put up your prices 

then do it now. Hairdressing businesses simply cannot afford to 

absorb the 4.5 per cent VAT increase and shouldn’t have to either 

– we work very hard to provide a great service to everyone who 

comes through our doors, and we shouldn’t have to reduce our profit 

margins just because the government wants to take more money out 

of our industry.” 

HOW TO 

vat-proof 

YOUR SALON 

TONY HEFFERNAN, AKA THE TATTOOED 

ACCOUNTANT AND CO-OWNER OF 

LLOYDS HAIR IN WATERFORD, 

SHARES HIS EXPERT ADVICE… 

1. Change your mindset. One of the most 

common things I hear is “my business would be 

fine if only for the big VAT bill”. VAT collected 

from your customers belongs to the Revenue – 

if you’re short of funds, it means other areas of 

your business are causing cashflow difficulties. 

Identify and improve these areas instead of 

complaining about your VAT bill. 

2. Get a VAT bank account. Every salon should 

have one. Do a transfer each week from your 

main account to cover your VAT for that week. 

Some salons will transfer in the full amount 

of VAT on their takings, others will deduct an 

estimate for their purchases’ VAT. This avoids the 

pitfalls of my first point. 

3. Understand your VAT return. As a 

salon owner you should have at least a basic 

understanding of how your VAT return is 

calculated. Your understanding should be to a 

level where you can request the workings from 

your accountant or bookkeeper and be able to 

identify if there is anything missing from your 

return – for example your supplier notice. 

4. Ensure your supplier invoices are Revenue 

compliant. In order to reclaim VAT on a supplier 

invoice, it must be issued in accordance with the 

guidelines. Make sure you and your accountant 

are aware of these guidelines and are reviewing 

every invoice to ensure it is compliant. If not, get 

it amended from the supplier. 

5. Understand EU purchasing. If you are a VAT 

registered business in Ireland, you do not have to 

pay VAT on purchases from other EU countries 

once you provide your VAT number to the 

supplier. I come across far too many salons that 

are paying 20 per cent UK VAT on the purchase. 

6. Pay your VAT on time. When salons do not 

pay their VAT on time they leave themselves 

open to being charged interest by the Revenue. 

7. ‘VAT audit’ your business once a year. Salon 

owners should allocate time at the beginning of 

each year to review all their VAT returns for the 

previous year, including back-up workings and 

paperwork. Be proactive. 


37

Great Lengths 

38 


How we 

learn now 

As the world becomes more competitive, it’s essential to keep your 

education up-to-date, enabling you to deliver the best services to 

discerning clients. Discover how you can brush up your skills 

IN AN INDUSTRY that never stops moving forward, 

relevance is everything. New trends are constantly evolving, 

and so the importance of learning cannot be overstated – even 

if you’re talented, you need to keep up-to-date. “You can be 

skillful, but without constant and consistent education, these 

skills will deteriorate. The individual will not evolve, nor stay 

at the top of their game and will ultimately get left behind,” 

says Patricia Strachan, education manager for L’Oréal 

Professionnel Ireland. 

Thanks to social media, consumers are savvier than ever 

about the intricacies of specific looks and the techniques used 

to achieve them – so it’s important that your salon is able to 

deliver. “Clients are so educated these days, so we must keep 

up-to-date with all the latest technologies and products,” 

says John Maher, executive director at Queen salons in 

Dublin. “These new aspects of our industry demonstrate 

our willingness to provide the best. The power of education 

to elevate our customers’ experience and differentiate us as 

stylists is paramount; it’s also fun and rewarding in terms 

of personal development. We include all of our team when 

it comes to education, work on in-house seminars and we 

partner with ALFAPARF Milano.” 

Fiona Gainfort, co-owner of Gainfort Academy, agrees that 

you need to stay one step ahead of your clients. “They expect 

their stylist to be able to offer these services straight away,” 

she explains. “So it’s really important to upskill.” 

Lorna Baker, ghd education manager in Ireland and the 

UK, believes education is the key to a successful hairdressing 

business: “Ongoing education is important for hairdressers at 

any stage of their career – hair is part of the fashion industry 

and, as with fashion, there’s always something new to know 

about,” she says. “Being on top of this means you stand out 

from the competition and can provide a point of difference in 

your salon, bringing in more clients and more money.” 


So what exactly should you be learning? For Claire 

Turner, Goldwell UK guest artist team member, your 

business depends on a good grasp of the very foundations of 

hairdressing. “Being a master of the ‘basics’ is so important. 

We can all apply colour or put a highlight in, but really being 

a master of them dramatically changes your work,” she 

explains. “Without mastering a global application, our roots 

stretches become uneven. Without mastering highlights, our 

contouring becomes stripy. It’s important for our clients to 

know we can do everything as they move through trends.” 

According to Patricia Strachan, investing in the latest 

colour education will not only ignite your creativity, but also 

prove lucrative. “The colour and lightening service is the 

biggest and profitable in salon,” she says. “Clients will stay 

loyal to their colourist much more so than to a stylist.” 

Fiona Gainfort agrees in the importance of being able to 

deliver. “Once you’ve mastered the basics you can improve 

and adapt by attending workshops,” she says. “Popular 

techniques include babylights and sombre, we are also seeing 

smoky shades of pink, grey and blonde 

with cool undertones.” 

Having shaken off their reputation 

for being overly long or too obvious, 

extensions are also being requested by 

clients as a solution to common woes 

such as breakage and hair thinning, 

so it pays to train up a salon specialist. 

“We never stop learning, the hair and 

beauty market has evolved so much 

in a few years,” says Great Lengths 

educator Edwina Hayes. “More 

and more clients are asking about 

extensions – I even have clients with 

ultra-long, thick hair who still love 

having some to give their style more 

hold and durability. It’s fair to say most 

of the images we admire on social 

media or television are sporting some 

sort of hair extensions.” 

Sometimes it’s useful to get out of 

the salon and try something new in a 

different place – a new location can 

put you into the right headspace 

to give it your all and make 

the most of a course. Opened 

in 2018 by Xpert Professional, 

Accademia is a centre of training 

excellence in Dublin with stateof-the-art 

facilities for hair and 

beauty education, from brands 

including ALFAPARF Milano, 

JOICO, Kemon and Moroccanoil. 

Set across four floors, there are 

training rooms, fully fitted salons, 

lecture theatres, meeting spaces and 

even a garden and coffee shop to 

relax in and reflect on your lessons. 

Situated in Wexford and Waterford, the Gainfort 

Academies are the forward-thinking education hubs of the 

south, offering courses from brands such as Redken and 

ASP Affinage Salon Professional. For L’Oréal Professionnel 

courses, hairdressers can head to the brand’s Academy in 

Dublin. In Cork, Hennessy Hair and Beauty runs courses that 

will brush up your skills, or even open up a whole new skillset 

– and source of revenue – for you and your salon. 

Of course, with stylists’ lives busier than ever, taking a day 

out of the salon for training isn’t always possible. Luckily, 

thanks to smartphones, you don’t have to. You can now learn 

from the comfort of your own sofa, watch videos during your 

break or even brush up on the latest techniques while you’re 

travelling. “Hairdressers can use technology as a tool to learn 

and upskill at any given time,” explains L’Oréal’s Patricia. 

“Technology is about being in the present, knowing all that is 

new and relevant, but it is also about the future – predicting 

what trends and insights are coming next.” 

L’Oréal Access allows hairdressers to learn remotely – all 

40 


Gianni Scumaci at the Xpert Professional Accademia 

you have to do is log on. “L’Oréal Access is a digital 

platform bursting with tutorials and videos by key 

guest artists and teams showcasing trends on cut, 

colouring and styling techniques – and there are also 

business e-learning modules covering how to be savvy 

on social media” Patricia adds. 

Hairdressing Live is another innovative way of 

learning digitally. Launched by Paul Davey, co-owner 

of Davey Davey in Dublin, hairdressers can sign up to 

watch live streams of top hairdressers and educators 

sharing the secrets behind their most iconic looks and 

each session ends with a Q&A. “Hairdressing Live is 

more than just a step-by-step guide to techniques,” 

explains Paul. “We go much deeper, we delve into the 

mindset of each stylist, which in turn is what gets people 

thinking about making a difference with their careers. 

“Hairdressing Live is ultimately aimed at stylists who 

don’t have the ability to go and get educated somewhere, 

as they couldn’t travel because they have children, found 

it too expensive, or didn’t have the time. Many factors and 

obstacles can get in the way, so we have made it accessible 

so everyone can attend online.” 

Upcoming seminar leaders include Tim Hartley and 

X-Presion Creativos, all of whom can be watched online 

or live in the studio where the hairdressers will be 

working. “Education is the gateway to all our futures,” 

Paul continues. “It’s what grounds you, disciplines you 

and ultimately inspires you to continue in your field 

of expertise. We find ourselves in an ever-evolving 

industry. This is what captivates most of us about 

hairdressing – it always progresses so we need to 

constantly move forward.” 


41


INTRODUCING 

THE AUTHENTIC 


BEAUTY 

CONCEPT 

HOLISTIC, VEGAN,* PREMIUM AND CO-CREATED WITH A UNIQUE 

HAIRDRESSER COLLECTIVE: THIS IS AUTHENTIC BEAUTY CONCEPT 

*All formulas are vegan-friendly except Gritty Wax Paste & Shaping 

Cream, which contains Beeswax and Amplify Mousse which contains 

chitosan. We aim for these products to be vegan-friendly by end of 2019 

ARE YOUR CLIENTS LOOKING FOR SOMETHING MORE? Generation Z and Millennial customers have a 

wider philosophy, a desire for truth and authenticity. They eschew over-engineered formulations and retouched 

beauty imagery. They want carefully sourced, pure ingredients and honest, real imagery. They want to be part 

of something that matters… 

AUTHENTIC BEAUTY CONCEPT 

has been crafted for the client who wants to experience life in the now. Inspired by hairdressers, artisans and 

clients who share the same values, this hair range delivers pure formulas, celebrates a no-filter attitude and 

shines a spotlight on authentic hair. It’s natural and simple, it grows with character. 


believes in pure ingredients from carefully selected origins, free from silicones, sulphates and parabens. 


believes in the honest artisan, building on empathy, experience and skills. 

JOIN THE #AUTHENTICBEAUTYMOVEMENT 


43


LET’S BE 

HONEST 

FREE FROM SILICONES, SULPHATES AND PARABENS, WHICH AUTHENTIC 

BEAUTY CONCEPT PRODUCTS WILL BE YOUR NEW FAVOURITES? 


AUTHENTIC BEAUTY CONCEPT believes that what you leave out 

is as important as what you put in. Its care formulas are vegan and 

created with a ‘pure ingredients’ philosophy: no sulphates, silicones, 

mineral oils or artifi cial colourants. Purifi ed ingredients powered by 

ultrasound decomposition and steam distillation; a gentle way of 

extracting natural ingredients. 

From the date and cinnamon found in the GLOW range for 

coloured hair to the mango and basil within the HYDRATE line-up 

for dry hair, AUTHENTIC BEAUTY CONCEPT is fuelled by carefully 

selected and naturally-derived ingredients that help make using 

every product an olfactory treat. From the freshness of the green tea 

and lime in AMPLIFY to the nutty sweetness of maple and pecan in 

REPLENISH, the scents for each line-up are perfectly blended. With 

hair perfectly cared for, the Styling Assortment needs to deliver with 

just as much attention to detail and respect. The nine-strong range 

with myriad tantalising textures has a simple solution for every need, 

whether that’s building a brilliant base (Flawless Primer) or imparting 

a fi nishing gleam (GLOW Touch). 

In the salon, you can help bring out your client’s inner beauty 

through the In-Salon Momento Menu. A unique sensorial journey, 

this care and styling service menu helps you deliver to your guests 

something they need – a true moment to themselves. Your clients 

want real, honest, authentic. Share their values and make a 

difference with AUTHENTIC BEAUTY CONCEPT. 

REAL HEROES 

GLOW cleanser 

moisturises hair, 

seals the cuticle 

and preserves 

colour, too. 

AMPLIFY conditioner 

leaves hair feeling 

thicker and full of body, 

as well as marvellously 

manageable. 

HYDRATE cleansing 

conditioner leaves hair 

stronger, with improved 

moisture levels and 

stunning shine. 

REPLENISH balm 

strengthens hair while 

protecting it from blowdrying, 

leaving hair soft 

and manageable. 

ESSENCE is a salonexclusive 

treat to add 

to any mask – choose 

from GLOW, HYDRATE 

and REPLENISH. 

JOIN THE #AUTHENTICBEAUTYMOVEMENT, CALL +44 800 3286920 OR VISIT AUTHENTICBEAUTYCONCEPT.COM 

@AUTHENTICBEAUTYCONCEPT 


45

“BLONDME Bond 

Enforcing Premium 

Clay Lightener spreads 

as easily as icing on 

a cake, which makes 

life as a hair painter so 

much easier! It feathers beautifully 

because it’s the right consistency 

straight away, doesn’t dry out and 

is the perfect product to use for 

balayage. You need it in your life” 

JACK HOWARD 

SCHWARZKOPF PROFESSIONAL BLONDME 

GLOBAL AMBASSADOR 


IT’S 


CLAY 

TIME 

WANT A NEW WAY TO BALAYAGE? THEN SCHWARZKOPF PROFESSIONAL’S 

BLONDME HAS THE HOTTEST INNOVATION TO MAKE THAT HAPPEN 

CLIENTS ALL OVER the UK are in the grip of a serious balayage 

addiction; they’re hooked on signature, hand-painted custom 

blondes… and as colourists curating those custom blends, you 

want the kit to make your painting life as efficient as possible. Often 

you’re under pressure – columns are packed, and every colour 

client wants their own tailored look when they’re in your hands. And 

that’s why BLONDME Bond Enforcing Premium Clay Lightener is a 

game changer… 

It’s an advanced, premium, soft-to-solid 

formula that creates an outer shell and allows 

the lightener to stay moist on the inside, 

unleashing its full lifting power, while the outer 

shell protects uncoloured hair from product 

transfer. Genius! Oh, and this lightener – which 

has up to seven levels of lift – has integrated 

Bond Enforcing Technology, so it’s minimising 

hair breakage during the service. 

And those blondes you create will be brilliant 

– so why not share them and how you got them 

just right? Schwarzkopf Professional is inviting 

colourists to showcase how they overcome 

the biggest in-salon blonde challenges for 

a chance to win a trip to Hamburg for an 

upcoming BLONDME production! Simply 

work your colour magic using BLONDME and share it on social 

media with @schwarzkopfpro and the #ILOVEBLONDME and 

#BLONDMECONTEST hashtags. The best looks will also feature on 

Schwarzkopf Professional’s social wall. 

It’s sharing those stories that help all colourists create a 

community where you can learn and feel more confident about 

what you can create. That’s why BLONDME global ambassador 

Jack Howard, alongside global colour 

ambassador Lesley Jennison, will be on hand 

to answer questions about the most challenging 

blonde situations in live Q&As on Schwarzkopf 

Professional’s global social media channels. The 

exciting #ILOVEBLONDME campaign is all about 

sharing the secrets to achieving the best blonde, 

bespoke to each client, while showcasing just 

how versatile blonde really is. And there’s even a 

new technique to try out, courtesy of Jack! His 

new Caramel Kiss look showcases a dimensional 

balayage technique using BLONDME Bond 

Enforcing Premium Clay Lightener, find it on 

Instagram. A community, a clever new piece of 

colour kit, creative help on tap and top commercial 

ideas – Schwarzkopf Professional BLONDME has 

the lot. What are you going to colour next? 

FOR MORE INFORMATION, CALL +44 800 3286920 OR VISIT SCHWARZKOPFPRO.COM 

@SCHWARZKOPFPRO 


47

48 


Bittersweet 

symphony 

Colour meets shape in the new Masterpiece collection from 

JOICO. Tangerine hues melt into delicate blues and cherry 

reds sit with cool blondes – this is a cacophony of creativity 

PHOTOGRAPHY BY DAISY KOMEN 


50 


CREATIVE HEAD IRELAND 51 

HAIR Larisa Love, Paul Watts, Ryan Nicoletti Dowd and Sevda Durukan using JOICO. MAKE-UP Joyce Walian

Scene 

THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE! 

MC Supernatural 

Rob Forkan 

Graeme Codrington 

Michael Douglas 

Cally Beaton 

Angel Adoree and 

Dick Strawbridge 

Chris Ramsey Dr Tamara Russell 

Beauty, brains 

AND BUSINESS 

MORE THAN 200 guests came to the Belfry Hotel to witness the 22nd 

Wella Business Network Live event, hosted by TV celebrity hairdresser 

and Michael Douglas. The list of speakers for the two-day event was as 

inspirational as it was diverse – Dick Strawbridge and Angel Adoree of 

Escape to the Chateau fame shared their story, while futurist researcher 

Graeme Codrington discussed how to approach technological change as 

an opportunity rather than something to be feared. Lord Price, former 

government minister and deputy chairman of John Lewis Partnership, 

revealed how to create a happy workforce; while Danish psychologist Mads 

Korsgaard and American freestyle rapper MC Supernatural delved into 

the science of creativity. The importance of being different was the topic of 

choice of entrepreneur and comic Cally Beaton; and Rob Forkan, founder of 

travel fashion brand Gandys, revealed the challenges he overcame to build 

his brand. Clinical psychologist Dr Tamara Russell discussed mindfulness 

and beauty industry expert Millie Kendall MBE analysed the recent British 

Beauty Council revealing the huge value and importance of the industry. 

With a post-dinner set from comedian Chris Ramsey and an afterparty until 

late, this was two days of entertainment and business insight to remember. 

Nick Van Holstein of Coty 

Lord Price 

Millie Kendall MBE 

52 


Leigh Keates 

Lisa Farrall 

Seeing 

DOUBLE 

IT WAS AN EVENING where ‘effortless’ 

and ‘undone’ squared up to fierce, politically 

charged styling. The Coterie: In Session at 

Jet Studios in London pitted the easy-going, 

instinctive approach of session stylist Leigh 

Keates against educator and campaigner Lisa 

Farrall’s fearless, boundary-pushing agenda, 

masterfully steered by beauty journalist Sophie 

Qureshi. First up was Lisa, creator of education 

progamme WIG London, a passionate advocate 

for making the world of hairdressing textureneutral 

and collaborator with names such as 

Kendrick Lamar, Ed Sheeran and Gisele. She 

created a jewelled braid and a punk blonde 

mohawk, before the unassuming Leigh, who’s 

worked with names such as Alicia Vikander 

and Jessica Chastain, delivered his signature 

wearable and effortless finish. He then took a 

risk with something bigger, bolder and inspired 

by RuPaul’s Drag Race. For the Coterie: In 

Session Challenge, the stylists were tasked with 

creating a ‘current bun’ in just five minutes, 

with Leigh’s messy side-bun winning the 

audience vote. And then every guest left with a 

goody bag from sponsor BaByliss PRO. 


53

I’m still obsessed with 

this colour and finish on 

model @youcantcallmejulie 

#champagneblonde 

Behind the scenes for the relaunch 

of the @lorealpro TECNI.ART range! 

#sessionstylist #lorealproire 

We created this look with 

a jazzy little silk bath! 

#coralhair #waves 

Hidden details, 

#mint and #pink 

In the 

frame 

Emma Marcey (@emmamarcey), 

Colour Zone specialist for Marbles 

Hair & Beauty at Hugh Campbell 

Hair Group, snaps away 

I dressed this with a widetooth 

comb and finished it 

with @lorealpro TECNI.ART 

Air Fix and Ring Light 

SHOOT AND SEND Want to give us 

a snapshot of your world? Tweet 

us at @creativeheadmag now! 

Life as a L’Oréal ID Artist! 

#idartist #backstage 

Back at the #LCT19 

semi-final! #neonhair 

#colourfulhair 

54 

#tbt to 2017, photography 

by @stephen-odriscoll-hair 

#editorial #hairart 

Competing at #LCT19 grand final – 

dreams do come true! 

Frida Kahlo-inspired shoot 

#ghdstylesquad 


BECOME A MEMBER 

WE ARE STRONGER TOGETHER 

CONTACT US 

Ph: 056 883 3808 

Mob: 086 699 5003 

Email: info@irishhairfed.com 

www.irishhairfed.com 

DOWNLOAD OUR APP 

REPRESENTING THE IRISH 

HAIRDRESSING INDUSTRY 

- SINCE 1974 - 

WHO ARE WE? 

The Executive Committee is made up of Salon owners 

and respected Educators in our industry. The IHF is a 

a voluntary organisation. 

WHAT DO WE DO? 

1. Your VOICE & REPRESENTATIVE to government 

2. Educate 

3. Competitions 

4. Support 

5. Networking - being in business can be a lonely place 

but when you are involved with the IHF you always have 

someone to call and by attending our events you get to 

meet with like minded salons and owners who can offer 

endless support. 

1. YOUR VOICE 

We are the leading representative of hair salons in Ireland. We give you 

a voice at local and national level with government. 

2. EDUCATE 

We run an affordable Education programme for EVERYONE even non 

members, (members get a discount.) 

3. COMPETITIONS 

We support Team Ireland at European & International level. 

STAR TEAM / GENTS STAR TEAM 

Is an initiative for apprentice hairdressers and barbers in the industry. 

CHAMPIONSHIPS 

The IHF hosts the IHF National Hairdressing Championships with the much 

sought after titles of: 

• Hairdresser of the Year 

• Barber of the Year 

• Trainee Hairdresser of the Year 

4. SUPPORT 

The IHF Supports salons and owners on an ongoing basis with 

updates including Employment law, trainee and stylist guidelines 

5. NETWORKING 

The IHF is a community.

FOR FULLER AND HEALTHY-LOOKING HAIR ALL YEAR ROUND. 

ALFAPARFMILANO.COM

Creative HEAD Ireland September/October 2019

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