Creative HEAD Christmas 2019

In print•online•everywhere!
£4.50 CHRISTMAS 2019
It’s playtime!
COLOUR TO THRILL EVERYONE THIS SEASON…

Tempting
TRANSFORMATIONS
WELLA PROFESSIONALS NO STRINGS ATTACHED COLOUR
OFFERS BEAUTIFUL COLOUR WITH MINIMAL COMMITMENT

No Strings Attached Colour from
Wella Professionals allows you
to transform your client in just
10 minutes. Hair is infused using
Koleston Perfect ME+ then deeply
conditioned for a gorgeous finish.
It’s the ultimate in cost-effective
colour services, ideal for tempting
the colour-shy or offering a twist on
a regular client’s look.
CREATIVE HEAD ADVERTORIAL
Hair by Robert Eaton, Wella Professionals UK & Ireland technical director. Make-up by Lucy Flower. Styling by Clare Frith. Photography by Ben Ottewell
“I love quick colour services as they
open doors for so many types of
clients. No Strings Attached Colour is
quick, affordable and low commitment.
Mixing is super-simple and it’s perfect
for those who want to experiment as
well as colour-shy clients you’ve been
trying to win over, or even those in
need of a quick colour refresh”
ROBERT EATON,
WELLA PROFESSIONALS UK & IRELAND TECHNICAL DIRECTOR
1 part Koleston Perfect ME+
1 part Welloxon Perfect 1.9% Pastel Developer
1 part INVIGO Post Color Treatment
Get the look
STEP ONE – CHOOSE
Choose your colour and shampoo the hair
STEP THREE – MIX AND APPLY
One part Koleston Perfect ME+, one part
Welloxon Perfect 1.9% Pastel Developer,
one part INVIGO Post Color Treatment
STEP TWO – SECTION
Section the hair
STEP FOUR – DEVELOP
Develop for between five and 10 minutes
FORMULATIONS
FORMULA A
● 9g Koleston Perfect ME+ 10/95+1g 0/65
● 10ml Welloxon Perfect 1.9% Pastel Developer
● 10ml INVIGO Post Color Treatment
FORMULA B
● 20g Koleston Perfect ME+ 10/95 full head and
hairline
● 20ml Welloxon Perfect 1.9% Pastel Developer
● 20ml INVIGO Post Color Treatment
FORMULA C
@wellahairuk #WellaColour #ColourFlirt
● 10g Koleston Perfect ME+ 9/04
● 10ml Welloxon Perfect 1.9% Pastel Developer
● 10ml INVIGO Post Color Treatment
ROB’S
TOP TIP
Leave a small section of the hairline to
finish your application. This will create a
point of interest and soften the result
STEP FIVE – RINSE
No need to shampoo, simply rinse and style
Wella Professionals

Refresh
FOR SUCCESS
REINVIGORATE YOUR COLOUR MENU, LEARN NEW SKILLS AND ADVANCE
YOUR COLOUR CREATIONS WITH THESE INSPIRING WELLA COURSES
Colour Clinic
Book in for an appointment to the Colour
Clinic and enjoy an advanced craft session
with a Wella technical educator to solve any
colour conundrum you might have. The oneon-one
sessions will diagnose and prescribe
the perfect formula to help you create colour
you can’t quite crack.
HOW? Bring your client and complete the
colour service at the Wella Studio and get
bespoke recommendations and specific
guidance for the perfect finish.
WHO? Any confident stylist or colourist
frustrated by a colour challenge they
can’t overcome.
Master Color Programme
This course has transformed the lives of thousands of colourists across the
globe, helping them grow their professional skills and business. It takes six to
nine months to complete and is designed to elevate you from a good colourist
to an industry-leading colour creative. Stretch your creative mind and gain
practical skills to give your salon colour business a serious boost.
HOW? It’s taught through a mix of face-to-face sessions
with top educators supported by the innovative
eEducation online platform.
WHO? You need a minimum five years’ colour experience
and to have completed Essential Colour, Corrective Colour
and Creative & Freehand Colouring courses.

Dom Capel
CREATIVE HEAD ADVERTORIAL
Colour Genius
This is an opportunity to push your creativity beyond its
current limits and expand your skillset with of-the-moment
techniques. Learn how to effectively match colour placement
to haircut, face shape and skin tone and get to know the
trending colour palettes to stay ahead of the competition.
HOW? A two-day interactive course with head blocks as well
as live models in interactive workshops.
WHO? If you’re competent with colour but itching to challenge
yourself then Colour Genius is for you.
Leonardo Rizzo
Jayson Gray
Colour Masterclass
This Master Craft course is all about exploring editorial colour.
Think fashion-forward techniques from magazines and on
stage. This is your opportunity to have your creativity sparked
by top colourists including Clayde Baumann, Edward Darley,
Robert Eaton, Siobhan Golden and Jayson Gray.
HOW? A one-day course of interactive tutorials and
demonstrations including workshops with live models.
WHO? Anyone who is in need of some inspiration or those
looking to move into more session or editorial work.
VISIT EDUCATION.WELLA.COM OR CONTACT YOUR LOCAL WELLA STUDIO FOR MORE INFORMATION

Fancy a
CHANGE?
NO STRINGS ATTACHED
COLOUR IS SIMPLE.
IN JUST THREE STEPS
YOUR GUEST CAN HAVE
EVERYTHING FROM A NEW
COLOUR TO A REFRESH.
BUT DON’T JUST TAKE OUR
WORD FOR IT…
“It’s an exciting
opportunity to grow
our business because
not every client wants
to commit – and not
everyone has time!”
LEANNE FERGUSON,
STARLIGHT, INVERURIE
“It’s given us an
opportunity to attract
younger clients with
smaller budgets and
more desire for colour
experimentation”
DYMPNA COYNE,
BELLISSIMO, GALWAY
“This service is sheer
luxury for tired hair
that’s lacking colour,
shine and lustre.
My team love
getting involved!”
SARAH MASON, SARAH MASON
PROFESSIONAL, GALWAY
DISCOVER HOW NO STRINGS ATTACHED COLOUR CAN TRANSFORM YOUR BUSINESS AND THRILL CLIENTS.
CONTACT YOUR WELLA PROFESSIONALS SALES REP OR CALL YOUR LOCAL WELLA STUDIO:
LONDON – 020 3650 4700 MANCHESTER – 0161 8342645 DUBLIN – 01 416 0900
@wellahairuk #WellaColour #ColourFlirt
Wella Professionals
DISCOVER THE PRODUCTS AT UK.WELLASTORE.COM

CREATIVEHEADMAG.COM
MAGAZINE EDUCATION EVENTS INSPIRATION CREATIVE HEAD STORE COMPETITIONS
EXCLUSIVE
Exploring the link between image and attitude, CHAINED
by Alex Azurmendi evokes the spirit of Spain’s ‘cani’ culture
In conversation with… Sarah Mason.
Press play on the latest in our series of
films, where we chat all things huerelated
with Wella Guest Artists
Get the date in your diary – The Coterie
returns on 27 January 2020 with a
London line-up hot enough to thaw
even the most winter-numbed creativity
Disappointing. Disrespectful. And
downright sub-standard. Stay tuned on
18 November as Ky Wilson opens the
doors to a unique event…
creativeheadmag.com
creativeheadmagofficial
@creativeheadmag

A NEW ERA IN
HAIR STYLING
The BaByliss 9000 is the first high
performance cordless straightener
combining ground-breaking Micro
Heating Matrix technology and
exceptional cordless performance
to deliver the ultimate straightening
experience whether you’re in the
salon, backstage or on set.
Powered by lithium-ion, this cordless
styling tool, with ultra-fast heat up
and instant heat recovery, provides
exceptionally smooth hair, whenever,
wherever you use it.
www.babyliss.co.uk
For more information email
info@babylisspro.co.uk

FOR MORE DETAILS CONTACT CUSTOMER SERVICES
UK 020 7391 7440 Customersevice.uk@revlon.com
IRELAND 018869300 Customerservice.ire@revlon.com
REVLONPROFESSIONALUK
AQUAMARIS
COMPLEX
Eksperience is the first professional
talassotherapy range that transforms salon
rituals into exclusive moments of relaxation
and well-being.
Highly effective treatments for the hair
and scalp have been formulated with pure
sea spring water and other scrupulously
selected ingredients of marine origin.
Embrace our philosophy based on
the SEA, SCIENCE and the SENSES.

Welcome to
your personal hair
Eksperience

Editor’s letter
62
22
73
AS VITAL AS your creative and technical skills are, to be a
successful hairdresser with a loyal clientele you need to be able to
make a real connection. When clients are in your chair, they’re putting
their trust in you (you’re the one holding the sharpened blades near their
head, after all). An appointment at the salon is actually an incredibly intimate
exchange, with long periods of time where your hands are physically on them,
your eyes examining their face in the mirror. Build the right rapport, and it’s no
surprise that many stylists become a trusted confidante. Our Most Wanted Best
Salon Experience winner, Michael Van Clarke, excels at the personal touch, never
one to say no (find out more on page 54). And it’s this trust, this relationship, that
can help clients experiencing confidence issues due to thinning hair and hair loss,
to share their worries and the impact it has on their wellbeing with you. On page
56 we examine how you can repay that trust with the right advice, services,
products and understanding, to help those clients suffering win back their
smiles. Perhaps it’s an area for your team to build upon in 2020, and as
you start the busiest of times in the salon, the team at Creative HEAD
wishes you a merry Christmas and a prosperous New Year.
Amanda Nottage
Editor
JOIN US!
After a packed year of Creative
HEAD events, we thought
why not round things off
with Something substandard?
An evening
to underwhelm and
unimpress in equal
measure. And who
better to mediate feelings
of mediocrity than Ky
Wilson. Bothered? Then
head to page 50. On
29 and 30 March 2020,
our business networking
event Salon Smart is back in
London and this time the hot
topic is progress! If you want to
re-energise business body and
mind, we suggest you secure
your place now, turn to pages
33 and 35 to 37. See more at
creativeheadmag.com/events
amanda@alfol.co.uk creativeheadmag.com creativeheadmagofficial
@creativeheadmag

ASPhair.com

001 Outliers_Issue3_Cover_GW4.indd 1 10/10/2019 15:02
Christmas
WHAT’S INSIDE
66
FASHION
Christabel Legrand
and Luka Chitty
channel a future
grunge aesthetic
68
54
MICHAEL VAN CLARKE
We talk to the salon supremo about how
to make the most luxurious journey for
your client
SCENE
Goldwell’s Global
Zoom goes to
Vienna, Aveda
Worldhood 2.0
begins and The
Coterie heads
to Liverpool
ON THE COVER
Hair by Robert Eaton for
Wella Professionals
Outliers
THE
The innovators and salons
disrupting the status quo
Issue 03/2019
EDITOR
AMANDA NOTTAGE
DEPUTY EDITOR
DEBORAH MURTHA
STAFF WRITER
ANNA SAMSON
COMMERCIAL EDITOR
EVE WAGSTAFF
ART DIRECTOR
NICK JABBAL
CHIEF SUB EDITOR
ADAM WOOD
DIGITAL DESIGNER
EVA VESTMANN
ONLINE AND
DIGITAL ASSISTANT
KELSEY DRING
ONLINE AND
DIGITAL EDITOR
ALISON ROWLEY
CLASSIFIED EXECUTIVE
DAVID HAMMOND
SPECIAL PROJECTS MANAGER
JENNY BROOKS
SPECIAL PROJECTS DIRECTOR
JOANNA ANDERSEN
PUBLISHER
CATHERINE HANDCOCK
Creative HEAD is printed on
paper certifi ed as being from
sustainable sources using only
vegetable-based inks. Printed
by Buxton Press, Environmental
Printer of the Year and Printing
Company of the Year.
WRITE TO US AT:
Creative HEAD,
21 The Timberyard,
Drysdale Street,
London, N1 6ND
020 7324 7540
enquiries@alfol.co.uk
Creative HEAD is published
10 times a year by Alfol Ltd.
Creative HEAD is a registered
trademark. No part of this
magazine may be reproduced
without prior permission of the
publisher. All information correct
at time of going to press.
Printing by Buxton Press
creativeheadmag.com
creativeheadmagofficial
@creativeheadmag

World leading
ethical hair extensions
To enquire about joining the elite and becoming a Great Lengths certified stylist visit
GREATLENGTHSHAIR.CO.UK/BECOME-A-CERTIFIED-STYLIST

The edit
THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY
GOVERNMENT
‘MUST GO
FURTHER’
TO TACKLE
BLACK ECONOMY
E\S Project
Tom Connell
Tim Hartley
Nick Irwin
THE NHF/NBF has called for a proposed
government employment body to do far more
in terms of effective enforcement action
against salons and individuals operating in
the so-called black economy. The group was
responding to news that the government has
closed a consultation into the creation of a new
‘Single Enforcement Body’ that would deal
with employment rights including benefits
and enforcing laws related to minimum wage.
Hilary Hall, chief executive of the NHF/NBF,
said: “We want to see the authorities targeting
businesses that break all the rules and yet
appear to get away with it. Our members
feel that enforcement is too heavily focused
on employers who make small mistakes
when calculating minimum wages. We hear
from members of competing with ‘cash in
hand’ businesses, firms which employ illegal
workers or even appear to be fronts for
criminal activity.”
The recent Queen’s speech also laid out
a host of proposed new bills, including a
pensions dashboard for gathering details of
all previous pensions together in one place
online, which won the NHF/NBF’s approval, as
did added measures to help the environment.
A statutory Code of Practice for tipping
was also announced to replace the current
voluntary code to standardise the practice.
The NHF/NBF added it continues to work
with other trade bodies to oppose a proposal
for a minimum salary requirement of
£30,000 for foreign workers in a post-Brexit
immigration system.
M.I.B
Hairfucker
NOISE show
raises the roof
RICHARD ASHFORTH’S guerrilla hairdressing event NOISE always brings
bold and mind-bending hairdressing into the spotlight, and its latest London
stop-off was no exception. The secret location was only revealed two hours
before the show, building excitement for the seven incredible presentations.
Anglo-French duo E\S Project, the Chinese team of M.I.B led by Robbie Liu,
and Russian hair anarchists Hairfucker took avant-garde to new heights,
before Tom Connell of Trevor Sorbie demonstrated stunning progressive
shapes, adorned with veils of beaded metal. Nick Irwin also made his NOISE
debut, before Tim Hartley and Tina Anderson’s presentation bared all. Peter
Gray wrapped up the night with architectural hair structures which
exuded conceptual chic and literal smoke.
Pro hairdressers have fallen in love with the BaByliss 9000 cordless
straightener as much as consumers! With a 30-minute run time at full power
on just a three-hour charge, it’s perfect for session styling under pressure and
in small venues.
babylisspro.co.uk
Peter Gray
16

#CHedit
MY months
AHEAD
What Christmas
has in store for...
2019 2019
LADIES NIGHT AT
LINTON & MAC
WOMEN TOOK CENTRE STAGE at Linton &
Mac’s Women Inspire event. The Linton & Mac
team opened the salon to other small local
businesses and more than 100 women turned
up for an evening of girl power featuring a panel
talk of inspiring leaders and a catwalk show. The
gathering was a prime example of why this team
won Most Wanted Best Local Salon 2019, with
their continual efforts to reach out to clients and
local businesses.
+4,004%
The
Lions Barbers Collective
makes history
THE LIONS BARBERS COLLECTIVE held
a special Barbers Saving Lives event at the
Barbers-Surgeons’ Hall in London – marking
the first time in centuries hair had been cut
at the historic site. MPs, the Lord Mayor of
London and more were present to pledge
support for the provision of spaces for men to
talk, as well as enjoy a showcase of the work
of The Lions Barber Collective, winner of the
2019 Most Wanted Award for Innovation.
rise in searches
for ‘braided hairstyles
videos’ in the past 12
months, according to
a Pinterest report. Braids and braid tutorials are now some of the
most searched-for topics, including bubble and hair scarf braids.
SIMON HILL
SESH HAIRDRESSING
We are hosting a birthday
party, #SESH15, to celebrate
our 15th anniversary. In line
with our brand ethos, all
profi ts from the event will go
to MND Scotland, the Motor
Neurone Disease charity, as
this is a cause very close to
our hearts. The
festive period
brings a real
buzz to the
salon, it’s my
favourite time
of year!
MELENIE TUDOR
EN ROUTE HAIR & BEAUTY
We’re launching a ‘reuse,
recycle, refi ll’ green initiative.
My target is to save 1,000
product bottles from going
to landfi ll by Christmas, so
now we offer a product refi ll
station. We’ve also launched
the ‘En Route
to Sustainability
Promise’ for
clients to
pledge one
new task to
help the planet.
The class of #MWIT19 dine out
THE WINNERS OF the 2019 Most Wanted and The It List
Awards gathered together at the super-cool Coal Drops
Yard to celebrate their achievements. A month to the day
following the awards, the dinner at Hicce was a chance for
the attendees to get to know their fellow trophy holders,
including Legends Dylan Bradshaw, Sophia Hilton and
Lloyds Hair. The group tucked into sharing plates, snapped
Polaroid keepsakes and toasted their achievements.
IT’S BACK!
OUR GAME-CHANGING
BUSINESS NETWORKING
EVENT IS BACK IN
LONDON FOR 2020 –
SEE MORE FROM PAGE 33
MOVERS AND
SHAKERS
Grant Williams has
joined ghd as regional
key account educator
for the UK and
Republic of Ireland.
The Hairdressers’
Charity, previously
known as the Hair And
Beauty Benevolent
(Habb), has rebranded
as The Hair & Beauty
Charity.
18

DON’T GET IN A TANGLE
Freelancing means taking charge on your finances,
education, stock upkeep and more, all while working
your socks off to build a business. It’s a lot!
SELF/STYLED is our hub for freelance creatives and
collaborators, full of business advice, product picks and
inspiration to keep you running smoothly
www.creativeheadmag.com/selfstyled

C H R I S T M A S
S P E C I A L
You’re spoilt for choice by
Redken, with five Christmas
gift sets laying on
the compliments!
RRP FROM £36
0800 085 4956
redken.co.uk
Tick all your client’s party hair needs with
Aveda’s go-to styling cracker.
RRP £18
0800 0512979
aveda.co.uk
Clients buying
a Kitoko Oil
Treatment from
ASP will be
gifted this free
luxury cosmetics
bag. Slick!
RRP £26.90
01794 527111
asphair.com
Go shiny with a Gold Leaf
or Smashed Holo Compact
Styler from Tangle Teezer.
RRP £14 EACH
020 7274 6128
tangleteezer.com
Meet Mr Strong and Mr
Amazing, great gifts for
guys from MITCH.
This Royal Dynasty deluxe
gift set from ghd has both
the rose gold platinum+
and air hairdryer, and is its
most luxurious set ever!
RRP £298
01924 423400
ghdhair.com
The Kérastase Christmas Coffrets feature three fullsized
products to target specific hair types.
RRP FROM £66
0845 600 0122
kerastase.co.uk
RRP FROM £24
0845 659 0011
salon-success.co.uk
To celebrate its
25th anniversary,
American Crew
is inviting guys
to Get the Look
with its three duo
gift sets.
RRP £22 EACH
020 7391 7440
american
crew.com
Bring on the twinkle with JOICO Stars of JOI
Christmas gift sets, in four brand varieties.
Santa, can we have Defy Damage, please?
RRP FROM £24.61
0845 071 2326
joicoeurope.com
The System Repair Gift
Set from System Professional
is perfect for sprinkling
some high gloss shine onto
fragile hair.
RRP £39.95
020 3901 1163
systemprofessional.com
20
CREATIVE HEAD

#CHedit
There are four BC sets from
Schwarzkopf Professional;
each one contains a shampoo,
conditioner and a treatment in a
cosmetic bag.
RRP £26.95
0800 526741
schwarzkopfpro.com
Pop these pouches, stuffed with
L’Oréal Professionnel Serie Expert
mini goodies, onto your shelves!
RRP £10
0800 030 4034
lorealprofessionnel.co.uk
STOCK
OPTIONS
OUR PICK OF THE COOLEST CHRISTMAS
GIFT SETS TO STACK ON SHELVES, AND
STUFF IN SEASONAL STOCKINGS
Join the book club with one of these
sets from Paul Mitchell, and focus on the
story of giving.
RRP FROM £23
0845 659 0011
salon-success.co.uk
One to watch...
The thank goodness set from evo is
all about hair, while highly gifted has
some face products in there, too!
RRP FROM £37
0800 955 4285
astonandfincher.co.uk
Protect any colour clients with the Kerasilk
Color Christmas bag from Goldwell.
RRP £40
0330 123 9530
goldwell.co.uk
LEAF SCISSORS
GIVEN THE CURRENT climate crisis and catalogue
of ecological disasters, we’re realising now more
than ever that we all need to do our bit. While many
hairdressing brands have chosen to go down a
sustainable route, Leaf Scissors – the brainchild of
hairdresser Stephen McManus – is giving back in a
very tangible way.
For every pair of the high-quality Japanese scissors
sold, the company plants 10 trees in association with One
Tree Planted, a non-profi t organisation on a mission of
global reforestation.
“I had wanted to create a tool for years but didn’t want
to just do what everyone else was doing,” says Stephen.
“I learned more about One Tree Planted and realised I
could use this to really make a diff erence.”
Since its inception Leaf Scissors has been taking its
responsibilities seriously by helping off set carbon and
reforest the earth. In fact, the past month alone has seen
it plant nearly 500 trees! Leaf Scissors are designed ‘for
hairdressers, by hairdressers’ and each order is
presented in plastic-free packaging with an eco
box made from a minimum of 90 per cent recycled
material that is also fully recyclable.
Retailing at £220, the Black Edition is designed to
suit all hairdressers no matter their level of experience.
Its ergonomic design makes the scissor feel like an
extension of your hand and allows the user to explore
their creativity with freedom and expression.
Available in 5 inch, 5.5 inch and 6 inch models, they
also can be bought in both left handed and right handed
designs. “I created Leaf Scissors as I wanted a tool that
was both stylish and sustainable,” says Stephen. “The
brand is creative and has a sustainable impact. I’m so
proud that we’re able to plant 10 trees every time somebody
buys a pair.”
PRICE £220
07891 435088
leafscissors.com
CREATIVE HEAD
21

#CHedit
Inside
story
EDWARD JAMES LONDON BALHAM
Set in an old dairy, the latest outpost of Edward James London invites
guests into a ‘stylish home’ concept. For founder Edward Shortall, that
translates into texture, pattern, comfort and colour – stone, tree bark,
marble, ceramic, metals and ikat prints offering bold colour and pattern.
“Our goal with the materials we use is to be as natural, recycled and
upcycled as possible – all timber is from sustainably sourced manufacturers
and we don’t use plastics or toxic paints that contain volatile organic
compounds,” explains Edward. So it makes sense that you’ll fi nd Aveda
in the salon, too. His love of “mixing things up and having fun” is evident –
kids are fascinated by the internal forest of tree trunks, and an enormous
bunch of Edison bulbs look like a tangled knot of eccentric hair. Pooky
supplied all the lampshades and you’ll spot Timothy Oulton light fi ttings,
too. Lamps from Graham and Green and upcycled retail storage and some
seating from Barker and Stonehouse round things off nicely.
HOT BUYS
TAKE A VOYAGE
Does your reception
area need a shake-up?
Then this Discovery
desk might just open
up new possibilities –
it’s modern, innovative,
functional and offers
plenty of space.
£949 until 31 December
(usually £1,189)
07554 990965
salonambience.com
now open
BOND SHOREDITCH
A bespoke hair salon for women only, this
Milk-designed London location was crafted
with comfort in mind and uses vegan haircare.
22
CREATIVE HEAD

ALFAPARFMILANO.COM
COMING SOON
NEW SEMI DI LINO VOLUMIZING RANGE

EDDIE PARKER
AGE: 20
SALON: STUART HOLMES SALON
WHY DID YOU WANT TO BECOME A HAIRDRESSER?
When I was a child I would play with my
sister’s dolls’ hair, then I began doing
mannequin heads – I got through
a lot of them! So, the passion to
become a hairdresser has been there
from a young age. But what really
got me excited about the industry
was when I got an apprenticeship at
Stuart Holmes in Cheltenham. Once
I began colouring, cutting and
seeing colleagues entering
competitions, shows and
events, I really found
a hunger, drive and
passion to do more.
WHAT HAVE YOU BEEN YOUR
HIGHLIGHTS SO FAR?
Being part of the L’Oréal
Professionnel ID Artist
programme; I’ve completed the
first year. It’s been so amazing
doing shows with Jason Hall,
having a three-day workshop with
Brooks & Brooks, being mentored
in presentation skills by Simon Shaw
and getting to go to Barcelona!
Another highlight was winning
the L’Oréal Colour Trophy Star
Award 2019 for the Western
Region. This was such a big
moment for me.
WHERE DO YOU SEE YOUR SELF IN 10 YEARS’ TIME?
I don’t know, but I hope it’s doing creative
and education work around colour. I still
want to be inspired by the latest trends
and continue to improve, making sure I’m
keeping up-to-date with techniques.
WHAT WOULD YOUR DREAM HAIRDRESSING GIG BE?
To learn and work alongside leading
colourists in the UK, absorbing as much
information as possible. I’d also love to
be creating my own collection of work,
which would allow me to present on stage,
educating and inspiring hairdressers.

MAKE IT A
CRACKER
THE FESTIVE SEASON IS ALSO A GIFT FOR SALONS. THE NHF/NBF SHARES
TIPS ON HOW TO GIVE YOUR PROFITS A SERIOUS END-OF-YEAR BOOST
HOW THE NHF/NBF
CAN HELP YOU
Not yet an NHF/NBF
Member? For less than
75p a day, benefits
include:
• Valuable discounts
on industry-specific
insurance
BEFORE THE CHRISTMAS madness
begins, make sure you have the whole
team on board for what will undoubtedly
be a manic few weeks. “Involve all of your
employees in your Christmas preparations,”
advises NHF/NBF chief executive Hilary
Hall. “Organise a ‘Christmas brainstorming
session’ to get as many ideas as possible.”
IT’S A WRAP…
Inspire your team to really push retail sales,
says Hilary. “You could offer a prize for
best Christmas sales. Staff recommending
products they love to clients is effective as
their enthusiasm is infectious.”
MOTIVATE YOUR TEAM
“Christmas can be a good time to judge
annual schemes such as ‘employee of the
year’ and present the winner with their
prize,” says Hilary. Salon software can be
used to provide objective measurements of
employee performance, and the NHF/NBF
has a number of trade members who supply
specialist salon software to help you out.
SHOW YOUR APPRECIATION
“Your employees will be working really hard
as Christmas approaches, so find different
ways to show your appreciation,” says Hilary.
See what works best for them – whether it’s
discounts on retail products, extra time off,
a staff day out or a special treat during the
usually quieter January. If your staff feel
valued they’ll be far more committed to the
success of your Christmas plans.
NOT JUST FOR CHRISTMAS…
“Taking steps to motivate and incentivise
your team is, of course, important for the
success of your salon throughout the year,”
says Hilary. Members can download an indepth
guide to managing staff full of advice
and insight: nhf.info/performance-guide
• Free health & safety
advice
• Free 24/7 legal and
commercial helplines
• Membership helpline
for everyday business
advice
• Free employment and
chair renting contracts
JOIN
THE NHF/NBF
BEFORE THE END
OF DECEMBER 2019
AND QUOTE CHD25 TO
GET £25 OFF YOUR
MEMBERSHIP FEE
Make this a Christmas to remember with the NHF/NBF’s advice. Call 01234 831965 or visit nhf.info/join
CREATIVE HEAD
25

THE BUSINESS EDIT
CAROLYN
ARONSON
ITʼS A 10
WHY DID YOU LAUNCH IT’S
A 10?
We started with just one
bottle, and the concept was
to create the product I always
wished I’d had when I was a
salon owner. I used to cherrypick
products because I
never found a range that had
everything I needed when
I was behind the chair. My
mission was to create a line
where every product was a
10 that really gave instant,
miracle results and were also
multi-functional.
TELL US MORE ABOUT THE
RANGE’S HERO…
The Miracle Leave-In product
sells more than 13 million a
year in the US. On the bottle,
there are 10 simple bullet
points about what it can be
used for. Its purpose is to
bring hair to an immensely
healthy state so that no
matter how you want to style
it, it will behave in the way
you want it to. It’s expanded
into seven different variations
and I build the collections
around this original product.
HOW ARE YOU SPREADING
THE WORD?
I really believe in sampling
– I started off by going in to
salons and giving them fullsized
products! Once stylists
started using it, it became
almost a cult-like product
as they started telling other
hairdressers, who told their
clients. We created a national
holiday – 10 October, 10/10,
Love Your Hair Day. Well, it’s
now it’s International Love
Your Hair Day!
CAN REFRESHMENTS
REFRESH YOUR
BOTTOM LINE?
NOTHING SETS OFF the salon experience
quite like something delicious to sip or
snack on while in the chair – especially at
Christmas time. But can food and drink
actually serve to grow your business further?
It’s important to follow the appropriate
regulations to ensure everything is hygienic
and on the right side of the law. You don’t
need a food handlers’ certificate to sell
food, but the Food Safety Act 1990 outlines
the standards required to serve food to the
public, and you must ensure that everything
is kept clean, stored correctly and staff follow
instructions closely. And if you’re regularly
serving alcohol, even if you’re not charging
for it, then you’ll need both a personal and
premises licence.
When Gatsby & Miller in Amersham
relaunched in January, it opened the
in-salon Cafe 67. “Blending services and
hospitality under one roof followed a
requirement from our clients for good coffee
and quality food,” explains owner John
Roads. “We have created a premium service
and social space that encourages clients to
visit even between their appointments.”
All clients are offered complimentary filter
coffee, which they can upgrade to for an
additional charge. As a licensed premises,
the cafe also offers alcoholic drinks.
Everything can be ordered from their chair
and added onto their bill, helping to provide
a seamless service. “We want to enhance
a client’s visit and to be an enjoyable,
accessible experience.”
Q Hair & Beauty’s Kain Lawrence believes
the key is to offer an easily achievable menu.
At his salon, it comes pre-prepared and
individually packaged. “This means we can
offer drinks at an affordable price without
worrying about wastage either.”
It also serves drinks in its Courtyard
Garden, and it’s had a positive impact on
business. “The uptake has been hugely
successful. The financial benefit is a double
header; not only is there a profit margin
in the alcohol we sell, but there is also
then no absorbed costs in providing our
complimentary refreshments menu.”
Owner of RE:NU salon, Leigh-Anne Regan,
has built a relationship with a local gin bar
in order to promote both businesses. “We
wanted to do a collaboration with interaction
on social media from our clients and use
drinks as a marketing tool,” she explains.
“They have to post on their Stories to
get a free drink and tag the bar, us and the
location. When they’ve done this, then they
get the drink free – clients love it.”
“If you get it right and listen to what your
clients want,” says John Roads, “offering
food and drink can enhance their overall
experience and they’ll reward you with
continued loyalty.”
MICHAEL VAN CLARKE
MICHAEL VAN CLARKE
The Marylebone Deli was created in our salon, where we
run a seasonal menu available to clients and staff. There are
specials made by head chef Luis each day, and we aim for the
quality to be comparable with The Ivy. All catering costs are added
to clients’ final salon bill and about 45 per cent of our visitors choose something from our
catering options – this ranges from a single cappuccino to a full meal with champagne.
Catering bills will vary from £4.50 to about £40, but the average spend is just under £10.
Salons should ensure they’re able to develop their
2019
offerings. There is no point in offering a service and
then withdrawing it because it wasn’t well thought out.
26
CREATIVE HEAD

#BusinessEdit
BUSINESS BUILDER
ASK ME
ANYTHING
THERE ARE EXPERTS INSIDE
EVERY BRANCH OF SALON
SERVICES WITH KNOWLEDGE
TO SHARE, SO JUST ASK!
With Black Friday just weeks away and
the festive season round the corner, it’s
important you’re prepared for the spike in
business. So make sure you’ve stocked up
on all the essentials – from products (for
both professional use and retailing) and
electricals to gift cards and festive bundles.
After all, the last thing you want to do is
run out of stock during the busiest season!
ON RIGHT NOW
We understand how important it is for
beauty professionals to stock up and save
money ahead of the busy festive months.
That’s why we’ve got loads of exciting
deals in the pipeline this November and
December. Be sure to keep an eye on our
website, salon-services.com, so you don’t
miss out!
Help your clients
get ready for party
season with Training Solutions’
Blow It In Style Essential Blow-drying Course
(£85 exc. VAT). It’s ideal for creating voluminous
and frizz-free hair styles for all social occasions.
THE SERVICE STATION
In association with
Innovative launches, expert advice and business
boosting ideas – drop in and feel the buzz!
WELL-GROOMED
BUYS FOR THE BOYS AT
The new Wahl
Stealth Beretto
Clipper Kit (£109.99
exc. VAT) is now
available at Salon
Services. Featuring
a speed comb that’s
great for creating
flat tops, tapering
and clipper-overcomb
techniques,
as well as a Durable
Diamond Blade,
this is a must-have!
Joanne Etherson
Marketing manager
at Salon Services
Q: How can I prepare
for the festive rush?
A: November and
December are
traditionally packed
with parties as people
get into the festive
spirit. People want to
look their best for these
big occasions, a bonus
for hair salons, which
see a rise in bookings.
To ensure you don’t get
lost in the festive frenzy,
be sure to plan these
months to perfection
well ahead of time. For
instance, triple-check
stock levels so you have
everything you need,
create your Christmas
beauty packages and
don’t forget to decide
on the layout of your
retail area as this can
save you a lot of stress.
And when Christmas
business really ramps
up, don’t forget that
however important it is
to keep your customers
happy, you need to
carve out a little special
time for yourself as well.
FOR ADVICE ON HOW TO BUILD YOUR BUSINESS, CALL 0330 1231907 OR VISIT SALON-SERVICES.COM
CREATIVE HEAD
27

AND GET SWITCHED ON TO COLOUR WITH CREATIVE HEAD TV!
ZOË IRWIN
ROBERT EATON
JORDANNA COBELLA
JAYSON GRAY
AKA KARBON KYD
CLAYDE BAUMANN
Watch Creative HEAD editor,
Amanda Nottage, in conversation with
a host of brilliant Wella colourists…
only on Creative HEAD TV
CREATIVEHEADMAG.COM/TV

#BusinessEdit
MISSION CONTROL
PUTTING YOU IN THE DRIVING SEAT OF YOUR SALON
in association with Phorest Salon Software and the Creative HEAD Reader Panel
Reader Panel methodology: survey conducted in a poll of 50 salons employing four or more staff and spread geographically across the UK
ONCE EACH ISSUE of Creative
HEAD lands with our subscribers,
we speak to our Reader Panel to
ask them how their business is
going, in partnership with Phorest
Salon Software. We combine the
results from our Reader Panel with
research compiled by Phorest Salon
Software, using its client base of
salons from across the UK, to gauge
what’s going on in the industry
and discuss how to solve common
problems and issues. This month
we’re talking about how to maximise
the salon Christmas boost.
PERCENTAGE OF TURNOVER
ATTRIBUTED TO RETAIL SALES
7.8%
AVERAGE CLIENT SPEND IN
SEPTEMBER (EXC. VAT)
£54.59
HOW DO YOU
COMPARE?
How was business in September
compared with August?
SAME
20%
DOWN
40%
UP
40%
How was business in September
compared with September 2018?
READER PANEL MISSION: MAKE CHRISTMAS COUNT
90%
of salons
experience a
Christmas
rush
The average
number of days
salons close
at Christmas is
three days
SAME
40% UP
50%
DOWN
10%
60%
of salons
have a quieter
January
“We host two evening events called Advent Select. These evenings are for
our clients who spend the most on retail, and are preview events for our
Christmas gift sets. If a guest spends more than £100 they also receive a
gift voucher for a free haircut in January”
IAN HARROLD, ATTITUDE MEN’S HAIR
DID YOU KNOW…
UK SALONS SEE A 300 PER CENT UPTAKE IN
APPOINTMENTS IN DECEMBER
SO YOU KNEW the Christmas rush was big,
but did you know how big? And do you know
when that rush starts exactly? New research
by Phorest Salon Software has identifi ed that
it’s already started – on 17 October! The study
also found December bookings in salons
represent a whopping 300 per cent increase
on the previous two months, meaning the
chance to fi ll your books has never been better.
By analysing booking data from more than
6,500 salons, the Phorest fi gures show that
towards the end of October, the spike is
on a defi nite rise and the upward trajectory
continues throughout the month of November,
before reaching its peak on the busiest day of
the year – the last Thursday before Christmas.
By the fi rst week of November, salon
appointment bookings have already almost
doubled the average number of weekly
bookings taken – jumping from 9.32 to
17.3 appointments made for the Christmas
season. And once the end of November hits,
that number has shot up again to 21.7.
What can we take from this? Well, if you
want to stay ahead of the curve and maximise
on the rush, you need to have a marketing
plan well in advance of the yuletide fun.
Ideally, get promoting from the third week in
October to make sure you’re reminding your
clients to get booking and avoid having to
disappoint those who call when your slots
are already full. Try reaching out with clever
email and SMS campaigns and fl agging your
December availability on your social accounts
and salon app sooner rather than later. If
you’re a Phorest client, you can access
suite of readymade email templates, SMS
messages and your own branded app to get
your slickest yet marketing plans underway.
Find out more at phorest.com
Shauna O’Halloran is content &
marketing manager at Phorest
Salon Software. Find out more
at phorest.com and
@phorestsalonsoftware
CREATIVE HEAD
29

#BusinessEdit
KEN’S CLINIC
GOT A BUSINESS HEADACHE? LET KEN WEST, DIRECTOR OF BUSINESS
EXPERTS 3•6•5, OFFER A PERSONAL PRESCRIPTION
How do you
successfully
expand your
brand to more
than two salons
without diluting
your identity,
ethos and beliefs?
ADAM GORE, BARBEROLOGY
KEN’S DIAGNOSIS
I love this question Adam, as it takes me back to the
time when I did exactly the same thing and went from
two salons to three. What I discovered literally changed my
life, as the challenges that I then faced led me to join 3•6•5,
the wonderful organisation of which I am now a director.
When I had two salons, which were fairly close together,
I could ‘be there’. I split my time between the two and was
one of the main income producers, and also problem solver/
maintenance man/generally Mr Amazing. When I bought
my third salon I soon realised that there was only so much
that I could do and that what I needed were systems that
made my salons work, whether I was
there or not. It’s worth reading a book
called The E Myth by Michael E. Gerber
that explains the transition from skilled
craftsman to businessman.
To build and maintain a brand
you need two key things. A true
understanding of what your brand
stands for and its values, and
then systems to ensure that
everything about your
brand is replicated in
all of your branches.
This is exactly how a
franchise works. You can
go into any McDonald’s
or Costa Coffee and you
know what to expect. The
product is the same and
the service you receive
should be the same. In other
words, your client experience should be the same in each
of your branches.
Now I know that each of your stylists is different, but
to become a brand with a strong identity there has to be
a uniformity across your group. Pricing should be the
same, promotions should be the same, branding and salon
design should have a strong common theme. In your
question you mentioned ‘identity, ethos and beliefs’. Your
Instagram page says that you provide ‘a fresh look at men’s
hairdressing’. If I were to ask every member of your team
what this really means, would they all say the same thing?
You are in the fastest growing and, I believe, one of the
toughest sectors of our industry. Yet I also believe you are
in a sector that offers amazing opportunities for the bold to
rise above the masses. Your team culture is going to play a
vital part in creating your brand and I hope your barbers are
employed because otherwise controlling culture and creating
a brand becomes virtually impossible. With self-employed
barbers you are in fact a landlord with little or no control in
the eyes of the HMRC over what happens in your salons.
Systems also ensure that your business functions
whether you are there or not. As you grow they ensure that
each extra site operates exactly as you want it to. You need
systems for attracting and ensuring the retention of clients,
building a team and a culture to be proud of, educating
and creating opportunities for your team, and building
profitability and long-term security for you and your team.
I learnt none of this when I trained as a hairdresser, which
is why I joined 3•6•5 as a member nearly 30 years ago.
I love the look of what you are doing Adam but trust me,
to continue to grow a brand, most of us need some coaching
to develop new skills. I wish you nothing but success.
DO YOU HAVE A BUSINESS HEADACHE YOU’D LIKE KEN TO HELP WITH?
Email him directly on KenW@365Hair.com or tweet us at @creativeheadmag
30
CREATIVE HEAD

SUCCESSFUL
BUSINESS
COACHING FOR
SALONS
Are you a
Salon Owner?
Do you want your salon to grow in
this competitive economy?
3·6·5 offer successful business coaching for salons
providing you with powerful results-focused salon
business education for your whole team. Meet likeminded
people and discover the right tools to tackle
key challenges in your business, steering you towards a
stronger, more profitable future.
Discover how
we can help you…
Call 0845 659 0015 or email hello@365hair.com
www.365saloneducation.com • Find us: @365SalonEducation

#BusinessEdit
ASSESSMENTS
ARE ‘CONFUSING’
THE NHF/NBF has reported confusion
among employers about how end-point
assessments work in hair and beauty.
Director of quality & standards, Caroline
Larissey, said: “We have been asked how
many times an apprentice can take the
end-point assessment, and who pays for
repeat sittings. To clarify, there is no limit
to the times an apprentice can sit the tests
and if funding for the apprentice has run
out, the employer must pay.”
End-point assessments are the final
part of the new Standards (Trailblazer)
apprenticeship schemes in England only.
“Employers must continue employing
apprentices until they have successfully
completed their apprenticeship, including
the assessment. Employers can extend the
apprenticeship if necessary,” she added.
Find out more at nhf.info/apprentices
DEALING WITH NO-SHOWS
AND LATE CANCELLATIONS
IF YOU GET ONE no-show a day for
appointments worth £50, you’ll be losing
£14,400 a year, says NHF/NBF director of
finance Kishon Mather. He explained: “That’s
why no-shows and late cancellations can cause
serious damage to a salon’s profits.
“You must create a no-show and late
cancellation policy. You’ll need to be clear about
how far in advance clients need to cancel and
any financial penalties you may charge. But be
careful – although you are entitled to cover your
financial losses, the law says you cannot impose
fees that are unfair to your clients.”
NHF/NBF members can download a new
in-depth guide to dealing with no-shows and late
cancellations at nhf.info/no-show-guide
HIGH STREET HOPE
FOR THE HAIR AND
BEAUTY SECTOR
BEAUTY SALONS, combined hair and beauty salons and barber shops
continue to show healthy high street growth against a backdrop of rising
shop closures, according to a recent report from the Local Data Company.
Although the high street shop vacancy rate is now at its highest level since
2014, figures for the first half of 2019 show that barber shops saw overall
growth of 352, beauty salons by 179, nail salons by 109 and hair and beauty
salons by 56.
NHF/NBF chief executive, Hilary Hall, said: “It’s great that hair and
beauty is one of the few retail sectors showing growth and we’ve seen a big
rise in the number of NHF/NBF members offering both. Express treatments
or services, male grooming, longer opening hours and online bookings or
focusing on wellbeing are all examples of how salons can make the most of
consumers’ willingness to spend money on looking and feeling good.
“Getting and keeping clients is harder than ever – but crucial if salons are
to make a profit against a backdrop of rising wages, higher rents and rates.”
Find out more at nhf.info/high-street
More increases to come
for National Living Wage?
BOTH MAIN POLITICAL parties have proposed increases to the National Living Wage
(NLW). The Conservative Party says it will raise the NLW to £10.50 an hour within five
years and lower the qualifying age from 25 to 21.
The Labour Party has pledged to raise the NLW to £10 an hour in 2020 and to lower
the qualifying age to 16. Sixteen-year-olds are currently entitled to £4.35 an hour.
Hilary Hall, chief executive of the NHF/NBF, said: “Of course employers want to
pay their talented stylists, barbers and therapists of all ages a decent wage. But there
comes a point when ever-increasing wages become unaffordable for small businesses,
especially service industries where wages and pensions are such a high proportion of
overall costs.”
Find out more at nhf.info/NMW-proposals
32 CREATIVE HEAD

FIND
YOUR
SPECIALISM
# 20
29 & 30 MARCH
PARK PLAZA LONDON RIVERBANK HOTEL
BUSINESS NETWORKING FOR SALON OWNERS AND MANAGERS
BOOKING NOW
TICKETS FROM £100 (PLUS VAT) VISIT CREATIVEHEADMAG.COM/SALONSMART CALL 01434 610944
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AUTUMN
W I N T E R
2019
001_AW19_Covers_GW4.indd 1 29/07/2019 15:16
FOR SALON OWNERS & MANAGERS
CREATIVE
HEAD
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001-002_BH_Cover_Salon Success_16pp_GW11.indd 2 18/02/2019 10:18
LET’S
the
THIS
CLUB
creativeheadmag.com/club
YOUR ESSENTIAL GUIDE TO THE NEW SEASON
RUNWAY
SPRING/2019
cH
NEW RULES:
Have fun
Make lots of
Money
Be number one
JUST MEET
ESTD 1979
Salon
Success
PAST WEEK
Team
SIGN UP NOW
AND RECEIVE ALL
FOUR RESCUE MY. HAIR
SHAMPOO BARS, WORTH£56 *
*For the fi rst 25 new members to sign up between 1 November and 30 November 2019. Subject to availability
and no cash equivalent will be offered. **Selected events only. For more details contact events@alfol.co.uk
FOR JUST
£10
YOU’LL GET:
• 10 issues of Creative
HEAD magazine – and
supplements including
Runway, PAINT and
HEAD for Business –
delivered to your door
• Exclusive ticket prices
for Creative HEAD events **
• Exclusive competitions
and prizes
• Free product samples
from leading professional
brands
Win a ‘made for me’ collection of Infuse
My. Colour shampoos worth £210
Already a Creative HEAD Club member? Then we’ve got something special
for you, too! One lucky member has the opportunity to win a ‘made for
me’ collection of seven Infuse My. Colour shampoos from My. Haircare.
These colour-depositing shampoos infuse hair with colour pigment as you
shampoo, and are 100 per cent PETA-certifi ed and vegan, while also being
free from parabens, silicones and sulphates. Keep an eye on your inbox for
your exclusive link to the competition entry form – all Creative
HEAD Club memberships will receive an email on 1 November!
FOR
CREATIVE
HEAD CLUB
MEMBERS
ONLY

FULL OF
WONDER
Forget those three kings, we have four
queens bearing gifts this season...

CROWNING
GLORY
With the right tools any client can rule their look and feel like the queen they were born to
be. The new Royal Dynasty collection from ghd is a celebration of all things beautiful, with
sparkling rose gold gifts nestled in sumptuous burgundy vanity cases. Are you ready to
make this Christmas one to remember?

DELUXE D
Meet the most luxurious
DELUXE GIFT SET
This ultimate gift set features a majestic rose
gold platinum+ smart styler and professional ghd
air hairdryer in a luxury vanity case
RRP £298 / €364
PLATINUM+ STYLER
This crown jewel comes set in rose gold,
ready to revolutionise routines with predictive
technology, in a luxury vanity case
RRP £199 / €235

ELIGHTS
gift sets in ghd history…
GOLD STYLER
The iconic styler for proven results, given a seasonal
upgrade with a chic rose gold sheen and a luxury
vanity case
RRP £159 / €179
AIR HAIRDRYER
Blow your clients away with this sleek hairdryer,
now with rose gold accents for a professional
fi nish every day
RRP £99 / €129

GIFTING
These luxury gift sets offer great value –
PLATINUM+ GIFT SET
ghd platinum+, paddle brush and a heat-resistant
bag for a super-smooth fi nish
RRP £189 / €225
GOLD GIFT SET
ghd gold, paddle brush and a heat-resistant bag
for that iconic ghd styling
RRP £149 / €169

GOALS
nap them up and see your sales spike!
CREATIVE HEAD ADVERTORIAL
CURVE GIFT SET
ghd curve creative curl wand, oval dressing brush,
styling glove and a heat mat for beachy waves
RRP £129 / €149
FLIGHT GIFT SET
ghd fl ight travel hairdryer in a protective carry
case makes the perfect travel buddy
RRP £59 / €65

BOSSING IT
Enjoy the rewards you and your team
deserve this Christmas
These perfectly packaged gift sets are the ideal gift this Christmas – whether a present for family,
friends, or yourself. No matter their hair type or length, every client deserves the royal treatment.
BY ROYAL APPOINTMENT ONLY. DISCOVER MORE ABOUT THE ROYAL DYNASTY CHRISTMAS COLLECTION FROM GHD.
FOR MORE INFO OR TO BECOME A STOCKIST, CONTACT YOUR GHD ACCOUNT MANAGER OR CALL +44 (0)1924 423400

SET
NEW
GOALS
# 20
29 & 30 MARCH
PARK PLAZA LONDON RIVERBANK HOTEL
BUSINESS NETWORKING FOR SALON OWNERS AND MANAGERS
BOOKING NOW
TICKETS FROM £100 (PLUS VAT) VISIT CREATIVEHEADMAG.COM/SALONSMART CALL 01434 610944
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SET NEW GOALS
DEVELOP YOUR TEAM
FIND YOUR SPECIALISM
EXPAND YOUR CREATIVITY
MODERNISE AND UPGRADE
THINK SUSTAINABILITY
CREATIVE HEAD’S BUSINESS NETWORKING
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# 20
PROGRESS
PREPARE AND BUILD FOR THE FUTURE
29 & 30 MARCH
PARK PLAZA LONDON RIVERBANK HOTEL
TICKETS
WEEKEND PASS £295 plus VAT
PAIR OF WEEKEND PASSES £450 plus VAT
DAY PASS £100 plus VAT
Terms and conditions apply, visit creativeheadmag.com/salonsmart
BOOKING NOW
VISIT CREATIVEHEADMAG.COM/SALONSMART CALL 01434 610944

THE BOLD
To celebrate the talent across the Aveda Salon Network,
the brand runs the #AvedaArtist competition, where stylists
up and down the UK submit creative images on social media
for the chance to win a shoot mentored by members of the
Aveda Artistic Team. Winners Domenico Sansone from Gina
Conway Salons and Spas, and Maren Moholt from Wonderlab,
joined Aveda’s Jo McKay and Bruno Elorrioroz to get bright
and bold with neon using new Aveda Full Spectrum Vibrants,
under the direction of Bea Carmichael and Luke Castillo. The
future’s so bright, you gotta wear shades...
PHOTOGRAPHY BY JOANA GAUER
38
CREATIVE HEAD

CREATIVE HEAD ADVERTORIAL
TYPE
GO ONLINE to see all competition
entries – search #avedaartist on
Instagram, or visit @AvedaUK
CREATIVE HEAD
39

“The looks show how
at Aveda salons we
love healthy, shinylooking
hair. We are
able to create vibrant
colours by remaining
true to Aveda’s brand
values, and the Aveda
Full Spectrum Vibrants
shades are 95 per cent
naturally derived, too”
DOMENICO SANSONE,
GINA CONWAY SALONS AND SPAS
@HERE.IS.DOM
“This competition is a great
opportunity from Aveda to
push ourselves and engage
with our job, to be creative
and spend a fantastic
day surrounded
by like-minded
creative people.
And, of course, the
opportunity to see
our work published
in Creative HEAD”
DOMENICO SANSONE,
GINA CONWAY
SALONS AND SPAS
@HERE.IS.DOM
40 CREATIVE HEAD

HAIR Bruno Elorrioroz (@brunoelorrioroz), Maren Moholt (@hairbymarenm), Jo McKay (@joelouisemckay), Domenico
Sansone (@here.is.dom). CREATIVE DIRECTION Bea Carmichael (@beacarmichael13) and Luke Castillo (@lukeccastillo).
MAKE-UP Lucy Broggio (@lucy.broggio_mua). PHOTOGRAPHY Joana Gauer (@jogauer)
CREATIVE HEAD ADVERTORIAL
CREATIVE HEAD
“I entered the
competition because
I wanted the opportunity to
gather new inspiration in a different
setting from everyday life in the
salon, and the experience of doing
photoshoots and editorial work! With
amazing help from Bea and Luke, the
time on set was amazing and I learnt
so much about the process”
MAREN MOHOLT, WONDERLAB
@HAIRBYMARENM
41

It’s our little
secret
You can’t beat the ease of tape extensions, but they never look as good
as individual bonds… do they? New SECRETS extensions from
Hairdreams are here to change your expectations
42

TAPES HAVE BEEN the biggest game changer in
the extensions market in recent years. Quick to apply,
easy to look after and an instant boost in volume –
what’s not to love? If only you weren’t limited as to
where you could place them. Well… we have a secret
to share with you.
The newest product from Hairdreams is here to
shatter assumptions of what can be achieved with
tape extensions. SECRETS tapes allow stylists
to create volume that’s more imperceptible than
ever before – and in just a few short minutes. The
construction of the new tapes makes it appear as if
the hair has grown directly from the scalp, creating
natural-looking volume and hair fall.
To make these incredible new tapes, Hairdreams
has created an innovative injection procedure to
integrate additional hair into the tapes, rather than
knotting or pressing them flat in the usual way. This
means the hairs come directly out of the tape with a
‘push-up’ effect, rather than lying flat against the tape,
giving unmistakeable volume that appears to grow
directly from the scalp.
SECRETS, like all Hairdreams extensions, use only
the highest quality, 100 per cent human hair. The tiny
tapes can be used on all areas of the head, even in
fine hair areas where you’d normally reach for a bond
rather than a tape. The SECRETS tapes contain twoto
three-times more hair than regular real hair tapes,
so just think of the immense volume boost you can
offer your clients.
Shhh…
Worried you’ll have to learn
a new skill to fit these tapes?
Don’t be! Just like Hairdreams’
best-selling Quikkies tapes,
SECRETS also enable fast
and seamless transformations
with the unique quality of
Hairdreams extensions.
These self-adhesive tapes
are simple to apply, require no
special equipment and can be
quickly taught to staff. Mix and
match Quikkies and SECRETS
for the ultimate invisible finish
that will leave your clients
amazed. SECRETS come in a
wide variety of colours to suit
everyone, including popular Root
Shadow shades to cater to ombre
and balayage clients. This won’t
be a secret for long…
CREATIVE HEAD ADVERTORIAL
Learn more about the new SECRETS collection from Hairdreams. Call 07566 294857, +43 316 6057644,
email crm@hairdreams.com or visit hairdreams.com hairdreams_uk
43

stronger
44 CREATIVE HEAD

together
It’s Astonishing to think
that Unite – the hair brand
founded by ex-Sassoon
educator and now California
resident Andrew Dale – is
16 years old. But what
a fabulous excuse for a
celebration (not that another
one was needed) for the more
than 1,000 hairdressers
(aka the Unite Family) who
attended Global Session VI,
a weekend of inspiration and
education delivered by Unite’s
global troupe of artistic
directors, editorial stylists
and tastemakers
– @unite_hair #unitefamily
CREATIVE HEAD
45

The performances at San Diego’s historic Balboa Theatre were fast-paced and varied, with
45-minute sections each featuring three artists and focusing on either Editorial Styling,
Cutting or Barbering. Highlights included Brendan O’Sullivan’s high-varnish modern
take on a ’40s victory roll straight out of NYFW; Unite educator Arianna Marino’s
exquisitely cut and tasteful work on a duo of Goth-rock models; an intelligent and
articulate barbering showcase that highlighted the depth and breadth of men’s looks right
now; and a finale of avant-garde looks that not only defied imagination but gravity, too –
Australia’s Shaun McGrath had to climb up a stepladder to put the finishing touches to his
incredible resin creations. Along with a quartet of ‘hot’ LA stylists discussing the pros and
cons of fame forged on Instagram, it was 48 hours of thought-provoking, crowd-pleasing
and above all good-natured fun.
Todd da Silva, US
Paul Stafford, UK
46 CREATIVE HEAD

Diego Miranda, Spain
Gary Baker, UK
Melissa Timperley, UK
Jesse Gaines, US
To see
these looks
come alive, visit
creativeheadmag.com
– @unite_hair #unitefamily
CREATIVE HEAD
47

HAIR BY BRENDAN
Brendan O’Sullivan – for decades the creative director at Regis and now an
international session stylist in his own right – is a key member of the Unite Family.
He worked with more than 60 designers this season across both NYFW and LFW,
and all were amazing! Here he tells Creative HEAD about his experiences…
48 CREATIVE HEAD

How do Unite products deliver for you backstage at
the shows?
When you’re working in the fast-paced backstage
environment, you need products that can help you create
a range of looks. Briefs can change at the last minute
and it’s great to have products that can multi-task and be
layered… the Unite range is perfect for this! Its products
deliver everything I need, from the mirror shine on the
sleek ponytails at the Global Fashion Collective NYFW
show, to the beachy, soft matt waves at Jean Gritsfeldt at
NAMESldn over LFW. We can’t wait to work with the Unite
products and team again next season!
What is it about session work that excites you?
I love playing with textures, styles and techniques. Some
are inspired by the past but given a modern twist, such as
at the EDGII NYFW show, where we did a new take on the
classic ’40s victory roll. I also enjoy creating more extreme
looks such as the super-wet, high shine styles, which
will help shape the next hair trends on the high street.
It’s wonderful to see a take on a style you’ve created
backstage descend into the mainstream.
In general, I truly enjoy the whole collaborative
experience – from liaising with the designer to find the
perfect hair design that will help convey the message
behind their collection, to working with my amazing team
who all pull together to help deliver the look. Then, of
course, working with the fabulous models, production and
make-up teams. It really takes an army of people to bring
the show together – and I love every part of it.
In which ways does your session work enhance your
Amersham salon business?
Our clients love that the fact that two of our senior stylists
and I do session work. They love that we are backstage
creating new hair trends all over the world and not just
following the trends. Where possible, we offer our insalon
team the opportunity to assist, with some travelling
around the world to work at fashion weeks and on
editorials in London, Milan, Paris and New York.
As a result, we are now known in our town as ‘the
salon to go to’ and this is reflected in our pricing – our
clients are prepared to pay premium rates for the comfort
of being treated by our top stylists, who have gained
knowledge and expertise from all over the world. This
has led to even more VIP and celebrity bookings, enticing
clients who would usually travel to London to have their
hair done.
As a business we really utilise the content gathered
from our various shows and editorials to showcase our
work in the salon window, across our social channels and
website. Allowing our client base to follow our adventures
via our Instagram, updating our stylist bios on our website
and placing videos of the looks we’ve created backstage
on our social networks is great for the bottom line, helping
with bookings and product sales. It’s also good for teambuilding
and morale, helping us to attract great staff who
know we support them both in and out of the salon. It’s of
great benefit to all areas of our business.
CREATIVE HEAD
NEW YORK
GLOBAL FASHION
COLLECTIVE AC HOUSE
A high ponytail with a Chinese
staircase braid
LONDON
SYZYGY
Ponytail with
extension
and ring
Unite
products
are available
exclusively in the UK
from Salon Success
NAMESLDN
JEAN GRITSFELDT
Rock chic beach vibe
LEAF XIA
EDGII POWER VIBE
A modern take on a ’40s
victory roll
Looks were based on
old Chinese drawings
Leaf XIA photography by Leandro. EDGII Power Vibe photography by Mike Coppola. AC House images courtesy of Global Fashion Collective. Jean Gritsfeldt and Syzygy photography by Jen Baker.
– @unite_hair #unitefamily
49

Two things you
should know
about the new
BaByliss 9000
straightener…

CREATIVE HEAD ADVERTORIAL
1. You need one in your
kitbag right now
2. It’s cordless
#greathairanywhere

CREATIVE HEAD ADVERTORIAL
• Powered by
lithium-ion for
sustained power
performance
• Micro Heating
Matrix gives
consistent styling
on every section
• Three
temperature
settings: 160˚C,
180˚C, 200˚C
• Three-hour
fast charge for
30-minute use
at maximum
temperature
• Travel storage
case and heat
protection mat
• Ultra smooth
ceramic floating
plates for an
effortless glide
• Silicone plate
guard for safe
heat-up and
storage
• Two-year
guarantee
Cordless?
This is different.
Yes, we know. Cordless isn’t new. But the BaByliss 9000 Cordless
Straightener is like nothing you’ve used before
#greathairanywhere

“The look at Matty Bovan S/S20 was
all about the perfectly straight, long,
silky ponytail – every woman’s dream.
That’s why we used the BaByliss 9000
Cordless Straightener with gel to create
the perfect pony. You won’t get it any
cleaner or shinier – and because it’s
cordless, you can keep perfecting it right
until the minute the model goes out onto
the catwalk or in front of the camera”
Syd Hayes,
international session stylist
#greathairanywhere

A new era in
hairstyling
Powered by lithium-ion, with ultra-fast heat-up and instant heat recovery, the
BaByliss 9000 Cordless Straightener provides exceptionally smooth hair, whenever and
wherever you use it. No wonder all your clients will want one for Christmas!
RRP £250. Available at babyliss.co.uk and selected salons.
For more information contact info@babylisspro.co.uk
#greathairanywhere

event
WRONG TIME
WRONG PLACE
WRONG EVERYTHING
Creative HEAD presents
Something sub-standard, hosted by Ky Wilson
Monday 18 November, London SE1
From 7pm until 10pm (ish)
BOTHERED?
Tickets £30 or two for £50
Club member tickets only £20 each
Includes food, drink and ‘entertainment’
Buy online at creativeheadmag.com/store or call 01434 610416
creativeheadmag.com @creativeheadmag #badsalon

CREATE HEAD-TURNING
PARTY LOOKS WITH
TANGLE TEEZER’S
HAIRBRUSHES AND
ADD SOME CHRISTMAS
PIZZAZZ WITH THE
NEW SILVER SPARKLE
COLLECTION
Party
people
THE TANGLE TEEZER hairbrush
range will help you give clients
incredible party looks for a big night
out this festive season. This textured
half-up, half-down style is the
perfect way to glam up those who
want height and volume with a
bit of an edge. The height can
be adjusted to suit your client,
allowing them to wear the
look with confidence.
Add a sprinkle of glitter and
daily dazzle with the new
Silver Sparkle Collection. The
Original detangling hairbrush
and The Wet Detangler
are here to add a touch of
glamour to your routine with
their glittering finishes.
52
CREATIVE HEAD

CREATIVE HEAD ADVERTORIAL
STEP ONE
First, detangle wet hair with The Wet Detangler detangling
hairbrush. The unique, two-tiered teeth effortlessly glide
through the hair, removing knots and tangles without pulling
or tugging.
STEP TWO
Blow-dry the hair in sections using the Blow-Styling Round
Tool. Rotate the hairbrush in a curling motion, allowing the
hair to bevel around the barrel. Wrap and pin each section to
set the curl and leave to cool.
STEP THREE
Release the curls and gently brush through with The Ultimate
finishing hairbrush to define movement, add shine and style
the hair.
STEP FOUR
Take a triangular section at the top of the head, then create a
small rectangular section underneath and place a hidden braid.
This will form a base to pin the side and top sections into.
STEP FIVE
Using the Back-Combing hairbrush, back-comb the side
panels and pin into the braid to secure. Then back-comb the
top section of the hair to create volume.
STEP SIX
Once you’ve achieved the desired volume, pin the hair in
place to secure the shape. Detail the look to personalise, and
add an accessory at the back to finish.
Shine on with the new Silver Sparkle collection.
Contact sales@tangleteezer.com or call 020 7738 4458 to find your nearest distributor
CREATIVE HEAD
53

ALL part OF
With a returning client ratio of about 95 per cent and an average salon bill of £135,
Michael Van Clarke knows a little something about building a business that delights.
The 2019 Most Wanted Best Salon Experience winner takes us on a journey…
THIS ISN’T MICHAEL VAN CLARKE’S first Most Wanted rodeo. With
awards for Best Salon Experience, Best Salon Team and Business Thinker,
he’s a veteran at getting the best out of his staff and delivering a fivestar
service for his discerning clientele in London’s Marylebone. But
perhaps it’s the fact that he’s won Best Salon Experience again, nine
years after the last, that is most impressive – because it illustrates a
consistency of luxury service that is incredibly tough to keep up.
“Maintaining and improving service standards over time takes
immense effort and oversight from the whole team,” Michael admits.
“The recognition of an award like this is a great boost and helps the team
keep focused on that continuing journey.”
That journey – knowing its key touchpoints and ensuring
the whole team knows what is expected at all times – is
paramount, and it starts from
the booking. More than 65 per
2019
cent of clients book their next
54
CREATIVE HEAD

appointment before they leave, either at the front
desk or via the in-salon iPad. On the telephone, staff
know their scripts and always ensure clients can hear
a smile in their voice.
There’s a three-second rule from when the client
walks in to being greeted by a staff member, and
everyone is shown the chef’s menu for the in-house
deli, launched in 2015. Best practice is mapped out for
staff down to individual greetings, gowning, seating
clients, consultations, the backwash trip, returning
to their seat and the handover back to the stylist.
Nothing is left to chance.
The same can be said when leaving the salon – it
is always assumed that the client will book their
that’s one of the reasons why the average bill is £135 inclusive of
VAT and client retention runs between 92 and 95 per cent.
Each team member has a success notebook that allows them
to record daily, weekly, monthly and quarterly performance,
making notes in real time that can be transferred onto a client’s
history and referred back to. The booklet is also used during staff
appraisals, during which personalised targets and performance
are assessed and evaluated. Every operator is encouraged to take
control of their productivity and manage their business… while
having the full support of the salon.
THE service
next appointment, and they’ll want to leave with the
products used during their service. Every client must
leave on a high…
Having spent 10 years at John Frieda before
launching his own salon 30 years ago, Michael today
still has more than 100 clients that he started to look
after when he was a junior, and more than 1,000
clients who have stayed loyal for 10 years or more. The
essence of great service is that he and the team like
to say ‘yes’, whatever the request – it’s that attitude
HOW TO DELIGHT like MVC
• A salon host takes new clients on a tour of the 3,000sq ft salon
• An in-house deli opens from 7.30am
• Complimentary naturally-flavoured water and chocolates
• Seasonal fresh flower displays
• Book back blow-drys, where clients can book in one week
after their first cut for any necessary tweaks
• Calls to new clients for honest feedback
CREATIVE HEAD
55

Northern Hair Loss Clinic
HAIR LOSS
Take Back
Control
FOR CLIENTS SUFFERING WITH THINNING HAIR AND HAIR LOSS, THE EFFECT ON SELF-CONFIDENCE CAN BE HUGE.
STYLISTS ARE IN AN INCREDIBLE POSITION TO GIVE CLIENTS BACK THEIR SMILE…
MORE THAN EVER we are aware of the impact of image on mental
health and wellbeing, and for clients suffering with thinning hair
and hair loss, the effect on their confidence can be sizeable. A stylist
can be someone who is understanding and sympathetic, and the
expert who can offer REAL solutions.
The two main causes of hair loss and thinning are the natural
ageing process, and damage linked to external environmental
factors such as pollution, dyeing hair and using the wrong products.
So how do you broach the subject? “I would never bring up a
client’s hair loss first,” says Ruffians’ creative director, Denis
Robinson. “I want them to feel relaxed enough to discuss such a
sensitive topic.”
However, when that conversation does inevitably rear its head,
hairdressers need to be comfortable speaking honestly. Hayley
Jennings and Jessica Patrick, co-directors of the Northern Hair
Loss Clinic, say: “Whatever the cause, it’s an important subject that
shouldn’t be ignored. It’s a good idea to let the client take the lead.”
WILL WILLIAMS, WILLIAMS & RICE, LONDON
“We use a treatment called fractional mesotherapy, which
creates hair growth by pushing vitamins and minerals
under the scalp. We check the client’s head for live follicles
using a microscopic camera. If suitable, we use a pen that
has nine micro-fine needles rotating at 9,000 rpm to make
puncture marks in the skin. We then syringe the topical
product on to the skin and massage it in. Many clients see
new hair after two treatments but should have at least five.”
56
CREATIVE HEAD

The
MANTA
CREATIVE HEAD ADVERTORIAL
THE MANTA IS the award-winning creation of hairdresser
Tim Binnington, who used his 25 years of hands-on
experience with the latest materials and technology to
develop a brush that would reinvent the way hair is treated.
Perfect for the backwash thanks to its non-slip grip, it can
be used on wet and dry hair and is suitable for everyone,
including all types of hair extensions and wigs.
Made from soft-touch silicone it features pioneering,
patented FLEXGUARD technology on the base, enabling
each bristle to have a full range of motion to gently free knots
and minimise breakage. Its ergonomic design means it fi ts
comfortably in the hand and the more the user bends and
fl exes it, the more fl exible it becomes. With no rough edges
to catch or tear the hair shaft, The MANTA glides responsively
through hair for minimum breakage and maximum shine.
It’s the fi rst brush to mould to the shape of your hand,
creating less tension on each strand while massaging the
scalp to promote healthy hair growth.
In just one year it has scooped eight awards, including
prizes from Woman and Home magazine and BBC1’s The
Customer is Always Right. This is a tool that’s essential
for anyone who wants healthy and shiny hair, who wears
extensions or is struggling with hair loss, breakage, thinning
or fi ne hair. It’s time to make The MANTA your mantra…
“My MANTA
is an essential
part of my
kit and I use
it on every
client I see,
so I jumped at
the chance to
create my own
limited edition
colour – deep
plum and rose
gold – a perfect
stocking fi ller”
Zoë Irwin, The MANTA
brand ambassador
Want to add this TLC tool to your kit and your retail shelves? Contact The MANTA on ds@mantahair.com or visit mantahair.com
CREATIVE HEAD 57

#HairLoss
BEFORE
AFTER
Back to Basics
While some may want to immediately turn to products and
treatments to help tackle hair loss and thinning, it’s important
to also offer options that can be provided in the salon chair.
“Don’t be afraid to talk about colour,” says Francesco Group
creative director, Heather Shaw. “Clients suffering with hair
thinning may feel reluctant but clever placement will give
the illusion of thicker-looking hair. A deeper toner on the
perimeter of the hair will act as padding, making it look fuller.
Even layering different tones within the hair will give a multidimensional
look.”
And while trimming hair might sound scary to your client
if they’re desperately trying to keep hold of what is left, any
stylist knows that the right cut can help the client make the
most of their locks. “It’s amazing what can be achieved with
some clever cutting,” says Denis.
If you have clients experiencing reduced hair thickness
and quality, recommending a tailored regime – and one that
includes in-salon treatments at the backwash – can really help.
Nioxin in particular has customised its products to tackle hair
thinning from many different angles. Sophie Ruggiero, Wella
Professionals education manager, says: “Nioxin is skincare for
your scalp, which essentially is an extension of the skin on your
face. To ensure you have the best environment for hair to grow,
Nioxin works on the three Ds: derma, density and diameter.”
Of course, for some clients, using a supplement and specific
product routine may not be enough, which is where stylists
should consider advising their customers to try extensions or
a hair piece. Remi Cachet has The Master Parting, which is
specifically designed for hair loss replacement. The bespoke
design was created by Victoria Lynch, managing director
of Remi Cachet, for her clients suffering with hair loss.
Handmade using Russian and Mongolian hair, there are
different application methods including a monofilament top
with clips, a lace system or micro rings. “Many of my clients are
referrals who have already been identified as having an issue,”
says Victoria, who’s also a qualified hair replacement specialist.
“Many clients I see actually have thinning hair, and not a hair
loss issue, which is a common mistake by stylists. Being patient
and sensitive are the two main skills you need as they are very
vulnerable and scared.
“Training on products, correct placement and application to
avoid further damage are so crucial for the client’s wellbeing –
and that will allow their confidence to grow.”
Remi Cachet Master Parting
Home comforts
Even the most diligent of clients who invest a lot of time and
money on their hair in the salon, can fall down when it comes
to maintaining that level at home.
New generation brushes from Tangle Teezer, The Knot Dr.
and The MANTA put that client and their hair needs front
and centre when it comes to innovation, creating tools that
are perfectly designed to gently work through locks without
pulling or snapping strands. Rebecca Morgan, owner of
Morgan’s Hair, Beauty and Wigs, uses The Knot Dr. in her
salons, says: “It’s perfect for detangling hair gently without
pulling out lots of strands. What’s really great about it is that
it’s perfect for wigs and extensions. It doesn’t cause static in
human hair or synthetic pieces so keeps it manageable.”
Likewise with The MANTA brush, the product has been
specifically designed to limit damage to the hair. Zoë Irwin,
ambassador for the brand, says: “The MANTA is the first brush
to mould to the shape of your hand and scalp, creating less
tension on each strand while stimulating the scalp to promote
healthy growth. Being extra careful and gentle while washing
makes a huge difference to the thickness of hair. Creating less
tangles as you cleanse means maintaining hair fullness.”
“It’s important to educate people on how to look after their
hair to help fight thinning and loss,” suggests Paul Phillips,
owner of Chopp Hair. “There’s the surface level: protecting
against the elements, not brushing too harshly, but it goes
deeper than that. I believe stress plays the biggest part so I
think it’s key to encourage a more holistic approach.”
REBECCA MORGAN, MORGAN’S HAIR, BEAUTY
AND WIGS, NORTH WALES
“I began working with wigs when a close friend came to
me to ask for advice after being diagnosed with cancer.
Since then I’ve learnt so much about the subject but
there’s always something new that surprises me. It’s
important for the client to see a trichologist to check their
scalp and perform tests to find out the exact cause. Of
course, there’s often a huge waiting list to see a specialist
and for many people the trauma of being without hair
means they can’t wait. Sometimes when people come in
who are experiencing hair loss or hair thinning I try to give
them practical tips such as not washing their hair every
day. This in itself can be a game changer. It puts so much
pressure on the hair and scalp and not using the right
products makes it worse. I also always recommend quality
treatments and a Knot Dr. brush to help limit hair trauma.”
58
CREATIVE HEAD

THICKER, FULLER HAIR
*
IN
30
D
DA
AY
AYS
1Globally selling. 2 Value data Kline & Company
*Guarantee redeemable and full terms and
conditions available at www.nioxin.co.uk
THE NO.1 1 SALON BRAND
FOR THICKER, FULLER HAIR 2
INSPIRED BY PREMIUM SKIN CARE, THE NIOXIN RANGE IS
DESIGNED TO STRENGTHEN, NOURISH AND REPAIR YOUR HAIR
FROM THE INSIDE OUT.
WWW.NIOXIN.COM
SUPPORTED BY
NIOXIN Healthy Child - Coty UK Limited1.indd 1 19/07/2019 15:10

#HairLoss
LOSS LEADERS
STANDOUT SOLUTIONS FROM THE SALON FOR CLIENTS SUFFERING WITH HAIR LOSS AND THINNING
Specifically designed for hair loss
and hair replacement, the Master
Parting from Remi Cachet
Elegance range is made
from 100 per cent human
hair. The hairpiece is
handmade and can
last up to 12 months if
looked after properly.
IN-SALON SERVICE
remicachet.com
The first hairpiece from Great
Lengths, GL Volume has been
made specifically for women with
thin hair or sparse spots around
the crown. Fully blendable, it
remains invisible and it means it
stays convincing whatever your
client gets up to.
IN-SALON SERVICE
greatlengths.co.uk
Enhance hair health and
volume with extracts of soja
germ extract, fava bean
extract, pea extract and
kidney bean extract with
the Rescue My. Hair Volume
Shampoo Bar.
RRP £13.95
my-haircare.com
Aveda Invati’s advanced threestep
set starts with an exfoliating
shampoo to remove build-up,
before thickening conditioner
delivers instant fullness to hair.
Finish with 16 spritzes of the
scalp tonic all over the head.
RRP £99
aveda.co.uk
Nioxin’s 3D Intensive Care
six-piece range targets the 3Ds
of derma, density and diameter
to improve the health of the
scalp, increase the thickness
of individual strands and boost
overall condition.
RRP FROM £22.90
nioxin.com
Tangle Teezer’s Fine and Fragile
Detangling Hair Brush
is perfect for those
with colour-treated,
fine or fragile hair, as
it’s gentle on the scalp
and detangles
without pulling.
RRP £12
tangleteezer.com
The Knot Dr.
uses unique
technology
to flex through
tresses, while it’s
oversized bristle
ball tips are perfect
to gently stimulate
the scalp.
RRP FROM £9.99
theknotdr.com
The MANTA is the first brush to
mould to the shape of your
hand, thus creating less
tension on each strand
while also massaging
the scalp to promote
healthy hair growth.
RRP £25
mantahair.com
60
CREATIVE HEAD

62
CREATIVE HEAD

On
balance
A HAIRCUT IS ABOUT BALANCE, CRAFTSMANSHIP AND FASHION, AS
JOE MILLS AND JODY TAYLOR ILLUSTRATE FOR MILLS X PRIMARK. THESE
GENDER-FLUID LOOKS PLACE AUTHENTICITY ABOVE ENVIRONMENT
PHOTOGRAPHY BY BENJAMIN VNUK
CREATIVE HEAD 63

64
CREATIVE HEAD

CREATIVE HEAD 65
HAIR Joe Mills and Jody Taylor for MILLS x PRIMARK, Birmingham. CREATIVE DIRECTION Vivien Vittadello. GROOMING Sarah Exley.
LIGHTING ASSISTANT Sebastian Johansson. DIGI OPERATOR Christopher Bromley. CREATIVE ASSISTANT Lauren Bouch

LIfE in
colour
A collaboration between Christabel Legrand and barber Luka Chitty, this
collection is an expression of change. Channelling a futuristic grunge aesthetic,
brighter colour combinations are explored with more intricate, precise cuts
PHOTOGRAPHY BY POOCH PURTILL
66
CREATIVE HEAD

COLOUR Christabel Legrand using Pulp Riot. CUTTING Luka Chitty. MAKE-UP Danny Williams.
MODELS Ryan Hampson, Ashley Knight, Jessica Haine
See more and meet
Luka and Christabel at
creativeheadmag.com/PAINT
CREATIVE HEAD 67

Scene
THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE!
Collaborate
Robert Eaton
YOU SPIN
Vernon Kay and
Patrick Cameron
me round
TV STAR VERNON KAY and legendary Wella favourite Patrick Cameron led a fresh vibe
at the 2019 Wella Professionals TrendVision UK & Ireland Final, held at London’s iconic
Roundhouse. From the enormous video screen box to the central round stage, it was not
business as usual for the 800 guests, illustrated further by the triple threat of creative
presentations. Sassoon Academy explored its rich 65-year heritage in MonoFlouro, inspired
by the work of Bauhaus master Josef Albers. There was an embarrassment of riches as the
Collaborate presentation saw HOB Salons, Sanrizz, Lara Johnson Lifestyle, Charlie Taylor,
Crow Street Collective by Darren Lacken, Goldsworthy’s and D&J Ambrose celebrate
diversity in beauty. Finally, Wella UK & Ireland technical director Robert Eaton and his
team from Russell Eaton unveiled Celestial, an otherworldly presentation that made the
most of those huge video screens. It was then on to reveal the winners, with the UK &
Ireland Gold Creative and Color Artist victors set to enjoy a trip to Seville early next year
for the International TrendVision Award Creative Retreat.
Goldsworthy’s Robert Eaton
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Sassoon
Charlie Taylor
And the winners are…
Creative Artist
Gold: Sophie Kinloch, McIntyres
Silver: Brandon Messinger,
The Hair Movement
Bronze: Elaine Sneddon, Joseph Ferraro Hair
Color Artist
Gold: Heather Mackenzie, The Style Bar
Silver: Thomas Frear, Spirit Hair Design
Bronze: Joanne Roe, KH Hair Leicester
Heather Mackenzie
Gjorgi Sokolov Sophie Kinloch
People’s Choice Award
Gjorgi Sokolov, Headmasters Richmond
Runway
UK & Ireland: Stephanie Darbyshire,
Toni&Guy Deansgate
Men’s Grooming
UK & Ireland: Dexter Dapper Johnson,
Toni&Guy Covent Garden
Darren Ambrose
Lara Johnson Lifestyle
The winners
Dexter Dapper Johnson
Stephanie Darbyshire
CREATIVE HEAD 69

A VIENNESE
whirl
VIENNA – HOME OF OPERA, Mozart and numerous other
creative endeavours, felt like the perfect setting for Goldwell’s
2019 Global Zoom. It proved to be a poignant evening with
the announcement that this would be the last Global Zoom
event, to be replaced by a brand new, revamped experience
for 2020. Singapore didn’t quite manage a clean sweep, as the
Netherlands had in 2018, but won an impressive two of the three
Gold awards, with Russia taking the other prize. There was
good news for the British contingency though, who all won the
Stylists’ Favorite awards – Lauren Roma Hanlon from Slunks
in Cardiff, Richard Munslow of Toni&Guy Hemel Hempstead
and Courtney Cairns from Headromance in Havant, who also
scooped the Bronze award for New Talent. More than 3,000
global guests enjoyed a preview of the new Hair | Color | Style
brand statement, a style bible for Goldwell’s coming year, as
well as launches from Goldwell, KMS and Oribe and the reveal
of its newest acquisition, tool brand VARIS. The new Goldwell
Couture collection for 2020, INTREPID, took to the stage, as
did new collections from Hare & Bone, M&P, ICONO and a
demonstration by Mario Krankl. Mario’s final look was crowned
with seven priceless diamond stars once owned and worn by
Elizabeth, Empress of Austria and Queen of Hungary.
The Hare & Bone team
Lauren Roma Hanlon
British judges Nicola
Smyth and Shane Bennett
Courtey Cairns
Mario Krankl
Sam Burnett
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Creative Colorist Gold
M&P
Jamie Benny
And the
winners are…
Creative Colorist
GOLD
Russia
SILVER
Vietnam
BRONZE
Taiwan
STYLISTS’ FAVORITE
Lauren Roma Hanlon
New Talent
GOLD
Singapore
SILVER
Malaysia
BRONZE
Great Britain
STYLISTS’ FAVORITE
Courtney Cairns
Partner
GOLD
Singapore
SILVER
Vietnam
BRONZE
Russia
STYLISTS’ FAVORITE
Richard Munslow
Richard Munslow
The judges
The winners New Talent Gold
Courtney Cairns
Partner Gold
CREATIVE HEAD 71

Bea Carmichael Ian Michael Black
Ricardo Dinis
WELCOME TO THE
Worldhood
MEMBERS of the Aveda global artistic team kicked off a nine-day Worldhood
2.0 tour of UK and Ireland in colourful style at Aveda’s Sky Room in London.
The event offered a sneak-peek of what to expect from the coming season
as well as the brand’s new colour range, Full Spectrum Vibrants. Set against
a backdrop of clashing fashion, technical cuts and some serious model
attitude, the eye-popping shades came alive during the launch. Ian Michael
Black, Aveda’s global artistic director for colour, showcased a stunning array
of shades (our favourite result was the mix of various hues of aubergine,
boysenberry and violet on a bleached blonde pixie crop), while Ricardo Dinis
and Bea Carmichael got busy with the styling, unveiling a plethora of textures
and finishes to best show off the rainbow of bold shades on offer.
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Paddy McDougall, Nicola
Clarke and Nick Irwin
Nicola with Deborah Murtha
Power
OF THREE
From being backstage at London Fashion Week to working
on a tropical island with Leonardo DiCaprio, The Coterie’s
first trip to Liverpool was stuffed with great stories of
A-list talent. Hosted by Creative HEAD’s Deborah Murtha,
and sponsored by BaByliss PRO, a huge crowd came
together and was first treated to the dynamic duo of Paddy
McDougall, the 2018 The It List It Guy, and his mentor
Nick Irwin, a renowned session stylist. As a firm believer in
supporting young talent, Nick has worked with Paddy on
several projects, including shoots for Hunger magazine and
at shows, and the two talked about collaboration. Then it was
over to Nicola Clarke, the lady responsible for colouring the
tresses of a host of Hollywood stars, who recalled winning her
place as Sam McKnight’s assistant and how you have to work
hard when your client list is packed with big names. “My
family know I have to drop things at short notice. If Madonna
calls… you’re available,” she said. Now with her own salon,
she offers a creative place for big name hairdressers who
want to drop in and use a chair – think Tracey Cunningham,
Tyler Johnston and Sam McKnight.
SEE MORE from the event online at
creativeheadmag.com/thecoterie
CREATIVE HEAD 73

A walk down memory lane
at #TheCoterie in Liverpool
with @creativeheadmag
Werk, werk, werk! On set
with #cateblanchett
@armanibeauty
Just hanging out with a couple of hair
legends. Congrats @sammcknight1 for
your #MWIT win. #KenORourke
Love working with
@madonna and travelling
the world #LeoSisters
In the
frame
Colour legend Nicola Clarke
(@nicolaclarkecolour), founder
of Nicola Clarke at John Frieda
Salons, snaps away
Finally @dualipa unwraps
her new blonde. Thanks to
@annacofone for trusting me
SHOOT AND SEND Want to give us
a snapshot of your world? Tweet
us at @creativeheadmag now!
Brunette beauty
@emilia-clarke. Colour by
me, bob by @jennychohair
#Virtue #ColorKick
Cate Blanchett ready to
accept the Golden Icon Award
at the 2019 @zurichfilmfestival
Happy Birthday
@katemossagency,
love you to pieces
@marygreenwell, Cate and me – we
always find time for a giggle. Captured
by @gregwilliamsphotography
PEACHY #repost
@fearnecotton
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