Creative HEAD Christmas 2019

alfolltd

In print•online•everywhere!

£4.50 CHRISTMAS 2019

It’s playtime!

COLOUR TO THRILL EVERYONE THIS SEASON…


Tempting

TRANSFORMATIONS

WELLA PROFESSIONALS NO STRINGS ATTACHED COLOUR

OFFERS BEAUTIFUL COLOUR WITH MINIMAL COMMITMENT


No Strings Attached Colour from

Wella Professionals allows you

to transform your client in just

10 minutes. Hair is infused using

Koleston Perfect ME+ then deeply

conditioned for a gorgeous finish.

It’s the ultimate in cost-effective

colour services, ideal for tempting

the colour-shy or offering a twist on

a regular client’s look.

CREATIVE HEAD ADVERTORIAL

Hair by Robert Eaton, Wella Professionals UK & Ireland technical director. Make-up by Lucy Flower. Styling by Clare Frith. Photography by Ben Ottewell

“I love quick colour services as they

open doors for so many types of

clients. No Strings Attached Colour is

quick, affordable and low commitment.

Mixing is super-simple and it’s perfect

for those who want to experiment as

well as colour-shy clients you’ve been

trying to win over, or even those in

need of a quick colour refresh”

ROBERT EATON,

WELLA PROFESSIONALS UK & IRELAND TECHNICAL DIRECTOR

1 part Koleston Perfect ME+

1 part Welloxon Perfect 1.9% Pastel Developer

1 part INVIGO Post Color Treatment

Get the look

STEP ONE – CHOOSE

Choose your colour and shampoo the hair

STEP THREE – MIX AND APPLY

One part Koleston Perfect ME+, one part

Welloxon Perfect 1.9% Pastel Developer,

one part INVIGO Post Color Treatment

STEP TWO – SECTION

Section the hair

STEP FOUR – DEVELOP

Develop for between five and 10 minutes

FORMULATIONS

FORMULA A

● 9g Koleston Perfect ME+ 10/95+1g 0/65

● 10ml Welloxon Perfect 1.9% Pastel Developer

● 10ml INVIGO Post Color Treatment

FORMULA B

● 20g Koleston Perfect ME+ 10/95 full head and

hairline

● 20ml Welloxon Perfect 1.9% Pastel Developer

● 20ml INVIGO Post Color Treatment

FORMULA C

@wellahairuk #WellaColour #ColourFlirt

● 10g Koleston Perfect ME+ 9/04

● 10ml Welloxon Perfect 1.9% Pastel Developer

● 10ml INVIGO Post Color Treatment

ROB’S

TOP TIP

Leave a small section of the hairline to

finish your application. This will create a

point of interest and soften the result

STEP FIVE – RINSE

No need to shampoo, simply rinse and style

Wella Professionals


Refresh

FOR SUCCESS

REINVIGORATE YOUR COLOUR MENU, LEARN NEW SKILLS AND ADVANCE

YOUR COLOUR CREATIONS WITH THESE INSPIRING WELLA COURSES

Colour Clinic

Book in for an appointment to the Colour

Clinic and enjoy an advanced craft session

with a Wella technical educator to solve any

colour conundrum you might have. The oneon-one

sessions will diagnose and prescribe

the perfect formula to help you create colour

you can’t quite crack.

HOW? Bring your client and complete the

colour service at the Wella Studio and get

bespoke recommendations and specific

guidance for the perfect finish.

WHO? Any confident stylist or colourist

frustrated by a colour challenge they

can’t overcome.

Master Color Programme

This course has transformed the lives of thousands of colourists across the

globe, helping them grow their professional skills and business. It takes six to

nine months to complete and is designed to elevate you from a good colourist

to an industry-leading colour creative. Stretch your creative mind and gain

practical skills to give your salon colour business a serious boost.

HOW? It’s taught through a mix of face-to-face sessions

with top educators supported by the innovative

eEducation online platform.

WHO? You need a minimum five years’ colour experience

and to have completed Essential Colour, Corrective Colour

and Creative & Freehand Colouring courses.


Dom Capel

CREATIVE HEAD ADVERTORIAL

Colour Genius

This is an opportunity to push your creativity beyond its

current limits and expand your skillset with of-the-moment

techniques. Learn how to effectively match colour placement

to haircut, face shape and skin tone and get to know the

trending colour palettes to stay ahead of the competition.

HOW? A two-day interactive course with head blocks as well

as live models in interactive workshops.

WHO? If you’re competent with colour but itching to challenge

yourself then Colour Genius is for you.

Leonardo Rizzo

Jayson Gray

Colour Masterclass

This Master Craft course is all about exploring editorial colour.

Think fashion-forward techniques from magazines and on

stage. This is your opportunity to have your creativity sparked

by top colourists including Clayde Baumann, Edward Darley,

Robert Eaton, Siobhan Golden and Jayson Gray.

HOW? A one-day course of interactive tutorials and

demonstrations including workshops with live models.

WHO? Anyone who is in need of some inspiration or those

looking to move into more session or editorial work.

VISIT EDUCATION.WELLA.COM OR CONTACT YOUR LOCAL WELLA STUDIO FOR MORE INFORMATION


Fancy a

CHANGE?

NO STRINGS ATTACHED

COLOUR IS SIMPLE.

IN JUST THREE STEPS

YOUR GUEST CAN HAVE

EVERYTHING FROM A NEW

COLOUR TO A REFRESH.

BUT DON’T JUST TAKE OUR

WORD FOR IT…

“It’s an exciting

opportunity to grow

our business because

not every client wants

to commit – and not

everyone has time!”

LEANNE FERGUSON,

STARLIGHT, INVERURIE

“It’s given us an

opportunity to attract

younger clients with

smaller budgets and

more desire for colour

experimentation”

DYMPNA COYNE,

BELLISSIMO, GALWAY

“This service is sheer

luxury for tired hair

that’s lacking colour,

shine and lustre.

My team love

getting involved!”

SARAH MASON, SARAH MASON

PROFESSIONAL, GALWAY

DISCOVER HOW NO STRINGS ATTACHED COLOUR CAN TRANSFORM YOUR BUSINESS AND THRILL CLIENTS.

CONTACT YOUR WELLA PROFESSIONALS SALES REP OR CALL YOUR LOCAL WELLA STUDIO:

LONDON – 020 3650 4700 MANCHESTER – 0161 8342645 DUBLIN – 01 416 0900

@wellahairuk #WellaColour #ColourFlirt

Wella Professionals

DISCOVER THE PRODUCTS AT UK.WELLASTORE.COM


CREATIVEHEADMAG.COM

MAGAZINE EDUCATION EVENTS INSPIRATION CREATIVE HEAD STORE COMPETITIONS

EXCLUSIVE

Exploring the link between image and attitude, CHAINED

by Alex Azurmendi evokes the spirit of Spain’s ‘cani’ culture

In conversation with… Sarah Mason.

Press play on the latest in our series of

films, where we chat all things huerelated

with Wella Guest Artists

Get the date in your diary – The Coterie

returns on 27 January 2020 with a

London line-up hot enough to thaw

even the most winter-numbed creativity

Disappointing. Disrespectful. And

downright sub-standard. Stay tuned on

18 November as Ky Wilson opens the

doors to a unique event…

creativeheadmag.com

creativeheadmagofficial

@creativeheadmag


A NEW ERA IN

HAIR STYLING

The BaByliss 9000 is the first high

performance cordless straightener

combining ground-breaking Micro

Heating Matrix technology and

exceptional cordless performance

to deliver the ultimate straightening

experience whether you’re in the

salon, backstage or on set.

Powered by lithium-ion, this cordless

styling tool, with ultra-fast heat up

and instant heat recovery, provides

exceptionally smooth hair, whenever,

wherever you use it.

www.babyliss.co.uk

For more information email

info@babylisspro.co.uk


FOR MORE DETAILS CONTACT CUSTOMER SERVICES

UK 020 7391 7440 Customersevice.uk@revlon.com

IRELAND 018869300 Customerservice.ire@revlon.com

REVLONPROFESSIONALUK

AQUAMARIS

COMPLEX

Eksperience is the first professional

talassotherapy range that transforms salon

rituals into exclusive moments of relaxation

and well-being.

Highly effective treatments for the hair

and scalp have been formulated with pure

sea spring water and other scrupulously

selected ingredients of marine origin.

Embrace our philosophy based on

the SEA, SCIENCE and the SENSES.


Welcome to

your personal hair

Eksperience


Editor’s letter

62

22

73

AS VITAL AS your creative and technical skills are, to be a

successful hairdresser with a loyal clientele you need to be able to

make a real connection. When clients are in your chair, they’re putting

their trust in you (you’re the one holding the sharpened blades near their

head, after all). An appointment at the salon is actually an incredibly intimate

exchange, with long periods of time where your hands are physically on them,

your eyes examining their face in the mirror. Build the right rapport, and it’s no

surprise that many stylists become a trusted confidante. Our Most Wanted Best

Salon Experience winner, Michael Van Clarke, excels at the personal touch, never

one to say no (find out more on page 54). And it’s this trust, this relationship, that

can help clients experiencing confidence issues due to thinning hair and hair loss,

to share their worries and the impact it has on their wellbeing with you. On page

56 we examine how you can repay that trust with the right advice, services,

products and understanding, to help those clients suffering win back their

smiles. Perhaps it’s an area for your team to build upon in 2020, and as

you start the busiest of times in the salon, the team at Creative HEAD

wishes you a merry Christmas and a prosperous New Year.

Amanda Nottage

Editor

JOIN US!

After a packed year of Creative

HEAD events, we thought

why not round things off

with Something substandard?

An evening

to underwhelm and

unimpress in equal

measure. And who

better to mediate feelings

of mediocrity than Ky

Wilson. Bothered? Then

head to page 50. On

29 and 30 March 2020,

our business networking

event Salon Smart is back in

London and this time the hot

topic is progress! If you want to

re-energise business body and

mind, we suggest you secure

your place now, turn to pages

33 and 35 to 37. See more at

creativeheadmag.com/events

amanda@alfol.co.uk creativeheadmag.com creativeheadmagofficial

@creativeheadmag


ASPhair.com


001 Outliers_Issue3_Cover_GW4.indd 1 10/10/2019 15:02

Christmas

WHAT’S INSIDE

66

FASHION

Christabel Legrand

and Luka Chitty

channel a future

grunge aesthetic

68

54

MICHAEL VAN CLARKE

We talk to the salon supremo about how

to make the most luxurious journey for

your client

SCENE

Goldwell’s Global

Zoom goes to

Vienna, Aveda

Worldhood 2.0

begins and The

Coterie heads

to Liverpool

ON THE COVER

Hair by Robert Eaton for

Wella Professionals

Outliers

THE

The innovators and salons

disrupting the status quo

Issue 03/2019

EDITOR

AMANDA NOTTAGE

DEPUTY EDITOR

DEBORAH MURTHA

STAFF WRITER

ANNA SAMSON

COMMERCIAL EDITOR

EVE WAGSTAFF

ART DIRECTOR

NICK JABBAL

CHIEF SUB EDITOR

ADAM WOOD

DIGITAL DESIGNER

EVA VESTMANN

ONLINE AND

DIGITAL ASSISTANT

KELSEY DRING

ONLINE AND

DIGITAL EDITOR

ALISON ROWLEY

CLASSIFIED EXECUTIVE

DAVID HAMMOND

SPECIAL PROJECTS MANAGER

JENNY BROOKS

SPECIAL PROJECTS DIRECTOR

JOANNA ANDERSEN

PUBLISHER

CATHERINE HANDCOCK

Creative HEAD is printed on

paper certifi ed as being from

sustainable sources using only

vegetable-based inks. Printed

by Buxton Press, Environmental

Printer of the Year and Printing

Company of the Year.

WRITE TO US AT:

Creative HEAD,

21 The Timberyard,

Drysdale Street,

London, N1 6ND

020 7324 7540

enquiries@alfol.co.uk

Creative HEAD is published

10 times a year by Alfol Ltd.

Creative HEAD is a registered

trademark. No part of this

magazine may be reproduced

without prior permission of the

publisher. All information correct

at time of going to press.

Printing by Buxton Press

creativeheadmag.com

creativeheadmagofficial

@creativeheadmag


World leading

ethical hair extensions

To enquire about joining the elite and becoming a Great Lengths certified stylist visit

GREATLENGTHSHAIR.CO.UK/BECOME-A-CERTIFIED-STYLIST


The edit

THE NEWS AND KNOW-HOW FROM YOUR INDUSTRY

GOVERNMENT

‘MUST GO

FURTHER’

TO TACKLE

BLACK ECONOMY

E\S Project

Tom Connell

Tim Hartley

Nick Irwin

THE NHF/NBF has called for a proposed

government employment body to do far more

in terms of effective enforcement action

against salons and individuals operating in

the so-called black economy. The group was

responding to news that the government has

closed a consultation into the creation of a new

‘Single Enforcement Body’ that would deal

with employment rights including benefits

and enforcing laws related to minimum wage.

Hilary Hall, chief executive of the NHF/NBF,

said: “We want to see the authorities targeting

businesses that break all the rules and yet

appear to get away with it. Our members

feel that enforcement is too heavily focused

on employers who make small mistakes

when calculating minimum wages. We hear

from members of competing with ‘cash in

hand’ businesses, firms which employ illegal

workers or even appear to be fronts for

criminal activity.”

The recent Queen’s speech also laid out

a host of proposed new bills, including a

pensions dashboard for gathering details of

all previous pensions together in one place

online, which won the NHF/NBF’s approval, as

did added measures to help the environment.

A statutory Code of Practice for tipping

was also announced to replace the current

voluntary code to standardise the practice.

The NHF/NBF added it continues to work

with other trade bodies to oppose a proposal

for a minimum salary requirement of

£30,000 for foreign workers in a post-Brexit

immigration system.

M.I.B

Hairfucker

NOISE show

raises the roof

RICHARD ASHFORTH’S guerrilla hairdressing event NOISE always brings

bold and mind-bending hairdressing into the spotlight, and its latest London

stop-off was no exception. The secret location was only revealed two hours

before the show, building excitement for the seven incredible presentations.

Anglo-French duo E\S Project, the Chinese team of M.I.B led by Robbie Liu,

and Russian hair anarchists Hairfucker took avant-garde to new heights,

before Tom Connell of Trevor Sorbie demonstrated stunning progressive

shapes, adorned with veils of beaded metal. Nick Irwin also made his NOISE

debut, before Tim Hartley and Tina Anderson’s presentation bared all. Peter

Gray wrapped up the night with architectural hair structures which

exuded conceptual chic and literal smoke.

Pro hairdressers have fallen in love with the BaByliss 9000 cordless

straightener as much as consumers! With a 30-minute run time at full power

on just a three-hour charge, it’s perfect for session styling under pressure and

in small venues.

babylisspro.co.uk

Peter Gray

16


#CHedit

MY months

AHEAD

What Christmas

has in store for...

2019 2019

LADIES NIGHT AT

LINTON & MAC

WOMEN TOOK CENTRE STAGE at Linton &

Mac’s Women Inspire event. The Linton & Mac

team opened the salon to other small local

businesses and more than 100 women turned

up for an evening of girl power featuring a panel

talk of inspiring leaders and a catwalk show. The

gathering was a prime example of why this team

won Most Wanted Best Local Salon 2019, with

their continual efforts to reach out to clients and

local businesses.

+4,004%

The

Lions Barbers Collective

makes history

THE LIONS BARBERS COLLECTIVE held

a special Barbers Saving Lives event at the

Barbers-Surgeons’ Hall in London – marking

the first time in centuries hair had been cut

at the historic site. MPs, the Lord Mayor of

London and more were present to pledge

support for the provision of spaces for men to

talk, as well as enjoy a showcase of the work

of The Lions Barber Collective, winner of the

2019 Most Wanted Award for Innovation.

rise in searches

for ‘braided hairstyles

videos’ in the past 12

months, according to

a Pinterest report. Braids and braid tutorials are now some of the

most searched-for topics, including bubble and hair scarf braids.

SIMON HILL

SESH HAIRDRESSING

We are hosting a birthday

party, #SESH15, to celebrate

our 15th anniversary. In line

with our brand ethos, all

profi ts from the event will go

to MND Scotland, the Motor

Neurone Disease charity, as

this is a cause very close to

our hearts. The

festive period

brings a real

buzz to the

salon, it’s my

favourite time

of year!

MELENIE TUDOR

EN ROUTE HAIR & BEAUTY

We’re launching a ‘reuse,

recycle, refi ll’ green initiative.

My target is to save 1,000

product bottles from going

to landfi ll by Christmas, so

now we offer a product refi ll

station. We’ve also launched

the ‘En Route

to Sustainability

Promise’ for

clients to

pledge one

new task to

help the planet.

The class of #MWIT19 dine out

THE WINNERS OF the 2019 Most Wanted and The It List

Awards gathered together at the super-cool Coal Drops

Yard to celebrate their achievements. A month to the day

following the awards, the dinner at Hicce was a chance for

the attendees to get to know their fellow trophy holders,

including Legends Dylan Bradshaw, Sophia Hilton and

Lloyds Hair. The group tucked into sharing plates, snapped

Polaroid keepsakes and toasted their achievements.

IT’S BACK!

OUR GAME-CHANGING

BUSINESS NETWORKING

EVENT IS BACK IN

LONDON FOR 2020 –

SEE MORE FROM PAGE 33

MOVERS AND

SHAKERS

Grant Williams has

joined ghd as regional

key account educator

for the UK and

Republic of Ireland.

The Hairdressers’

Charity, previously

known as the Hair And

Beauty Benevolent

(Habb), has rebranded

as The Hair & Beauty

Charity.

18


DON’T GET IN A TANGLE

Freelancing means taking charge on your finances,

education, stock upkeep and more, all while working

your socks off to build a business. It’s a lot!

SELF/STYLED is our hub for freelance creatives and

collaborators, full of business advice, product picks and

inspiration to keep you running smoothly

www.creativeheadmag.com/selfstyled


C H R I S T M A S

S P E C I A L

You’re spoilt for choice by

Redken, with five Christmas

gift sets laying on

the compliments!

RRP FROM £36

0800 085 4956

redken.co.uk

Tick all your client’s party hair needs with

Aveda’s go-to styling cracker.

RRP £18

0800 0512979

aveda.co.uk

Clients buying

a Kitoko Oil

Treatment from

ASP will be

gifted this free

luxury cosmetics

bag. Slick!

RRP £26.90

01794 527111

asphair.com

Go shiny with a Gold Leaf

or Smashed Holo Compact

Styler from Tangle Teezer.

RRP £14 EACH

020 7274 6128

tangleteezer.com

Meet Mr Strong and Mr

Amazing, great gifts for

guys from MITCH.

This Royal Dynasty deluxe

gift set from ghd has both

the rose gold platinum+

and air hairdryer, and is its

most luxurious set ever!

RRP £298

01924 423400

ghdhair.com

The Kérastase Christmas Coffrets feature three fullsized

products to target specific hair types.

RRP FROM £66

0845 600 0122

kerastase.co.uk

RRP FROM £24

0845 659 0011

salon-success.co.uk

To celebrate its

25th anniversary,

American Crew

is inviting guys

to Get the Look

with its three duo

gift sets.

RRP £22 EACH

020 7391 7440

american

crew.com

Bring on the twinkle with JOICO Stars of JOI

Christmas gift sets, in four brand varieties.

Santa, can we have Defy Damage, please?

RRP FROM £24.61

0845 071 2326

joicoeurope.com

The System Repair Gift

Set from System Professional

is perfect for sprinkling

some high gloss shine onto

fragile hair.

RRP £39.95

020 3901 1163

systemprofessional.com

20

CREATIVE HEAD


#CHedit

There are four BC sets from

Schwarzkopf Professional;

each one contains a shampoo,

conditioner and a treatment in a

cosmetic bag.

RRP £26.95

0800 526741

schwarzkopfpro.com

Pop these pouches, stuffed with

L’Oréal Professionnel Serie Expert

mini goodies, onto your shelves!

RRP £10

0800 030 4034

lorealprofessionnel.co.uk

STOCK

OPTIONS

OUR PICK OF THE COOLEST CHRISTMAS

GIFT SETS TO STACK ON SHELVES, AND

STUFF IN SEASONAL STOCKINGS

Join the book club with one of these

sets from Paul Mitchell, and focus on the

story of giving.

RRP FROM £23

0845 659 0011

salon-success.co.uk

One to watch...

The thank goodness set from evo is

all about hair, while highly gifted has

some face products in there, too!

RRP FROM £37

0800 955 4285

astonandfincher.co.uk

Protect any colour clients with the Kerasilk

Color Christmas bag from Goldwell.

RRP £40

0330 123 9530

goldwell.co.uk

LEAF SCISSORS

GIVEN THE CURRENT climate crisis and catalogue

of ecological disasters, we’re realising now more

than ever that we all need to do our bit. While many

hairdressing brands have chosen to go down a

sustainable route, Leaf Scissors – the brainchild of

hairdresser Stephen McManus – is giving back in a

very tangible way.

For every pair of the high-quality Japanese scissors

sold, the company plants 10 trees in association with One

Tree Planted, a non-profi t organisation on a mission of

global reforestation.

“I had wanted to create a tool for years but didn’t want

to just do what everyone else was doing,” says Stephen.

“I learned more about One Tree Planted and realised I

could use this to really make a diff erence.”

Since its inception Leaf Scissors has been taking its

responsibilities seriously by helping off set carbon and

reforest the earth. In fact, the past month alone has seen

it plant nearly 500 trees! Leaf Scissors are designed ‘for

hairdressers, by hairdressers’ and each order is

presented in plastic-free packaging with an eco

box made from a minimum of 90 per cent recycled

material that is also fully recyclable.

Retailing at £220, the Black Edition is designed to

suit all hairdressers no matter their level of experience.

Its ergonomic design makes the scissor feel like an

extension of your hand and allows the user to explore

their creativity with freedom and expression.

Available in 5 inch, 5.5 inch and 6 inch models, they

also can be bought in both left handed and right handed

designs. “I created Leaf Scissors as I wanted a tool that

was both stylish and sustainable,” says Stephen. “The

brand is creative and has a sustainable impact. I’m so

proud that we’re able to plant 10 trees every time somebody

buys a pair.”

PRICE £220

07891 435088

leafscissors.com

CREATIVE HEAD

21


#CHedit

Inside

story

EDWARD JAMES LONDON BALHAM

Set in an old dairy, the latest outpost of Edward James London invites

guests into a ‘stylish home’ concept. For founder Edward Shortall, that

translates into texture, pattern, comfort and colour – stone, tree bark,

marble, ceramic, metals and ikat prints offering bold colour and pattern.

“Our goal with the materials we use is to be as natural, recycled and

upcycled as possible – all timber is from sustainably sourced manufacturers

and we don’t use plastics or toxic paints that contain volatile organic

compounds,” explains Edward. So it makes sense that you’ll fi nd Aveda

in the salon, too. His love of “mixing things up and having fun” is evident –

kids are fascinated by the internal forest of tree trunks, and an enormous

bunch of Edison bulbs look like a tangled knot of eccentric hair. Pooky

supplied all the lampshades and you’ll spot Timothy Oulton light fi ttings,

too. Lamps from Graham and Green and upcycled retail storage and some

seating from Barker and Stonehouse round things off nicely.

HOT BUYS

TAKE A VOYAGE

Does your reception

area need a shake-up?

Then this Discovery

desk might just open

up new possibilities –

it’s modern, innovative,

functional and offers

plenty of space.

£949 until 31 December

(usually £1,189)

07554 990965

salonambience.com

now open

BOND SHOREDITCH

A bespoke hair salon for women only, this

Milk-designed London location was crafted

with comfort in mind and uses vegan haircare.

22

CREATIVE HEAD


ALFAPARFMILANO.COM

COMING SOON

NEW SEMI DI LINO VOLUMIZING RANGE


EDDIE PARKER

AGE: 20

SALON: STUART HOLMES SALON

WHY DID YOU WANT TO BECOME A HAIRDRESSER?

When I was a child I would play with my

sister’s dolls’ hair, then I began doing

mannequin heads – I got through

a lot of them! So, the passion to

become a hairdresser has been there

from a young age. But what really

got me excited about the industry

was when I got an apprenticeship at

Stuart Holmes in Cheltenham. Once

I began colouring, cutting and

seeing colleagues entering

competitions, shows and

events, I really found

a hunger, drive and

passion to do more.

WHAT HAVE YOU BEEN YOUR

HIGHLIGHTS SO FAR?

Being part of the L’Oréal

Professionnel ID Artist

programme; I’ve completed the

first year. It’s been so amazing

doing shows with Jason Hall,

having a three-day workshop with

Brooks & Brooks, being mentored

in presentation skills by Simon Shaw

and getting to go to Barcelona!

Another highlight was winning

the L’Oréal Colour Trophy Star

Award 2019 for the Western

Region. This was such a big

moment for me.

WHERE DO YOU SEE YOUR SELF IN 10 YEARS’ TIME?

I don’t know, but I hope it’s doing creative

and education work around colour. I still

want to be inspired by the latest trends

and continue to improve, making sure I’m

keeping up-to-date with techniques.

WHAT WOULD YOUR DREAM HAIRDRESSING GIG BE?

To learn and work alongside leading

colourists in the UK, absorbing as much

information as possible. I’d also love to

be creating my own collection of work,

which would allow me to present on stage,

educating and inspiring hairdressers.


MAKE IT A

CRACKER

THE FESTIVE SEASON IS ALSO A GIFT FOR SALONS. THE NHF/NBF SHARES

TIPS ON HOW TO GIVE YOUR PROFITS A SERIOUS END-OF-YEAR BOOST

HOW THE NHF/NBF

CAN HELP YOU

Not yet an NHF/NBF

Member? For less than

75p a day, benefits

include:

• Valuable discounts

on industry-specific

insurance

BEFORE THE CHRISTMAS madness

begins, make sure you have the whole

team on board for what will undoubtedly

be a manic few weeks. “Involve all of your

employees in your Christmas preparations,”

advises NHF/NBF chief executive Hilary

Hall. “Organise a ‘Christmas brainstorming

session’ to get as many ideas as possible.”

IT’S A WRAP…

Inspire your team to really push retail sales,

says Hilary. “You could offer a prize for

best Christmas sales. Staff recommending

products they love to clients is effective as

their enthusiasm is infectious.”

MOTIVATE YOUR TEAM

Christmas can be a good time to judge

annual schemes such as ‘employee of the

year’ and present the winner with their

prize,” says Hilary. Salon software can be

used to provide objective measurements of

employee performance, and the NHF/NBF

has a number of trade members who supply

specialist salon software to help you out.

SHOW YOUR APPRECIATION

“Your employees will be working really hard

as Christmas approaches, so find different

ways to show your appreciation,” says Hilary.

See what works best for them – whether it’s

discounts on retail products, extra time off,

a staff day out or a special treat during the

usually quieter January. If your staff feel

valued they’ll be far more committed to the

success of your Christmas plans.

NOT JUST FOR CHRISTMAS…

“Taking steps to motivate and incentivise

your team is, of course, important for the

success of your salon throughout the year,”

says Hilary. Members can download an indepth

guide to managing staff full of advice

and insight: nhf.info/performance-guide

• Free health & safety

advice

• Free 24/7 legal and

commercial helplines

• Membership helpline

for everyday business

advice

• Free employment and

chair renting contracts

JOIN

THE NHF/NBF

BEFORE THE END

OF DECEMBER 2019

AND QUOTE CHD25 TO

GET £25 OFF YOUR

MEMBERSHIP FEE

Make this a Christmas to remember with the NHF/NBF’s advice. Call 01234 831965 or visit nhf.info/join

CREATIVE HEAD

25


THE BUSINESS EDIT

CAROLYN

ARONSON

ITʼS A 10

WHY DID YOU LAUNCH IT’S

A 10?

We started with just one

bottle, and the concept was

to create the product I always

wished I’d had when I was a

salon owner. I used to cherrypick

products because I

never found a range that had

everything I needed when

I was behind the chair. My

mission was to create a line

where every product was a

10 that really gave instant,

miracle results and were also

multi-functional.

TELL US MORE ABOUT THE

RANGE’S HERO…

The Miracle Leave-In product

sells more than 13 million a

year in the US. On the bottle,

there are 10 simple bullet

points about what it can be

used for. Its purpose is to

bring hair to an immensely

healthy state so that no

matter how you want to style

it, it will behave in the way

you want it to. It’s expanded

into seven different variations

and I build the collections

around this original product.

HOW ARE YOU SPREADING

THE WORD?

I really believe in sampling

– I started off by going in to

salons and giving them fullsized

products! Once stylists

started using it, it became

almost a cult-like product

as they started telling other

hairdressers, who told their

clients. We created a national

holiday – 10 October, 10/10,

Love Your Hair Day. Well, it’s

now it’s International Love

Your Hair Day!

CAN REFRESHMENTS

REFRESH YOUR

BOTTOM LINE?

NOTHING SETS OFF the salon experience

quite like something delicious to sip or

snack on while in the chair – especially at

Christmas time. But can food and drink

actually serve to grow your business further?

It’s important to follow the appropriate

regulations to ensure everything is hygienic

and on the right side of the law. You don’t

need a food handlers’ certificate to sell

food, but the Food Safety Act 1990 outlines

the standards required to serve food to the

public, and you must ensure that everything

is kept clean, stored correctly and staff follow

instructions closely. And if you’re regularly

serving alcohol, even if you’re not charging

for it, then you’ll need both a personal and

premises licence.

When Gatsby & Miller in Amersham

relaunched in January, it opened the

in-salon Cafe 67. “Blending services and

hospitality under one roof followed a

requirement from our clients for good coffee

and quality food,” explains owner John

Roads. “We have created a premium service

and social space that encourages clients to

visit even between their appointments.”

All clients are offered complimentary filter

coffee, which they can upgrade to for an

additional charge. As a licensed premises,

the cafe also offers alcoholic drinks.

Everything can be ordered from their chair

and added onto their bill, helping to provide

a seamless service. “We want to enhance

a client’s visit and to be an enjoyable,

accessible experience.”

Q Hair & Beauty’s Kain Lawrence believes

the key is to offer an easily achievable menu.

At his salon, it comes pre-prepared and

individually packaged. “This means we can

offer drinks at an affordable price without

worrying about wastage either.”

It also serves drinks in its Courtyard

Garden, and it’s had a positive impact on

business. “The uptake has been hugely

successful. The financial benefit is a double

header; not only is there a profit margin

in the alcohol we sell, but there is also

then no absorbed costs in providing our

complimentary refreshments menu.”

Owner of RE:NU salon, Leigh-Anne Regan,

has built a relationship with a local gin bar

in order to promote both businesses. “We

wanted to do a collaboration with interaction

on social media from our clients and use

drinks as a marketing tool,” she explains.

“They have to post on their Stories to

get a free drink and tag the bar, us and the

location. When they’ve done this, then they

get the drink free – clients love it.”

“If you get it right and listen to what your

clients want,” says John Roads, “offering

food and drink can enhance their overall

experience and they’ll reward you with

continued loyalty.”

MICHAEL VAN CLARKE

MICHAEL VAN CLARKE

The Marylebone Deli was created in our salon, where we

run a seasonal menu available to clients and staff. There are

specials made by head chef Luis each day, and we aim for the

quality to be comparable with The Ivy. All catering costs are added

to clients’ final salon bill and about 45 per cent of our visitors choose something from our

catering options – this ranges from a single cappuccino to a full meal with champagne.

Catering bills will vary from £4.50 to about £40, but the average spend is just under £10.

Salons should ensure they’re able to develop their

2019

offerings. There is no point in offering a service and

then withdrawing it because it wasn’t well thought out.

26

CREATIVE HEAD


#BusinessEdit

BUSINESS BUILDER

ASK ME

ANYTHING

THERE ARE EXPERTS INSIDE

EVERY BRANCH OF SALON

SERVICES WITH KNOWLEDGE

TO SHARE, SO JUST ASK!

With Black Friday just weeks away and

the festive season round the corner, it’s

important you’re prepared for the spike in

business. So make sure you’ve stocked up

on all the essentials – from products (for

both professional use and retailing) and

electricals to gift cards and festive bundles.

After all, the last thing you want to do is

run out of stock during the busiest season!

ON RIGHT NOW

We understand how important it is for

beauty professionals to stock up and save

money ahead of the busy festive months.

That’s why we’ve got loads of exciting

deals in the pipeline this November and

December. Be sure to keep an eye on our

website, salon-services.com, so you don’t

miss out!

Help your clients

get ready for party

season with Training Solutions’

Blow It In Style Essential Blow-drying Course

(£85 exc. VAT). It’s ideal for creating voluminous

and frizz-free hair styles for all social occasions.

THE SERVICE STATION

In association with

Innovative launches, expert advice and business

boosting ideas – drop in and feel the buzz!

WELL-GROOMED

BUYS FOR THE BOYS AT

The new Wahl

Stealth Beretto

Clipper Kit (£109.99

exc. VAT) is now

available at Salon

Services. Featuring

a speed comb that’s

great for creating

flat tops, tapering

and clipper-overcomb

techniques,

as well as a Durable

Diamond Blade,

this is a must-have!

Joanne Etherson

Marketing manager

at Salon Services

Q: How can I prepare

for the festive rush?

A: November and

December are

traditionally packed

with parties as people

get into the festive

spirit. People want to

look their best for these

big occasions, a bonus

for hair salons, which

see a rise in bookings.

To ensure you don’t get

lost in the festive frenzy,

be sure to plan these

months to perfection

well ahead of time. For

instance, triple-check

stock levels so you have

everything you need,

create your Christmas

beauty packages and

don’t forget to decide

on the layout of your

retail area as this can

save you a lot of stress.

And when Christmas

business really ramps

up, don’t forget that

however important it is

to keep your customers

happy, you need to

carve out a little special

time for yourself as well.

FOR ADVICE ON HOW TO BUILD YOUR BUSINESS, CALL 0330 1231907 OR VISIT SALON-SERVICES.COM

CREATIVE HEAD

27


AND GET SWITCHED ON TO COLOUR WITH CREATIVE HEAD TV!

ZOË IRWIN

ROBERT EATON

JORDANNA COBELLA

JAYSON GRAY

AKA KARBON KYD

CLAYDE BAUMANN

Watch Creative HEAD editor,

Amanda Nottage, in conversation with

a host of brilliant Wella colourists…

only on Creative HEAD TV

CREATIVEHEADMAG.COM/TV


#BusinessEdit

MISSION CONTROL

PUTTING YOU IN THE DRIVING SEAT OF YOUR SALON

in association with Phorest Salon Software and the Creative HEAD Reader Panel

Reader Panel methodology: survey conducted in a poll of 50 salons employing four or more staff and spread geographically across the UK

ONCE EACH ISSUE of Creative

HEAD lands with our subscribers,

we speak to our Reader Panel to

ask them how their business is

going, in partnership with Phorest

Salon Software. We combine the

results from our Reader Panel with

research compiled by Phorest Salon

Software, using its client base of

salons from across the UK, to gauge

what’s going on in the industry

and discuss how to solve common

problems and issues. This month

we’re talking about how to maximise

the salon Christmas boost.

PERCENTAGE OF TURNOVER

ATTRIBUTED TO RETAIL SALES

7.8%

AVERAGE CLIENT SPEND IN

SEPTEMBER (EXC. VAT)

£54.59

HOW DO YOU

COMPARE?

How was business in September

compared with August?

SAME

20%

DOWN

40%

UP

40%

How was business in September

compared with September 2018?

READER PANEL MISSION: MAKE CHRISTMAS COUNT

90%

of salons

experience a

Christmas

rush

The average

number of days

salons close

at Christmas is

three days

SAME

40% UP

50%

DOWN

10%

60%

of salons

have a quieter

January

“We host two evening events called Advent Select. These evenings are for

our clients who spend the most on retail, and are preview events for our

Christmas gift sets. If a guest spends more than £100 they also receive a

gift voucher for a free haircut in January”

IAN HARROLD, ATTITUDE MEN’S HAIR

DID YOU KNOW…

UK SALONS SEE A 300 PER CENT UPTAKE IN

APPOINTMENTS IN DECEMBER

SO YOU KNEW the Christmas rush was big,

but did you know how big? And do you know

when that rush starts exactly? New research

by Phorest Salon Software has identifi ed that

it’s already started – on 17 October! The study

also found December bookings in salons

represent a whopping 300 per cent increase

on the previous two months, meaning the

chance to fi ll your books has never been better.

By analysing booking data from more than

6,500 salons, the Phorest fi gures show that

towards the end of October, the spike is

on a defi nite rise and the upward trajectory

continues throughout the month of November,

before reaching its peak on the busiest day of

the year – the last Thursday before Christmas.

By the fi rst week of November, salon

appointment bookings have already almost

doubled the average number of weekly

bookings taken – jumping from 9.32 to

17.3 appointments made for the Christmas

season. And once the end of November hits,

that number has shot up again to 21.7.

What can we take from this? Well, if you

want to stay ahead of the curve and maximise

on the rush, you need to have a marketing

plan well in advance of the yuletide fun.

Ideally, get promoting from the third week in

October to make sure you’re reminding your

clients to get booking and avoid having to

disappoint those who call when your slots

are already full. Try reaching out with clever

email and SMS campaigns and fl agging your

December availability on your social accounts

and salon app sooner rather than later. If

you’re a Phorest client, you can access

suite of readymade email templates, SMS

messages and your own branded app to get

your slickest yet marketing plans underway.

Find out more at phorest.com

Shauna O’Halloran is content &

marketing manager at Phorest

Salon Software. Find out more

at phorest.com and

@phorestsalonsoftware

CREATIVE HEAD

29


#BusinessEdit

KEN’S CLINIC

GOT A BUSINESS HEADACHE? LET KEN WEST, DIRECTOR OF BUSINESS

EXPERTS 3•6•5, OFFER A PERSONAL PRESCRIPTION

How do you

successfully

expand your

brand to more

than two salons

without diluting

your identity,

ethos and beliefs?

ADAM GORE, BARBEROLOGY

KEN’S DIAGNOSIS

I love this question Adam, as it takes me back to the

time when I did exactly the same thing and went from

two salons to three. What I discovered literally changed my

life, as the challenges that I then faced led me to join 3•6•5,

the wonderful organisation of which I am now a director.

When I had two salons, which were fairly close together,

I could ‘be there’. I split my time between the two and was

one of the main income producers, and also problem solver/

maintenance man/generally Mr Amazing. When I bought

my third salon I soon realised that there was only so much

that I could do and that what I needed were systems that

made my salons work, whether I was

there or not. It’s worth reading a book

called The E Myth by Michael E. Gerber

that explains the transition from skilled

craftsman to businessman.

To build and maintain a brand

you need two key things. A true

understanding of what your brand

stands for and its values, and

then systems to ensure that

everything about your

brand is replicated in

all of your branches.

This is exactly how a

franchise works. You can

go into any McDonald’s

or Costa Coffee and you

know what to expect. The

product is the same and

the service you receive

should be the same. In other

words, your client experience should be the same in each

of your branches.

Now I know that each of your stylists is different, but

to become a brand with a strong identity there has to be

a uniformity across your group. Pricing should be the

same, promotions should be the same, branding and salon

design should have a strong common theme. In your

question you mentioned ‘identity, ethos and beliefs’. Your

Instagram page says that you provide ‘a fresh look at men’s

hairdressing’. If I were to ask every member of your team

what this really means, would they all say the same thing?

You are in the fastest growing and, I believe, one of the

toughest sectors of our industry. Yet I also believe you are

in a sector that offers amazing opportunities for the bold to

rise above the masses. Your team culture is going to play a

vital part in creating your brand and I hope your barbers are

employed because otherwise controlling culture and creating

a brand becomes virtually impossible. With self-employed

barbers you are in fact a landlord with little or no control in

the eyes of the HMRC over what happens in your salons.

Systems also ensure that your business functions

whether you are there or not. As you grow they ensure that

each extra site operates exactly as you want it to. You need

systems for attracting and ensuring the retention of clients,

building a team and a culture to be proud of, educating

and creating opportunities for your team, and building

profitability and long-term security for you and your team.

I learnt none of this when I trained as a hairdresser, which

is why I joined 3•6•5 as a member nearly 30 years ago.

I love the look of what you are doing Adam but trust me,

to continue to grow a brand, most of us need some coaching

to develop new skills. I wish you nothing but success.

DO YOU HAVE A BUSINESS HEADACHE YOU’D LIKE KEN TO HELP WITH?

Email him directly on KenW@365Hair.com or tweet us at @creativeheadmag

30

CREATIVE HEAD


SUCCESSFUL

BUSINESS

COACHING FOR

SALONS

Are you a

Salon Owner?

Do you want your salon to grow in

this competitive economy?

3·6·5 offer successful business coaching for salons

providing you with powerful results-focused salon

business education for your whole team. Meet likeminded

people and discover the right tools to tackle

key challenges in your business, steering you towards a

stronger, more profitable future.

Discover how

we can help you…

Call 0845 659 0015 or email hello@365hair.com

www.365saloneducation.com • Find us: @365SalonEducation


#BusinessEdit

ASSESSMENTS

ARE ‘CONFUSING’

THE NHF/NBF has reported confusion

among employers about how end-point

assessments work in hair and beauty.

Director of quality & standards, Caroline

Larissey, said: “We have been asked how

many times an apprentice can take the

end-point assessment, and who pays for

repeat sittings. To clarify, there is no limit

to the times an apprentice can sit the tests

and if funding for the apprentice has run

out, the employer must pay.”

End-point assessments are the final

part of the new Standards (Trailblazer)

apprenticeship schemes in England only.

“Employers must continue employing

apprentices until they have successfully

completed their apprenticeship, including

the assessment. Employers can extend the

apprenticeship if necessary,” she added.

Find out more at nhf.info/apprentices

DEALING WITH NO-SHOWS

AND LATE CANCELLATIONS

IF YOU GET ONE no-show a day for

appointments worth £50, you’ll be losing

£14,400 a year, says NHF/NBF director of

finance Kishon Mather. He explained: “That’s

why no-shows and late cancellations can cause

serious damage to a salon’s profits.

“You must create a no-show and late

cancellation policy. You’ll need to be clear about

how far in advance clients need to cancel and

any financial penalties you may charge. But be

careful – although you are entitled to cover your

financial losses, the law says you cannot impose

fees that are unfair to your clients.”

NHF/NBF members can download a new

in-depth guide to dealing with no-shows and late

cancellations at nhf.info/no-show-guide

HIGH STREET HOPE

FOR THE HAIR AND

BEAUTY SECTOR

BEAUTY SALONS, combined hair and beauty salons and barber shops

continue to show healthy high street growth against a backdrop of rising

shop closures, according to a recent report from the Local Data Company.

Although the high street shop vacancy rate is now at its highest level since

2014, figures for the first half of 2019 show that barber shops saw overall

growth of 352, beauty salons by 179, nail salons by 109 and hair and beauty

salons by 56.

NHF/NBF chief executive, Hilary Hall, said: “It’s great that hair and

beauty is one of the few retail sectors showing growth and we’ve seen a big

rise in the number of NHF/NBF members offering both. Express treatments

or services, male grooming, longer opening hours and online bookings or

focusing on wellbeing are all examples of how salons can make the most of

consumers’ willingness to spend money on looking and feeling good.

“Getting and keeping clients is harder than ever – but crucial if salons are

to make a profit against a backdrop of rising wages, higher rents and rates.”

Find out more at nhf.info/high-street

More increases to come

for National Living Wage?

BOTH MAIN POLITICAL parties have proposed increases to the National Living Wage

(NLW). The Conservative Party says it will raise the NLW to £10.50 an hour within five

years and lower the qualifying age from 25 to 21.

The Labour Party has pledged to raise the NLW to £10 an hour in 2020 and to lower

the qualifying age to 16. Sixteen-year-olds are currently entitled to £4.35 an hour.

Hilary Hall, chief executive of the NHF/NBF, said: “Of course employers want to

pay their talented stylists, barbers and therapists of all ages a decent wage. But there

comes a point when ever-increasing wages become unaffordable for small businesses,

especially service industries where wages and pensions are such a high proportion of

overall costs.”

Find out more at nhf.info/NMW-proposals

32 CREATIVE HEAD


FIND

YOUR

SPECIALISM

# 20

29 & 30 MARCH

PARK PLAZA LONDON RIVERBANK HOTEL

BUSINESS NETWORKING FOR SALON OWNERS AND MANAGERS

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AUTUMN

W I N T E R

2019

001_AW19_Covers_GW4.indd 1 29/07/2019 15:16

FOR SALON OWNERS & MANAGERS

CREATIVE

HEAD

FOR BUSINESS

001-002_BH_Cover_Salon Success_16pp_GW11.indd 2 18/02/2019 10:18

LET’S

the

THIS

CLUB

creativeheadmag.com/club

YOUR ESSENTIAL GUIDE TO THE NEW SEASON

RUNWAY

SPRING/2019

cH

NEW RULES:

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AND RECEIVE ALL

FOUR RESCUE MY. HAIR

SHAMPOO BARS, WORTH£56 *

*For the fi rst 25 new members to sign up between 1 November and 30 November 2019. Subject to availability

and no cash equivalent will be offered. **Selected events only. For more details contact events@alfol.co.uk

FOR JUST

£10

YOU’LL GET:

• 10 issues of Creative

HEAD magazine – and

supplements including

Runway, PAINT and

HEAD for Business –

delivered to your door

• Exclusive ticket prices

for Creative HEAD events **

• Exclusive competitions

and prizes

• Free product samples

from leading professional

brands

Win a ‘made for me’ collection of Infuse

My. Colour shampoos worth £210

Already a Creative HEAD Club member? Then we’ve got something special

for you, too! One lucky member has the opportunity to win a ‘made for

me’ collection of seven Infuse My. Colour shampoos from My. Haircare.

These colour-depositing shampoos infuse hair with colour pigment as you

shampoo, and are 100 per cent PETA-certifi ed and vegan, while also being

free from parabens, silicones and sulphates. Keep an eye on your inbox for

your exclusive link to the competition entry form – all Creative

HEAD Club memberships will receive an email on 1 November!

FOR

CREATIVE

HEAD CLUB

MEMBERS

ONLY


FULL OF

WONDER

Forget those three kings, we have four

queens bearing gifts this season...


CROWNING

GLORY

With the right tools any client can rule their look and feel like the queen they were born to

be. The new Royal Dynasty collection from ghd is a celebration of all things beautiful, with

sparkling rose gold gifts nestled in sumptuous burgundy vanity cases. Are you ready to

make this Christmas one to remember?


DELUXE D

Meet the most luxurious

DELUXE GIFT SET

This ultimate gift set features a majestic rose

gold platinum+ smart styler and professional ghd

air hairdryer in a luxury vanity case

RRP £298 / €364

PLATINUM+ STYLER

This crown jewel comes set in rose gold,

ready to revolutionise routines with predictive

technology, in a luxury vanity case

RRP £199 / €235


ELIGHTS

gift sets in ghd history…

GOLD STYLER

The iconic styler for proven results, given a seasonal

upgrade with a chic rose gold sheen and a luxury

vanity case

RRP £159 / €179

AIR HAIRDRYER

Blow your clients away with this sleek hairdryer,

now with rose gold accents for a professional

fi nish every day

RRP £99 / €129


GIFTING

These luxury gift sets offer great value –

PLATINUM+ GIFT SET

ghd platinum+, paddle brush and a heat-resistant

bag for a super-smooth fi nish

RRP £189 / €225

GOLD GIFT SET

ghd gold, paddle brush and a heat-resistant bag

for that iconic ghd styling

RRP £149 / €169


GOALS

nap them up and see your sales spike!

CREATIVE HEAD ADVERTORIAL

CURVE GIFT SET

ghd curve creative curl wand, oval dressing brush,

styling glove and a heat mat for beachy waves

RRP £129 / €149

FLIGHT GIFT SET

ghd fl ight travel hairdryer in a protective carry

case makes the perfect travel buddy

RRP £59 / €65


BOSSING IT

Enjoy the rewards you and your team

deserve this Christmas

These perfectly packaged gift sets are the ideal gift this Christmas – whether a present for family,

friends, or yourself. No matter their hair type or length, every client deserves the royal treatment.

BY ROYAL APPOINTMENT ONLY. DISCOVER MORE ABOUT THE ROYAL DYNASTY CHRISTMAS COLLECTION FROM GHD.

FOR MORE INFO OR TO BECOME A STOCKIST, CONTACT YOUR GHD ACCOUNT MANAGER OR CALL +44 (0)1924 423400


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MODERNISE AND UPGRADE

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DAY PASS £100 plus VAT

Terms and conditions apply, visit creativeheadmag.com/salonsmart

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THE BOLD

To celebrate the talent across the Aveda Salon Network,

the brand runs the #AvedaArtist competition, where stylists

up and down the UK submit creative images on social media

for the chance to win a shoot mentored by members of the

Aveda Artistic Team. Winners Domenico Sansone from Gina

Conway Salons and Spas, and Maren Moholt from Wonderlab,

joined Aveda’s Jo McKay and Bruno Elorrioroz to get bright

and bold with neon using new Aveda Full Spectrum Vibrants,

under the direction of Bea Carmichael and Luke Castillo. The

future’s so bright, you gotta wear shades...

PHOTOGRAPHY BY JOANA GAUER

38

CREATIVE HEAD


CREATIVE HEAD ADVERTORIAL

TYPE

GO ONLINE to see all competition

entries – search #avedaartist on

Instagram, or visit @AvedaUK

CREATIVE HEAD

39


“The looks show how

at Aveda salons we

love healthy, shinylooking

hair. We are

able to create vibrant

colours by remaining

true to Aveda’s brand

values, and the Aveda

Full Spectrum Vibrants

shades are 95 per cent

naturally derived, too”

DOMENICO SANSONE,

GINA CONWAY SALONS AND SPAS

@HERE.IS.DOM

“This competition is a great

opportunity from Aveda to

push ourselves and engage

with our job, to be creative

and spend a fantastic

day surrounded

by like-minded

creative people.

And, of course, the

opportunity to see

our work published

in Creative HEAD

DOMENICO SANSONE,

GINA CONWAY

SALONS AND SPAS

@HERE.IS.DOM

40 CREATIVE HEAD


HAIR Bruno Elorrioroz (@brunoelorrioroz), Maren Moholt (@hairbymarenm), Jo McKay (@joelouisemckay), Domenico

Sansone (@here.is.dom). CREATIVE DIRECTION Bea Carmichael (@beacarmichael13) and Luke Castillo (@lukeccastillo).

MAKE-UP Lucy Broggio (@lucy.broggio_mua). PHOTOGRAPHY Joana Gauer (@jogauer)

CREATIVE HEAD ADVERTORIAL

CREATIVE HEAD

“I entered the

competition because

I wanted the opportunity to

gather new inspiration in a different

setting from everyday life in the

salon, and the experience of doing

photoshoots and editorial work! With

amazing help from Bea and Luke, the

time on set was amazing and I learnt

so much about the process”

MAREN MOHOLT, WONDERLAB

@HAIRBYMARENM

41


It’s our little

secret

You can’t beat the ease of tape extensions, but they never look as good

as individual bonds… do they? New SECRETS extensions from

Hairdreams are here to change your expectations

42


TAPES HAVE BEEN the biggest game changer in

the extensions market in recent years. Quick to apply,

easy to look after and an instant boost in volume –

what’s not to love? If only you weren’t limited as to

where you could place them. Well… we have a secret

to share with you.

The newest product from Hairdreams is here to

shatter assumptions of what can be achieved with

tape extensions. SECRETS tapes allow stylists

to create volume that’s more imperceptible than

ever before – and in just a few short minutes. The

construction of the new tapes makes it appear as if

the hair has grown directly from the scalp, creating

natural-looking volume and hair fall.

To make these incredible new tapes, Hairdreams

has created an innovative injection procedure to

integrate additional hair into the tapes, rather than

knotting or pressing them flat in the usual way. This

means the hairs come directly out of the tape with a

‘push-up’ effect, rather than lying flat against the tape,

giving unmistakeable volume that appears to grow

directly from the scalp.

SECRETS, like all Hairdreams extensions, use only

the highest quality, 100 per cent human hair. The tiny

tapes can be used on all areas of the head, even in

fine hair areas where you’d normally reach for a bond

rather than a tape. The SECRETS tapes contain twoto

three-times more hair than regular real hair tapes,

so just think of the immense volume boost you can

offer your clients.

Shhh…

Worried you’ll have to learn

a new skill to fit these tapes?

Don’t be! Just like Hairdreams’

best-selling Quikkies tapes,

SECRETS also enable fast

and seamless transformations

with the unique quality of

Hairdreams extensions.

These self-adhesive tapes

are simple to apply, require no

special equipment and can be

quickly taught to staff. Mix and

match Quikkies and SECRETS

for the ultimate invisible finish

that will leave your clients

amazed. SECRETS come in a

wide variety of colours to suit

everyone, including popular Root

Shadow shades to cater to ombre

and balayage clients. This won’t

be a secret for long…

CREATIVE HEAD ADVERTORIAL

Learn more about the new SECRETS collection from Hairdreams. Call 07566 294857, +43 316 6057644,

email crm@hairdreams.com or visit hairdreams.com hairdreams_uk

43


stronger

44 CREATIVE HEAD


together

It’s Astonishing to think

that Unite – the hair brand

founded by ex-Sassoon

educator and now California

resident Andrew Dale – is

16 years old. But what

a fabulous excuse for a

celebration (not that another

one was needed) for the more

than 1,000 hairdressers

(aka the Unite Family) who

attended Global Session VI,

a weekend of inspiration and

education delivered by Unite’s

global troupe of artistic

directors, editorial stylists

and tastemakers

– @unite_hair #unitefamily

CREATIVE HEAD

45


The performances at San Diego’s historic Balboa Theatre were fast-paced and varied, with

45-minute sections each featuring three artists and focusing on either Editorial Styling,

Cutting or Barbering. Highlights included Brendan O’Sullivan’s high-varnish modern

take on a ’40s victory roll straight out of NYFW; Unite educator Arianna Marino’s

exquisitely cut and tasteful work on a duo of Goth-rock models; an intelligent and

articulate barbering showcase that highlighted the depth and breadth of men’s looks right

now; and a finale of avant-garde looks that not only defied imagination but gravity, too –

Australia’s Shaun McGrath had to climb up a stepladder to put the finishing touches to his

incredible resin creations. Along with a quartet of ‘hot’ LA stylists discussing the pros and

cons of fame forged on Instagram, it was 48 hours of thought-provoking, crowd-pleasing

and above all good-natured fun.

Todd da Silva, US

Paul Stafford, UK

46 CREATIVE HEAD


Diego Miranda, Spain

Gary Baker, UK

Melissa Timperley, UK

Jesse Gaines, US

To see

these looks

come alive, visit

creativeheadmag.com

– @unite_hair #unitefamily

CREATIVE HEAD

47


HAIR BY BRENDAN

Brendan O’Sullivan – for decades the creative director at Regis and now an

international session stylist in his own right – is a key member of the Unite Family.

He worked with more than 60 designers this season across both NYFW and LFW,

and all were amazing! Here he tells Creative HEAD about his experiences…

48 CREATIVE HEAD


How do Unite products deliver for you backstage at

the shows?

When you’re working in the fast-paced backstage

environment, you need products that can help you create

a range of looks. Briefs can change at the last minute

and it’s great to have products that can multi-task and be

layered… the Unite range is perfect for this! Its products

deliver everything I need, from the mirror shine on the

sleek ponytails at the Global Fashion Collective NYFW

show, to the beachy, soft matt waves at Jean Gritsfeldt at

NAMESldn over LFW. We can’t wait to work with the Unite

products and team again next season!

What is it about session work that excites you?

I love playing with textures, styles and techniques. Some

are inspired by the past but given a modern twist, such as

at the EDGII NYFW show, where we did a new take on the

classic ’40s victory roll. I also enjoy creating more extreme

looks such as the super-wet, high shine styles, which

will help shape the next hair trends on the high street.

It’s wonderful to see a take on a style you’ve created

backstage descend into the mainstream.

In general, I truly enjoy the whole collaborative

experience – from liaising with the designer to find the

perfect hair design that will help convey the message

behind their collection, to working with my amazing team

who all pull together to help deliver the look. Then, of

course, working with the fabulous models, production and

make-up teams. It really takes an army of people to bring

the show together – and I love every part of it.

In which ways does your session work enhance your

Amersham salon business?

Our clients love that the fact that two of our senior stylists

and I do session work. They love that we are backstage

creating new hair trends all over the world and not just

following the trends. Where possible, we offer our insalon

team the opportunity to assist, with some travelling

around the world to work at fashion weeks and on

editorials in London, Milan, Paris and New York.

As a result, we are now known in our town as ‘the

salon to go to’ and this is reflected in our pricing – our

clients are prepared to pay premium rates for the comfort

of being treated by our top stylists, who have gained

knowledge and expertise from all over the world. This

has led to even more VIP and celebrity bookings, enticing

clients who would usually travel to London to have their

hair done.

As a business we really utilise the content gathered

from our various shows and editorials to showcase our

work in the salon window, across our social channels and

website. Allowing our client base to follow our adventures

via our Instagram, updating our stylist bios on our website

and placing videos of the looks we’ve created backstage

on our social networks is great for the bottom line, helping

with bookings and product sales. It’s also good for teambuilding

and morale, helping us to attract great staff who

know we support them both in and out of the salon. It’s of

great benefit to all areas of our business.

CREATIVE HEAD

NEW YORK

GLOBAL FASHION

COLLECTIVE AC HOUSE

A high ponytail with a Chinese

staircase braid

LONDON

SYZYGY

Ponytail with

extension

and ring

Unite

products

are available

exclusively in the UK

from Salon Success

NAMESLDN

JEAN GRITSFELDT

Rock chic beach vibe

LEAF XIA

EDGII POWER VIBE

A modern take on a ’40s

victory roll

Looks were based on

old Chinese drawings

Leaf XIA photography by Leandro. EDGII Power Vibe photography by Mike Coppola. AC House images courtesy of Global Fashion Collective. Jean Gritsfeldt and Syzygy photography by Jen Baker.

– @unite_hair #unitefamily

49


Two things you

should know

about the new

BaByliss 9000

straightener…


CREATIVE HEAD ADVERTORIAL

1. You need one in your

kitbag right now

2. It’s cordless

#greathairanywhere


CREATIVE HEAD ADVERTORIAL

• Powered by

lithium-ion for

sustained power

performance

• Micro Heating

Matrix gives

consistent styling

on every section

• Three

temperature

settings: 160˚C,

180˚C, 200˚C

• Three-hour

fast charge for

30-minute use

at maximum

temperature

• Travel storage

case and heat

protection mat

• Ultra smooth

ceramic floating

plates for an

effortless glide

• Silicone plate

guard for safe

heat-up and

storage

• Two-year

guarantee

Cordless?

This is different.

Yes, we know. Cordless isn’t new. But the BaByliss 9000 Cordless

Straightener is like nothing you’ve used before

#greathairanywhere


“The look at Matty Bovan S/S20 was

all about the perfectly straight, long,

silky ponytail – every woman’s dream.

That’s why we used the BaByliss 9000

Cordless Straightener with gel to create

the perfect pony. You won’t get it any

cleaner or shinier – and because it’s

cordless, you can keep perfecting it right

until the minute the model goes out onto

the catwalk or in front of the camera”

Syd Hayes,

international session stylist

#greathairanywhere


A new era in

hairstyling

Powered by lithium-ion, with ultra-fast heat-up and instant heat recovery, the

BaByliss 9000 Cordless Straightener provides exceptionally smooth hair, whenever and

wherever you use it. No wonder all your clients will want one for Christmas!

RRP £250. Available at babyliss.co.uk and selected salons.

For more information contact info@babylisspro.co.uk

#greathairanywhere


event

WRONG TIME

WRONG PLACE

WRONG EVERYTHING

Creative HEAD presents

Something sub-standard, hosted by Ky Wilson

Monday 18 November, London SE1

From 7pm until 10pm (ish)

BOTHERED?

Tickets £30 or two for £50

Club member tickets only £20 each

Includes food, drink and ‘entertainment’

Buy online at creativeheadmag.com/store or call 01434 610416

creativeheadmag.com @creativeheadmag #badsalon


CREATE HEAD-TURNING

PARTY LOOKS WITH

TANGLE TEEZER’S

HAIRBRUSHES AND

ADD SOME CHRISTMAS

PIZZAZZ WITH THE

NEW SILVER SPARKLE

COLLECTION

Party

people

THE TANGLE TEEZER hairbrush

range will help you give clients

incredible party looks for a big night

out this festive season. This textured

half-up, half-down style is the

perfect way to glam up those who

want height and volume with a

bit of an edge. The height can

be adjusted to suit your client,

allowing them to wear the

look with confidence.

Add a sprinkle of glitter and

daily dazzle with the new

Silver Sparkle Collection. The

Original detangling hairbrush

and The Wet Detangler

are here to add a touch of

glamour to your routine with

their glittering finishes.

52

CREATIVE HEAD


CREATIVE HEAD ADVERTORIAL

STEP ONE

First, detangle wet hair with The Wet Detangler detangling

hairbrush. The unique, two-tiered teeth effortlessly glide

through the hair, removing knots and tangles without pulling

or tugging.

STEP TWO

Blow-dry the hair in sections using the Blow-Styling Round

Tool. Rotate the hairbrush in a curling motion, allowing the

hair to bevel around the barrel. Wrap and pin each section to

set the curl and leave to cool.

STEP THREE

Release the curls and gently brush through with The Ultimate

finishing hairbrush to define movement, add shine and style

the hair.

STEP FOUR

Take a triangular section at the top of the head, then create a

small rectangular section underneath and place a hidden braid.

This will form a base to pin the side and top sections into.

STEP FIVE

Using the Back-Combing hairbrush, back-comb the side

panels and pin into the braid to secure. Then back-comb the

top section of the hair to create volume.

STEP SIX

Once you’ve achieved the desired volume, pin the hair in

place to secure the shape. Detail the look to personalise, and

add an accessory at the back to finish.

Shine on with the new Silver Sparkle collection.

Contact sales@tangleteezer.com or call 020 7738 4458 to find your nearest distributor

CREATIVE HEAD

53


ALL part OF

With a returning client ratio of about 95 per cent and an average salon bill of £135,

Michael Van Clarke knows a little something about building a business that delights.

The 2019 Most Wanted Best Salon Experience winner takes us on a journey…

THIS ISN’T MICHAEL VAN CLARKE’S first Most Wanted rodeo. With

awards for Best Salon Experience, Best Salon Team and Business Thinker,

he’s a veteran at getting the best out of his staff and delivering a fivestar

service for his discerning clientele in London’s Marylebone. But

perhaps it’s the fact that he’s won Best Salon Experience again, nine

years after the last, that is most impressive – because it illustrates a

consistency of luxury service that is incredibly tough to keep up.

“Maintaining and improving service standards over time takes

immense effort and oversight from the whole team,” Michael admits.

“The recognition of an award like this is a great boost and helps the team

keep focused on that continuing journey.”

That journey – knowing its key touchpoints and ensuring

the whole team knows what is expected at all times – is

paramount, and it starts from

the booking. More than 65 per

2019

cent of clients book their next

54

CREATIVE HEAD


appointment before they leave, either at the front

desk or via the in-salon iPad. On the telephone, staff

know their scripts and always ensure clients can hear

a smile in their voice.

There’s a three-second rule from when the client

walks in to being greeted by a staff member, and

everyone is shown the chef’s menu for the in-house

deli, launched in 2015. Best practice is mapped out for

staff down to individual greetings, gowning, seating

clients, consultations, the backwash trip, returning

to their seat and the handover back to the stylist.

Nothing is left to chance.

The same can be said when leaving the salon – it

is always assumed that the client will book their

that’s one of the reasons why the average bill is £135 inclusive of

VAT and client retention runs between 92 and 95 per cent.

Each team member has a success notebook that allows them

to record daily, weekly, monthly and quarterly performance,

making notes in real time that can be transferred onto a client’s

history and referred back to. The booklet is also used during staff

appraisals, during which personalised targets and performance

are assessed and evaluated. Every operator is encouraged to take

control of their productivity and manage their business… while

having the full support of the salon.

THE service

next appointment, and they’ll want to leave with the

products used during their service. Every client must

leave on a high…

Having spent 10 years at John Frieda before

launching his own salon 30 years ago, Michael today

still has more than 100 clients that he started to look

after when he was a junior, and more than 1,000

clients who have stayed loyal for 10 years or more. The

essence of great service is that he and the team like

to say ‘yes’, whatever the request – it’s that attitude

HOW TO DELIGHT like MVC

• A salon host takes new clients on a tour of the 3,000sq ft salon

• An in-house deli opens from 7.30am

• Complimentary naturally-flavoured water and chocolates

• Seasonal fresh flower displays

• Book back blow-drys, where clients can book in one week

after their first cut for any necessary tweaks

• Calls to new clients for honest feedback

CREATIVE HEAD

55


Northern Hair Loss Clinic

HAIR LOSS

Take Back

Control

FOR CLIENTS SUFFERING WITH THINNING HAIR AND HAIR LOSS, THE EFFECT ON SELF-CONFIDENCE CAN BE HUGE.

STYLISTS ARE IN AN INCREDIBLE POSITION TO GIVE CLIENTS BACK THEIR SMILE…

MORE THAN EVER we are aware of the impact of image on mental

health and wellbeing, and for clients suffering with thinning hair

and hair loss, the effect on their confidence can be sizeable. A stylist

can be someone who is understanding and sympathetic, and the

expert who can offer REAL solutions.

The two main causes of hair loss and thinning are the natural

ageing process, and damage linked to external environmental

factors such as pollution, dyeing hair and using the wrong products.

So how do you broach the subject? “I would never bring up a

client’s hair loss first,” says Ruffians’ creative director, Denis

Robinson. “I want them to feel relaxed enough to discuss such a

sensitive topic.”

However, when that conversation does inevitably rear its head,

hairdressers need to be comfortable speaking honestly. Hayley

Jennings and Jessica Patrick, co-directors of the Northern Hair

Loss Clinic, say: “Whatever the cause, it’s an important subject that

shouldn’t be ignored. It’s a good idea to let the client take the lead.”

WILL WILLIAMS, WILLIAMS & RICE, LONDON

“We use a treatment called fractional mesotherapy, which

creates hair growth by pushing vitamins and minerals

under the scalp. We check the client’s head for live follicles

using a microscopic camera. If suitable, we use a pen that

has nine micro-fine needles rotating at 9,000 rpm to make

puncture marks in the skin. We then syringe the topical

product on to the skin and massage it in. Many clients see

new hair after two treatments but should have at least five.”

56

CREATIVE HEAD


The

MANTA

CREATIVE HEAD ADVERTORIAL

THE MANTA IS the award-winning creation of hairdresser

Tim Binnington, who used his 25 years of hands-on

experience with the latest materials and technology to

develop a brush that would reinvent the way hair is treated.

Perfect for the backwash thanks to its non-slip grip, it can

be used on wet and dry hair and is suitable for everyone,

including all types of hair extensions and wigs.

Made from soft-touch silicone it features pioneering,

patented FLEXGUARD technology on the base, enabling

each bristle to have a full range of motion to gently free knots

and minimise breakage. Its ergonomic design means it fi ts

comfortably in the hand and the more the user bends and

fl exes it, the more fl exible it becomes. With no rough edges

to catch or tear the hair shaft, The MANTA glides responsively

through hair for minimum breakage and maximum shine.

It’s the fi rst brush to mould to the shape of your hand,

creating less tension on each strand while massaging the

scalp to promote healthy hair growth.

In just one year it has scooped eight awards, including

prizes from Woman and Home magazine and BBC1’s The

Customer is Always Right. This is a tool that’s essential

for anyone who wants healthy and shiny hair, who wears

extensions or is struggling with hair loss, breakage, thinning

or fi ne hair. It’s time to make The MANTA your mantra…

“My MANTA

is an essential

part of my

kit and I use

it on every

client I see,

so I jumped at

the chance to

create my own

limited edition

colour – deep

plum and rose

gold – a perfect

stocking fi ller”

Zoë Irwin, The MANTA

brand ambassador

Want to add this TLC tool to your kit and your retail shelves? Contact The MANTA on ds@mantahair.com or visit mantahair.com

CREATIVE HEAD 57


#HairLoss

BEFORE

AFTER

Back to Basics

While some may want to immediately turn to products and

treatments to help tackle hair loss and thinning, it’s important

to also offer options that can be provided in the salon chair.

“Don’t be afraid to talk about colour,” says Francesco Group

creative director, Heather Shaw. “Clients suffering with hair

thinning may feel reluctant but clever placement will give

the illusion of thicker-looking hair. A deeper toner on the

perimeter of the hair will act as padding, making it look fuller.

Even layering different tones within the hair will give a multidimensional

look.”

And while trimming hair might sound scary to your client

if they’re desperately trying to keep hold of what is left, any

stylist knows that the right cut can help the client make the

most of their locks. “It’s amazing what can be achieved with

some clever cutting,” says Denis.

If you have clients experiencing reduced hair thickness

and quality, recommending a tailored regime – and one that

includes in-salon treatments at the backwash – can really help.

Nioxin in particular has customised its products to tackle hair

thinning from many different angles. Sophie Ruggiero, Wella

Professionals education manager, says: “Nioxin is skincare for

your scalp, which essentially is an extension of the skin on your

face. To ensure you have the best environment for hair to grow,

Nioxin works on the three Ds: derma, density and diameter.”

Of course, for some clients, using a supplement and specific

product routine may not be enough, which is where stylists

should consider advising their customers to try extensions or

a hair piece. Remi Cachet has The Master Parting, which is

specifically designed for hair loss replacement. The bespoke

design was created by Victoria Lynch, managing director

of Remi Cachet, for her clients suffering with hair loss.

Handmade using Russian and Mongolian hair, there are

different application methods including a monofilament top

with clips, a lace system or micro rings. “Many of my clients are

referrals who have already been identified as having an issue,”

says Victoria, who’s also a qualified hair replacement specialist.

“Many clients I see actually have thinning hair, and not a hair

loss issue, which is a common mistake by stylists. Being patient

and sensitive are the two main skills you need as they are very

vulnerable and scared.

“Training on products, correct placement and application to

avoid further damage are so crucial for the client’s wellbeing –

and that will allow their confidence to grow.”

Remi Cachet Master Parting

Home comforts

Even the most diligent of clients who invest a lot of time and

money on their hair in the salon, can fall down when it comes

to maintaining that level at home.

New generation brushes from Tangle Teezer, The Knot Dr.

and The MANTA put that client and their hair needs front

and centre when it comes to innovation, creating tools that

are perfectly designed to gently work through locks without

pulling or snapping strands. Rebecca Morgan, owner of

Morgan’s Hair, Beauty and Wigs, uses The Knot Dr. in her

salons, says: “It’s perfect for detangling hair gently without

pulling out lots of strands. What’s really great about it is that

it’s perfect for wigs and extensions. It doesn’t cause static in

human hair or synthetic pieces so keeps it manageable.”

Likewise with The MANTA brush, the product has been

specifically designed to limit damage to the hair. Zoë Irwin,

ambassador for the brand, says: “The MANTA is the first brush

to mould to the shape of your hand and scalp, creating less

tension on each strand while stimulating the scalp to promote

healthy growth. Being extra careful and gentle while washing

makes a huge difference to the thickness of hair. Creating less

tangles as you cleanse means maintaining hair fullness.”

“It’s important to educate people on how to look after their

hair to help fight thinning and loss,” suggests Paul Phillips,

owner of Chopp Hair. “There’s the surface level: protecting

against the elements, not brushing too harshly, but it goes

deeper than that. I believe stress plays the biggest part so I

think it’s key to encourage a more holistic approach.”

REBECCA MORGAN, MORGAN’S HAIR, BEAUTY

AND WIGS, NORTH WALES

“I began working with wigs when a close friend came to

me to ask for advice after being diagnosed with cancer.

Since then I’ve learnt so much about the subject but

there’s always something new that surprises me. It’s

important for the client to see a trichologist to check their

scalp and perform tests to find out the exact cause. Of

course, there’s often a huge waiting list to see a specialist

and for many people the trauma of being without hair

means they can’t wait. Sometimes when people come in

who are experiencing hair loss or hair thinning I try to give

them practical tips such as not washing their hair every

day. This in itself can be a game changer. It puts so much

pressure on the hair and scalp and not using the right

products makes it worse. I also always recommend quality

treatments and a Knot Dr. brush to help limit hair trauma.”

58

CREATIVE HEAD


THICKER, FULLER HAIR

*

IN

30

D

DA

AY

AYS

1Globally selling. 2 Value data Kline & Company

*Guarantee redeemable and full terms and

conditions available at www.nioxin.co.uk

THE NO.1 1 SALON BRAND

FOR THICKER, FULLER HAIR 2

INSPIRED BY PREMIUM SKIN CARE, THE NIOXIN RANGE IS

DESIGNED TO STRENGTHEN, NOURISH AND REPAIR YOUR HAIR

FROM THE INSIDE OUT.

WWW.NIOXIN.COM

SUPPORTED BY

NIOXIN Healthy Child - Coty UK Limited1.indd 1 19/07/2019 15:10


#HairLoss

LOSS LEADERS

STANDOUT SOLUTIONS FROM THE SALON FOR CLIENTS SUFFERING WITH HAIR LOSS AND THINNING

Specifically designed for hair loss

and hair replacement, the Master

Parting from Remi Cachet

Elegance range is made

from 100 per cent human

hair. The hairpiece is

handmade and can

last up to 12 months if

looked after properly.

IN-SALON SERVICE

remicachet.com

The first hairpiece from Great

Lengths, GL Volume has been

made specifically for women with

thin hair or sparse spots around

the crown. Fully blendable, it

remains invisible and it means it

stays convincing whatever your

client gets up to.

IN-SALON SERVICE

greatlengths.co.uk

Enhance hair health and

volume with extracts of soja

germ extract, fava bean

extract, pea extract and

kidney bean extract with

the Rescue My. Hair Volume

Shampoo Bar.

RRP £13.95

my-haircare.com

Aveda Invati’s advanced threestep

set starts with an exfoliating

shampoo to remove build-up,

before thickening conditioner

delivers instant fullness to hair.

Finish with 16 spritzes of the

scalp tonic all over the head.

RRP £99

aveda.co.uk

Nioxin’s 3D Intensive Care

six-piece range targets the 3Ds

of derma, density and diameter

to improve the health of the

scalp, increase the thickness

of individual strands and boost

overall condition.

RRP FROM £22.90

nioxin.com

Tangle Teezer’s Fine and Fragile

Detangling Hair Brush

is perfect for those

with colour-treated,

fine or fragile hair, as

it’s gentle on the scalp

and detangles

without pulling.

RRP £12

tangleteezer.com

The Knot Dr.

uses unique

technology

to flex through

tresses, while it’s

oversized bristle

ball tips are perfect

to gently stimulate

the scalp.

RRP FROM £9.99

theknotdr.com

The MANTA is the first brush to

mould to the shape of your

hand, thus creating less

tension on each strand

while also massaging

the scalp to promote

healthy hair growth.

RRP £25

mantahair.com

60

CREATIVE HEAD


62

CREATIVE HEAD


On

balance

A HAIRCUT IS ABOUT BALANCE, CRAFTSMANSHIP AND FASHION, AS

JOE MILLS AND JODY TAYLOR ILLUSTRATE FOR MILLS X PRIMARK. THESE

GENDER-FLUID LOOKS PLACE AUTHENTICITY ABOVE ENVIRONMENT

PHOTOGRAPHY BY BENJAMIN VNUK

CREATIVE HEAD 63


64

CREATIVE HEAD


CREATIVE HEAD 65

HAIR Joe Mills and Jody Taylor for MILLS x PRIMARK, Birmingham. CREATIVE DIRECTION Vivien Vittadello. GROOMING Sarah Exley.

LIGHTING ASSISTANT Sebastian Johansson. DIGI OPERATOR Christopher Bromley. CREATIVE ASSISTANT Lauren Bouch


LIfE in

colour

A collaboration between Christabel Legrand and barber Luka Chitty, this

collection is an expression of change. Channelling a futuristic grunge aesthetic,

brighter colour combinations are explored with more intricate, precise cuts

PHOTOGRAPHY BY POOCH PURTILL

66

CREATIVE HEAD


COLOUR Christabel Legrand using Pulp Riot. CUTTING Luka Chitty. MAKE-UP Danny Williams.

MODELS Ryan Hampson, Ashley Knight, Jessica Haine

See more and meet

Luka and Christabel at

creativeheadmag.com/PAINT

CREATIVE HEAD 67


Scene

THE HOTTEST EVENTS EVERY MONTH – GET YOURSELF SCENE!

Collaborate

Robert Eaton

YOU SPIN

Vernon Kay and

Patrick Cameron

me round

TV STAR VERNON KAY and legendary Wella favourite Patrick Cameron led a fresh vibe

at the 2019 Wella Professionals TrendVision UK & Ireland Final, held at London’s iconic

Roundhouse. From the enormous video screen box to the central round stage, it was not

business as usual for the 800 guests, illustrated further by the triple threat of creative

presentations. Sassoon Academy explored its rich 65-year heritage in MonoFlouro, inspired

by the work of Bauhaus master Josef Albers. There was an embarrassment of riches as the

Collaborate presentation saw HOB Salons, Sanrizz, Lara Johnson Lifestyle, Charlie Taylor,

Crow Street Collective by Darren Lacken, Goldsworthy’s and D&J Ambrose celebrate

diversity in beauty. Finally, Wella UK & Ireland technical director Robert Eaton and his

team from Russell Eaton unveiled Celestial, an otherworldly presentation that made the

most of those huge video screens. It was then on to reveal the winners, with the UK &

Ireland Gold Creative and Color Artist victors set to enjoy a trip to Seville early next year

for the International TrendVision Award Creative Retreat.

Goldsworthy’s Robert Eaton

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Sassoon

Charlie Taylor

And the winners are…

Creative Artist

Gold: Sophie Kinloch, McIntyres

Silver: Brandon Messinger,

The Hair Movement

Bronze: Elaine Sneddon, Joseph Ferraro Hair

Color Artist

Gold: Heather Mackenzie, The Style Bar

Silver: Thomas Frear, Spirit Hair Design

Bronze: Joanne Roe, KH Hair Leicester

Heather Mackenzie

Gjorgi Sokolov Sophie Kinloch

People’s Choice Award

Gjorgi Sokolov, Headmasters Richmond

Runway

UK & Ireland: Stephanie Darbyshire,

Toni&Guy Deansgate

Men’s Grooming

UK & Ireland: Dexter Dapper Johnson,

Toni&Guy Covent Garden

Darren Ambrose

Lara Johnson Lifestyle

The winners

Dexter Dapper Johnson

Stephanie Darbyshire

CREATIVE HEAD 69


A VIENNESE

whirl

VIENNA – HOME OF OPERA, Mozart and numerous other

creative endeavours, felt like the perfect setting for Goldwell’s

2019 Global Zoom. It proved to be a poignant evening with

the announcement that this would be the last Global Zoom

event, to be replaced by a brand new, revamped experience

for 2020. Singapore didn’t quite manage a clean sweep, as the

Netherlands had in 2018, but won an impressive two of the three

Gold awards, with Russia taking the other prize. There was

good news for the British contingency though, who all won the

Stylists’ Favorite awards – Lauren Roma Hanlon from Slunks

in Cardiff, Richard Munslow of Toni&Guy Hemel Hempstead

and Courtney Cairns from Headromance in Havant, who also

scooped the Bronze award for New Talent. More than 3,000

global guests enjoyed a preview of the new Hair | Color | Style

brand statement, a style bible for Goldwell’s coming year, as

well as launches from Goldwell, KMS and Oribe and the reveal

of its newest acquisition, tool brand VARIS. The new Goldwell

Couture collection for 2020, INTREPID, took to the stage, as

did new collections from Hare & Bone, M&P, ICONO and a

demonstration by Mario Krankl. Mario’s final look was crowned

with seven priceless diamond stars once owned and worn by

Elizabeth, Empress of Austria and Queen of Hungary.

The Hare & Bone team

Lauren Roma Hanlon

British judges Nicola

Smyth and Shane Bennett

Courtey Cairns

Mario Krankl

Sam Burnett

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Creative Colorist Gold

M&P

Jamie Benny

And the

winners are…

Creative Colorist

GOLD

Russia

SILVER

Vietnam

BRONZE

Taiwan

STYLISTS’ FAVORITE

Lauren Roma Hanlon

New Talent

GOLD

Singapore

SILVER

Malaysia

BRONZE

Great Britain

STYLISTS’ FAVORITE

Courtney Cairns

Partner

GOLD

Singapore

SILVER

Vietnam

BRONZE

Russia

STYLISTS’ FAVORITE

Richard Munslow

Richard Munslow

The judges

The winners New Talent Gold

Courtney Cairns

Partner Gold

CREATIVE HEAD 71


Bea Carmichael Ian Michael Black

Ricardo Dinis

WELCOME TO THE

Worldhood

MEMBERS of the Aveda global artistic team kicked off a nine-day Worldhood

2.0 tour of UK and Ireland in colourful style at Aveda’s Sky Room in London.

The event offered a sneak-peek of what to expect from the coming season

as well as the brand’s new colour range, Full Spectrum Vibrants. Set against

a backdrop of clashing fashion, technical cuts and some serious model

attitude, the eye-popping shades came alive during the launch. Ian Michael

Black, Aveda’s global artistic director for colour, showcased a stunning array

of shades (our favourite result was the mix of various hues of aubergine,

boysenberry and violet on a bleached blonde pixie crop), while Ricardo Dinis

and Bea Carmichael got busy with the styling, unveiling a plethora of textures

and finishes to best show off the rainbow of bold shades on offer.

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Paddy McDougall, Nicola

Clarke and Nick Irwin

Nicola with Deborah Murtha

Power

OF THREE

From being backstage at London Fashion Week to working

on a tropical island with Leonardo DiCaprio, The Coterie’s

first trip to Liverpool was stuffed with great stories of

A-list talent. Hosted by Creative HEAD’s Deborah Murtha,

and sponsored by BaByliss PRO, a huge crowd came

together and was first treated to the dynamic duo of Paddy

McDougall, the 2018 The It List It Guy, and his mentor

Nick Irwin, a renowned session stylist. As a firm believer in

supporting young talent, Nick has worked with Paddy on

several projects, including shoots for Hunger magazine and

at shows, and the two talked about collaboration. Then it was

over to Nicola Clarke, the lady responsible for colouring the

tresses of a host of Hollywood stars, who recalled winning her

place as Sam McKnight’s assistant and how you have to work

hard when your client list is packed with big names. “My

family know I have to drop things at short notice. If Madonna

calls… you’re available,” she said. Now with her own salon,

she offers a creative place for big name hairdressers who

want to drop in and use a chair – think Tracey Cunningham,

Tyler Johnston and Sam McKnight.

SEE MORE from the event online at

creativeheadmag.com/thecoterie

CREATIVE HEAD 73


A walk down memory lane

at #TheCoterie in Liverpool

with @creativeheadmag

Werk, werk, werk! On set

with #cateblanchett

@armanibeauty

Just hanging out with a couple of hair

legends. Congrats @sammcknight1 for

your #MWIT win. #KenORourke

Love working with

@madonna and travelling

the world #LeoSisters

In the

frame

Colour legend Nicola Clarke

(@nicolaclarkecolour), founder

of Nicola Clarke at John Frieda

Salons, snaps away

Finally @dualipa unwraps

her new blonde. Thanks to

@annacofone for trusting me

SHOOT AND SEND Want to give us

a snapshot of your world? Tweet

us at @creativeheadmag now!

Brunette beauty

@emilia-clarke. Colour by

me, bob by @jennychohair

#Virtue #ColorKick

Cate Blanchett ready to

accept the Golden Icon Award

at the 2019 @zurichfilmfestival

Happy Birthday

@katemossagency,

love you to pieces

@marygreenwell, Cate and me – we

always find time for a giggle. Captured

by @gregwilliamsphotography

PEACHY #repost

@fearnecotton

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