SPORTaktiv Media Data 2020
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EDIA DATA <strong>2020</strong><br />
ONLINE<br />
NATIVE ADVERTISING<br />
You’d like to inspire potential customers with your brand, product or service, your users gaining a positive, enduring<br />
impression? With native advertising we communicate your advertising message effectively and enduringly through<br />
a high information content. To this end, the <strong>SPORTaktiv</strong> online editorial team prepares a journalistic article that’s<br />
relevant and useful to the user. This involves integrating your brand, offer or region authentically. It’s important to create<br />
the greatest possible added value for your brand or region and for <strong>SPORTaktiv</strong> users.<br />
YOUR BENEFITS<br />
great acceptance among users due to journalistic value<br />
wording & approach matched to <strong>SPORTaktiv</strong> target group<br />
useful content in association with your brand<br />
2,000 guaranteed views of the article<br />
TEST & TELL<br />
Our Test & Tell enables you to promote your product or service authentically in the right setting. For this we start with<br />
a native advertising feature, followed by an online invitation for users to apply to be product/service testers. The selected<br />
tester then examines what you offer in detail and puts together an independent, written evaluation. Through sharing of<br />
tester experience on the <strong>SPORTaktiv</strong> website, users can be inspired by your product or service and, ideally, find support<br />
for a decision to purchase.<br />
Posting on Facebook<br />
DESKTOP<br />
Link to article on<br />
<strong>SPORTaktiv</strong>.com<br />
CLASSICAL BANNER ADVERT<br />
Header<br />
exclusive logo placement<br />
Leaderboard 728 x 90<br />
Content Ad 300 x 250<br />
Convince users of your message – with<br />
a native ad! You give us a briefing and<br />
we tailor an authentic article with highquality<br />
content aimed at the target group<br />
relevant to you.<br />
The native ad is placed on sportaktiv.com<br />
in the relevant section, posted on<br />
<strong>SPORTaktiv</strong>’s Facebook and Instagram<br />
fan pages and appears in the <strong>SPORTaktiv</strong><br />
Newsletter.<br />
€ 3,990<br />
MOBILE<br />
Header<br />
exclusive logo placement<br />
Leaderboard 320 x 100 or 320 x 50<br />
Content Ad 300 x 250 or 320 x 100<br />
More details and prices on request<br />
All prices excl. statutory taxes<br />
YOUR BENEFITS<br />
practical evaluation of your product or service<br />
great acceptance among users due to authentic evaluations<br />
useful content in association with your brand or service<br />
support for users’ purchase decisions<br />
total 4,000 guaranteed views of the article<br />
1 x native ad to sensitise the target group<br />
with 2,000 guaranteed views<br />
1 x invitation to the community testing offer<br />
with 1,000 guaranteed views<br />
1 x premium advertorial<br />
with 1,000 guaranteed views<br />
1 x tester report in appropriate section<br />
services included:<br />
3 x Facebook postings<br />
3 x Instagram postings<br />
3 x Newsletter articles<br />
€ 6,990 (incl. € 300 campaign budget)<br />
Posting on Facebook<br />
Link to article on<br />
28 <strong>SPORTaktiv</strong> media data <strong>2020</strong> <strong>SPORTaktiv</strong>.com<br />
<strong>SPORTaktiv</strong> media data <strong>2020</strong> 29
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