Estetica Magazine ASIA Edition (4/2019)

Exclusive interview:
Kao Salon Vice President
Creative & Communication
announces the new
Global Creative Awards.
John
Moroney
The year 2020 will be of
major change: for the
first time Goldwell
invites stylists to enter
the Global Creative
Awards – a whole new
global competition
focused exclusively on creativity.
We talked to John Moroney, VP
Creative & Communication to get
more information about the new
upcoming challenge.
Stylists have been participating
in the Goldwell Color Zoom
Challenge for 17 years. In 2020
the concept and the awards will
change – what is the reason behind
this?
As with all things, it is time to
change and evolve. With the rise of
social media, we recognize that the
individual expression of creativity
is incredibly important to stylists.
They want to imagine and create
their own visions and put it out
there for the world to see. As their
partner, it give us an opportunity to
help them achieve their dreams by
giving them a global platform to
showcase their creativity.
That sounds great. Which awards
and categories are new?
We’ve adjusted the structure of the
categories to showcase what we
call the Technical Categories –
which are the award categories
that are a reimagining of the Color
Zoom Challenge: Creative
Colorist of the Year and New
Talent Colorist of the Year – these
are the categories that start with a
photo competition and culminate
in a live competition at the annual
Kao Salon event. In this area, we’ve
added a new category called
Creative Haircutter of the Year,
which is focusing just on the art of
haircutting. Our newest category
of awards are the Editorial
Categories – a global, photo-only
competition that is open to all
Goldwell stylists and salons.
These new Editorial Categories
are: Avant Garde Stylist of the
Year, Editorial Colorist of the Year,
Men’s Hairstylist of the Year and
Salon Team of the Year. We feel
that this gives a whole new world
of opportunity for all of our stylists.
What is your secret tip for
stylists who want to take part in
the new challenge?
There are so many tips to creating
a great image, here’s what I always
tell stylists: Invest in your model.
Your model is more than just her
hair and these are not just hair
photos. Your model is what brings
your creation to life.
Other than that, just do it. Enter
for the experience, winning is
great, but the experience you gain
and the lessons you will learn is of
the most value. You will build your
confidence and your eye as you
continue to participate. Creativity
is a muscle like anything else -
you have to practice and exercise
it regularly in order for it to grow.
Where will the award ceremony
take place?
The Global Creative Awards
results will be announced next
year at the Kao Salon Global
Experience Event in Amsterdam.
The event takes place on October
11 & 12, 2020.
For more information, you can check
with your local Goldwell supplier.