Estetica Magazine ASIA Edition (4/2019)
Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at www.esteticanetwork.com
Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at www.esteticanetwork.com
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Colour<br />
Play-date<br />
Goldwell HK recently<br />
held its #elumenator<br />
day, inviting up-andcoming<br />
hairdressers<br />
to try out Elumen Play.<br />
s a professional salon brand,<br />
Goldwell always thinks like stylists<br />
do, developing innovative new<br />
products that will lead hair<br />
professional into an infinite<br />
and multi-dimensional world<br />
of colour creativity.<br />
Hair colourists and stylists are the<br />
original influencers and in order<br />
to feed their inspiration, Goldwell<br />
Hong Kong held its #elumenator<br />
day, an inspiring experience for 13<br />
passionate colourists in town at the<br />
Kao Salon Academy, to find their<br />
own interpretation of the brand's<br />
newly launched colour product,<br />
Elumen Play. Those present<br />
included: Alvin Ng, Daniel Wong,<br />
Jack Hui, Kinho Lam, Ladol Ko,<br />
Lok Chan, Ray Shum, Roy Ho,<br />
Ronald Lei, Sammi Yuen, Sean<br />
Chiu, Tasha Yip & Tong Ng.<br />
brilliance and shine. It fades<br />
true to tone which gives stylists<br />
ultimate versatility. With this<br />
in mind, the 13 Hong Kong<br />
hairstylists divided up into 3<br />
groups and work together to create<br />
their colour works. Elumen Play<br />
is their paintbox for possibilities -<br />
they can seamlessly blend in<br />
different colours with merging<br />
technique. By using different<br />
shades of Elumen Play, the<br />
perfectly balanced colours build<br />
up into an amazing look which<br />
is contemporary and yet totally<br />
glamorous. Express your true<br />
creativity as a hairstylist and<br />
colour different with Elumen Play;<br />
by getting lost in colour you’ll find<br />
inspiration in everything, so...<br />
press play to start!<br />
The Elumenators had a fun & playful<br />
day to get inspired with Elumen Play<br />
- from painting to hands-on.<br />
PRESS PLAY TO START:<br />
A WORLD OF COLOUR<br />
The hairstylists entered a world<br />
where everything was related to<br />
colour. They were able to explore<br />
unlimited creativity with Elumen<br />
Play by painting on a giant canvas:<br />
with total freedom to experiment,<br />
they found the canvas a perfect<br />
medium through which to express<br />
and convey their ideas. They<br />
mixed and matched the colourful<br />
shades, from bright to pastel tones<br />
- in doing so they were able to<br />
create a uniquely colourful and<br />
inspirational graphic tableau.<br />
BREAK THE RULES:<br />
THINK OUTSIDE THE BOX<br />
Elumen Play is a semi-permanent<br />
hair colour for extraordinary<br />
events<br />
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