Estetica Magazine ASIA Edition (4/2019)

GOLDWELL’S NEW
2020 Style Statement
In the same way as consumers look to fashion designers to
set the next season's trend scene, stylists and colourists need
the information source available to them. For this reason,
the Goldwell Creative Team got together with the 2018
Color Zoom Challenge winners to create a completely new
hair fashion statement for 2020: the Goldwell Editorial and
Couture Collections. "Our new style statement for 2020 is
comprehensive, encompassing all of Goldwell, from commercial
to couture," explains John Moroney, Vice President Creative &
Communication. "It gives all the information you need to not only
stay ahead of the latest fashion, but go beyond it."
GO BEYOND - Editorial Collection 2020
Go Beyond reflects the fact that nobody sticks to one look
24/7. The collection shows that it's easy to have a great
look at any time - Goldwell calls it 'style at the speed
of life'! Go Beyond transcends ordinary colour with cool
shades - elumenated with clever combinations of cools and
warms and experiments with bold, gender-neutral tones. It
rethinks the rules, using colour in unexpected ways.
"In 2020, fashion is about
a sophisticated balance: between
minimal and maximal lies a
kind of hyper-harmony that is
both bold and subtle. Colours
shift from bold brights
to become more oxygenated and
airy." John Moroney, Vice
President Creative &
Communication.
INTREPID - Couture Collection 2020
This is a collection that goes beyond convention and
expectation. Colour merge and melt together - from soft
to strong, from dark to light. Shades are bold, but more
sophisticated and refined with toning almost 'oxygenated',
as if they have been infused with an airy softness: subtle
yet fashion-forward. They are created by the multi-layering
of tone-on-tone shades to create beautiful colour melts.