The Red Bulletin April 2020

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THE RED BULLETIN PROMOTION “Everybody who works at Marin bought into the concept of making a better bike; something they could go out and have fun on,” says Marin CEO Matt VanEnkevort MADE IN THE MOUNTAINS Named after the birthplace of mountain biking, Marin stays true to the roots of the sport Selling globally and riding locally – it’s a mindset that runs deep at Marin Bikes, a company that has seen great success across the world, and that retains a small but dedicated staff who love nothing more than making and riding bicycles. The brand was born in Marin County, a sun-kissed area north of San Francisco where rolling hills of golden-yellow grasslands are flanked by green mountains. It’s a place full of Californian promise, and something of a pilgrimage for mountain bikers. Mountain biking was invented here in the 1970s by long-haired freethinkers who loved nothing more than to push a bicycle to the top of the iconic Mount Tamalpais and rattle back down it. By the early ’80s, a number of folk began to produce and sell bikes, and what began in various garages around Marin County soon spawned a worldwide craze and eventually an Olympic sport that is practised around the world. Marin, the bike company, was a product of the movement, and since its founding in 1986 it has sold millions of bikes globally, won racing titles at the highest level, and enjoyed moments at the top of the sport. And since 2013, under new leadership and with a reinvigorated staff, Marin has seen its reputation at the forefront of mountain biking grow again. At its HQ in Petaluma, on the edge of Marin County, the walls tell the brand’s story: there are the Madrone Trail, the first bike Marin produced; the Team Titanium, the model that brought affordable titanium to the mainstream and was piloted by National Champion Joe Murray; the Titanium FRS (it stands for ‘Front Rear Suspension’ – a revolutionary development); some of Marin’s first city bikes; and a modern-era Wolf Ridge – a bike that made a big statement upon launch thanks to its distinctive suspension system. There’s a bike for everyone – that more or less sums up Marin Bikes. www.marinbikes.com LAURENCE CROSSMAN-EMMS JAMES MCKNIGHT 84 THE RED BULLETIN
VENTURE Equipment INSULATE Central heating Odlo I-Thermic As the Scandinavians say: “There is no bad weather, just bad clothes.” It’s a wisdom that Norwegian sports brand Odlo applies to its garments. Every outdoor type knows that the clever use of layers is key, and things don’t get smarter than Odlo’s I-Thermic midlayer. Within the fibres of the garment are thermal sensors mapped to the bodily regions most susceptible to the cold: the abdomen and kidneys. Using a smartphone app, the wearer tunes the sensors to their personal requirements, meaning the fabric warms up when the temperature drops below their comfort zone. And when the battery (located in the pocket) is removed, the shirt can be machine-washed at 30°C. odlo.com The fabric warms up when the temperature drops below the wearer’s comfort zone The Odlo I-Thermic midlayer is controlled via smartphone TOM GUISE THE RED BULLETIN 85
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UK EDITION APRIL 2020, £3.50 BEYON
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Habit NEO Press play. We took our m
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This award- winner has the critics
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CONTENTS April 2020 28 Smoking hot:
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SABANETA, COLOMBIA Slippery ride Sk
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ALICIA KEYS New York skate of mind
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JOIN US ON THE INFINITE HIKE DISCOV
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Burst of colour: an installation fr
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FOR us #explorers STEREO HYBRID 140
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”Someone suggested to me that I s
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”Now I want to go to Australia an
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”For the first time in my career,
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Words FLORIAN OBKIRCHER Photography
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Afrobeats “When I lived in Americ
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Page 35 and 36: Afrobeats Brown, have experimented
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Page 39 and 40: Afrobeats “[Drinking and smoking]
Page 41 and 42: Gattlin Griffith, 21, is keeping tr
Page 43 and 44: “Every single stride, for an inst
Page 45 and 46: Trick riders energy. As riders, we
Page 47 and 48: Trick riders father died in 1984, a
Page 49 and 50: The disaster ARTISTS TEAM RUBICON W
Page 51 and 52: Torn apart: the 2010 earthquake in
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Page 59 and 60: SMALL STEPS, GIANT STRIDES The huma
Page 61 and 62: Wings for Life “I just want to su
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Page 69 and 70: VENTURE Enhance, equip, and experie
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Page 75 and 76: VENTURE Equipment XX EDITOR ILLUSTR
Page 77 and 78: THE RED BULLETIN PROMOTION Albert V
Page 79 and 80: VENTURE Equipment DRIVE Tough love
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Page 95 and 96: CALENDAR March/April 20 to 29 March
Page 97 and 98: THE RED BULLETIN PROMOTION FREEDOM
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