Estetica Magazine UK (1/2020)

Advertorial
Glazing
Contour
Wella Professionals
and Zoë Irwin
introducing a vibrant
professional
colouring service with
Illumina Color to boost
salon businesses.
98 products
T
he Glaze is a “diluted”
wash of colour that
picks up on any
pre-lightened areas of
the hair, working with
the Illumina Color
palette. “My clients are
obsessed with youthful effects and
that is only achieved when glazing
with Illumina Color on prelightened
hair,” explains Zoë Irwin,
Wella Professionals UK Colour
Trends Expert. “Glazing is a way of
adding a very special finish to
pre-lightened hair – it not only
adds a beautiful gloss, but also adds
shine at the same time as making
hair look vibrant and healthy.”
Zoë is convinced that Glazing is a
highly lucrative way for salons to
build up their colour business,
while creating more excitement
around the professional colouring
services they have on offer. Above
all it is a service that requires the
expertise of the salon professional,
thus enabling colourists to
demonstrate their skill in delivering
a unique, bespoke colour
experience.