Estetica Magazine UK (1/2020)

Advertorial
Prep, sculpt,
finish!
Fudge Professional is perfect
not only for stylists, but also
for clients who want to
experiment with their style
at home, on the move, or
wherever they feel like it.
Fudge Professional has
completely re-launched
its styling range. Grouped
into 3 categories – Prep,
Sculpt and Finish – the
range also includes 4
totally new additions.
BLOW DRY AQUA PRIMER
The essential first step
for the ultimate, longlasting
blow dry. With heat
protection up to 230°C, blow
dry in for loosely defined
texture and hold with natural
body and volume and a nonsticky,
weightless feel.
F
irst launched in 1991,
Fudge has been rewriting
the rule book
on styling ever since.
The brand’s mission
is still to offer a
comprehensive range
of unique and on-trend products
which support the needs of the
salon professional and their clients.
PRACTICAL, RECYCLABLE
PACKAGING
Fudge Professional believes in
using recycled materials wherever
possible; in fact a massive 76%
CURL REVOLUTION MIST
Weightless curl enhancement
to revolutionise the look
and feel of curls, with no
stickiness, no heaviness and
no crispy crunch.
of plastic in the new styling range
contains recycled plastic*.
The brand's now iconic ‘toothpaste’
tubes and all its aerosol packaging
is fully recyclable. The new, simpleto-handle
flip-top styling pots
pack the same amount of product
as before, but are made from 30%
less plastic.
#PlanetF @fudgehair
*Post-Consumer Resin or Post-Industrial Resin
For more information please visit
www.fudgeprofessional.com
AQUA SHINE SERUM
The ultimate weightless, smoothing,
glossing finish to every style.
Weather-Shield technology delivers
all day humidity resistance and
frizz control whilst Shine-Lock TM
creates your best ever smoothness
and long-lasting shine.
MATTE HED
MOULDABLE
Flexible, medium hold
and long-lasting matte
finish in a lightweight
formula, ideal for
finer hair types. A
unique clay-cream
texture smooths easily
through hair and won’t
weigh it down.
products
101