Creative HEAD UK April 2020

BLONDES
MEAN BUSINESS!
MAXIMISE YOUR REVENUE BY WINNING WITH LIGHTENING
Freehand services are the new salon classic and with many clients asking for these
services, they’re the perfect way to build frequency of visit
SCOUT AND CONVERT
01 Offer your non-colour clients a
free colour consultation – even if they’re
not ready for a colour service. Begin the
conversation with, “Have you ever thought
of lightening your hair?” Your clients may be
open to partial highlights or balayage.
OFFER A FREE CREATIVE
02 CONSULTATION TO ALL CLIENTS
Make this visible and known to all existing
and potential clients. Use a window cling
and reception stand (both available from
TIGI) to communicate this. Include this offer
in your newsletter and on digital channels.
BOOK FOLLOW-UP
03APPOINTMENTS
Book your blonde clients for a follow-up
Gloss toner and TIGI Copyright treatment
three to four weeks after the service.
Rebook each client to secure regular
appointments.
SHARE YOUR CLIENTS’
04 TRANSFORMATIONS
Be proud of your work and post images
on social media to attract more clients. Be
sure to tag @TIGICOPYRIGHT for a chance
to be featured on TIGI’s feed.
CREATE A BLONDE
05 PROMOTION
Create a ‘Blonde Day’ in the salon to attract
new clients
06
SET UP A BLONDE EVENT
Get your existing clients to refer
a new blonde friend to the salon. Provide
a free consultation with bespoke colour
and custom care services served with a
glass of fizz. Reward your existing and new
clients with a discounted or complimentary
care service.
56 CREATIVE HEAD