Creative HEAD UK April 2020

EARTH SHAKING.
GAME CHANGING.
THEY’RE ON IT!
LIFTING AN IT LIST TROPHY IS A LIFE-CHANGING MOMENT. FROM INDUSTRY
RECOGNITION TO EXCITING OPPORTUNITIES AND NEW CONTACTS, THE IT LIST
WINNERS EXPERIENCE CAREER ACCELERATION, SHOWCASING THEIR SKILLS ON
MULTIPLE PLATFORMS. WE CAUGHT UP WITH THE YOUNG WINNERS SETTING
THE INDUSTRY ALIGHT…
THE RISING STAR
CALLUM MCDONALD
RUFFIANS
BEFORE HE HAD ever cut a head of hair, Callum McDonald was
a dedicated carer and then worked hard in the world of sales and
marketing. However, he had a desire to switch careers to something
he truly loved – and that was barbering.
It was an old-fashioned form of contact that first got
Callum noticed by the Ruffians gang. “The
first I heard from him was a letter
in the post – call me traditional,
but in an age where we only speak
through our phones, it was refreshing
that someone had made an effort,”
explains Tommy Cunliffe, manager of
the Shoreditch branch of Ruffians.
“At the time Callum had no
experience in the industry. He
had somehow stumbled across an
interview that I had given after
winning the The It List Rising
Star Award in 2015 and reached
out to me to ask for my advice on
becoming a barber.”
Once he had secured a position
at Ruffians, Callum became
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