MED Communication Handbook - Programme Med

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Analyses Factsheet 1 The Communication Strategy Factsheet 2 Target Audiences Factsheet 3 Message Development Factsheet 4 Monitoring and Evaluation Tactits and Tools Factsheet 5 Visibility Factsheet 6 Website Communication and Social Networks Factsheet 7 Publications Factsheet 8 Promotional Products Factsheet 9 Events Factsheet 10 Media Communication ISS67 Skills Factsheet 11 Writing skills Factsheet 12 Presentations and Speeches Factsheet 13 Being interviewed Materials prepared by Pinnacle Public Relations for the European Territorial Cooperation MED Programme 2007 – 2013 For more information about Pinnacle Public Relations Ltd: Andrew Manasseh 83 Rue Ducale, B1000, Brussels, Belgium T: +32 2 513 0633 Andrew.manasseh@pinnaclepr.eu - www.pinnaclepr.eu - enquiries@pinnaclepr.eu
Communication Handbook - Factsheet 1 Version 1 – April 2012 The Communication Strategy � The three ingredients for well-planned communication strategies: objectives, audiences and messages � How to define your communications objectives � What types of analysis you can use � How to involve your teams and stakeholders in the process
Page 1: COMMMUNICATION HANDBOOK
Page 5 and 6: For instance, it is not sufficient
Page 7 and 8: Messages State your key messages. T
Page 9 and 10: Communication Handbook - Factsheet
Page 11 and 12: happens when you deliberately set o
Page 13 and 14: for the individual stakeholders on
Page 17 and 18: ideas at the same time, your audien
Page 19 and 20: � Free from jargon � Strong, ac
Page 21 and 22: IN SHORT Don’t rush the process.
Page 23 and 24: Why to evaluate communication activ
Page 25 and 26: If you have a small budget it is fi
Page 29 and 30: Things to consider when designing a
Page 33 and 34: Hosting Your website can often be h
Page 35 and 36: IN SHORT When designing or commissi
Page 37 and 38: Leaflets and brochures General leaf
Page 41 and 42: Do they fit with your branding and
Page 43 and 44: IN SHORT Only spend money on promot
Page 45 and 46: There are many opportunities to hol
Page 47 and 48: Programme The format of your event
Page 49 and 50: knife and fork. For the benefit of
Page 51 and 52: Invitations Develop the invitation
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Try to get all your printing done a
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A press conference should only be h
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Event Checklist Planning � Clarif
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Presentations � Projectors , lap-
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Communication Handbook - Factsheet
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When projects find it hard to gener
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Hard news Soft news � Novelty �
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News devices The opportunities for
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Where just two countries are involv
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Larger scale pan-European PR campai
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Pan-European PR programme template
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IN SHORT The media cares about resu
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This factsheet runs through the fun
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� When it happened � Why it hap
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Language and content Keep it simple
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Always ask whether what you are des
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paragraph, if not the second. Delay
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Communication Handbook - Factsheet
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Planning and preparation Preparatio
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handout; use your spoken presentati
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Link your presentation points with
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� Characters � Anecdotes and st
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� Trustworthiness � Composure
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. Hands c. Visual aid d. Charts e.
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Posture Stand or sit with a relaxed
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etween slides. Use simple typefaces
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Resist the temptation to use alcoho
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The stakes are high when you talk t
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proof - particularly when defending
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DO Push your messages. Your message
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DON’T Don’t digress. Politician
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interviewed is to talk more than th
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Victory is no longer measured in te
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and can make eyes and teeth look ye
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MED Communication Handbook - Programme Med

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