MED Communication Handbook - Programme Med

� Industry events – e.g. conferences
� Seasonal events – holidays, start of the school year, winter
� Political news – on EU, national and regional levels
Media opportunities
From time to time, almost every person within your organisation will come across
an event or an idea that is newsworthy. Sadly, not everyone will recognise it when
they see it! Here are a few guidelines for spotting a PR opportunity:
� Think interest – will this be interesting to other people?
� Think news – how your local paper or radio station report?
� Think local – how does it involve people locally?
� Think people – the media are usually more interested in what people
are doing than in what organisations are doing.
� Think communities – what contribution has your project made to a
community initiative or activity?
� Factsheet 10: Media Communications
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