MED Communication Handbook - Programme Med

More documents

Recommendations

Info

Promotional products - ingenious carriers of message Ideally you should only purchase promotional products that are able to carry the message of your projects in a way that other media can’t. � Florescent bicycle clips are cheap, easy to brand and really relevant to a project that deals with sustainable urban transport. They are useful too. � Reusable water drinking bottles are a striking and imaginative give-away for a project promoting responsible use of water. Here is an example of a campaign where the use of a promotional item was inspiring and creative: Thames Water Thames Water, a water supply and sewage disposal company, was struggling to present an interesting and appealing image to target audiences. Thames Water wanted to create a more dynamic reputation and enhance its relationships with the key politicians and opinion leaders who shape its regulatory environment. What they did Thames Waters’ messages were that through the efforts of Thames Water, the River Thames had achieved the status as the cleanest metropolitan river in the world. To highlight this in a memorable way, they organized a Parliamentary Charity Duck Race as part of a wider political outreach program. Members of Parliament were invited to throw large plastic yellow ducks from Westminster Bridge into the River Thames. The ducks floated along side the Palace of Westminster and the first one to pass the finish line (the steps of the House of Lords) won a donation to a local charity for its Member of Parliament. Through mailings, including gifts of bath-sized rubber ducks; event branding; pre-race festivities and a post-race reception, Thames Water had ample opportunity to spread its positive environmental messages, as well as to develop personal relationships with Members of Parliament. � Factsheet 8: Promotional products 4 �
IN SHORT Only spend money on promotional products if they fit with your project goals. Are they in line with the messages that you want to convey about your projects? How do they support the promotion of your project? Who are you going to give them to? At what event or occasions? What do they say about the features and benefits of your project? and finally… make sure you use them before they expire... � Factsheet 8: Promotional products 5 �
Page 1 and 2: COMMMUNICATION HANDBOOK
Page 3 and 4: Communication Handbook - Factsheet
Page 5 and 6: For instance, it is not sufficient
Page 7 and 8: Messages State your key messages. T
Page 11 and 12: happens when you deliberately set o
Page 13 and 14: for the individual stakeholders on
Page 17 and 18: ideas at the same time, your audien
Page 19 and 20: � Free from jargon � Strong, ac
Page 21 and 22: IN SHORT Don’t rush the process.
Page 23 and 24: Why to evaluate communication activ
Page 25 and 26: If you have a small budget it is fi
Page 29 and 30: Things to consider when designing a
Page 33 and 34: Hosting Your website can often be h
Page 35 and 36: IN SHORT When designing or commissi
Page 37 and 38: Leaflets and brochures General leaf
Page 41: Do they fit with your branding and
Page 45 and 46: There are many opportunities to hol
Page 47 and 48: Programme The format of your event
Page 49 and 50: knife and fork. For the benefit of
Page 51 and 52: Invitations Develop the invitation
Page 53 and 54: Try to get all your printing done a
Page 55 and 56: A press conference should only be h
Page 57 and 58: Event Checklist Planning � Clarif
Page 59 and 60: Presentations � Projectors , lap-
Page 63 and 64: When projects find it hard to gener
Page 65 and 66: Hard news Soft news � Novelty �
Page 67 and 68: News devices The opportunities for
Page 69 and 70: Where just two countries are involv
Page 71 and 72: Larger scale pan-European PR campai
Page 73 and 74: Pan-European PR programme template
Page 75 and 76: IN SHORT The media cares about resu
Page 77 and 78: This factsheet runs through the fun
Page 79 and 80: � When it happened � Why it hap
Page 81 and 82: Language and content Keep it simple
Page 83 and 84: Always ask whether what you are des
Page 85 and 86: paragraph, if not the second. Delay
Page 89 and 90: Planning and preparation Preparatio
Page 91 and 92: handout; use your spoken presentati
Page 93 and 94:
Link your presentation points with
Page 95 and 96:
� Characters � Anecdotes and st
Page 97 and 98:
� Trustworthiness � Composure
Page 99 and 100:
. Hands c. Visual aid d. Charts e.
Page 101 and 102:
Posture Stand or sit with a relaxed
Page 103 and 104:
etween slides. Use simple typefaces
Page 105 and 106:
Resist the temptation to use alcoho
Page 107 and 108:
The stakes are high when you talk t
Page 109 and 110:
proof - particularly when defending
Page 111 and 112:
DO Push your messages. Your message
Page 113 and 114:
DON’T Don’t digress. Politician
Page 115 and 116:
interviewed is to talk more than th
Page 117 and 118:
Victory is no longer measured in te
Page 119:
and can make eyes and teeth look ye
show all

MED Communication Handbook - Programme Med

Create successful ePaper yourself

Delete template?

Save as template?