MED Communication Handbook - Programme Med

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Conversational Try to write the way you speak. Get rid of old-fashioned phrases. Why say “Due to the fact that ...” when you can write “because..”? Would you normally say “the aforementioned information”? Why not “the information” or, if you need to refer back to a point, “the previous information”? Don’t say “motorized mobility” – when you would normally say “cars”. Clear The reader should be able to understand precisely what you are saying. The language should be adapted to the reader. Use specific examples that the reader can relate to. Don’t assume that your reader understands the jargon of your project area. Concise You should eliminate any unnecessary words. Why use four words, “in as much as,” when you can use one word, “because”? This is not to say that you can’t write long articles, but the longer the report or article, the more ineffective it becomes. People are unlikely to finish reading a long report – especially if it is on a website. Try to punctuate your articles with images, pictures and charts. Complete Make sure you have included all the relevant information the reader needs to know. The biggest problem with leaving out information is that the reader has to make assumptions. Use dates, figures, data to ensure your text is based on the facts. Constructive In modern writing, use words or phrases that set a positive tone. Constructive words are like smiling when you greet someone. They leave a good impression. Words such as “failure”, and “error” tend to distance the reader from the writer and gives a negative impression of the project. Words such as “Agreeable”, “Proud” and Success” help create a positive tone. Correct The six Cs The last step in any writing process is to proofread it. You automatically check your image in a mirror before meeting someone. Your writing is your image on paper. If it is full of spelling and typographical errors, it will detract from what you are trying to get across. 11 � Factsheet 11: Writing Skills �
<strong>Communication</strong> <strong>Handbook</strong> - Factsheet 12 Version 1 – April 2012 Presentations and Speeches � How to prepare for presentations and speeches o Messages o Efficient use of time o Structure � How to keep the audience involved � Physical, vocal and visual delivery � How to handle nerves and fears
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COMMMUNICATION HANDBOOK
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Communication Handbook - Factsheet
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For instance, it is not sufficient
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Messages State your key messages. T
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happens when you deliberately set o
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for the individual stakeholders on
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ideas at the same time, your audien
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� Free from jargon � Strong, ac
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IN SHORT Don’t rush the process.
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Why to evaluate communication activ
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If you have a small budget it is fi
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Things to consider when designing a
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Hosting Your website can often be h
Page 35 and 36: IN SHORT When designing or commissi
Page 37 and 38: Leaflets and brochures General leaf
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Page 41 and 42: Do they fit with your branding and
Page 43 and 44: IN SHORT Only spend money on promot
Page 45 and 46: There are many opportunities to hol
Page 47 and 48: Programme The format of your event
Page 49 and 50: knife and fork. For the benefit of
Page 51 and 52: Invitations Develop the invitation
Page 53 and 54: Try to get all your printing done a
Page 55 and 56: A press conference should only be h
Page 57 and 58: Event Checklist Planning � Clarif
Page 59 and 60: Presentations � Projectors , lap-
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Page 63 and 64: When projects find it hard to gener
Page 65 and 66: Hard news Soft news � Novelty �
Page 67 and 68: News devices The opportunities for
Page 69 and 70: Where just two countries are involv
Page 71 and 72: Larger scale pan-European PR campai
Page 73 and 74: Pan-European PR programme template
Page 75 and 76: IN SHORT The media cares about resu
Page 77 and 78: This factsheet runs through the fun
Page 79 and 80: � When it happened � Why it hap
Page 81 and 82: Language and content Keep it simple
Page 83 and 84: Always ask whether what you are des
Page 85: paragraph, if not the second. Delay
Page 89 and 90: Planning and preparation Preparatio
Page 91 and 92: handout; use your spoken presentati
Page 93 and 94: Link your presentation points with
Page 95 and 96: � Characters � Anecdotes and st
Page 97 and 98: � Trustworthiness � Composure
Page 99 and 100: . Hands c. Visual aid d. Charts e.
Page 101 and 102: Posture Stand or sit with a relaxed
Page 103 and 104: etween slides. Use simple typefaces
Page 105 and 106: Resist the temptation to use alcoho
Page 107 and 108: The stakes are high when you talk t
Page 109 and 110: proof - particularly when defending
Page 111 and 112: DO Push your messages. Your message
Page 113 and 114: DON’T Don’t digress. Politician
Page 115 and 116: interviewed is to talk more than th
Page 117 and 118: Victory is no longer measured in te
Page 119: and can make eyes and teeth look ye
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MED Communication Handbook - Programme Med

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