MED Communication Handbook - Programme Med

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Promoting your messages to media in different countries Key facts you should know about when dealing with the media in other countries: � Local spokespeople and local angles are essential. � Be prepared to answer why your news is important to a specific country, however give the activity wider significance, for example in a context of collaboration between the participating countries. � When pitching to national media, be prepared to speak the language of the country. � Media materials must be in the format, style and language of the country’s media. � Media materials need to be adapted from country to country. � Phone calls and e-mail are the most popular way to pitch. � Be ready to respond instantly with facts, statistics, visuals, spokesperson, etc. Photos of activities and pre-recorded TV footage can extend coverage. � News conferences are only for big announcements. One-on-one meetings with journalists work well. � Use the snowball effect - the most devoted readers of newspapers are journalists themselves. Use coverage in one country as a vehicle for getting it in another one. � There is no such thing as “Off the Record” in any country. � Remember to place your project in context by explaining how it fits in with MED Programme and the European Union. 14 � Factsheet 10: Media Communications �
IN SHORT The media cares about results and meaning not process. Think about the very big issues and the very local small ones. The media will only give you coverage if you have a story. Know the difference between hard news and soft news You need to look for potential news that relates to your project. 15 � Factsheet 10: Media Communications �
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COMMMUNICATION HANDBOOK
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Communication Handbook - Factsheet
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For instance, it is not sufficient
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Messages State your key messages. T
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happens when you deliberately set o
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for the individual stakeholders on
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ideas at the same time, your audien
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� Free from jargon � Strong, ac
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IN SHORT Don’t rush the process.
Page 23 and 24: Why to evaluate communication activ
Page 25 and 26: If you have a small budget it is fi
Page 27 and 28: Communication Handbook - Factsheet
Page 29 and 30: Things to consider when designing a
Page 33 and 34: Hosting Your website can often be h
Page 35 and 36: IN SHORT When designing or commissi
Page 37 and 38: Leaflets and brochures General leaf
Page 41 and 42: Do they fit with your branding and
Page 43 and 44: IN SHORT Only spend money on promot
Page 45 and 46: There are many opportunities to hol
Page 47 and 48: Programme The format of your event
Page 49 and 50: knife and fork. For the benefit of
Page 51 and 52: Invitations Develop the invitation
Page 53 and 54: Try to get all your printing done a
Page 55 and 56: A press conference should only be h
Page 57 and 58: Event Checklist Planning � Clarif
Page 59 and 60: Presentations � Projectors , lap-
Page 63 and 64: When projects find it hard to gener
Page 65 and 66: Hard news Soft news � Novelty �
Page 67 and 68: News devices The opportunities for
Page 69 and 70: Where just two countries are involv
Page 71 and 72: Larger scale pan-European PR campai
Page 73: Pan-European PR programme template
Page 77 and 78: This factsheet runs through the fun
Page 79 and 80: � When it happened � Why it hap
Page 81 and 82: Language and content Keep it simple
Page 83 and 84: Always ask whether what you are des
Page 85 and 86: paragraph, if not the second. Delay
Page 89 and 90: Planning and preparation Preparatio
Page 91 and 92: handout; use your spoken presentati
Page 93 and 94: Link your presentation points with
Page 95 and 96: � Characters � Anecdotes and st
Page 97 and 98: � Trustworthiness � Composure
Page 99 and 100: . Hands c. Visual aid d. Charts e.
Page 101 and 102: Posture Stand or sit with a relaxed
Page 103 and 104: etween slides. Use simple typefaces
Page 105 and 106: Resist the temptation to use alcoho
Page 107 and 108: The stakes are high when you talk t
Page 109 and 110: proof - particularly when defending
Page 111 and 112: DO Push your messages. Your message
Page 113 and 114: DON’T Don’t digress. Politician
Page 115 and 116: interviewed is to talk more than th
Page 117 and 118: Victory is no longer measured in te
Page 119: and can make eyes and teeth look ye
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MED Communication Handbook - Programme Med

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