MED Communication Handbook - Programme Med

More documents

Recommendations

Info

Website communication Your website will be the first source of information about you for many people outside your project, so it needs to contain the right information in a clear and accessible design and structure. Design Many organisations spend a fortune on the aesthetic design of their websites, a luxury that is beyond the reach of most MED projects. If you do have budget to commission a professional web design company, be aware that many will try to sell you a service that is unnecessarily complex and expensive. A simple “brochure” site may be sufficient for many MED projects. Alternatively, it is relatively cheap and easy to configure and publish a straightforward website using inexpensive off-the-shelf software. Most web publishing programmes include a range of generic website templates that can be personalised easily. Keep the design minimal and professional, avoiding any sound, movement or clashes of colour. Avoid information overload: leave enough empty space. Clarity, accessibility and ease of use are vital. Structure Good websites have a system of links among the pages that is intuitive, straightforward, and reflected in a clear navigation facility that makes it obvious to users where in the site they are, and how to get to wherever else they want to go. The easier it is to use, the longer users will stay at the site and the more they will see. Links to all key pages or sections of the site should be displayed on the front page, and every page should contain a standard set of links to other key pages or sections since not all users will arrive at the front page. Make your structure hierarchical and as shallow as possible: no page should be more than two clicks away from the home page. (See sample website structure below) Content Research has shown that people read text very differently on websites from the way they read on paper. On paper, people read sentences fairly predictably from left to right, and persist through long sections. On screen, people’s eyes scan around unpredictably and settle on interesting keywords. On paper, people are more likely to read to the bottom of the page. On screen, people lose interest more quickly and many people do not bother to scroll down. � Break up your text with sections and bullet points � Highlight key words in bold � Be concise. Avoid long texts that require users to scroll down � Factsheet 6: Website Communication and Social Networks 2 �
Hosting Your website can often be hosted directly by your web design company or they can suggest another company for you. If your project is part of a large organisation or local authority, there might also be an opportunity to host your website internally. Look around to find the best hosting option for your project. Example of a hierarchical website structure About us Events Homepage Contact us Links Press room Help Partners Activities Map FAQ Case studies Backgrounders Fact sheets News archive � Factsheet 6: Website Communication and Social Networks 3 �
Page 1 and 2: COMMMUNICATION HANDBOOK
Page 3 and 4: Communication Handbook - Factsheet
Page 5 and 6: For instance, it is not sufficient
Page 7 and 8: Messages State your key messages. T
Page 11 and 12: happens when you deliberately set o
Page 13 and 14: for the individual stakeholders on
Page 17 and 18: ideas at the same time, your audien
Page 19 and 20: � Free from jargon � Strong, ac
Page 21 and 22: IN SHORT Don’t rush the process.
Page 23 and 24: Why to evaluate communication activ
Page 25 and 26: If you have a small budget it is fi
Page 29 and 30: Things to consider when designing a
Page 31: Communication Handbook - Factsheet
Page 35 and 36: IN SHORT When designing or commissi
Page 37 and 38: Leaflets and brochures General leaf
Page 41 and 42: Do they fit with your branding and
Page 43 and 44: IN SHORT Only spend money on promot
Page 45 and 46: There are many opportunities to hol
Page 47 and 48: Programme The format of your event
Page 49 and 50: knife and fork. For the benefit of
Page 51 and 52: Invitations Develop the invitation
Page 53 and 54: Try to get all your printing done a
Page 55 and 56: A press conference should only be h
Page 57 and 58: Event Checklist Planning � Clarif
Page 59 and 60: Presentations � Projectors , lap-
Page 63 and 64: When projects find it hard to gener
Page 65 and 66: Hard news Soft news � Novelty �
Page 67 and 68: News devices The opportunities for
Page 69 and 70: Where just two countries are involv
Page 71 and 72: Larger scale pan-European PR campai
Page 73 and 74: Pan-European PR programme template
Page 75 and 76: IN SHORT The media cares about resu
Page 77 and 78: This factsheet runs through the fun
Page 79 and 80: � When it happened � Why it hap
Page 81 and 82: Language and content Keep it simple
Page 83 and 84:
Always ask whether what you are des
Page 85 and 86:
paragraph, if not the second. Delay
Page 87 and 88:
Communication Handbook - Factsheet
Page 89 and 90:
Planning and preparation Preparatio
Page 91 and 92:
handout; use your spoken presentati
Page 93 and 94:
Link your presentation points with
Page 95 and 96:
� Characters � Anecdotes and st
Page 97 and 98:
� Trustworthiness � Composure
Page 99 and 100:
. Hands c. Visual aid d. Charts e.
Page 101 and 102:
Posture Stand or sit with a relaxed
Page 103 and 104:
etween slides. Use simple typefaces
Page 105 and 106:
Resist the temptation to use alcoho
Page 107 and 108:
The stakes are high when you talk t
Page 109 and 110:
proof - particularly when defending
Page 111 and 112:
DO Push your messages. Your message
Page 113 and 114:
DON’T Don’t digress. Politician
Page 115 and 116:
interviewed is to talk more than th
Page 117 and 118:
Victory is no longer measured in te
Page 119:
and can make eyes and teeth look ye
show all

MED Communication Handbook - Programme Med

Create successful ePaper yourself

Delete template?

Save as template?