MED Communication Handbook - Programme Med

More documents

Recommendations

Info

Third party newsletters Newsletters compiled by other organisations can often be interested in MED Programme project activities, and this is a great opportunity to reach out to a new segment of your target audience. Below are two examples of such publications (DG Regio’s magazine “Inforegio” and the Interact newsletter). IN 3 � Factsheet 7: Publications �
Communication Handbook - Factsheet 8 Version 1 – April 2012 Promotional products � Most common promotional products � How to choose a promotional item which fits with your project goals � How does your projects brand and image fits with promotional products � Choosing long lasting, useful promotional products suitable to deliver your message � Case study of creative use of promotional products
Page 1 and 2: COMMMUNICATION HANDBOOK
Page 3 and 4: Communication Handbook - Factsheet
Page 5 and 6: For instance, it is not sufficient
Page 7 and 8: Messages State your key messages. T
Page 11 and 12: happens when you deliberately set o
Page 13 and 14: for the individual stakeholders on
Page 17 and 18: ideas at the same time, your audien
Page 19 and 20: � Free from jargon � Strong, ac
Page 21 and 22: IN SHORT Don’t rush the process.
Page 23 and 24: Why to evaluate communication activ
Page 25 and 26: If you have a small budget it is fi
Page 29 and 30: Things to consider when designing a
Page 33 and 34: Hosting Your website can often be h
Page 35 and 36: IN SHORT When designing or commissi
Page 37: Leaflets and brochures General leaf
Page 41 and 42: Do they fit with your branding and
Page 43 and 44: IN SHORT Only spend money on promot
Page 45 and 46: There are many opportunities to hol
Page 47 and 48: Programme The format of your event
Page 49 and 50: knife and fork. For the benefit of
Page 51 and 52: Invitations Develop the invitation
Page 53 and 54: Try to get all your printing done a
Page 55 and 56: A press conference should only be h
Page 57 and 58: Event Checklist Planning � Clarif
Page 59 and 60: Presentations � Projectors , lap-
Page 63 and 64: When projects find it hard to gener
Page 65 and 66: Hard news Soft news � Novelty �
Page 67 and 68: News devices The opportunities for
Page 69 and 70: Where just two countries are involv
Page 71 and 72: Larger scale pan-European PR campai
Page 73 and 74: Pan-European PR programme template
Page 75 and 76: IN SHORT The media cares about resu
Page 77 and 78: This factsheet runs through the fun
Page 79 and 80: � When it happened � Why it hap
Page 81 and 82: Language and content Keep it simple
Page 83 and 84: Always ask whether what you are des
Page 85 and 86: paragraph, if not the second. Delay
Page 89 and 90:
Planning and preparation Preparatio
Page 91 and 92:
handout; use your spoken presentati
Page 93 and 94:
Link your presentation points with
Page 95 and 96:
� Characters � Anecdotes and st
Page 97 and 98:
� Trustworthiness � Composure
Page 99 and 100:
. Hands c. Visual aid d. Charts e.
Page 101 and 102:
Posture Stand or sit with a relaxed
Page 103 and 104:
etween slides. Use simple typefaces
Page 105 and 106:
Resist the temptation to use alcoho
Page 107 and 108:
The stakes are high when you talk t
Page 109 and 110:
proof - particularly when defending
Page 111 and 112:
DO Push your messages. Your message
Page 113 and 114:
DON’T Don’t digress. Politician
Page 115 and 116:
interviewed is to talk more than th
Page 117 and 118:
Victory is no longer measured in te
Page 119:
and can make eyes and teeth look ye
show all

MED Communication Handbook - Programme Med

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?