MED Communication Handbook - Programme Med

out punch at the end of disappointing boxing match, positively transform the
audience’s overall perception of the presentation. The conclusion must sum up what
you have said, as a reminder of your key messages, and also inspire thought and
action.
End as if you have done well. Do this even if you feel like you've done badly. First,
you're probably the worst judge of how you've done, and second, the audience may
not have made up their mind by this stage, so it is an opportunity not to be wasted.
How to convince and be credible?
Do Don’t
Leave no doubt the presentation is
finished.
Perhaps tie back to the attention
getting line at the start: answer a
question
Apologise
Trail off
Return to opening joke or story Introduce new info or ideas
Consider a proverb or quotation Read it
Maintain eye contact Make it too long
Credibility
Change the mood or style
Say “in conclusion” until you really
are at the conclusion.
It is not just what you say, it’s how you say it. You have structured your
presentation to get the message across in a way that the key points can be easily
identified and remembered. To achieve those goals, your style of delivery must
establish your credibility. Sociologists identify many characteristics that distinguish
speakers who are seen as “credible”.
� Competence
� Dynamism
� Intention
� Personality
� Intelligence
� Authoritativeness
� Extroversion
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� Factsheet 12: Presentations and Speeches
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