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Happiful May 2020

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Image | Instagram @ Brielamour89<br />

“But, from speaking to thousands<br />

of others online, it’s clear that<br />

no two people have the same<br />

experience with their skin. And, for<br />

me, a combination of the two (and a<br />

serious dose of self-love) has been a<br />

game-changer,” says Sarah.<br />

I think that’s the crux of the<br />

movement: self-love. Skin positivity<br />

isn’t about changing the appearance<br />

of your skin, it’s about changing the<br />

way you see your skin. Because your<br />

happiness shouldn’t rely on how<br />

good your skin is looking<br />

each day.<br />

This isn’t a movement reserved for<br />

the realms of social media, though.<br />

Nor is it solely for people living<br />

with skin conditions. “To me, skin<br />

positivity is for anyone. Our attitude<br />

towards others with skin conditions<br />

needs to change, and that can be<br />

done by everyone,” says Sarah.<br />

Perhaps the biggest influencer<br />

of skin positivity is the beauty<br />

industry – brands that can choose<br />

imagery showing ‘real’, unedited<br />

skin. Certainly, in the last few<br />

years, real skin has become more<br />

visible in advertising campaigns.<br />

Brands such as Urban Decay and<br />

ASOS have committed to using<br />

unretouched images to promote<br />

their products and, this year,<br />

Mattel unveiled a new Barbie doll<br />

with vitiligo, in a bid to broaden<br />

the diversity of its range. But<br />

there’s still a long way to go.<br />

#SkinPositivity<br />

Feel inspired by following:<br />

Skin positivity artist Brie Lamour<br />

@BrieLamour89 (pictured)<br />

Skin positivity vlogger Sarah<br />

Perkins (quoted):<br />

@Sarah_Skinstory<br />

Mindset expert Lea Alexandra:<br />

@SkinWithLea<br />

Until the rest of the world catches<br />

up with these trailblazers, the onus<br />

is on us to champion examples of<br />

skin positivity. So, try to buy from<br />

brands that promote diversity, and<br />

call-out those that aren’t doing<br />

enough.<br />

And, if there’s one thing I’ve learnt<br />

from this movement that I want<br />

you to take away, it’s this: to love<br />

yourself, no matter what your skin<br />

is doing today. The most important<br />

thing is that your self-worth is not at<br />

the mercy of your skin.<br />

<strong>May</strong> <strong>2020</strong> • happiful.com • 15

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