Hotel & Tourism SMARTreport #45

Hotel & Tourism
SMARTreport #45
2020 Winter Edition 29
29
DISCOVERING
THE GENUINE ITALY
Piccolo Sant’Andrea
SUSPENDED
BETWEEN SEA
AND SKY ON THE
AMALFI COAST
“Firstly, I love my work;
secondly, I love my country;
and thirdly, I love the people
who come to visit,” says
Moreno Moretti, founder and
President of inbound tour
operator, Italy Charme.
Italy Charme is working on
the luxury niche of seeing
artisans of all kinds in Italy.
“My mission is to bring
people to see the artisans at
Moreno Moretti
Founder and President,
Italy Charme
work – it can be pottery or
hand-made shoes… and by
buying these products, they
genuinely support the local
communities.”
“Travel is not just about
growing – yourself – as a
person, but can also be about
helping people, and getting a
different kind of experience.
People take home much
more than just memories”
Opened in the summer of 2017, the 27-key Piccolo
Sant’Andrea Luxury Suite Hotel & Spa in Praiano,
on the Amalfi coast, boasts the fact that many of its
clients are already coming back for their third stay at
the property.
The 5-star hotel in Praiano, on
the Amalfi coast, is a corner of
paradise perched on a rock,
suspended between the blue
sea and the azure sky, where
the air has the heady scent
of orange blossoms. The
panoramic view is breathtaking,
encompassing the
whole coast from Praiano to
Positano, continuing to Punta
Campanella, the Archipelago
Li Galli and right up to the
profile of the isle of Capri.
According to the owner and
general manager, Igea Sartori,
the main clientele of the
hotel is American, followed
by Australians, and Saudi
Arabians. The property works
primarily through OTAs and
direct bookings, with relatively
small commissions for agents
(10-15% max): “38% of all
our reservations come directly
through our own website,''
says Ms Sartori, “And we are
working on growing that even
more.”
“Nowadays, luxury can be
seen in many different ways.
But the real luxury for busy
people is to feel free to do
whatever you want whenever
you want when on holidays.
So, we don’t have any dress
codes or any scheduled
programmes,” explains Dilara
Sadiker, Sales and Marketing
ITALY… I DID IT MY WAY!
Creator of private and
corporate events, Italy
My Way is the brainchild
of Nadia Colaiuda, a
luxury travel and event
professional who has come
up with a new business
model – partnering with
selected partners who are
all specialists in their fields.
According to Ms Colaiuda,
“No request is ever too big
or small for our partners.”
Italy My Way caters for
MICE of all kinds, right up to
provision of private yachts,
jets, luxury limousines,
bodyguards and security
services
Getting the real taste of Italy –
thanks to Italy My Way