Hotel & Tourism SMARTreport #45

Hotel & Tourism
SMARTreport #45
2020 Winter Edition 31
31
Thomas Sirago, Valentina
Recanati, Guido Spinello,
and Salvatore Lo Giudice,
Managing Director – Sicily
Lifestyle
SICILY MY LOVE
How one Taormina-based DMC leverages fabulous video images
to promote its region
Salvatore Lo Giudice, Managing
Director of Sicily Lifestyle, had a
clear concept of his company’s
brand image: “It should be
the perfect combination
of tourism, fashion and
cinema”. To underline this,
he commissioned Vanity Fair
fashion editor Michael Roberts
to create a 13-minute short
film to set the stage, called
“Sicily My Love”; and for this,
he enlisted the talents of the
Brazilian supermodel, Raica
Brito Oliveira. We asked him to
tell us more.
Above all, it is the story that Michael wanted
to share with us about how he fell in love
with this island, an island that knows how
to welcome and captivate like no other. It’s
a live story, incorporating all our services and
the beautiful aspects of our region. The film
was produced in 2018, and first presented at
the Bulgari Hotel in London. It has also been
shown locally in Sicily, and the next screening
will be at a private members’ club in New
York, with the attendance of Michael Roberts
and Raica Oliveira. Through the images of
the movie, we have done our rebranding.
The images on our website have been taken
from the movie itself. It was a different way of
rebranding, through cinema and fashion.
What are your company’s three key
differentiation points?
Firstly, we are a small team… in Sicily, family
is a strong value. Every team member is like
a family member, and we transmit this value
to our guests visiting Sicily. The second point
is the fact that we work with very high-end
clients and have a lot of people coming from
the fashion industry around the world. The
third point is the continuous relationship we
keep with our clients, even after they leave
Sicily – a sense of friendship and family that
remains after the travel
A HIDDEN GEM IN SARDINIA
Hotel Su Gologone reopens in April 2020
with two new “Country Suites” whose
interior design have been inspired by the
cultivation of the land and the produce it
yields, and Orto, a new restaurant, which
will open three times a week and serve
dishes created using the produce from Su
Gologone’s vegetable garden. Located in
the Oliena region of Sardinia, Su Gologone
hotel embraces authentic Sardinian
tradition. Each bespoke hotel room
embodies Sardinia's history, embracing
the lives and labours of the island’s
weavers, nomadic shepherds and talented
artists. Su Gologone experiences include
traditional local activities such as art and
craft workshops as well as cooking and
sampling authentic local cuisine.