Hotel & Tourism SMARTreport #45

EUROPE
TRENDING DESTINATIONS
Hotel & Tourism
SMARTreport #45
2020 Winter Edition 33
33
Joseph Istria, President,
Louis, Event Assistant
and Nathalie Bar,
Communications Director of
Cors’Alpha Touring
DISCOVERING AUTHENTIC CORSICA
Cors’Alpha Touring sells what the travel world is increasingly seeking:
“real” experiences in paradise
Joseph Istria, President of Cors’Alpha Touring in Corsica, has a particular
passion for the creation of unforgettable itineraries, having been a tour
guide himself before founding the company over 16 years ago.
“He is Corsican, he loves ‘his’ Corsica,
and began his career by criss-crossing
the island, accompanying groups on tour
buses,” explains Nathalie Bar, Head of
Communication and MICE for Cors’Alpha.
“Mr Istria came to know a huge number
of people around Corsica as a guide; and
it’s a family. Corsica is a mountain in the
middle of the sea; it’s like a big village,” she
continues. “Everybody knows each other,
and Mr Istria, along with his mother, who
founded the business, are very well known.”
For more than 16 years, Cors'Alpha Touring
has been the specialist in travel and events
on Corsica: a human-sized structure that
allows visitors to have a single contact. The
follow-up of jobs is entirely carried out by
real specialists, at “ultra-negotiated rates”.
Over time, thanks to the Istria family’s
network, the company has been able to
surround itself with quality providers. But
not only that. They have an entire swag of
unusual and unique addresses and ideas in
order to make a visit to the Isle of Beauty
very special.
“All our bilingual guides who will follow
you on your tours and your events are
unique to the Cors'Alpha Touring agency.
They are empowered to all management
of the ‘last-in-time’ and changes to the
customer's request to satisfy, at best, all
your requirements” says Bar..
Bar came onto the scene a few years
back to head up the MICE division of
Cors’Alpha, and she says the company’s
main asset when it comes to planning
events is “genuine” experiences.
“Cors’Alpha Events sells tailor-made
authenticity, and in the MICE sector, we
have a huge playing field. We have the sea
and the mountains within ten minutes of
each other. We have an incredible choice
WE HAVE THE SEA
AND THE MOUNTAINS
WITHIN TEN MINUTES
OF EACH OTHER
when it comes to team building and
other group activities in such a way as to
create unforgettable experiences for those
companies looking for real, authentic and
meaningful experiences with the ‘plus’ of
real service Corsican style,” explains Bar.
Bar says her company is seeing an
increasing number of small groups – 10-15
people, mostly groups of senior corporate
executives, who choose Corsica for
seminars and incentive visits. New air links
from Portugal and London are adding to the
internationalisation of the offering