Annual Report 2001-2002 - Western Australian Museum - The ...

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Outcomes, Outputs
and Performance Indicators
(i) The apparent reduction in Visitor Attendances was the result of the introduction of a more
statistically valid methodology for counting visitors.
(ii) In the Annual Report for 2000/01 the figure for Permanent Exhibitions was stated as 55.
This was an error caused by counting the number of exhibition spaces rather than actual
exhibitions. The correct figure was 44. Hence exhibitions have remained at a relatively constant
level over the last five years.
(iii) The satisfaction rates are from a sample survey of the 752,000 visitors to the Western
Australian Museum. The survey involved face to face interviews conducted on a random
basis with 790 visitors in April to June 2001 and 671 visitors in July to December 2001. The
survey methodology ensured that the Museum obtained a 95% confidence level. The standard
error rate for 2001/2002 was +/- 3.78% and for the 2000/2001 survey was +/- 3.48%.
EFFICIENCY INDICATORS
Output 3 Museum Services is “the delivery and promotion of museum services through collection
development and management, research, education and visitor services.”
The efficiency indicators reflect the total full accrual costs of the Museum. These amount to
$20,384,000 compared to $15,528,000 in 2000/2001.
a. Ratio of the number of exhibition visitors to cost of gallery staff involved. This indicator
provides a guide as to the efficiency with which the Museum is providing services to visitors.
Cost per visitor
2001–2002 2000–2001 1999–2000 1998–1999 1997–1998
$15.31(i) $8.75 $7.70 $7.49 $7.03
b. Ratio of permanent exhibitions to the cost of professional staff involved. Exhibitions are a
core function of the Museum, and this ratio provides an indication of the standard at which
exhibitions are being maintained.
Cost of permanent exhibitions
2001–2002 2000–2001 1999–2000 1998–1999 1997–1998
$39,126 $24,629 $26,060 $33,572 $26,647
c. Ratio of other exhibitions to the cost of professional staff involved. This ratio provides an
indication of the standard at which temporary exhibitions are being mounted.
Cost of other exhibitions
2001–2002 2000–2001 1999–2000 1998–1999 1997–1998
$26,465 $31,773 $18,987 $18,870 $23,915
d. Ratio of requests for specialised information to cost of staff involved. Providing answers to
public enquiries is a major function of the Museum. This ratio indicates the cost of this
function.
Cost per inquiry
2001–2002 2000–2001 1999–2000 1998–1999 1997–1998
$30.44 $22.47 $22.94 $21.59 $16.25
WESTERN AUSTRALIAN MUSEUM ANNUAL REPORT 2001–2002