Made in Turkey June 2020

10
Economic Newspaper
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“Made in Turkey” when writing to advertisers
Monthly Economic Newspaper
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June
2020
A COMPANY WHICH CROWNED ITS SUCCESS WITH MANY REWARDS: CIFTSAN ETIKET
Hakan Yolgun, General Manager of
Çiftsan Etiket (Çiftsan Label), underlines
the value of the sector by
stating: “Properly Chosen Packaging,
Labels Produced with a Beautiful
and Impressive Design, are the
Leading Reasons of Product Preference”.
We listened the strong steps of
Çiftsan Etiket for our readers, which
has kept the unique secret of success
and difference, without compromising
corporate culture since its establishment.
Could you inform us about your
company?
Our company, which adopts the highest
level of customer satisfaction and service
quality as a principle, is a family
company founded in 2007 to produce
self-adhesive and non-adhesive labels
and packaging at European standards.
Our facility, which has a closed area
of 4,000 m2, is capable of producing
approximately 6,000,000 m2 of labels
per year by using high-tech machinery
and trained expert staff on all kinds of
compact and laminated materials such
as screen printing, letterpress, flexo,
digital, embossing, hot-gilding and
cold-gilding. Our company also produces
films, clichés, digital clichés, HD
stereotype, cold gilding and silkscreen
silk.
What about your service areas?
Label and Packaging is the identity of a
product. We are a team that is aware of
the importance of 3-5 seconds that the
product needs to affect the consumer on
the shelf and we work for it. The role
of label and packaging is indisputable
in the success story of a product. Properly
chosen packaging, labels produced
with a beautiful and impressive design
are the main reasons for choosing the
product. With this awareness, we support
our customers in many sectors,
from design to production of labels
and packaging. With the investments
we made at the beginning of the year,
we had the opportunity to produce very
low numbers of opp and body sleeve
productions at very affordable costs. I
think this situation has serious advantages
for companies using these materials.
Now our customers can buy either
1 kg or tons of material from us.
We already had a production park that
can make many printing techniques to
all kinds of materials with our existing
machinery. We have expanded this
range with the latest investments.
It is known that you follow technological
innovations in packaging and
labels closely. Could you give us a little
more detailed information about
your service quality technically?
With our existing machinery, we have
the capacity to produce very high-quality
products at reasonable costs, regardless
of number. We have 2 digital
printing machines which are the latest
technology printing machines in the
world. Machines with the necessary
equipment to produce very high-quality
labels at low costs, especially for the
cosmetics industry. The main reason
we prefer these machines is that labels
and packaging of trending brands in the
world can be produced on these machines.
Together with this and our flexo
machines, we have 7 printing machines
in total. Apart from this, we carry out
almost all pre-press preparations in our
own structure in order to keep our costs
to a minimum. In short, I can say that
we produce quality not inexpensively
but in accordance with it.
You are praised about your services
in both national and international
competitions and in this context, you
are deemed worthy of many awards.
Can you tell us about the awards you
have received so far?
Since 2013, we have been participating
in competitions with the labels and
packages we produce at national and
international organizations every year.
Our 5 labels were awarded at the latest
World Label Awards. In addition, we
have a total of 94 awards in 7 years, including
national and international.
Do you design labels? Design and
pre-printing preparation, printing
and post-printing, equipment and
team are undoubtedly an integral
part of a process in the production of
quality labels. What is the difference
of Çiftsan Etiket in this regard?
We have a very strong design and prepress
preparation team. The most critical
part of the process is to make the
right designs in accordance with the
specified printing techniques in the projects
created, to make the pre-printing
preparations meticulously and deliver
them to the production. Of course, the
necessary technological investment and
technical infrastructure are required to
ensure that this process is carried out
correctly. Since our establishment, we
have gathered the pre-press preparation
unit under the roof of Çiftsan Etiket.
With the investment of ctp and automation
software, we have increased the
efficiency of the personnel and kept the
quality and the correct operation of the
process under control.
We work with the industry’s leading
suppliers of printing and post-printing
equipment and products. It is inevitable
to work with companies that have
standards in order to carry out the quality
in determined standards. I think that
one of the most important features that
takes us to a different point is that we
do not compromise on our solution
partners, our service, principles, and
quality policies.
It must be very proud of your company
to have registered your success
with numerous awards in its service
area. Your reputation and brand value
in the industry increases day by
day. What is the big secret behind
this success?
We are a young team with big goals
and walking towards these goals. I can
say that doing our job with passion on
the first day and working hard to show
continuous development has an important
share in this success. Of course,
we should not forget our friends that
we are solution partners. They give us
important chances to succeed in many
award-winning projects. I would like to
thank them from here through you.
The Covid-19 epidemic has affected
your service as well as any other
industry. In this sense, what kind of
strategy did you develop as Çiftsan
Etiket? Will there be changes or extra
precautions in your plan for the
upcoming period?
I think we witnessed a history. We owe
gratitude to our heroic healthcare professionals
working devotedly in this
challenging process of national struggle.
We extend our condolences to, and
condole with their relatives. I extend
the deep sympathy of our citizens who
lost their lives and to their family.
Unfortunately, the epidemic process
brought along many negativities all
over the world. Although we are among
the countries that are least affected by
this, serious disturbance has occurred
to us and our staff like everyone else.
The proliferation of international trade
and transportation accelerates this process,
of course. However, we think
that it is possible to reverse the current
situation at the same speed. Many restrictions
have been introduced to stop
spreading, but continuing production
is inevitable. They should not stop the
production of the general and personal
hygiene, health, food, pharmaceutical
industry and the supply chain serving
these sectors. At this point, we gave our
employees the necessary briefings. We
increased internal hygiene and disinfection
procedures. While some of our
staff continue to work in their homes
with remote access, we have provided
the staff working in the production department
with our own means, without
using public transport. We reduced the
contact within the company to a minimum.
No Covid-19 case has been detected
in any of our staff so far.
Of course, in this epidemic process,
there was a serious demand increase in
production due to the needs. Although
it is thought that some of our staff
working from home may cause a disruption
in the business process, I can
say that we have successfully managed
this process with the technological and
automation software we made in the
past so far.
How do you predict your industry
will be affected by the epidemic process?
What are your suggestions for
the sector in this regard?
In the first place, as in many sectors, I
cannot say that there was no uneasiness
in us. However, I can say that we were
affected from this process at the minimum
level with the measures we took
as a result of the predictions we made.
By making our necessary raw material
stocks, we have taken this process
under control with the measures we
have taken in the factory. I am one of
the optimistic ones who think that the
label and packaging industry will get
stronger from this process. The important
thing here is to respond to the demands
coming with the right planning
and strong production in the fastest
and highest quality way. Procurement
of raw materials and stock required for
this is done immediately when the pandemic
process has just started, all the
measures we have taken in the factory
have caused us to respond quickly to
the demands of our solution partners.
We have provided important support
in this regard, especially to the leading
brands of the country producing
hygiene products and cologne. Thus,
we have acted as quickly as possible
without any negative returns to the
incoming requests and continued our
production 24/7 without disrupting the
deadlines. I think that all of us should
act together in coordination to make
this situation stable in the sector. As
Çiftsan Etiket, I can say that we are always
ready for this.
Finally, what advantages and differences
does Çiftsan Etiket offer to its
customers? How would you summarize
the most important features that
distinguish you from your competitors?
We are a reliable, innovative and devotedly
hard-working company. With
all the printing techniques we have
done today and the success awards
these prints have in front of global
brands in the world, I think that our
company shows where it stands in the
sector. Çiftsan Etiket is the pioneer of
many innovations from labels with the
‘Braille’ alphabet for visually impaired
people, to special visible security inks
with thermochromic and UV and Multi-Color
Screen Printing. It contains
many success stories within 14 years.
Our company culture is at the beginning
of these stories being born on this
roof. I think our most important feature
that distinguishes us is that we have a
culture. I really care about this situation.
What would you like to add?
First of all, I would like to thank you
for reserving us in your magazine and
valuing our success. I hope our country
will get stronger from this difficult process.
I declare that we are ready to do
whatever task we have on this matter
and wish you a healthy life.