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Estetica Magazine UK (2/2020)

Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at www.esteticanetwork.com

Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at www.esteticanetwork.com

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Hairdos For Heroes encourages<br />

salons across the <strong>UK</strong> to dedicate<br />

their time to providing front line<br />

staff with a free cut and blow-dry.<br />

Salons can register their interest<br />

in participating by contacting<br />

Great Lengths directly on<br />

marketing@greatlengthshair.co.uk<br />

HOW TO TAKE PART<br />

The campaign will take place nationally on Sunday 6th and Monday the 7th September, and salons<br />

can decide which day they participate or can opt to participate across both days. Salons can register<br />

their interest in participating by contacting Great Lengths on marketing@greatlengthshair.co.uk<br />

Each participating salon will be listed on the dedicated Hairdos for Heroes web page on the Great<br />

Lengths website: www.greatlengths.com<br />

Joscelin McCourt - CEO for Great Lengths <strong>UK</strong> & Ireland comments: “We are really excited to be<br />

launching the Hairdos for Heroes campaign, we are putting all our current efforts into gaining more<br />

participating salons so we can really give back on a large scale to everyone that’s worked so hard<br />

keeping us all safe over the last few months. The hairdressing industry has been hit hard with salon<br />

closures and pauses in production and sales, but most of us can’t even begin to imagine the hardship<br />

our frontline staff have had to endure. During these days in September, the Hair for Heroes initiative<br />

will be a time to pause once more, reflect and celebrate all the people that continued to work and got<br />

us through this, stronger than ever! Please do give up one day of your time to say a big thank you!”<br />

initiative<br />

13

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