Estetica Magazine UK (2/2020)

YES to Sun-
Kissed Hair!
Whatever their Summer schedule, when it comes to
your clients’ haircare this really isn’t the time of year
to let them take their eye off the ball. Gary Kelly
It’s been a Summer of two halves – to put it bluntly, ‘lockdown’ and ‘the new normal’. While there are still many
people who, for personal or health reasons, are sadly having to conform to the rigours of social shielding, most of
us can almost pin-point the day when we began to feel our lives were starting to transition back to something like
what we had known before. With leisure activities such as eating in restaurants and meeting friends in pubs & bars
such a fundamentally important part of our existence, it was inevitable that 4th July would have heralded that
pivotal moment for many millions of us, especially as it was also the day when hair salons up and down the country
were able to experience the joy of welcoming clients and guests back through their doors.
THE NEW BEFORE & AFTER
And then the fun started… well, in most cases, anyway! Despite the stark warnings from so many hair and colour
experts on social and mainstream media, some clients thought it might be a good idea to ‘have a go’ themselves,
especially with off-the-shelf box colour. Instead of embracing their root regrowth and looking upon it as a fashion
sign-of-the-times, many otherwise loyal colour clients chose to ignore your advice and proceeded to make a very
big mess of things. As we already know, covering root regrowth professionally with an exact colour match is a
Anne Veck
Toni&Guy
Steven Smart
82 haircare