Estetica Magazine UK (2/2020)
Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at www.esteticanetwork.com
Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at www.esteticanetwork.com
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Advertorial<br />
Maximise<br />
Colour<br />
Roller Ball F has revolutionised colour<br />
technology globally since its<br />
introduction over 30 years ago to<br />
become an equipment sensation.<br />
Since it was first presented to the hairdressing world Roller Ball F<br />
has evolved and endured as a concept, inspiring salons to boost<br />
their colour reputation and business income. With the current<br />
surge in demand for colour services, its value in maximising<br />
business income is appreciated more than ever.<br />
Trevor Sorbie, Bristol © Andy Tyler<br />
Photography<br />
Daniel Galvin, Selfridges<br />
s you welcome clients back<br />
into the salon, managing<br />
the surge in demand for<br />
colour services, especially<br />
with new social<br />
distancing measures,<br />
will be a challenge.<br />
But with the need to maximise<br />
business incomes and invigorate<br />
your financial recovery also<br />
top of the agenda, one piece of<br />
technology not only helps manage<br />
peaks in demand by accelerating<br />
colour services, it enhances<br />
the customer experience and<br />
improves colour intensity,<br />
durability and shine. Championed<br />
by icons of hairdressing and<br />
colour, such as Daniel Galvin<br />
and Trevor Sorbie, its distinctive<br />
rotating infrared ring literally<br />
halves processing time. It is also<br />
scientifically proven to intensify<br />
colour penetration by locking<br />
colour deep into the hair shaft for<br />
a more vibrant, glossy result that’s<br />
longer-lasting. “Our free-standing<br />
unit is mobile, so it’s convenient<br />
to use around the salon, whilst<br />
the wall-mounted version is used<br />
at the styling station and neatly<br />
stows away after use,” says Takara<br />
Belmont’s National Sales Manger<br />
Katie Wrighton. “Roller Ball F can<br />
be quickly introduced into the<br />
salon and it enables colour clients<br />
to be serviced more quickly.<br />
This will increase the number of<br />
appointments that can be added<br />
to their schedule. Plus, at a time<br />
when financial recovery is<br />
paramount, this will generate<br />
colour incomes faster. As clients<br />
have had a long wait to return<br />
to the salon, there’ll be many<br />
more happy customers too!”<br />
As the pinnacle of colour innovation,<br />
Roller Ball F presented a world-first<br />
in hairdressing technology. It has<br />
evolved and endured as a concept<br />
ever since, inspiring salons to<br />
boost their colour reputation and<br />
business income. Why not equip<br />
your salon for the colour surge<br />
with Roller Ball F?<br />
Discover Roller Ball F at<br />
https://www.takarahairdressing.co.uk<br />
Call 020 7515 0333 or email<br />
hairdressing@takara.co.uk for<br />
information<br />
Larry King, London<br />
design<br />
95
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