East River Electric 2020 Annual Report

Sioux Valley Energy Key Account and Community
Relations Executive Jay Buchholz spoke about
the success of Sioux Valley’s REC program
during a breakout session at the national NEXT
conference in 2020.
“The audit really helped me see areas on our website
that were no longer pertinent and identify areas
that we really needed to promote more,” said Klein.
“We’ve slowly been working to address these issues
and will look to do a redesign, giving our website a
more modern feel, after we have the content updated.
The website audit laid the foundation to start working
towards this goal.”
Rebates Program
For more than 30 years, East River’s rebates program
has been serving as a crucial member-owner
touchpoint for our member systems. Through our
rebates program, member co-ops can effectively
promote energy efficiency, increase participation in
our load management program, and continue building
positive relationships with their member-owners.
In 2020, East River’s Communications and Marketing
Committee conducted an audit of all current rebate
and incentive programs using the Ratepayer Impact
Measurement (RIM) Test. The review process led to
changes and additions to the programs.
“With the help of a great team of East River employees,
the Communications and Marketing Committee
utilized the Ratepayer Impact Measurement test to
decide which rebates were economically feasible,” said
Russell Gall, general manager of Charles Mix Electric
and the committee’s chair. “The recommendations
were accepted, and adjustments were made to the
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