East River Electric 2020 Annual Report

Hosting the
2019 LINE
PATROL
CHARITY
RIDE
Each year, the Line Patrol Charity
Ride brings together past and present
cooperative employees and directors
along with suppliers and vendors for
a fundraiser that benefits the SDRE
Accident Victims Fund.
In 2019, East River hosted the 17th annual Line Patrol
Charity Ride in Madison. The event took place Sept.
6-7, with 41 motorcycles, 60 vehicles and more than
240 people taking part in the festivities. Employees
from across East River’s workforce joined together,
split into subcommittees, and began planning for
the event a year in advance. The logistics committee
secured a venue, lodging, transportation and meals.
The communications committee designed the charity
ride t-shirt, flyers, signage and promoted the event.
The ride committee selected a route and stopping
points, contacted authorities for road closures and
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traffic control and prepared the ride’s game. East
River’s volunteers worked with both the Line Patrol
Inc. committee and a team at the South Dakota
Rural Electric Association (SDREA) to coordinate the
charity event. SDREA provided online registration,
t-shirt sales and event promotion.
“It was wonderful to see the East River employee group
come together to plan this event with SDREA and the
Line Patrol Inc. Committee,” said Kelsey Stone, former
East River’s executive support specialist and member
of the planning committee. “The heart behind this
event truly captures the idea of cooperative family.
It was wonderful to see cooperative employees and
families from across the state support the cause,
and the immense support of all the sponsors was
amazing.”
The event began with an evening gathering at
the Madison Country Club. Attendees enjoyed a