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Old Exam Papers Dec. 2010 - Video

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6. Discuss the issues related to Branding.<br />

7. Discuss important ingredients of marketing<br />

communication.<br />

8. Discuss important media of advertising.<br />

9. Discuss the techniques of sales forecasting.<br />

10. Discuss the selection and training methods of sales force.<br />

700 2 MS-06<br />

<strong>Papers</strong> (A) (<strong>Dec</strong>ember) <strong>2010</strong><br />

(11)<br />

A<br />

MS-06<br />

MBA (First Year/DIM) EXAMINATION,<br />

<strong>Dec</strong>ember, <strong>2010</strong><br />

MARKETING FOR MANAGERS<br />

Paper-MS-06<br />

(Marketing for Managers)<br />

Time allowed : Three hours<br />

Maximum marks : 70<br />

Attempt any five questions. All<br />

questions carry equal marks.<br />

1. Define services. How do services differ from products ?<br />

2. Discuss the concept of marketing mix.<br />

3. Analyse nature and scope of Marketing Research.<br />

4. Discuss important models of consumer behaviour.<br />

5. Discuss product life cycle and its strategies.<br />

PTO

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