The Recycler Issue 333
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
visit www.therecycler.com for all the breaking news<br />
EUROPE Pelikan, Print Rite, Cartridge World France, Alliance, Partnership<br />
PRPS reorganises operations and announces alliance<br />
with Cartridge World France<br />
Following the closure of its Paris office, customers in the region will now be served directly from Print Rite Pelikan<br />
Solutions (PRPS) European mainland regional office located in Hanover, Germany and from the central Head Quarters<br />
location based in Nottingham, United Kingdom. From these locations, Print Rite Pelikan continues to serve customers<br />
throughout Europe and beyond.<br />
In 2019 PRPS opened a new distribution<br />
hub in Katwijk Holland, and has also<br />
invested to enhance its SAP operating<br />
system to fully support the company’s<br />
multilingual web sites and webshops for all<br />
their European customers and authorised<br />
distributors.<br />
PRPS added that customers in France will<br />
be contacted individually and informed of<br />
new contact details and order placement<br />
processes.<br />
In 2017 <strong>The</strong> Print Rite Group acquired a<br />
30- year license for use of the Pelikan Brand<br />
for printing consumables.<br />
Shortly after the reorganisation<br />
announcement, Cartridge World France<br />
was announced as authorised non-exclusive<br />
distributor for the Pelikan and Print Rite<br />
print consumable brands.<br />
Print Rite Pelikan Solutions GmbH and<br />
Print Rite Europe Limited announced<br />
a formal alliance with Cartridge World<br />
France SARL and appointed them as an<br />
authorised non-exclusive distributor in<br />
French speaking regions. This will provide<br />
local sales and marketing support for<br />
dealers and resellers now following closure<br />
of the local Pelikan office in Paris recently.<br />
Steve Weedon commented on the new<br />
partnership: “I am very happy to have<br />
come to a new arrangement with Cartridge<br />
World France quickly, that enables us<br />
to continue providing the products and<br />
services to customers in the region.”<br />
“<strong>The</strong> Pelikan brand offers a new and<br />
different approach where Dealers can<br />
increase their average selling prices, make<br />
more cash profit and get rewarded with all<br />
kinds of bonuses, rebates and of course,<br />
Pelikan Points as they grow. This is what<br />
the OEMs do and it works. That will be the<br />
approach for Pelikan and honestly, that’s<br />
what’s getting the industry excited”<br />
Weedon added: “Partnering with<br />
Cartridge World France SARL makes<br />
a lot of sense for both parties.” Further<br />
commenting “Our distribution centre in<br />
the Netherlands will be able to get products<br />
to those franchisees quickly<br />
and this whole arrangement will be of<br />
benefit to them as well as the other dealers<br />
and resellers in France who we want<br />
to work with.”<br />
Paul Callow, Director General,<br />
Cartridge World France SARL<br />
commented: “We are very pleased with<br />
this agreement. PrintRite is well known<br />
for high quality products and now by being<br />
part of the same family we will be able to<br />
work together to benefit our core business<br />
which is supporting and growing our<br />
network of franchisees. <strong>The</strong> Pelikan range<br />
is important in France and their new biobased<br />
products.” and added further<br />
“<strong>The</strong> set up at Cartridge World France<br />
head office is perfectly designed<br />
to support and supply dealers in France<br />
who are looking for high quality new<br />
build and remanufactured products,<br />
so this partnership is a win-win for<br />
all concerned.” ■<br />
<strong>Issue</strong> <strong>333</strong><br />
August 2020<br />
29