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The Recycler Issue 333

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EUROPE Pelikan, Print Rite, Cartridge World France, Alliance, Partnership<br />

PRPS reorganises operations and announces alliance<br />

with Cartridge World France<br />

Following the closure of its Paris office, customers in the region will now be served directly from Print Rite Pelikan<br />

Solutions (PRPS) European mainland regional office located in Hanover, Germany and from the central Head Quarters<br />

location based in Nottingham, United Kingdom. From these locations, Print Rite Pelikan continues to serve customers<br />

throughout Europe and beyond.<br />

In 2019 PRPS opened a new distribution<br />

hub in Katwijk Holland, and has also<br />

invested to enhance its SAP operating<br />

system to fully support the company’s<br />

multilingual web sites and webshops for all<br />

their European customers and authorised<br />

distributors.<br />

PRPS added that customers in France will<br />

be contacted individually and informed of<br />

new contact details and order placement<br />

processes.<br />

In 2017 <strong>The</strong> Print Rite Group acquired a<br />

30- year license for use of the Pelikan Brand<br />

for printing consumables.<br />

Shortly after the reorganisation<br />

announcement, Cartridge World France<br />

was announced as authorised non-exclusive<br />

distributor for the Pelikan and Print Rite<br />

print consumable brands.<br />

Print Rite Pelikan Solutions GmbH and<br />

Print Rite Europe Limited announced<br />

a formal alliance with Cartridge World<br />

France SARL and appointed them as an<br />

authorised non-exclusive distributor in<br />

French speaking regions. This will provide<br />

local sales and marketing support for<br />

dealers and resellers now following closure<br />

of the local Pelikan office in Paris recently.<br />

Steve Weedon commented on the new<br />

partnership: “I am very happy to have<br />

come to a new arrangement with Cartridge<br />

World France quickly, that enables us<br />

to continue providing the products and<br />

services to customers in the region.”<br />

“<strong>The</strong> Pelikan brand offers a new and<br />

different approach where Dealers can<br />

increase their average selling prices, make<br />

more cash profit and get rewarded with all<br />

kinds of bonuses, rebates and of course,<br />

Pelikan Points as they grow. This is what<br />

the OEMs do and it works. That will be the<br />

approach for Pelikan and honestly, that’s<br />

what’s getting the industry excited”<br />

Weedon added: “Partnering with<br />

Cartridge World France SARL makes<br />

a lot of sense for both parties.” Further<br />

commenting “Our distribution centre in<br />

the Netherlands will be able to get products<br />

to those franchisees quickly<br />

and this whole arrangement will be of<br />

benefit to them as well as the other dealers<br />

and resellers in France who we want<br />

to work with.”<br />

Paul Callow, Director General,<br />

Cartridge World France SARL<br />

commented: “We are very pleased with<br />

this agreement. PrintRite is well known<br />

for high quality products and now by being<br />

part of the same family we will be able to<br />

work together to benefit our core business<br />

which is supporting and growing our<br />

network of franchisees. <strong>The</strong> Pelikan range<br />

is important in France and their new biobased<br />

products.” and added further<br />

“<strong>The</strong> set up at Cartridge World France<br />

head office is perfectly designed<br />

to support and supply dealers in France<br />

who are looking for high quality new<br />

build and remanufactured products,<br />

so this partnership is a win-win for<br />

all concerned.” ■<br />

<strong>Issue</strong> <strong>333</strong><br />

August 2020<br />

29

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