22.10.2020 Views

Estetica Magazine UK (3/2020)

Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at www.esteticanetwork.com

Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at www.esteticanetwork.com

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New Learning<br />

Hairdressing training and support has always been<br />

a ‘hands-on’ affair. This year has seen a switch-over to<br />

digital – and we’re all doing our best to embrace it! Gary Kelly<br />

Throughout the bleak months of <strong>2020</strong>, we’ve heard countless soundbites, slogans and catchphrases,<br />

supposedly invented to help us through the pandemic. One of the most pointless was ‘no-one could have<br />

predicted this.’ Well of course they couldn’t, so why keep saying it!? Instead of ruefully reflecting on what<br />

might have been, from the very beginning of the crisis our truly awesome British Hairdressing Industry set<br />

about diversifying its working practices in order to keep everyone focused and moving forward in a<br />

positive state-of-mind. One of the major areas in which we have all excelled is in the word training and<br />

education – and we’ve done that by embracing digital formats, that prior to the pandemic many would have<br />

dismissed as unfeasible. While we’re all desperate to meet up again face-to-face in all the creative and<br />

educational formats that are such an important part of our working lives, in the meantime, online<br />

engagement is working wonders in helping through until such time as that will be once more a possibility.<br />

Here, we’re delighted to showcase some of the many digital initiative that, for so many reasons, have been<br />

helping to keep our sanity intact as we work our way through to a brighter future:

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