22.10.2020 Views

Estetica Magazine UK (3/2020)

Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at www.esteticanetwork.com

Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at www.esteticanetwork.com

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Toolkit to Confidence<br />

Aveda has created a reopening toolkit for all salons, including<br />

guidance on safety precautions, team preparation, customer<br />

facing messaging and social media assets to use.<br />

There’s no escaping the fact that daily life has changed in a big way since CoVid-19, and nowhere more so than in the<br />

salon. While clients will still need to see you in person for their cut and colour, many have been used to purchasing their<br />

products online and others may be feeling more hesitant about the logistics of a salon appointment in these unsettling<br />

times. To help your salon pass the message onto clients that you are a safe space, Aveda’s toolkit includes guidance on<br />

safety precautions, team preparation, customer facing messaging and social media assets to use:<br />

Fashion For Peace<br />

Stella McCartney Spring <strong>2020</strong> in Milan

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