Estetica Magazine UK (3/2020)

thrive,” explains Antony Strianese, ghd Managing Director UK & Ireland. “Through our new Premier
Programme, we will forge stronger business relationships with meaningful support that encompasses
education, inspiration and exclusive retail opportunities. We want to demonstrate to salons how, in
becoming a ghd partner, they can raise their profile, define their authority as experts and grow their
business. On top of this, we want to create a community that stylists want to be a part of, and are proud to be
involved with, promoting creativity and providing inspiration across all areas of a salon business.”
VIRTUAL EXTENSIONS
Leader in the luxury hair extension market, Great Lengths has introduced Virtual Education - its brand new
online platform for hair extension training. Transforming their traditional two-day certification course into
bite size modules, allowing greater flexibility for students to work in their own safe space. Each aspiring hair
extension student will work one on one with a dedicated Great Lengths educator throughout their training,
working through each module together for an even more comprehensive education experience, with
scheduled time to discuss theory elements and receive practical demonstrations, tutorials and hands-on
experience via video call. “We have been working on the platform over the summer months and are thrilled
to announce the launch of Great Lengths Virtual Education,” said Louise Jenkins, Creative and Education
Manager for Great Lengths “We have all had to adapt quickly to the changing norm, and this way we can
continue to carry out our training courses for pre-bonded and GL Tapes to many delegates in a safe and
cautious manner, whilst keeping the integrity of the courses and keeping our quality and standards high”.
JUMPSTART INCENTIVES
John Paul Mitchell Systems is investing over $4 million dollars to help their salons
get back to business across the globe, including colour, backbar and service support
though its Salon Jumpstart Stimulus program. It includes incentives and support for
salons all year long through education, products, service marketing and more to
help rebuild cashflow. The scheme also includes a custom weekly education
programming on @PaulMitchellPro on Instagram and @PaulMitchellHairCare on
Facebook with inspirational stories, business-building ideas and artistic
inspiration, as well as guidance and resources to prepare salons with new standard
operating guidelines, assistance around employment, loan and tax credits, and
overarching human resources. “Since day one, our salon partners have been the
heart of everything we do. With that, we have shifted our focus for 2020 to
protecting our industry by supporting our most valuable partners: salons and
stylists,” comments Michaeline DeJoria Heydari, Vice Chairman.