Estetica Magazine UK (3/2020)
Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at www.esteticanetwork.com
Estetica Magazine is the world's leading hairdressing magazine. Founded in Italy in 1946 and published today in over 60 countries around the world, it is a global reference point for professionals working in the hair and beauty industry. Techniques, fashion, education and trends are at the core of every issue of Estetica Magazine. Further information about both the printed and digital versions of the magazine is available at www.esteticanetwork.com
You also want an ePaper? Increase the reach of your titles
YUMPU automatically turns print PDFs into web optimized ePapers that Google loves.
“I love the Rough Luxury Molding Paste.<br />
It works beautifully, with just a very small<br />
amount of it in my hair. Then several years<br />
ago we went into hand-milled soap...<br />
it’s so dense, that to me if feels like you’re<br />
using beauty cream on your body...”<br />
How has Oribe managed to stay on top?<br />
I’ve spent a great deal of time in my career with very serious hairdressers and business owners, and<br />
there is such a deep sense of professionalism and love for the artistic side of the business. This was<br />
the group that tested our products in the early stages, and we remain deeply tethered to this<br />
community. Our products are designed to speak to them. In turn, these were products that consumers<br />
who relied on results would also be proud to use. Success is defined in many ways, but we feel<br />
best when we earn the trust of a stylist who is willing to recommend our products to a customer.<br />
How do you approach education?<br />
From the outset, education has been one of our cornerstones of support to our salons.<br />
Our signature education program, Journey to Mastery, was modeled after our internal educator<br />
training program which we adapted for stylists. The global program allows hairdressers to<br />
experience a broad base of techniques.<br />
What role does mentorship play in your approach?<br />
It’s our responsibility as leaders to help develop the people that we work with. The act of<br />
mentoring and coaching has become my chosen form of leadership. We as mentors are<br />
responsible for guiding our team members along their journeys. It’s the difference between<br />
a good career and finding something that you love and that you are good at.
Change language