Baby & Kid Store November 2020

About Fashion Us
Proper baby clothing is considered as the cultural and social
practice among the parents in order to depict richness and
difference in social classes. By different types, the global market
of baby clothing has been segmented into innerwear, outerwear,
nightwear, socks and tights. The baby clothing market has been
further segmented on the basis of distribution channels such as
online distribution channel and offline distribution channel. The
offline baby clothing distribution channel is further segmented
on the basis of supermarkets, hypermarkets and independent
retail stores. Rising internet facilities and easy convenience have
Parents want their kids to move with the current trend
The global baby clothing market is mainly driven by an increase
in demand for the branded apparel among the population.
Increase in income and changing life style of the parents is seen
to benefit the baby clothing manufacturers on a larger scale.
Parents too want their kids to move with the current trend and
thus this is driving the global baby clothing market over the
years. Brand preference of baby clothing has become a major
market trend in recent years. Media and promotion of designer
baby clothing coupled with visual merchandising at different
supermarkets are also considered as some of the major drivers
of the global baby clothing market. However, changing fashion
trends and a continuous shift in consumer tastes and preferences
has resulted in rising costs of the raw materials of the
baby clothing over the years. Thus, rising costs of baby clothing
production are creating a negative impact upon the global baby
clothing market. Additionally, the rise in demand for designer
baby clothing, discounts provided on the fashionable wear by
different baby clothing manufacturers is generating opportunities
to the global baby clothing market.
Parents are more inclined towards designer baby clothing due
to the rise in number of baby fashion shows in specific occasions.
resulted in rising in popularity of online baby clothing distribution
channel over the years.
In the region wise study, the global baby clothing market has
been segmented into North America, Europe, Asia Pacific
Middle East, Africa and Latin America. Asia Pacific region which
includes China, India, Japan, and Australia among others is
anticipated to experience the fastest growth of baby clothing
market during the forecast period due to the rising number
of birth rates and changing lifestyle among the population.
Moreover rising living standards with the increase in income,
rise in the women working population are expected to boost the
global baby clothing market of Asia Pacific region. Europe which
includes France, Germany, and Italy among the other regions
is expected to capture a significant baby clothing market share
due to the inclination towards fashionable clothing among the
parents for their babies. Global key participants in the baby
clothing industry include Carter, Disney Consumer Products,
Bed Bath and Beyond, Esprit Holdings, Marcy’s Sears Holdings
among others.
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November
2020