Baby & Kid Store November 2020

About Us
SIGNATURE OF QUALITY: BROSS SOCKS
Bross Socks, which manufactures socks and underwear for children, women and men, provides all
the products which consumers can request on behalf of the socks group by differentiating it in its
own production track. By manufacturing many product groups such as moccasin (leather sock),
Slipper, ABS Anti-Slide socks, digital printed socks, accessory socks, baby gloves, combed underwear,
boxer, athlete, slip, underwear, body and offers them for the market. We interviewed Furkan
Yavuzarslan, General Manager at Bross Socks related to the details of this success.
Can you brief us the preparation process of your collections? What
inspires you in the design process?
As Bross, we have a total of 3 collections per year and we sell these collections
within 4 periods. Our collections are designed as summer, winter
and all seasons by combining and utilizing the knowledge and values
acquired from digital platforms through seminars, consultations, and the
follow-up of trends and fashion as a result of the meetings of the models
and designs by the sales and marketing unit of our R & D and design department.
The most important point of inspiration in the preparation of
the collection through the innovative and imaginative solutions which
are the vision of the company. To this end, our team spends a lot of time
working to produce the firsts and completes the collection by utilizing the
finished products with Bross’s own line.
What criteria do you pay attention to during production?
Production standards and procedures of Bross Socks are audited and
certified by international organizations such as ISO9001, SEDEX. We are
progressing our processes towards our own values in production stages.
Quality: In response to a very sensitive quality policy and applicability of
our company, we actively use systems aiming at 0 errors with proactive
measures and actions with Industry 4.0 systems.
Efficiency: In return for the investments made for Industry 4.0, we ensure
our sustainability through projects and actions that will increase productivity
every day as a result of the work of our engineering department.
Technology: Automation systems used in our company are completely
designed special for Bross and are not available from any other manufacturer,
we provide systems for the production of socks with zero-touch. By
adding value to our production with our advanced ERP system, it enables
us to respond to the demands of the final consumer in the fastest and
most accurate way.
Sustainability: The activities of our company are increasing day by day.
Our investments and projects related to the use of renewable energy
sources, products made from recycled materials, efforts to reduce water
consumption, and to increase energy efficiency are ongoing. As the reason
consumers choose our products, we know that our sustainability
will have a major impact in the medium and long term. We respect the
environment, nature and people who work in our ethical genes, and as
a company, we care more and more and reflect this on our products and
services.
What about the machines you use in production?
With the latest technological nasal closure knitting machines, we are able
to meet all of our customers’ expectations regarding socks with real mesh,
real 3D socks, heavy gauge number 3 and 6, double cylinder machines. We
have fully automated unmanned 35% of our total production with our automation
machines used in post-knitting processes. This ratio is around
5% throughout the sector. With these special tailor-made machines, we
increase our productivity and make great efforts to convey products to
our customers in a shorter time, with higher quality and added value. We
provide continuous development and improvement with our domestic
and international consultancy in automation and machinery.
Which countries do you
export to? Are there any new
markets you intend to enter?
We export to 56 countries. We
ship our products to China, India
and Korea countries. As a
target market, we continue to
work on the African region in
the long term. In the medium
term, we aim to continue to develop
and grow in the Middle
East market.
4
November
2020