Baby & Kid Store November 2020

Fashion
we will achieve greater gains for the
economy and environment. Therefore,
every actor in the fashion sector must
seriously consider sustainable fashion
approach.”
Therefore, textile firms are directed to
an effective supply chain in their operations.
The supply chain management
methods that minimise the risks under
conjunctural circumstances will gain
ground in the sector. The firms must
determine alternative supply chain and
sales channels and sub-branches of the
supply chain must be adapted for the
new normal.”
“90% of the clothes are destroyed as
waste”
Şahin stated that sustainable fashion
approach was mentioned more during
the pandemic period and said, “Sustainable
fashion is completely embedded
in the textile industry. As Bordo
Group, we greatly care for sustainable
fashion. Our production line has sustainable
and organic cotton textiles.
Sustainable fashion is not only about
the production process. We re-use the
produced organic products when the
season ends. Textile businesses that
can organise their production processes
with innovative, sustainable and
fashion strategy will gain advantages
in various ways.”
Fahri Şahin assessed this topic as follows,
“The sustainable marketing and
sales techniques in the fashion are in
the agenda of the textile sector during
new normalisation period. There are
various dynamics in how the textile
industry can become more sustainable.
According to studies, more than 50
tons of cloths are manufactured every
year. Approximately 90% of these
clothes are destroyed as waste. This is
a huge number. When we think about
re-using these clothes, it is clear that
“It is time to say new things in the
textile sector”
Şahin also talked about the popular
topics in the new textile economy and
said, “We need to decrease or prevent
the harmful material emission. To
increase the number cloth re-use in
the clothing design, we need to focus
on high-quality clothes. We need to
provide an effective process for textile
product recycling. This way, we can
save billions of dollars every year. Additionally,
we need to ensure effective
resource use and focus on renewable
processes in textile. We may decrease
the raw material input need in the
textile sector with recyclable textile
products.” Fahri Şahin further emphasised
that there is a high demand in
the medical textile products during the
pandemic. Şahin stated that medical
textile export should be facilitated
and concluded that, “The demands of
the new generation are different than
the previous generations. The circular
economy trends in the textile sector
are metamorphosing. Sustainability in
the clothing sector is becoming more
important than ever. The demand for
anti-bacterial products around the
world is increasing. The environmentally
conscious production is becoming
the undeniable truth. When we add
these things up, we can say it is time
to say new things about the Turkish
textile sector.”
63
November
2020